← Success Story with Scott D. Clary
Success Story with Scott D. Clary
Lessons - 144 Rejections to Billion Dollar Brand | Jack Canfield - Chicken Soup for the Soul Co-Creator
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- [00:00]
Square Advertiser
Success story is a Square partner. Now your favorite neighborhood spots run on Square. You know, I was just at Panther Coffee here in Miami last week. And beyond the incredible cortado, what struck me was watching them seamlessly handle the morning rush. The barista mentioned they've been using Square to manage everything from inventory to building their loyal customer base. It's so much more than just that little white card reader that we all recognize. Square knows that local businesses can be big businesses. And as things get more complex, Square meets you at every opportunity. So whether or not you're expanding, expanding to new locations, building a loyal following, even covering cash flow gaps, Squares powering all the behind the scenes stuff that matters. They knock out today's to dos and they unlock tomorrow's what ifs. If you're ready to see how Square can transform your business, go to square.comgo/success to learn more. That's square.com go success square. Meet you there.
- [00:58]
Podcast Host
In this Lessons episode, explore the core principles of lasting success and why clarity and responsibility drive achievement. Discover how to define a clear purpose and translate it into actionable goals. Understand why mindset and beliefs shape outcomes more than circumstances. And uncover practical strategies to pivot in uncertainty and turn challenges into opportunities. So first of all, I guess I don't want to do a multifaceted question, but what are the principles and how do you ensure that you have the drive to stick with it, which is, I'm sure, one of the main success factors.
- [01:40]
Guest Speaker 1
Well, you first. Yeah, I was in India for most of February, mostly went over there just to get healthier at this retreat place where they do ayurvedic medicine. And I wasn't sick, but I just wanted the longevity. And there was a doctor there who was worth about $60 million. He was in the lineage of doctors that were Buddha's doctor doing ayurvedic medicine for 2500 years. And his teacher, who lived to be 114, said to him, and then he said to me, the three things you need to know to be happy in life is number one, what you want, know how to get it and know how to enjoy it once you get it. And most people fall down in one of those stages. Either they don't know what they want. You ask them, what do you want? Well, I don't know. I want to be rich or I want to be independent. But what does that mean? It's not specific. They don't really know what that lifestyle would look like.
- [02:29]
Guest Speaker 2
They're not.
- [02:29]
Guest Speaker 1
They're not clear. The second thing is how to get it. And most people don't know. I mean, you and I went to schools that did not teach you how to be successful. They taught you history and literature and math. And I always say, you know, nobody failed in life because they didn't know the five causes of the French American War. You know, it's just never happened that way. And yet they don't know how to set goals. They don't know. I mean, we have a statistic now that says only 10% of North Americans.
- [02:54]
Guest Speaker 2
That includes the United States and Canada.
- [02:56]
Guest Speaker 1
Know how to set. They graduate high school having learned how to set goals. They don't know why to do it. They don't know how to do it. They don't know the importance of it. They don't know the research behind it. And once they set a goal, they've never been taught what are the steps to actually achieve it.
- [03:10]
Guest Speaker 2
I believe we should have a course in school called Self Science education or life 101 skills or something like that. And literally starting in middle school, all the way through high school, you got kids graduating, you can't even balance a.
- [03:22]
Guest Speaker 1
Checkbook, let alone set a goal and.
- [03:23]
Guest Speaker 2
Achieve it or start a business. You know, we're training people to be employees. We're not training people to be entrepreneurs. You know, up until 15 years ago, you couldn't even go get a degree in entrepreneurship, let alone learn those kind of skills in a school. One of my friends who actually lives in Vancouver runs an association of dance instructors and dancing schools. And he said to his kids once.
- [03:47]
Guest Speaker 1
He said, I want you to go.
- [03:49]
Guest Speaker 2
Write either an application to college or a business plan. And his daughter wrote a business plan. His son wrote an application to college. And they came back and it was their weekend assignment. He was going to give him 20 bucks if they did it. And the one who wrote the application to college, he said, wrong answer.
- [04:07]
Guest Speaker 1
He said, you're never going to get.
- [04:09]
Guest Speaker 2
Rich just because you go to college. You're going to get rich if you.
- [04:11]
Guest Speaker 1
Learn how to run a business.
- [04:13]
Guest Speaker 2
And so basically, I think people, unfortunately, are learning to be employees. Go to school, sit still, don't rock the boat, do what you're told, graduate, go work for someone, do the same thing, as opposed to learn how to think creatively, set goals, go out and achieve them, build a team, reinforce that, learn how to bring investment money into your life, and so forth. So anyway, to go back to your question, like, what are the principles? Basically, what I've done in the Success Principles workbook, which I'll just hold up so everyone can see what it looks like here. This just came out recently, is I've taken 17 of the 64 principles that are in the success principles book, the core principles, the things you need to do, the absolute basics, and we put them in order. So the first one is take 100% responsibility for your life. Most people are blamers, complainers, and excuse makers. You know, we see that even now with the coronavirus. We have the president, United States, blaming the Chinese, blaming the World Health Organization. Everyone's like, blaming someone else. The do nothing Congress, the Democrats blame the Republicans, Republicans blame the Democrats. Nobody's focused on how do we just get it done. So I teach this formula in that first principle. E plus R equals O. An event plus your response to the event equals an outcome. So whatever the event is, the event could be your wife leaves you. The event could be you get sick. The event could be the coronavirus. The event could be a recession. The event could be a new technology comes along and puts you out of business, just like Uber really wiped out a lot of taxi cabs and limo companies. And so that's an event. How you respond to the event is what produces the outcomes you experience in life. In other words, your health, your happiness, the quality of your relationships, Those are all outcomes of how you've responded to an event. We know that there are people during the last recession who got really wealthy. There are other people during that same recession who didn't. I just heard Robert Kiyosaki recently talking about. He wrote rich dad, Poor Dad. He was talking about how when the recession was coming and he saw it coming, he went and borrowed a lot of money and. And when all these properties went belly up, he bought them at a low price. He's now a billionaire just because he did that. So part of it is seeing the trends, studying trends, noticing the trends. I grew up in West Virginia. You hear all these coal miners saying, oh, everything sucks. No one's using coal anymore, and blah, blah, blah, blah. Well, they saw that coming. For 20 years, nobody wanted to change because it was uncomfortable. And so basically, change requires people to be uncomfortable and do something new, do something different. When the coronavirus pandemic started, the business owners who pivoted and did something uncomfortable did something different. They're surviving. The people that just went, oh, this is not right. This is not fair. You know, I saw they call it memes the other day. It was a vision board. And he said, I didn't put this shit on my 2020 vision board. What the heck?
- [07:09]
Podcast Host
And no one saw it coming, but it's a perfect example.
- [07:12]
Guest Speaker 2
Yeah.
- [07:12]
Podcast Host
So how do you react?
- [07:13]
Guest Speaker 2
Yeah, like, you know, I don't know if you're familiar with a company called BNI Business Network International. Guy named Ivan Meisner started that, and they now have, like, 9,500 chapters around the world. Think of that. 9,500 chapters. Well, the CEO of that, when the strength started to happen in December in China, realized this was because of the virality of this and the ability of it to move so quickly. He said, this is going to come all over the world, and they have chapters all over the world. So he started then to figure out how to put this whole thing online and do it through zoom calls, all their chapter meetings. And they pulled it off. They were ready when it happened. Unfortunately, our health care system in America did not do the same thing. And now we have these real huge hotspots in New York and Detroit and Chicago and Louisiana. And so forth. So I think the reality is that we have to not blame. We have to take responsibility. And then our r. Our response to the event is what gives the outcome. So there's only three responses you can have to anything. Your thoughts about it, the images you conjure up in your head about it, and then what you say and do, your behavior. And so a lot of people right now and probably going forward for months, are in fear. They're in anxiety, they're imagining bad things happening. If you're in the present moment, you and I are in the present moment. We're having a great conversation. You've got food, you have some money. Everything's good. And so the reality is, in order to feel afraid, you have to go into the future and go, well, three months from now might not be good. Three months from now, I might lose all my clients three months from now, but it's not three months from now, it's now. So fear is required. In other words, in order to get afraid, you have to go into the future. If there was a snake in your office right now slithering toward you, and you started to get afraid, the only reason you're afraid is because you're imagining it biting you, hasn't bitten you yet. So you have to go into the future. So what we want people to do is come back to the present. Whenever you're in fear, your energy's in the amygdala, which is the back part of your brain, the lower brainstem. And fear hijacks the prefrontal cortex right up here. And so the prefrontal cortex is where you have your rational thoughts and where you have creative thoughts. And right now, more than anything, as business people, as anyone who wants to be success in any area of your life, you have to be able to think clearly and also think creatively. And so what you want to do is not be in fear. And there's a lot of things you can do about that. Number one is coming to the present moment right now, everything's fine. The other thing is create positive images of the future rather than negative images of the future. Zig Ziglar, who was a great motivational speaker, said once, fear is negative goal setting. Worrying is negative goal setting. You're imagining something in the future you don't want. Just as easy to stop the movie and replace it with an image of what you want. And so you see a lot of people that are doing that, people that are starting to say, okay, for months I wanted to take my business online. I wasn't doing it. Well, now I kind of have to. For months, I wanted to lower my staff and do more outsourcing. Well, now I have to. So basically, I think that we just have to take 100% responsibility and realize it's not the coronavirus, it's not the pandemic, it's not our government, it's not the economy that's ruining our lives. It's our response. And two plus two equals four. It always will. So if I've been getting four, the world's doing two, I'm doing two. Four is comfortable. We're great. All of a sudden, the world does one, and for some people, right now, the world's doing zero. You can't do zero plus two and get four. So you've got to change what you're doing. And here's the bad thing about that or the uncomfortable thing. I'm going to ask you to fold your hands like this. Actually, go ahead and do that.
- [10:50]
Podcast Host
I'm going to do that.
- [10:52]
Guest Speaker 2
And everyone watching do that. Notice what thumb is on top. So your left thumb is on top, Correct?
- [10:57]
Podcast Host
My left thumb, yeah.
- [10:58]
Guest Speaker 2
Yeah, so mine too. Now, what I want you to do and everyone watching this, unclasp your hands and move all the fingers up a notch so the other thumb's on. Just move your thumbs. Now, how does that feel?
- [11:10]
Podcast Host
It feels awkward. It feels. I don't like.
- [11:11]
Guest Speaker 2
It feels awkward.
- [11:13]
Guest Speaker 1
I don't like it.
- [11:14]
Guest Speaker 2
What does your body want to do?
- [11:15]
Podcast Host
It wants to go right back to.
- [11:16]
Square Advertiser
Where it was before.
- [11:17]
Guest Speaker 2
So let it go back to where it was before. Right. And that's where most people are right now. They're where they were before. And where you were before isn't working anymore. You got to do something different. So whenever we fold our hands a new way, it's going to feel uncomfortable. And everything we're going to do in the future for a while to create the new normal is going to be uncomfortable. It's going to be out of our comfort zone. I always have say everything you want that you don't have is just outside your comfort zone. That call you're afraid to make and don't want to make because it's uncomfortable, that request that you want to make, the putting yourself out in a certain way for fear of how people will judge you, all those things are uncomfortable. Asking for investors, asking for people to buy a product from you, when everyone's like holding all their money right now. I have friends in my business, which is speaking and training, who are actually making more money right now than they were before, year over year. Last year, 40% up. Why? Because they instantly pivoted, put together packages for people, reduced the price, gave them payment plans, and said, you're sequestered at home right now. You can't do the normal things you're doing. You don't have that hour commute both ways. At the end of the day, you have two extra hours. What can you do with that? You can educate yourself, you know, now if you don't want to spend money to do it, you can go to YouTube, you can go to Ted Talks, you can go to Masterclass. There's all kinds of things on the Internet that are available to do. But the point is, it's not the event, it's your response. So that's the first principle, is you got to pivot. The second thing is be clear why you're here. What is your purpose? Most people do not know what their purpose is. They don't know what their why is. Why are they here? I believe everyone is born with an inborn purpose, something they're meant to do. Sometimes you see it really clearly. I have a nephew, he's about three, and he already has a total baseball catcher's uniform. The mask, the little chest guard, the catcher's glove.
- [13:04]
Podcast Host
Knows what he wants to do.
- [13:05]
Guest Speaker 2
Didn't want a first base mitt, he didn't want an outfielder's mitt, you know, and literally, at the age of three, you could throw him the ball. He catches it, you throw him the ball. He hits it. He wants to go to the baseball. He started to cry when he heard it might not be a Baseball season this year. He's three years old. So he was born with this passion for baseball. Someone else was born for a passion to play music. Someone else was born for a passion to cook. I mean, I have a chef that comes when I do events to my house and I hire her to come cook. She loves to cook. She used to cook with her mother when she was seven years old. My wife could care less about cooking. You know, it's just not the thing that makes her. But paint. She loves to paint, you know, so everyone has that thing inside them they're meant to do. And if you find that and find a way to monetize it, which you can do, one of the people I know is her. Think she wanted to do more than anything else. That bought her the greatest joy. And by the way, joy is the signal from your body that you're doing what's on purpose for you. So she said, my joy is surfing. How the hell can I make money surfing? Well, I said you could become a coach and you can take women because she likes women. You can be on your bikini in Hawaii and you can teach women how to surf. And you teach them how to surf as a metaphor for how they manage in their companies that if you miss the trend that's coming, like, if you know anything about surfing, you have to paddle before the wave gets there.
- [14:27]
Podcast Host
Yeah.
- [14:27]
Guest Speaker 2
So the wave kind of picks you up and you get up on the board if you wait too long. Well, do you miss the trends in business? Are you missing the trends in your staff? Are you not seeing what's going on? You're not responding fast enough? Or if you're on surfer, you get up on board, you go too far forward, the board comes out of the wave and you tip over. Are you going far, too far ahead of your team? And it always plays out. How you do anything is how you do everything. So she's making 50,000 month teaching women how to surf because she's charging $5,000. She gets five to 10 women in her surfing class, and she's happy doing what she's doing. So once you're clear about your purpose, the next thing is to decide what you want. What is your vision? For her, it was teaching that. For you, it might be doing your podcast, running trainings, having your own company, whatever it might be. Then you say, okay, what are the goals? So I say you have seven areas of your life. Number one, finance. Number two, profession, job and career. Number three, family and friends, relationships. Number four, your health and fitness. Number five, fun and recreation. Number six, what we call personal, what do you want to own, what experiences you want to have, what growth experiences, spiritual growth, personal growth, and then last contribution. And I want you to have a vision for every area of your life, what it would look like if you were succeeding in each of those areas. And then we turn that into goals. The goal is how much by when. So it's one thing to say I want to live in a nice house on the ocean. That's a hope, a wish and intention. But it's not a goal. A goal is I will own a 3,000 square foot house on Pacific Coast highway in Malibu, California by January 3, 2021 5:00pm so the subconscious mind won't kick in to figure out how to do that until you set a deadline, until you make it specific. And once you've got that, then you have to believe it's possible. That's another thing. What are the limiting beliefs that are keeping you from getting there? One of the people I was working with recently never finished anything. And when he went back and looked at what that was about, he went back to when he was in high school, he was running a mile race and his legs gave out in the last couple hundred yards. And he literally told himself, I can't finish things. And here he is in his 40s trying to finish a book and every time he'd sit down and get close to doing it, he would just screw it up. He would distract himself, he wouldn't do it, he'd create problems in his life, et cetera. Once he went back and realized what that belief came from and changed the belief to I can finish anything I start. He finished his book, went on to become a best selling book, so on and so forth. So, and here's the thing about beliefs. Beliefs are just a choice. You can choose to believe anything you want. The belief is simply a thought you think over and over and over. Unfortunately, when we grow up, we take these beliefs on as if they're true. You know, it's not okay to be angry, it's not okay to cry for men, it's not okay to ask for what you want. Don't be a nuisance, you know, whatever we got programmed to do. But we can totally change that belief through repetition, through affirmations and doing the thing that confronts the belief and finding out the bad thing didn't happen. I had a friend who had a belief he could never be stupid. He ended up going to mit, graduated third in his class. He was so afraid of looking stupid. So he had a therapist who sent him to a 711 and said, you have to go into the 711 and say, where's the nearest 7 11? And then he sent him to a Chinese restaurant. And after he sat down, he said, I'd like a pizza. And they go, well, this is a Chinese restaurant. We don't serve pizza. And he went, nothing bad happened. They didn't throw me out. Nobody hit me. My dad didn't come out of the ethers and slapped me across the face. And so those are the three ways. Like Tony Robbins teaches, if you can't, you must. If you're afraid to do something, just go do it. And when you do it, that's why the firewalk is so powerful. I remember doing the firewalk with Tony and walking across the fire and got to the other end and said, oh my God, I didn't think I could do that. What else have I been telling myself I can't do? And for about three weeks, I was on fire. I'm calling everybody, doing everything. You know, it just like it released so much energy in me and didn't even know I had it. Whether you're skydiving, bungee cord jumping, you know, mountain climbing, mountain rappelling, whatever. The thing is, those things really help you confront your fears. And then, you know, as we said before, how you do anything is how you do everything. So it's very valuable.
- [18:39]
Podcast Outro Host
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.
- [18:58]
Square Advertiser
Success story is a Square partner. Now your favorite neighborhood spots run on Square. You know, I was just at Panther Coffee here in Miami last week. And beyond the incredible cortado, what struck me was watching them seamlessly handle the morning rush. The barista mentioned they've been using Square to manage everything from inventory to building their loyal customer base. It's so much more than just that little white card reader that we all recognize. Square knows that local businesses can be big businesses. And as things get more complex, Square meets you at every opportunity. So whether or not you're expanding to new locations, building a loyal following, even covering cash flow gaps, Square's powering all the behind the scenes stuff that matters. They knock out today's to do's and they unlock tomorrow's what ifs. If you're ready to see how Square can transform your business, go to square.com go success to learn more that's square.com. go success square. Meet you there.