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Success Story with Scott D. Clary
JustJules - 4.9M Subscribers at 16 | Why Your Videos Aren't Working
01:15:51
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- [00:00]
Jules
I didn't grow up with social media. We didn't have a TV in our house. I had my surgery and I couldn't do anything. I had school iPad, and I started watching these YouTubers and I was like, this looks like a lot of fun. Maybe I should try it. I started it and then it grew.
- [00:12]
Scott
She didn't build a brand, she rebuilt herself. Just Jules turned heartbreak, healing, and hard truths into a voice millions connect with. Unfiltered, funny, spiritual, and brutally honest.
- [00:22]
Interviewer
What's the question that everyone asks about how to grow on YouTube? What's the most surprising answer you give them?
- [00:26]
Jules
Consistency. You have to be very consistent and also very courageous. Just don't overthink. Just post it. When you're starting, starting out, focus on being true to yourself, also posting consistently. The social media industry is constantly coming up with new things. You can always go onto that trend.
- [00:42]
Scott
She reminds us that growth is messy and authenticity is radical. Her message isn't about perfection. It's about owning every part of your story, even the parts you're scared to say out loud.
- [00:51]
Jules
Most people think that they're going to go viral as soon as they start. No, it's a process. It's like a roller coaster. There are so many different people on social media, so you're bound to find your audience. Choose something that you love, because if you don't, you're going to be doing something you hate the rest of your career. Don't put too much pressure on yourself and just keep going and never give up.
- [01:19]
Interviewer
So, Jules, you're writing a book at 16 about how to grow on YouTube. So what's the question that everyone asks about how to grow on YouTube and what's the most surprising answer you give them?
- [01:27]
Jules
Yeah, usually the question is how to go viral. How do I go viral?
- [01:31]
Interviewer
And.
- [01:32]
Jules
And I think my answer is consistency. You have to be very consistent and also very courageous. Because Aristotle once said that courage is the most important virtue, but you just have to be courageous and put yourself out there.
- [01:45]
Interviewer
Was that easy or tough for you when you first started? Because now I know you've put out like, what, 60 pieces of content? Is it like a week, a day?
- [01:55]
Jules
Like, I feel like it's like seven. Seven pieces. Like seven shorts a day.
- [01:59]
Interviewer
Seven. That's an insane amount of video content. Like, maybe if you were tweeting, but this is video content. It's edited video content. So this shows what consistency actually looks like. Seven pieces a day. So consistency and sort of just putting yourself out there.
- [02:14]
Jules
Don't be embarrassed.
- [02:15]
Interviewer
I think a Lot of people have a problem with that, though. Like, they get in their own head. So talk me through, like, the first week you started posting, talk me through, like, what was going on in your head? Were you comfortable? Were you scared of posting on the Internet? Like, what was that emotion?
- [02:28]
Jules
Yeah, when I first started YouTube, I was very scared because I used to go. I used to be in a gymnastics team, right? And I knew that they were going to find my YouTube channel. And, like, you know how teenagers are these days. You know, they make fun of you for stuff like this.
- [02:40]
Interviewer
Teenagers have never changed, by the way, not just these days. Like, they would make fun of you 10 years ago, 20 years ago.
- [02:46]
Jules
Okay, well, I was scared of being made fun of. But then I left that gym and then I was like, you know what? I'm just going to start. Because if I don't start, I'm never going to be where I want to be. So I just started and. And I was like, who cares if, like, they find it? You know?
- [03:02]
Interviewer
First videos you ever created, what were they about? Like, were you just like, I'm just gonna record my life and upload? Or did you have, like, a strategy behind it? Or. First of all, I actually love the way you think you just, I need to start. If I don't start, I'm not gonna get there. So I'm just gonna take massive amounts of action. But what did that sort of first few videos look like?
- [03:21]
Jules
Yeah, so my first ever. My, like, my first video ever was a Taylor Swift edit. It was like, how similar are you to Taylor Swift? You know, I don't. I don't listen to Taylor Swift about. It was during the ERAS tour. So I was like, oh, this is, you know, this is a genius idea. Plus, I was in a. Like, a programming camp. And they're like, oh, we're going to make our own YouTube channel and you're going to upload a video. You know, we're going to teach you how to do it. So I was like, okay, let me just do this. I posted it and it went viral. And I was like, oh, this is so funny. But I didn't start posting consistently until the end of the year because I was. I was studying for the SAT test, so I had to focus on my school, right? But so I started posting consistently in December when I got my surgery for my shoulder, and my mod took a video of me after anesthesia, and I was just saying random stuff and she recorded that. I was like, this is hilarious. So I posted on YouTube and then it went viral. And that's kind of how it started.
- [04:15]
Interviewer
And that's when you were like, okay, this could actually turn into something real.
- [04:17]
Jules
Yeah, I can. Yeah. So I didn't even know you could get monetized on YouTube. So my initial, like, my goal when starting my YouTube channel was just to motivate other people to chase after their dreams.
- [04:29]
Interviewer
So. Okay, so how long was that time from just starting to when you started to take it seriously? There was a couple of months starting.
- [04:35]
Jules
I think it was June or July and then December. Yeah. Posting consistently. December. Yeah.
- [04:40]
Interviewer
You know, it's wild. So you didn't even know. You didn't know you could get monetized on YouTube?
- [04:44]
Jules
No, until I actually got monetized.
- [04:46]
Interviewer
That's why. Because I've. I don't know the data, but I've heard that more and more, like younger kids and teenagers, when you ask them what they want to do for a living, they say, like, content creator.
- [04:59]
Jules
Yeah. YouTuber. Yeah.
- [05:00]
Interviewer
Right. Which is wild because obviously, like, I'm 35. That was not a thing when I was in high school at all. I mean, I was like the first generation of Facebook and Instagram and social media, and obviously older than me, didn't even know what content was. But now people want to be youtubers and they want to be content creators. So you actually didn't.
- [05:20]
Jules
I didn't know that it could actually be a career. Plus, I didn't grow up with social media. We didn't have a TV in our house.
- [05:26]
Interviewer
Really?
- [05:27]
Jules
Yeah. I didn't know anything about social media until I got bored because I had my surgery and I couldn't do anything. So I went onto social media. I had a school iPad and I started watching YouTube and I started watching these YouTubers and I was like, you know what? This looks like a lot of fun. Maybe I should try it since I have nothing else to do. So I started it and then it grew. I remember. I can't remember when exactly, but it was. I think it was 2024. At the beginning of the year I got monetized. I was like, wait, I can make money. And I started making, like, a ton of money. I was like, this is insane. And then my parents started helping me with the bank account and.
- [06:04]
Interviewer
Well, yeah, because then you have to turn into a business too, right?
- [06:06]
Jules
Exactly. Setting up an llc.
- [06:07]
Interviewer
Do you think that. Because. Do you think that some people, when they start content, maybe they take it a little bit too seriously, you know what I mean? Like, maybe they're trying, like, a little bit too hard, and maybe that actually, maybe that actually lowers the quality of their content and, like, the realness. Like, if I said I want to become a content creator and I want to build a business around content, then you put all these, like, expectations on yourself. On yourself.
- [06:36]
Jules
Yes.
- [06:37]
Interviewer
And I think that just, like, listening to your story, you didn't even have a TV in your house, so you were like the anti content, anti media person.
- [06:45]
Jules
I was so anti, like TikTok, anti Instagram and anti YouTube. So the fact that I'm a YouTuber now and a TikToker is like, it's so ironic. But.
- [06:55]
Interviewer
But it's because you didn't. You didn't have pressure on yourself, right?
- [06:57]
Jules
Yeah, I was just myself, you know.
- [06:59]
Interviewer
And that's what I think people have a really hard time with. I think they have a really hard time with being themselves, especially when they start. I think that they get scared of, like, putting themselves out there and then they add these expectations on and then they consume so much content. So they're like, oh, my God, like, how do I make sure my stuff's going to go viral? And.
- [07:14]
Jules
And they're overthinking.
- [07:15]
Interviewer
Overthink it. And I think you just didn't overthink it.
- [07:17]
Jules
You said, just did it. Just did it.
- [07:19]
Interviewer
When you think about, when you think about the strategy, is there more strategy now behind your stuff?
- [07:25]
Jules
I think there is, just because I have to work around a lot of other things, like my school and my aviation programs and stuff, by the way.
- [07:36]
Interviewer
Okay, so before we even talk about content strategy, you are a very impressive individual because I think this will, like, sort of tee up who you are as a person for the people who don't know you and haven't seen your content. So you can, you can go through some of these things with me, but you were an incredible gymnast. I don't know all the rankings for gymnastics, but I, from what I read, like, incredibly good. Yeah, much better than me. And listen, like, I think I tried, like, gymnastics once when I was like, 10 years old, and, like, I fell off like, a beam and, like, winded myself. And then.
- [08:08]
Scott
I don't know.
- [08:09]
Interviewer
Listen, I played hockey. That was like, my thing growing up.
- [08:11]
Jules
Hockey's awesome.
- [08:12]
Interviewer
Yeah, it's good. But the point is, you were very good. I guess I'm assuming you still are because you had this shoulder injury at 14. You're only 16, which is wild. You're a sophomore in college at 16. You're studying aviation. Your dad's a pilot.
- [08:25]
Jules
Yes, my dad's an airline pilot.
- [08:27]
Interviewer
So I'm assuming that there's some, some sort of influence there as to why that's something that's interesting to you. What else do you do that's really cool? So you're, you want to be a pilot. You're a super impressive content creator. You're a way ahead of your time in college. Right? Like 16 year in college. I think for the normal person, 16 is like what, grade 10 or something like that. Or grade 11, 11th grade. I think it depends on when you were born, but yeah.
- [08:53]
Jules
Yeah.
- [08:54]
Interviewer
So you are like just a very ambitious person in general. You're a very ambitious person. I, I think that you have four life, four life goals. Airline pilot, social media, National Geographic photographer, or, and mill. And, or military. Okay.
- [09:13]
Jules
So yeah, so those are like my life.
- [09:14]
Interviewer
There's a lot here. There's a lot here.
- [09:16]
Jules
And also a New York Times bestselling author.
- [09:18]
Interviewer
I love that. Yes. New York Times best selling author. But I bucket that into the content creator thing. So I'm trying to figure out, trying to figure out how you think and how you, and how you operate and how you're so ambitious at such a young age. Like, where does this, where does this drive this passion come from? Because it's, it's also impressive because it's hard, but it's impressive to be good at multiple things.
- [09:39]
Jules
That's interesting.
- [09:40]
Interviewer
Yeah, I think it's very hard for most people. I think that most people diversify too much. They, they try and do everything well. I think that most people should just.
- [09:48]
Jules
Focus, like, just focus on one thing. Yeah. And be really good at it.
- [09:51]
Interviewer
Great at school, great at content creation. Even within content creation, most people, I wouldn't say go, go build a YouTube channel and write a book at the same time. I would say those are two different things. And you can be a really good writer or you could be a really good. And I'm not saying forever, but I'm saying especially when you're like starting the thing and it feels like you're doing a whole bunch of things simultaneously that are just sort of like early stages and all these different things. Where did this personality come from?
- [10:18]
Jules
I don't actually know. I would say, I guess growing up in this world of gymnastics, you're always pushed to be perfect and good at everything. We have four events and you had to be perfect at all four in order to win. So I think the fact that I grew, I did so many years of gymnastics and competitive gymnastics, it just made me into the person I am today.
- [10:42]
Interviewer
And how do you think through what you want to take on. Because these are not even, like, similar interests. No, it's not. Like you're going to be, like, a photographer, an airline pilot, and then you're also going to be a creator and a writer. So how do you choose what you go after?
- [10:56]
Jules
Well, I don't really choose. I just kind of fall into it. Or also I have, like, a little spark of curiosity, you know? Like, I always. Actually, no, I hated reading because I had. I had problems with reading. But in Ireland, I picked up a book. It was, like, at this free library, right? I picked up a book. It was Rick Riordan. It was Percy Jackson and the Olympians. And that's where my, like, curiosity for books started. And then for being a pilot. My dad was a pilot, or he still is a pilot. And I've always loved traveling. I always grew up traveling and moving, so I loved. I love flying. And then content creation is just something that started out of boredom. I was like.
- [11:43]
Interviewer
But you follow your curiosity.
- [11:44]
Jules
Yeah, I follow it. Yeah. That can be dangerous. Like, it can be really dangerous because you can kind of get lost. And sometimes I feel like I get lost because I have too many hobbies. You know, I. I also do archery, so I love.
- [11:56]
Interviewer
Oh, my God. I didn't. Okay, so apparently Google didn't pick that up.
- [11:59]
Jules
Yeah, not many people know that. But I like baking. My dream for the longest time was to be a professional, like, baker, have my own bakery.
- [12:07]
Interviewer
Really?
- [12:08]
Jules
Yeah. Yeah. But then I was. I was like, what is something that I'm really good at and love, you know? And that was flying. So that's why I want to be an airline pilot.
- [12:19]
Scott
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- [12:26]
Interviewer
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- [12:27]
Scott
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- [13:22]
Interviewer
Partner now. You know, it's weird.
- [13:23]
Scott
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- [13:42]
Interviewer
And the first thing I noticed, I.
- [13:43]
Scott
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- [14:31]
Interviewer
Have you thought about, like, how you spread your time across all these different things? Like, how do you figure out what's like the most important and gets the most time versus what's like a nice hobby, Right?
- [14:41]
Jules
Yeah, I think deadlines, like, I'm in school, right? I'm a sophomore. I'm getting a degree in aviation. So. Well, right now I'm taking two classes, but on Friday I have my finals. So I'm like, these deadlines are coming up. I have to prioritize that and then I can focus on all the other things.
- [15:01]
Interviewer
And I think that actually one thing that I've thought about this a lot and I want your opinion on it. You are such like, you have so many diverse interests and different interests. And I actually think that if you can prioritize the things that are the most important, it's actually very good to have many interests. I think it makes you a better creator. I think it just makes you a more interesting Person. The only downside is, like, when you have all these hobbies and interests, if they take up too much of your time, then it takes away from, like, the main thing or the most important thing. Right. Do you feel. Because I believe this, I think that most content creators get so obsessed with their content. They do, like, nothing else except, like, working content, but then their content actually starts to suffer because they don't have a life.
- [15:42]
Jules
Yeah.
- [15:42]
Interviewer
Do you know what I mean?
- [15:43]
Jules
Yeah. They don't have a thing that brings them inspiration 100%. I think that's why I have so many hobbies, because all these different things bring, like, inspiration to me and they encourage me to try new things. And then if I'm like, if I suck at those things, then sometimes I'm like, well, I really like this. I'm gonna keep trying, you know, and then I can actually incorporate it in my content, you know? Like, I loved garden gardening during the summer, so I made videos about gardening. Those videos did pretty well. But it also brings a whole other audience, you know, to my channel, and I think that really helps.
- [16:20]
Interviewer
Going back to when this first started going really well. So you had your first viral video that was like the. The surgery video, correct?
- [16:28]
Jules
Well, the first one was a Taylor.
- [16:29]
Interviewer
And then the second one was like, surgery video.
- [16:31]
Jules
Yeah.
- [16:32]
Interviewer
You went from zero to a hundred thousand subscribers in basically your first month of consistent posting.
- [16:37]
Jules
Yeah.
- [16:38]
Interviewer
Outside of. Outside of that one viral video, if somebody's just getting off the ground now and just starting. You mentioned consistency. What does that actually look like? Because I. I think we probably believe the same. You shouldn't chase virality. So then what is the formula? Like, I mean, this. This book is answering the question how to grow YouTube. Right. So what is your recommendation when somebody asks, like, where do I go? How do I get started? How many posts? Like, all this?
- [17:00]
Jules
Yeah, I. I think just don't overthink it. I talked to someone. She was starting her YouTube channel, and she was like. Like, I feel like I don't like how I touch my hair in this video. Like, how should I put the caption? Should I put any hashtags? I'm like, girl, you're overthinking it. Just do it. You know, you have to get yourself out there and don't overthink it. But if you. I think when you're starting out, just focus on being true to yourself, following what you want to post, you know, and also posting consistently. Like, it doesn't have to be seven times a day. Like, I just do that because it works. For me, you know, but you can post like twice a day or even twice a week, you know.
- [17:37]
Interviewer
How do you keep up with that though?
- [17:39]
Jules
Seven times a day? I have a schedule. I also have a book. So it's a book full of ideas I can show you. And I just write down. Usually like random ideas just come to my brain and I just write it down. And then throughout the day I'm like, oh, I have time to do this. So I just mark it off and I record the video.
- [17:58]
Interviewer
And like, do you, do you edit and everything?
- [18:00]
Jules
Yeah, I edit all my videos.
- [18:02]
Interviewer
But like you can do like seven edits a day.
- [18:04]
Jules
Yeah, I also like.
- [18:06]
Scott
For real?
- [18:07]
Jules
Yeah, yeah, like for real.
- [18:08]
Interviewer
You don't have like people that help me?
- [18:11]
Jules
No, I, I do have a long form editor who helps me with my long form, but I only post like one long form video a month.
- [18:18]
Interviewer
Okay. So like I know how much time it takes to edit because I've done it. So how do you get through like seven videos in a day? Because. Okay, so anybody who's listening is like, that is an insane amount of editing. Right. For somebody that's never really even edited one video before. I mean, just to be a little bit more strategic and tactical, like, do you batch stuff? Are there certain tools you use that help you out? Like or, or is the future of social media right now maybe less edited and maybe, maybe you don't have to do as much?
- [18:46]
Jules
Okay, I think that's a very interesting question. First off, I do batch stuff. Like if, okay, this, I don't know why, but this is how my brain works. If I have a donut, I'll record three videos of that donut because I feel guilty of eating a donut instead of like a salad or something, you know, And I'm like, well, I have to get something good out of this. So I will make a video or three videos, you know, so you justify.
- [19:10]
Interviewer
Eating the donut because it helps you create content.
- [19:12]
Jules
It helps me.
- [19:13]
Interviewer
Okay, I like that.
- [19:14]
Jules
Yeah, it motivates me to create content and, or like, if I have a nice outfit on, I'll. I'll maybe like make five or six videos with that outfit. Just because I don't dress up every day, you know, So I kind of batch create, but I don't post all of the same videos on the same day.
- [19:31]
Interviewer
So it's like you. And then you have your notebook. So you are constantly like just, as a creator, you're constantly just like looking for different ideas and inspiration and, and.
- [19:41]
Jules
The social media industry is constantly coming up with new things. So you can always go onto that trend. You know that viral thing when you.
- [19:51]
Interviewer
That's a really interesting idea. So when you. When you notice something that's trending in viral, you will try and recreate it. And it still works as well as.
- [19:59]
Jules
Yeah, yeah, yeah. Because I add my own little twist to it. So basically there's. I remember this one trend, it was like, everybody tells me, like, I'm CG5 or something. Probably because I feel like I'm too old for this. No, it's okay. It's just like a viral audio. And I was like, well, everyone was doing it right? And they were all doing it the same way. You know, like, people are like, oh, you looked 20, but I'm actually 15 or whatever.
- [20:22]
Interviewer
Oh, I've seen this.
- [20:23]
Jules
Yeah, yeah. So I added somebody's comment and I was like, you're in college. I thought you were 16. And I was like, probably because I am 16, you know, but, yeah, so it's like I add my own little twist to trends, but you don't.
- [20:36]
Interviewer
But I'm assuming, like, so you batch create. You're always looking for inspiration. You're, like, writing it down. You're constantly just. Everything you do is like an idea.
- [20:44]
Jules
Yes. Yeah.
- [20:45]
Interviewer
It's like you, like, almost like. Just like you just like, start to look for ideas everywhere you go.
- [20:50]
Jules
Yeah, well, it's not like I look for it. It just comes to my brain.
- [20:52]
Interviewer
Yeah, Yeah. I think that that's also the reason why it's so important to just start and to start posting. Because then you start to think in content.
- [21:00]
Jules
Yes, exactly. You start thinking like an entrepreneur.
- [21:03]
Interviewer
So you post six, seven videos per day. On a good day. Do you ever worry that something's gonna flop?
- [21:09]
Jules
Oh, yeah, it flops all the time.
- [21:10]
Interviewer
And you don't care.
- [21:11]
Jules
No, I don't take it down. No, I don't take it down because, like, in the long run, it's going to go viral. Like, I had this one video. It got 50,000 views the day that I posted it, and then it got 50,000 views. Like, it stayed at 50,000 views for the rest of the month. But then two months later, I saw that one of my videos was going viral and had 6 million views. I was like, what is this video? And I was like, wait, that's the video that flopped? Because I left it on there. It went on to people's feeds and it just went viral again, so. Or it just went viral.
- [21:42]
Interviewer
Yeah, yeah, it went. Yeah. So then, like, whatever. A month later, two months later, it got massive reach.
- [21:46]
Jules
Yeah, it worked.
- [21:47]
Interviewer
So everything you're saying is just like, people overthink content.
- [21:50]
Jules
Yeah, they do.
- [21:50]
Interviewer
Basically. That's like.
- [21:52]
Jules
You just gotta do it. Like, I cannot stress that enough.
- [21:55]
Interviewer
You know what's wild? Do you know Graham Stephan is. Have you. He's a finance YouTuber. That's why.
- [22:00]
Jules
But does he have two daughters?
- [22:03]
Interviewer
I don't know. I don't. I don't know his whole family. I just. I don't think he has daughters. It doesn't matter. The whole point is, like, he's. He. I don't know if it's still a strategy. And he's a big. He has a couple million. Not as. Doesn't have as many as you, but he has like a million, 2 million, 3 million. I don't know. But he gets. So he's very careful about what he posts on YouTube. He's very careful because he feels. This is a while back, so I don't know if he still feels this way, but he feels that YouTube is a very unforgiving platform compared to, like, a TikTok. Like TikTok. He was saying that each video is judged independently of the other one. So if you Post one on TikTok, it Go viral. Post another one sucks, fine. Post third one, it goes viral. He thought that on YouTube in particular, if you post bad content, then, like, your whole channel gets, like, penalized. You don't feel that's the case?
- [22:59]
Jules
Not really. Because I think my audience is more there for me than for my content. Like, they just want to see what I do on a daily basis, you know, and my. I'm really proud of the community I've grown. Like, I love my fans and we have so many similarities because I post what I like, you know, I post aviation videos, I post school videos, comedy skits, stuff about my faith, you know, and the people that like that kind of content also like me because I'm similar to them.
- [23:29]
Interviewer
So you just post what you like and then you build an audience around that.
- [23:33]
Jules
Exactly, yeah.
- [23:34]
Interviewer
So you were speaking at VidSummit, by the way. Congratulations.
- [23:36]
Jules
Thank you.
- [23:37]
Interviewer
I also know that you're, like, taking, I think, some public speaking lessons.
- [23:41]
Jules
Yeah, right.
- [23:41]
Interviewer
On stage. But you were. You were good. I was listening to it. So you speak about viral videos, but again, not from the perspective of try and be viral, but, like, build systems that create viral videos and build systems that sort of support your workflow and whatnot. Because viral is about systems, like, not luck. So what is what. We've spoken a little bit about how you think about content, how you write down ideas, how you just post and you just post and you keep learning and learning and learning. You focus on trends, all the what else is part of your content system?
- [24:13]
Jules
I think like my schedule works around content creation. So like I wake up at 5am, I start studying until noon and then from noon to like 2pm I have lunch with my family and stuff. And then that's when I start recording videos. But when I record videos I always want it to be intentional. You know, I want it to have a purpose, I want it to serve a purpose. And like my faith videos, I'll make it so that I can spread the good news, you know. But then other videos, like videos about my schoolwork, I want to post those videos so that I can motivate other people to keep on studying.
- [24:54]
Interviewer
Quick question, what's your go to when you got 10 minutes before a meeting or a workout?
- [24:59]
Scott
For me, it just used to be whatever I could grab. Which usually meant skipping meals entirely or just grabbing something that left me crashing an hour later because it was just full of garbage. That's why I'm partnering with Huel.
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Interviewer
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Scott
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Interviewer
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- [25:42]
Scott
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Interviewer
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Scott
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Interviewer
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Interviewer
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- [26:30]
Scott
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- [27:39]
Interviewer
Pick stuff that's like, important to you, that's part of the system. I think that's important too.
- [27:42]
Jules
Like, I think that because otherwise if I chose something that. Okay, you. Most people don't know this because I took down all the videos, but when I first started YouTube, I would only make cooking videos because those videos were the ones that did well. But because I hated cooking so much, like, my audience started to see that and then they started to like, leave, you know, because they saw that I didn't find joy in making content for them, you know, because it's just cooking. And then I was like, you know what? I have to do something that I actually like, otherwise I'm going to be burnt out. So I started posting comedy skits and stuff that I actually like. And since then I haven't really been burnt out.
- [28:19]
Interviewer
That's so interesting. So your audience could actually pick up. You were just like chasing.
- [28:23]
Jules
Yeah, my emotions. Yeah.
- [28:25]
Interviewer
Did they like. They like you. You notice that, like, being. Because, like, I know cooking videos used to be huge, huge, huge. And I think they probably still are, right? But, but you notice that even though you were a good creator because you were doing them just because you felt like you had to. They were not resonating.
- [28:41]
Jules
Yeah. Every single time I post something that it's more like, I have to. They can tell that, like, I didn't want to.
- [28:47]
Interviewer
That's wild, huh?
- [28:48]
Jules
I know. Yeah.
- [28:49]
Interviewer
That's so crazy how they can, like, feel it.
- [28:51]
Jules
Yeah, maybe. Or like.
- [28:52]
Interviewer
Yeah.
- [28:53]
Jules
And also, like, the way I. I am in the videos, you know, usually I'm always super smiley or, you know, super enthusiastic, but if they feel that something's off, they're going to be like. Like, I don't want to watch this. You know, I want to watch you have fun.
- [29:07]
Interviewer
So interesting. What's something about YouTube growth that people get wrong?
- [29:13]
Jules
Most people think that they're going to go viral as soon as they start, and I'm like, no, it's a process. I. I think it's really interesting the fact that I started go viral the same month I started posting consistently. But that was. I don't know why. I don't know how that happened. I think YouTube is more like a process, and it's not going to be, like, straight up as soon as you start. It's going to be like, up and down, up and down. It's like a roller coaster. It's like life, I guess.
- [29:40]
Interviewer
I guess the question that a lot of people would have is how do I know if I'm just going through a process or how do I know if I'm creating content that's just not good or not working right? Because I don't want somebody to do 10 years of content that they're not happy with, and they. And they're like, well, I'm just going through a process, and over time, I'm going to. So how do you gauge? Because, like, you. You got, you. You found, like, the fit for your content very quickly.
- [30:03]
Jules
Very quickly.
- [30:04]
Interviewer
So what's the. What's the. The thing you look for when somebody's starting out? Like, I've been doing this for three years. I'm not getting traction. Is it because I haven't done it long enough, or is it because I haven't pivoted and switched into something new?
- [30:15]
Jules
Yeah, maybe you just haven't found what really works for you. You know, you haven't found the right audience. But there are so many audiences out there. Like, there are so many different people on social media, and they're all looking for different types of content. So you're bound to find your audience. I think you just have to keep posting. And then if you see that your Videos are genuinely not doing well, then I think it's time to pivot and try something else.
- [30:39]
Interviewer
That's. That's smart. And I mean, this is what you were doing with your cooking content.
- [30:43]
Jules
Cooking content, yeah. Yeah, I was getting bored of it, and then I was like, you know what? I have to find something that I love. Otherwise this is only going to last two months.
- [30:50]
Interviewer
I. I wish more people. I just wish more people would, like, get out of their own head when they start posting content.
- [30:57]
Jules
Yeah, I know, Me too.
- [30:59]
Interviewer
Because there's two groups of people, right? There's people that. There's actually three groups. I'd say. There's people that are successful at content, there's people that are too scared to start, and there's people that love themselves and their content so much that they never pivot. And I think that's also not a great group of people either. Like, I think you do have to, like, not have an ego when it comes to content.
- [31:19]
Jules
Yes, definitely.
- [31:20]
Interviewer
Because I think that that's like. Like, listen, ego is also bad. Just because you love something, you have to make sure that, like, the audience loves it. Loves it, too, to a degree.
- [31:28]
Jules
Because I think as content creators, we're also. We're also working as, like, stewards. You know, we're presenting something to the audience, and if they don't like it, you have to switch.
- [31:38]
Interviewer
You know, I. I'm just interested in sort of the way you just approached life because you were. You were homeschooled. All right, so you're in College at 16. You obviously have. You obviously have a lot of opinions about. About school, about just, like, how to tackle stuff in life that you're passionate about. We sort of touched on. We touched on like, how you, like, look at different hobbies and projects. But talk to me about, like, school and homeschooling and so, like, some of the. Some of the experiences that you had that allowed you to be successful. Because I think that obviously, whatever happened, whatever your parents did in your life to, you know, homeschool you, it's obviously worked out. It's obviously worked out. So this will sort of give people a little more context for your life and how you were raised and whatnot, and sort of what's led to you being who you are today. So you were pulled out of school at a young age, correct?
- [32:36]
Jules
Yeah, I was pulled out of school in second grade because I had a learning deficiency in reading comprehension, which is.
- [32:42]
Interviewer
Wild to think fast forward, like, what you've become and talk to me about, like, okay, so what do you think, what do you think allowed you to become successful through a homeschooling environment? Like, and maybe this could be a lesson for parents too, because you've sort of gone through this.
- [32:57]
Jules
Yeah, I think my parents are definitely a big part of why I'm successful today because they've always been there to support me in any decision that I made. And they were also there to say, hey, maybe you shouldn't do this. You could try something else. You know, they were there to keep me in line. But yeah, I was taken out of school in second grade. I loved school, but I was not excelling in reading comprehension just because I couldn't understand what I was reading. So my mom's actually a special education teacher who specializes in gifted children, so. And autistic children. But so she took me out and my brother out of school and she started homeschooling us and we did year round homeschooling. So basically we study year round. We don't get a summer break. And I think that's one of the reasons why we're so advanced in school and why I'm in college today.
- [33:51]
Interviewer
Do you think there's benefits to homeschooling versus traditional?
- [33:54]
Jules
Yeah, definitely. I think, I think I'm a lot more innocent than kids these days.
- [34:01]
Interviewer
That's a good thing. That's a good thing. It's a very good thing.
- [34:04]
Jules
And also I feel like I've been given so many more real life opportunities than kids in school. Like the fact that I'm homeschooled. I was able to live in different countries, like Ireland, I lived in Hawaii for a month. But.
- [34:19]
Interviewer
But no, but you get to explore and like experience the world.
- [34:22]
Jules
Yeah, yeah, yeah, exactly. The real world.
- [34:24]
Interviewer
I actually, I, I think there's a lot that's like sort of broken with traditional education. I think that. And I'm, I, I want, I just want to like, you can have a comment on it or not, doesn't matter to me. But I think that forget about, you know, fixing the whole educational system, which is difficult thing to do. What, what were the things that you focused on in a homeschooling environment that you think gave you the biggest advantage? Because I think there's a lot of stuff in traditional school. It's good, but I don't think it actually sets you up for the real world. I think you are like very well positioned for the real world, for building a business, for being an entrepreneur, for being successful, for taking chance. So what did you focus on when you were homeschooled?
- [35:06]
Jules
I think Finding what you wanted to do when you grew up. Like, I think it was in the second grade when I first, when my mom started homeschooling me, she was like, what do you want to be when you grow up? So we can focus your education on that, you know, so if you want to become a doctor, you know, we'll sign you up for programs that help you become a doctor. And because I was like, oh, I want to be an airline pilot, Ever since I was a little kid, I wanted to be an airline pilot, you know, So I did discovery flights, you know, I learned that you don't only have to, like, be an airline pilot. You also had to be meteorologists. You have to know the weather, you.
- [35:42]
Interviewer
Know, so you were doing all this stuff, like, as, like, very young, growing up.
- [35:45]
Jules
Yeah. And we also didn't do, like, in school, you do, like, science, like, chemistry and all that kind of stuff, because.
- [35:52]
Interviewer
That'S not gonna translate into anything you want to.
- [35:55]
Jules
I never did chemistry, which is interesting. I know it's.
- [35:59]
Interviewer
Yeah, but I mean, like, then you focus on stuff that actually benefits you.
- [36:02]
Jules
Yes, exactly. Yeah.
- [36:03]
Interviewer
No, I think it's smart. I think that we're kind of, like, on the same page. It's so funny because homeschooling was actually not really. Now I think it's a little bit more popular. And I don't have kids. I want kids someday, hopefully soon, but I don't have kids yet. But I don't have an issue with traditional school. I just feel like it doesn't cover everything.
- [36:24]
Jules
Right. It could do so much better.
- [36:26]
Interviewer
I think so. And I think that even maybe you found this, how much you've learned through building a business and through being a YouTuber and through being a creator in terms of, like, skills that will set you up for the real world. So I, I, I want you to tell me, like, what you feel, But I think that as you've become this creator and this business owner, which it is a business, like, these skills will help you in so many other things if you choose to not become a creator at some point in your life.
- [36:56]
Jules
Yeah, well, I mean, I, I didn't want to be a business owner. Owner. Like, I didn't want a YouTube channel. But I think the fact that I did start a YouTube channel has, has made me into a very, like, a very educated person. You know, I know how important it is to not give up and to always show up, and that's something that you have to do in, like, regular jobs, you know, like a 9 to 5, for example.
- [37:22]
Interviewer
100. But you understand, like, you're not even giving yourself enough credit. Like, you understand how impressive it is to be able to capture attention. Like, this is a whole. We could have a conversation about marketing. You can capture attention in a way where, like, millions of people are interested in what you do.
- [37:40]
Jules
I think I like that. That blows my mind. I don't even know how I do it, you know? Like, I don't know how I went.
- [37:45]
Interviewer
Yeah, but you figured it out. I think. I think that you're. I think that you're selling yourself short. I think you actually do know how to do it. Not in, like a. Oh, it's like, such an easy strategy. And you do this step one, step two, step three. It's not like that. It's like, you just know how to bring yourself onto a screen and to communicate with somebody. That's a very useful skill.
- [38:06]
Jules
It is a very useful skill.
- [38:08]
Interviewer
It's an incredibly useful skill.
- [38:09]
Jules
Thank you.
- [38:10]
Interviewer
I'm serious. It's an incredibly useful skill. Like, you have to understand what you've built. Like, you really have to understand it. Like, okay, so if we actually go through numbers, like, you're just coming up on, like, 5 million total audience, like, billions and billions of views. Do you know how? Like, I'll tell you a story, because my audience is not as big as yours, not even a fraction. But when you realize the amount of people who, like, consume your content, it actually blows your mind a little bit. And I'm curious if you had this experience at VidSummit, because I only really understood how many people consume my content when I stood in front of, like, a thousand people. And you're like, that's a thousand people. That's. That's not even that many in social media. Like, I mean, like, people who just start and they post their first reel, they get a thousand views. You know what a thousand people looks like in real life?
- [39:01]
Jules
It's crazy. I've seen a stadium. It's like, a hundred thousand people. I'm like, the fact that I almost have a million is insane.
- [39:07]
Interviewer
I know. And every day and multiple times a day, it's crazy.
- [39:11]
Jules
And like, some people, like, I've heard people, they're like, oh, it's just a number on the screen. Don't focus on that number. But it isn't just a number on a screen. There are people behind that number. Number. There's a person behind that screen. And the fact that people are consuming your content, I think it's very important that you have to keep it clean. You Know, and you have to be a good content creator.
- [39:29]
Interviewer
Yes. I think that. I think that too many people just look for, like, hacks or clickbait or, like. And I see, like, good creators, and I. I don't like it. I mean, I see good creators that just sort of hop on trends. They just hop on trends that are, like, kind of, like negative trends and stuff like that. Or, like, and they get clicks. And I'm like, but, like, what, Val? I mean, I know there's a million different types of content, but, like, what value are you giving the world if you, like, make. You know, if you make your content and your views off, like, hating on someone else?
- [40:01]
Jules
Yeah, yeah. It's. You're not being a good person. You're not being a good content creator. And what purpose does that serve to the world?
- [40:08]
Interviewer
I agree. I think that most people. I think that it's. It's unfortunate because I think that people just assume that to get clicks and views, you have to be, like, controversial.
- [40:18]
Jules
Yes. Controversial, yeah.
- [40:20]
Interviewer
But, like, not at all, like, you are, like, the least controversial creator ever. Like, you. I think so. I really think. Listen. Okay. I think that. I think that most of your content, from what I've seen, is, like, very positive, very uplifting, not controversial at all. I know that now. You, like, bring your faith into your content as well.
- [40:40]
Jules
I think. I think that's one of the things that makes me a little bit more controversial. But it's not the fact that, like, I'm not trying to put my religion down their throats. It's just like. Like, I want to see you in heaven, too, you know? Like, I like that vibe.
- [40:54]
Interviewer
That's a good vibe.
- [40:55]
Jules
Thank you.
- [40:55]
Interviewer
I also think it's interesting because I'm curious, like, you didn't. You were not religious at all when you first started content, or you didn't bring it into the content?
- [41:05]
Jules
Well, so my grandmother was a Catholic nun, so I grew up in a kind of religious household, but she would always go to church. I never went to church, you know, but then recently, like, my life took, like, a 160, you know, like, changed.
- [41:23]
Interviewer
Completely, like, after that. Was it the shoulder injury? Was it a shoulder injury?
- [41:26]
Jules
Yeah, like, in gymnastics as well. I was kind of like. Like, getting towards the end of my career. I medically retired this past summer. But, yeah, my life completely changed. And that's when I found the Lord. And that's when I was like. Like, I started. When I started my YouTube channel, I didn't say anything about, like, God and stuff, but then, like, when the Lord started changing my life in ways, I was like, I want to share how good he is, you know, and I want to share that with other people, you know, explain.
- [42:00]
Interviewer
So. So what was the moment? Was it. Was it. If you go a level deeper, explain that story. Was it because you saw the thing that you were working towards that you were now forced to leave but, like, a new opportunity came? Like, what, what do you mean when he, like, changed your life?
- [42:15]
Jules
Changed my life, yeah. Well, I lost a friend to.
- [42:20]
Interviewer
I'm sorry.
- [42:20]
Jules
It's okay. But to, like, depression. And I realized a lot of teenagers my age were going through these kinds of things and I was like, like, I, I did not know this because my life was always like rainbows and sunshines, you know, but when I realized that people were actually struggling in the real world, I was like, I have to do something about this. And that's kind of when I started my YouTube channel. And then the Lord, like, changed my life. Like, I lost all of my friends. You know, I left the gym I was going to, and I got an injury that could have been avoided. But the Lord changed my life and made it so much better, like through YouTube. And that's when I was like, oh, I want to make faith based content so I can tell other people how good the Lord is. And it's so amazing because you would think, oh, it's not really gonna, like, affect anybody, you know, But I have people come up to me, like at church, for example. Now they're like, you're the reason why I'm so close to the Lord. I'm like, what? Like the, like, that's amazing. Thank you.
- [43:21]
Interviewer
You know, I love that. I actually think that. I actually think that, like, just younger, not just younger people, just people in general. I think life is not easy for, like, a lot of people. And there's a lot of reasons. There's a lot of, A lot of very heavy reasons. We don't go into all those. But like, I'm like, even if I was going to, you know, look at somebody who's going through high school right now, it's like, you know, 14, 15, 16, maybe they're not worried about the things that like a 30 or 40 or 50 or 60 year old is worrying about with like, cost of living. But they probably feel the effects. Their parents are probably stressed out a little bit or whatever. Or it could just be social media and they're always comparing themselves to other people.
- [44:00]
Jules
Yes, definitely.
- [44:00]
Interviewer
I think that, like social media algorithms, I mean, it's social media has given both of us, like careers and really interesting lies, but at the same time it's also, like, really negative. And I think that, I think that, you know, I also try and do a version of what you do with the content where I'm like, teaching and I'm like, trying to like, educate people and like give people sort of a playbook for life, whatever it is. We're talking about, we're talking about business, entrepreneurship, content. Like, learn from somebody who's done it so that you can go do it yourself. And hopefully it's valuable and encourage them 100%. But that's not all social media. That's obviously not all social media. So I think that people are, I think, like, like, if you look at data, like mental health is like at an all time low.
- [44:42]
Jules
Yeah.
- [44:42]
Interviewer
It's like in recent history.
- [44:43]
Jules
Yeah.
- [44:45]
Interviewer
So you've noticed that when you put out some of this content, like it.
- [44:47]
Jules
Actually, like uplifted people. Yeah, yeah, yeah. And also, like. And also, like homeschool videos. I post a lot that I'm. I was homeschooled my whole life, you know, and how my life was. So from a regular kid, I had. I was at an event, it was like a museum event because we go to a lot of museums and stuff, you know, and she. This mom comes up to me and she's like, hey, you're Jess. Jules. Right. Usually, like, my fans are like 9 years old. This lady was like, maybe in her 40s. And she was like, hey, you're just Jules. I'm like, yes. And she's like, I homeschooled my kids because of you. I'm like, you did what? I was like, no way. You know? But she was like, yeah, homeschooling has helped my kids so much because they are so much more confident because they're not being compared to their peers, you know, and they're not getting bullied. And I was like, wow, that's so amazing.
- [45:34]
Scott
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- [46:51]
Interviewer
Partner.
- [46:52]
Scott
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Interviewer
Who leads a whole marketing team, you know the drill.
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Scott
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Interviewer
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Scott
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- [48:00]
Interviewer
So if you're tired of being spread.
- [48:01]
Scott
Too thin, check out HubSpot.com marketers to see how this actually works.
- [48:05]
Interviewer
That's an angle that I didn't even think of with like the homeschooling like, when I think homeschooling, I'm thinking, like, okay, like, set up a curriculum that, like, benefits real world experience. You're talking about the fact that, like, all the mental health problems, all our.
- [48:17]
Jules
Like, our personal lives are so much more different from, like, public school kids. Kids. So, like, in a good way, you.
- [48:22]
Interviewer
Think that's why, like, you're generally, like, you know, like a mentally healthier person, because you don't deal with the comparison and, like, all the negatives that comes with.
- [48:31]
Jules
Yeah, growing up, like, I didn't care. Like, I didn't even know what mental health was until, like, two years ago. And like, before that, all I cared for is about, like, animals and plants. I would learn about.
- [48:42]
Interviewer
You're just curious.
- [48:42]
Jules
Jellyfish. Yes, about. I was curious about the world. And then, like, when I started surrounding myself, like, with other kids my age, I realized how, like, hard their lives were because they were only focusing on the negatives. That's why on my YouTube channel, I try to post usually, like, uplifting and positive videos so I can show people that there is a light at the end of the tunnel, you know, that it is going to be okay. And if you just focus on the negatives, your life is going to be, like, horrible.
- [49:11]
Interviewer
Yeah, well, I mean, like, if you focus on it, that becomes your reality.
- [49:14]
Jules
Exactly. It just grows and it's.
- [49:15]
Interviewer
And it's sad that, like, high school, even, like, younger or older, like, it's. It was already this pretty difficult spot for people, but now with social media, it's just like pouring fuel in the fire.
- [49:26]
Jules
Yeah. And also, like, I think a lot of my audience also compares themselves to me because I'm always showing that, like, I'm traveling and my life is perfect and it is pretty good in real life as well. But I'm studying most of the day, you know, like, and people don't know that. They're like, oh, you should be studying more. You know, you're always traveling. And like, my life, Life on social media is only, I would say, probably like 35%, you know what the real life is. Yeah, exactly. And they're always comparing their 100, like, life to my 35.
- [49:57]
Interviewer
Yeah, but you're okay saying that. You're okay being honest about that. I think the biggest issue with social media is when people who. They post 10 or 20% of their life, they pretend that that's their whole life. And then you look at them and you're like, why can't my life be like that?
- [50:11]
Jules
That.
- [50:12]
Interviewer
And why am I not as cool or as rich or as successful or as funny or as good looking. And then there's this comparison game when it's like, it's not real.
- [50:20]
Jules
It's like, yeah, but comparison is the thief of joy. And I think that's something that you really have to understand.
- [50:25]
Interviewer
What was when you started to include more of this, like faith based Christian content? What was sort of the response? Was there any. Was it mostly positive?
- [50:35]
Jules
Yeah, mostly positive. Like a lot of people. Okay, so that's actually a very, very interesting question. At the beginning it was like, oh, Jules is Christian too. That's awesome. You know, I'm gonna follow her because she's Christian. And then like, it was like that up until like kind of recently it was. I always posted like Bible verses or like praise the Lord, you know. But then recently I posted this one video. It was like very biblical video. It was like controversial in the real world because. Because something I learned is that biblical Christianity is not popular, but popular Christianity is not biblical, you know. So. Yeah, so I posted a video like something taking something from the Bible and being like, hey, look at this. You know, and they were like, well, you should, you should do this or that, you know, I can't really, I can't remember what the video was, but.
- [51:26]
Interviewer
It was taking something that was like more of like, like a traditional view on a topic.
- [51:32]
Jules
Yeah. And because the world is so like, like modern now, they're like, no, you should do it this way. The world was saying, do this. But I was like, no, God says to do this, you know?
- [51:42]
Interviewer
Yeah, I know. Listen, religion is another deep topic and very heavy topic. But like, I've said this several times. I think that a society that is like too secular, that does not have like any religion at all, does it? Like, to me, it doesn't even matter if it's like, like old, new, whatever. Like, I think that just like nothing is probably the reason why a lot of people are depressed and have anxiety and are like sad in their lives. I think it's good to, you know, believe that there's something out there that's bigger than you. I think it's a very healthy way to look at life. But that's also interesting how like, people look at people who are religious and believe in God and Jesus or I mean, like, if you're a Christian, you believe in God and Jesus and whatnot. There's like different versions within that. But what can you do? You can't keep everyone happy. That's the whole point of content. You can't Keep everyone happy. Right. And you shouldn't try to.
- [52:32]
Jules
Yeah, because it's really. It's really tiring trying to.
- [52:36]
Interviewer
No kidding.
- [52:37]
Jules
Yeah, Keep everyone happy. So I think, like, what I try to do is just keep myself happy because I'm the one who's actually creating the content and then try to keep the majority of the people happy. I'm not going to make everyone happy because some things I do, people don't like it. You know, like the fact that I wear skinny jeans instead of baggy jeans. People don't like that. I know. It was actually, yeah, people know me. People know me on TikTok as a skinny girl. Skinny jeans girl. I'm like, what? These aren't even that skinny.
- [53:05]
Interviewer
But like, I didn't realize that was like a point of. So when I said you were a non problematic creator, I'm a liar. Apparently. You're like, causing.
- [53:12]
Jules
Well, because I guess I'm different, but I'm not afraid to be different. You know, it's okay to be different.
- [53:17]
Interviewer
I actually think that a good creator has to be a little bit different because if you're just like everyone else, you don't stand out.
- [53:22]
Jules
Yes, exactly. Yeah, I like that because I think.
- [53:25]
Interviewer
That when you start, like, even when I started this podcast, I would like wear like the suit and I was all like, proper and like, I was like scared to talk about, like, so what I had to learn over six years about bringing myself into the conversation and the podcast and being more me and just being like, chill. You just figured out and like, like three months, like this is that.
- [53:44]
Jules
I think that's also because I was homeschooled, because I didn't care about what the world thought.
- [53:48]
Interviewer
That's such a superpower, though.
- [53:50]
Jules
Yeah, it is a superpower. But like my whole world was just like animals and learning as much as I could. Well, I wanted to be a marine biologist. That's why I keep.
- [53:59]
Interviewer
Oh my God, another job. Another job.
- [54:01]
Jules
Yeah, because like, I was living in Spain at the time, so, like, I was always next to the beach, you know, but so like my whole world was just learning as much as possible, you know, experiencing as many cultures as I could, you know. And then when I moved to the US to Florida, I was more like with kids my age, you know, and with kids I went to public school and I was like, whoa, it's so different, you know, I was like, what is this place?
- [54:28]
Interviewer
Yeah, but you. I mean, like, that's. I think that's like why you've been successful, because you've Been exposed to so much. I. By the way, I think that that's another great, you know, like, hats off to parents for, like, raising you the way that you, you were raised. Because I think that the exposure, different cultures, different people, that is a, that is an incredible way to raise kids. If you can do it. I get that. Not everybody can do that because traveling is expensive. I get it. But who's having this conversation with. I can't remember. It was a really, it was a really cool CEO. Basically, the conversation was about, like, how to raise kids properly, because this was, like a focus that he had had. And he said that the. Even if you can't, like, take your kids abroad, just expose them, like a different culture. Like, even in, like, the same country. Like, even if, like, you're from, like, New York, like, go to, like, go to, like, L.A. go to, like, Miami.
- [55:15]
Jules
U.S. is so big, you know, you don't even.
- [55:17]
Scott
You get everything here.
- [55:19]
Jules
Yeah, yeah, yeah, yeah.
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Scott
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- [56:24]
Interviewer
Now. You know, it's weird.
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Scott
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- [56:43]
Interviewer
And the first thing I noticed, I.
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Scott
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- [57:32]
Interviewer
I. I think that's very smart. When you post your content, I know that obviously it's great if it goes viral, but the community you've built, what is, like, the metric you look for? That's not a social media metric, is it messages saying, like, how much you've helped them? Is it just like, what is the thing that you look for that you know that this is a piece that did well, that, like, changed somebody's life, that uplifted them that. That maybe you don't see with just views or shares or comments?
- [58:03]
Jules
Yeah, I think it's. Yeah, usually, like, when they're like, oh, this helped me, you know, or this changed, like, this changed my perspective. That's one of them. That I was like, whoa, I love that. Or also I used to post a lot when I was going through my surgery and stuff. I posted a lot of videos about my healing journey because I've had four surgeries in my life. So I posted a lot of videos about that. And people were like, the fact that. That you are where you are today is helping me get, like, pushed through this.
- [58:31]
Interviewer
You know, has your faith really influenced the type of content you make at all? Outside of, like, the pieces that are talking about faith, has it changed other things about you as a creator?
- [58:39]
Jules
I think so, definitely. Because, like, my channel, like, I don't use any audios that have bad words, and if they do have bad words, I bleep them out. Like, I go, beep. Which is something like, iconic now. You know, it's like my thing. So people are always like, oh, that iconic beep. You know, But I think My faith has, has definitely changed my content.
- [59:00]
Interviewer
And what, in, in what way or what do you, what do you focus on is just because you want to be more positive, more uplifting or more family friendly. More family friendly?
- [59:06]
Jules
Yeah. Because even if like a channel is family friendly or if it's just a girl like talking about fashion or something like that, or like lifestyle, you can tell that like I wouldn't want my 6 year old watching this, you know, just because maybe they're wearing very sexual clothes, you know, or like they're talking about very controversial things. You know, I try to keep my, my channel as family friendly as possible.
- [59:33]
Interviewer
You know, when you think about like the opportunity for new creators, do you think that they're where, where do you think the biggest opportunity is? If somebody's like trying to start now, I know you're going to say like do what you like doing and do create content for yourself, but say there's like 10 different things that somebody can create content about and they, and they want to create content similar to yours. I'm not talking about like doing like, like politics or sport. Like they want to like what should they focus on? Should they focus on family friendly, faith based. Is there even like more of a niche that you feel like people could go after right now that you've seen successful?
- [60:03]
Jules
Yeah, right now like for me the niche that is like most popular just because I'm a teen girl is like romance. So like boys, when I have like when I talk about a boy in a video or something that usually does, does pretty well. But like I like to keep my personal life off of social media.
- [60:23]
Interviewer
You do?
- [60:23]
Jules
Yeah, yeah, so. Or like I share a lot of my personal life on social media. That's probably why my community is so close to me. But like my romance is definitely off of social media until like it's serious.
- [60:38]
Interviewer
You know, I, I appreciate that. Is there like certain things that you definitely don't bring on to social? Do you bring family? Do you bring.
- [60:44]
Jules
I bring family. Like I bring my siblings into videos and they also have their own YouTube channels which they're trying to grow.
- [60:50]
Interviewer
So you don't mind bringing family and obviously because there are other creators. But is there things you definitely don't outside of just like romantic?
- [60:55]
Jules
I'm trying to think like there definitely has to be something like oh, when, like when my family is going through tough times financially, for example, you know, or like we're not getting to like we're not getting along very well.
- [61:10]
Interviewer
Yeah. So like the stuff that is like.
- [61:12]
Jules
Just family matters I think that's smart, though.
- [61:14]
Interviewer
I think that there's. I think there's that. I think that being authentic doesn't mean bringing everything into it and, like, trauma dumping online.
- [61:20]
Jules
Exactly. Yeah. Trauma dumping. Yeah, Yeah, I get what you mean.
- [61:22]
Interviewer
You know what I mean. I think that you can be, like, strategically authentic, and I think that, you know, listen, you could talk about things that happen that are, like, difficult. Like, even if you had, like, an argument or a family thing happened, like, maybe there's like, a lesson from there, but that, like, comes up, like, there has to be, like, a delay. Has to be like, give it like a year before you bring that stuff up online.
- [61:39]
Jules
Yeah, well, actually, so one time it was. It was in Spain, but my mom, like, I don't know how I came up, but my mom basically, like, lectured me on something, and I took a lesson from that. I was like, this is very, very smart. I'm gonna make a video out of this. So I made a video, and people were like, wow, the fact that you went from, like, this lecture, you took out this good thing from it, and you put it on social media, you know, it's. It's so rewarding.
- [62:04]
Interviewer
And you're just taking the things that happen in your life again. It's like you just look for what's happening in your life. You bring it into the context.
- [62:10]
Jules
Yeah, exactly.
- [62:11]
Interviewer
So you are 16. You have 5 million subscribers. What is life like? Do you get recognized places? Is it stressful?
- [62:19]
Jules
I. Well, so there are pros and cons to the social media world. And, like, pros are. You get so many opportunities. You know, I've been able to go to Web Summit, and I was able to speak in front of a large audience. You know, I've been able to do so many things because of social media, and I've also made so many amazing friendships because I'm a YouTuber, you know, but obviously the cons are, like, I have, like, older men watching me, and that's a little bit, you know, like, it's. It's definitely something you have to be aware of because it kind of controls how much you put on social media. You know, like. Like, you have to be. You have to respect your privacy, you know, your personal life. So because I share so much of my personal life, I also have to be aware of the dangers, you know, that I'm putting this information out there for the world to see. The entire world.
- [63:16]
Interviewer
I know. And it's a lot of them, a lot of people, like 5 million. That's what's tough Right. Like when you put yourself out there, listen in a group of 5 million people, some of them are going to be like a little bit weird like you. And, and I think that that's where you have to be. I mean, obviously you work with your parents, they're on board with this whole thing you're building out. So I'm sure that you're very careful about who you connect with, who you work with.
- [63:42]
Jules
I think you just have to be aware of it though. Yeah. And also something a lot of people don't know about this about my content strategy is I post all of my content two weeks after recording it. So like I went right now in theory on social media, I'm in Lisbon, Portugal, but I went to Lisbon two weeks ago.
- [64:01]
Interviewer
And by the time this comes out, you'll be somewhere else in the world. Exactly.
- [64:05]
Jules
Probably. Yeah, yeah, yeah. But so that's just kind of like a safety thing, you know, so that if somebody's trying to find me based off of my content, they can't find me because.
- [64:16]
Interviewer
Have you had scares?
- [64:17]
Jules
Not really. Like, like I've had creepy men like email me and like find my number. But apart from that, people are very weird.
- [64:26]
Interviewer
Most of your friends now I'm assuming are creators, correct?
- [64:29]
Jules
Yeah.
- [64:29]
Interviewer
So talk to me about sort of like your, your peer group, your support group, like how you guys work together. I'm assuming this is like anybody who's looking to create content. This is probably a smart strategy to surround yourself with other.
- [64:39]
Jules
Other content creators. Yeah. So like growing up I didn't have that many friends because I moved around so much and I was homeschooled, so I didn't really. That's also a thing that most people going into homeschooling are like, kind of like eh. Because they're like, how are you gonna be able to have friends or socialize with other kids your age? And I didn't, I did socialize with a lot of kids my age because of gymnastics, but apart from that I didn't really socialize with anybody. I usually socialize with my parents, friends, you know, so that's.
- [65:12]
Interviewer
So you just have like, you have more mature, cooler friends than the average kid.
- [65:15]
Jules
Yeah, yeah. More mature friends. Yeah. So now that I'm in college, I have a lot of college aged friends. So like, my friends all are in the like 20s, they're in the 20s. But I can really, you know, I can resonate with them, you know, and I can communicate with them on a level that a regular 16 year old cannot.
- [65:37]
Interviewer
You know, how important is Outside of like just like the, the you know, college friends, do you have like, like a group of like creators that you.
- [65:47]
Jules
Yeah, yeah. So I don't have any college friends because I do online college. Like I've been doing.
- [65:51]
Interviewer
Oh, okay. So the 20 year olds you're talking about are like other creators or content creators.
- [65:54]
Jules
Yeah.
- [65:54]
Interviewer
Okay, okay, okay.
- [65:55]
Jules
But they're in their college years, you know, they're. Yeah. So like my best friends, Angelo Bahu and Jenny Oyos, they're like my, my closest friends because we live super close to each other, but they're my content creator friends. I think they're like my first content creator friends. Or actually my first ever content creator friend is Maxwell Gamer. He has, he has like a million subscribers but, or sorry, 3 million subscribers. But we started creating content in 2024. So like after I blew up or like when I was blowing up and people actually shipped me with him and we were like, it was the first time meeting each other and people were already shipping us because I guess we like.
- [66:39]
Interviewer
Wait, what does that mean, shipping us?
- [66:40]
Jules
So like they basically thought we looked cute together as a couple. So they're like.
- [66:44]
Interviewer
So it's like they're like saying like, you guys should be together.
- [66:47]
Jules
Yeah, you guys should date.
- [66:47]
Interviewer
Yeah, no, that was a thing.
- [66:49]
Jules
Really?
- [66:49]
Interviewer
No, I've never heard the. I'm old, I've never heard the word shipping.
- [66:52]
Jules
Like I didn't know that until like when I got shipped, you know, I was like, ship. Like what do you mean in a.
- [66:57]
Interviewer
So people, content creators that they think would be like good and like, doesn't matter if they even like want to date. It's like you two would be good together.
- [67:05]
Jules
Yes.
- [67:06]
Scott
The Internet's wild.
- [67:07]
Jules
Yeah, it is wild. It is wild. And like Maxwell and I didn't even really know each other at that time. You know, it was our first time meeting, meeting up, but people were shipping us. And then the good thing about shipping though, like online shipping, that just, that just sounded weird. But it helps both of your guys channels because it like people are excited about the next thing you put post, you know. But yeah, so I was shipped with him and then we didn't see each other until like later that year. But then I met Angelo and I met Jenny and then I met Angelo's sister Mariah, who's also a content creator. But so I met them and then now I have this friend group which I love. They're so amazing. We've got, we've got a couple of different content creators and we all make such like different types of content. Like one of them does, does cooking videos or one of them goes to restaurants and tastes, tastes food, you know, the other one does beauty. One of them does challenges. You know, they all do these different things, but because we're all content creators, we all like resonate and we understand each other on a deeper level.
- [68:13]
Interviewer
Do you, do you, do you collab a lot?
- [68:15]
Jules
Yeah, yeah. I mean with Angela and Jenny, I see them the most often.
- [68:18]
Interviewer
So we collaborate, but it helps, like, it helps to grow a channel to do like these collabs.
- [68:22]
Jules
Yeah. And also when you, there are multiple events throughout the year, so like VidCon and VidSummit. I went to VidSummit in 2024 and I actually met one of my best friends. His name is Brody Bowling. I was also shipped with him a lot, but he's actually one of my closest friends now.
- [68:39]
Interviewer
So, so it's like, it's all about like collaboration. And then I'm assuming these people push you too, to create better, create more. Do you bounce ideas off each other?
- [68:48]
Jules
Yeah, sometimes. Or like I remember last year, for example, Jenny, Angela and I like, like met up and we were like, what are our goals for next year? You know, we told each other our goals so that we could push each other to achieve those, you know, so.
- [69:02]
Interviewer
Like the, the lesson is like you don't have to create on your own. You don't have to be like, you know, some loner creating content. Like go find people that are creating too. Go create with them.
- [69:10]
Jules
Yeah. If you want to change the world, you have to get a team. You know, you have to make friends.
- [69:15]
Interviewer
Well, it's, it's wild to me how you are 16 and you know all this stuff that is 100% true when there's like, like 40 year old adults who don't get it yet. But anyways, that is, that's a whole other thing.
- [69:25]
Jules
Thank you.
- [69:26]
Interviewer
But I, I, yes, yes. Why? Like I, I hate the, I hate the, the line. Like self made because no one self made. It doesn't exist. It doesn't, it doesn't matter if you have like a team, a partner, customers, investors. Like you didn't just like make a business with nothing else. Even if you built the business yourself, yourself. I mean, what, you don't have an employee, you have a customer. How do you build up another customer? What do you mean self made? Somebody had to buy your stuff, right?
- [69:53]
Jules
Exactly. Yeah, yeah, yeah. You had people working for you and helping you. Yeah.
- [69:57]
Interviewer
No one's self made. What would be advice to, you know, I mean, like, how old are people now when they start content? I was gonna say a younger content creator, but I'm assuming people start very young.
- [70:08]
Jules
Yeah. Like, I think like most of my friends, they started when they were 10. Or we're like 14. No, like in our. Yeah.
- [70:16]
Interviewer
What was I doing when I was 10?
- [70:18]
Jules
Especially if you want to start. If you know that you want to do content creation, you start really early.
- [70:25]
Interviewer
So the question really was, what was the advice for somebody who's just getting started, who's 10? Because there's. Now it's not just the creator. You're speaking to the creator who's 10 to 14, plus their parents at that stage. Right. So what's your advice for somebody who's like, I want to be a content creator. Parents listening to this be like, oh, my God, I just wanted to have like a doctor or a lawyer. I didn't know.
- [70:45]
Jules
Yeah, YouTuber. No, I get what you mean.
- [70:47]
Interviewer
So what's your advice to them? How do they pick a topic? What should the parents think about what's sort of like the playbook for somebody who's. Who's just getting started?
- [70:55]
Jules
I think topic. Just choose something that you love, because if you don't choose something that you love, you're going to be doing it. You're going to be doing something you hate for the rest of your career. And, like, you can, like, switch your content, but that's really hard because you already have an audience that's there for that content, for that specific content, but for the parents, don't set unrealistic expectations on your child because even though they're trying to do this, it's not guaranteed that they will succeed. You know, just like with anything else. But don't put too much pressure on yourself and just keep going and never give up.
- [71:30]
Interviewer
Is there something that you wish you knew when you first started creating content that you know now?
- [71:36]
Jules
I mean, I feel like there is, but I think it would just be that it's not a straight, straight line. It's going to go up and down, up and down. You're going to have really bad months or like a really bad year where your content's not doing good. And then you're going to have other years where you're popping off, you know, you're doing really good. But just know that in these moments that there is going to be. Be a better time, you know?
- [72:02]
Interviewer
Yeah. If you just keep. That's the thing with keeping up with it.
- [72:05]
Jules
Yeah.
- [72:05]
Interviewer
If you look to the future, see yourself at 25 years old. So what do you. Where do you want to be in when you're 25? Do you still want to be a content creator? Do you want to be. Or are you like. That was a great part of my life. I've already retired from gymnastics. I'm going to retire from YouTube. I'm going to be a pilot. I'm going to be a photographer. What do you. What do you want to do?
- [72:25]
Jules
Yeah, well, so I retired gymnastics. Not because I wanted to. I'm medically retired. Yeah. But I do want to be a content creator as long as I possibly can because the YouTube community is just so incredible and it gives you so many opportunities. So I want to be a content creator as long as possible, but when I turn 20, I want to get hired at Latam Chile, which is an airline in South America, because I'm also Chilean. So I want to be a pilot. That's, like, my main goal. It always has been, it always will be. But what you said about photographer, like, that was like, growing up, we were always told to have plan A, plan B, plan C, you know, just in case plan A totally, like, doesn't work. Yeah, it totally explodes. So plan A is to become an airline pilot. Plan B is to become a news reporter. Because I love the news. I love watching the news, and I love podcasts and I love reading books and all this kind of stuff. But. But news reporter or photographer for National Geographic, because I love animals. And then plan C is join the military. So join the Air Force.
- [73:29]
Interviewer
I feel like. I feel like. I'm sure whatever you do is going to work out. I have no doubt. Mostly because of who you are and, like, the fact that you get after it. And you probably. You know, it's so funny. You have, like four different plans, but I don't feel like you have the personality to let anything not work. I'm serious. I feel like you're just like, you know what? Like, it's. It's nice you have, like four plans, but, like. Like, I feel like plan A works because you don't stop until it does.
- [73:53]
Jules
Until.
- [73:53]
Interviewer
Yeah, but that's just a personality thing. That's. And if you don't have that personality, like, I think it's a good, you know, personality to try and. To try and adopt. Like YouTube. Anybody can be a YouTuber. Anybody can be a creator if they want to. What does it take? Well, you build systems, you figure out what you want to create. You post 60 pieces a week. You'll figure out how to be a YouTuber real quick. If you're posting 60 videos a week, trust, like, you'll figure it out. You'll figure what works, what doesn't, what you like, what you don't like, what resonates, what gets views, what gets subs, what gets follows. Whatever, whatever. How do you evolve your content?
- [74:27]
Jules
Oh, that's actually a very interesting question. I usually just like, okay, I didn't always do. Yeah, I didn't always. I'm trying to think of something that I didn't always do that now I do a lot and I've put into my content.
- [74:42]
Interviewer
Well, you've moved your. I mean, like, you've moved your content forward. You've added faith, you've added more of your life, you've added different topics, blah, like etc. Etc. Etc. But I mean, like, as you grow.
- [74:49]
Jules
Older, how am I gonna, like, so def. Next year I'll start training for my ppl, which is my private pilot's license. So I'll definitely do a lot more flying content, you know, and also I want to publish books and I want to travel more and I want to do so many other things. I have a whole list on my phone. It's like, seriously? Yeah. My 2026 New Year's resolution list, you know, and every year I come up with this resolution list, you know, of things I want to achieve. And my content, like my channel, like, I just bring them along, you know, I just bring them along on.
- [75:25]
Interviewer
And they grow with you.
- [75:26]
Jules
Exactly, yeah.
- [75:28]
Interviewer
When you think about sort of as a creator, you're branching out into different things. So if. Tell me your. Tell me your growth on YouTube, because I know I was just looking at a little chart, but you went from 0 to 5 million, more or less, in how long?
- [75:41]
Jules
Long?
- [75:41]
Interviewer
Two years. Two years. Which is insane growth. Right. Very successful. It worked. When you try and do like a new type of content, how do you think you're writing a book? This is your book. Where are my YouTubers? That's the book. It's going to be out when this podcast is live. That's a new type of content. If you sell 5 million books in two years, incredible. That's an insane amount of books. And I don't know if it's going to happen, but if it does, good. But when you think about a new type of content because you got really good at one, how do you figure out how to do another one successfully?
- [76:13]
Jules
Yeah, I mean, I don't really think about, like, success.
- [76:16]
Interviewer
You don't it. You just do it.
- [76:17]
Jules
I just do it. Yeah. Because I think when you think about success and how to be successful, you put this like standard or this thing you have to live up to and that kind of like makes you feel pressured into doing, doing it, you know. So like, I want my book to be successful, but if it's not successful, it's okay, I'm gonna try again and I'm gonna write another book, you know. But I think when you, you're like, oh, how can I be like when you're just starting out and you're like, how can I, how can I be successful? I think that's the wrong mindset. You should be more like, how can I grow to be successful?
- [76:55]
Interviewer
Okay, so if people want to connect with you, obviously. Where are my YouTubers? That's going to be available everywhere. You can get books, Amazon, other socials that you want to drop. So YouTube, my TikTok, tick tock. Where do you want to send people?
- [77:08]
Jules
Yeah, TikTok is just Jules and YouTube is just Jules. Instagram is just Jules. And I also have Snapchat, so just Jules. Everything's just Jules.
- [77:17]
Interviewer
You've taught a lot on this podcast. But if you think of the most important things that you've learned in your own life, the things that have been like the most meaningful to you and it doesn't have to be about conducting, you have content, faith, work ethic, I don't care anything. What's like one lesson that you want to pass on to your kids and why to forgive.
- [77:32]
Jules
I think because like as a gymnast I was always really hard on myself because I always wanted to be perfect. I always wanted to get that 10, you know, that's perfect score. But I learned to forgive myself, especially when I make mistakes. You know, I make mistakes all the time. I'm not perfect. I'm a sinner, you know, and I usually, I'm like really hard on myself on that, but I think that's one of the reasons why I'm so successful. But at the same time, if you don't forgive yourself and you, and if you don't forgive other people, you're just going to lead a miserable life. You know, you're always going to be holding grudges and it's just going to, you're just, your soul is just going to get heavier.