A (3:54)

I love it. I love it because not enough people, not enough people hear that. And I think that people get stuck and they get depressed and they get sad and man, it's, I love that you're saying that because I agree with 100% of that. And I think that that's what I want people to understand when they consume your content, when they listen to content that is traditionally like focused on entrepreneurs. It's not just focus on entrepreneurs. It's content oriented. It's oriented at their success. And they have to internalize that and realize that they can be more than just, I don't know, like a pawn in a corporate environment. And I think that a lot of people get stuck in that. And that's really what I wanted to bring up because that's hitting a lot of people hard right now. But no. So that's now one other thing that I wanted to bring up. I was doing a little bit of research, as I try and do before I do these podcasts. And on your website you mentioned something. Napoleon Hill's book, the Laws of success in 16 lessons is the best book for entrepreneurs to read. Can you go through why some of those lessons are so important?

B (4:55)

Yeah, I think, look, you have to realize everything is based on the face of your life you're currently at. Laws of Success is probably not the number one book on my list at this phase of my life, but it was the number one book when I was about to get my company going and I'm 30 years old and I have to, you know, study how to concentrate. And he spends a lot of time explaining concentration in a way that others don't talk about. And some of the biggest challenges that a lot of people that start a business or want to take their game to the next level is they don't know how to concentrate. They're always distracted. You know, they're. They're caught up in notification world. Every single notification keeps them, keeps them, keeps them, keeps them, keeps them. They can't even read a book or listen to an audiobook because the notifications distracts them of what? The contents being shared on an audio book or book. So, you know, that book was critical for me at that phase of my life today, you know, I'm reading stuff that people would be bored out of their minds if they read it back then. And I would be bored out of my mind if I read it back then. So many times when you're asking questions and wanting to know about book advice or things like that, I always ask the question, tell me what phase of career you're at. What are you worth right now? What was your top line revenue last month? How many team members do you have? How liquid are you? How much cash do you have? What did you make last month? What's your ebitda? You know, how big is the team? Oh, then I know based on your face to make a recommendation that's suitable for your level. Then if you're somebody that's saying, I just did $28 million last year. I'm at 73 employees dealing with some compliance issues, and I'm trying to get my technology going, and my cyber security is having some challenges. And the general counsel that I have is not the best one. I feel like he's overcharging me by this many fees. Then it's a complete different book I'd be recommending to you. But Laws of Success. For any entrepreneur that's just getting started, it's number one on my list.

A (6:47)

So let's talk about that. Getting started. So your story is like, you know, the traditional core tenants of American Dream. Like, you built yourself from literally coming over as an immigrant. What drove you at the beginning to be this? You know, obviously you didn't see yourself becoming this. Eventually, I think it's hard to see the forest of the trees, but you pushed yourself, and you kept pushing yourself. And what drove you to do that?

B (7:16)

It's a good question. So for me, you're talking to a guy that was a hardcore party animal. I partied seven days a week, and I was at bars every night. And this is what I did for a living until I was 23 years old. And then one day, my dad has a heart attack. I go to the hospital at Medical UCLA Medical center, and I see him being mistreated at the hospital. I have a fallen out with the doctors. They kicked me out of the hospital. I'm sitting in my car, emotional as hell, don't know what's going to be happening. Made a decision that night. I woke up the next day and nobody recognized me because my eyes changed. It went from the eyes of a guy that was his target, was every woman I could come across to. I couldn't even see women anymore. For 17 months, my entire focus was, this man is not going to die. He is never going to worry about money ever again. He's going to leave that 99 cent store he's working at at Inglewood. And that's exactly what happened. He left. I took him to Hawaii. We went and traveled the world. I said, whatever you want. You just tell me, what are your dreams? I'm going to have your dreams become a reality. I want to go watch Kobe play. We're going to go sit right next to Kobe, and you're going to watch him play, and you're going to hear him talk trash from the bench. I want to go to Europe. I want to go to, you know, U.S. open. I want to go to a derby. You just tell me what you want to do. I'm going to take you to it. So that was the beginning of it, right? So now for everybody else that's listening, there's four faces you go through about, you know, making money and being financially free. Number one is survival. A lot of people are making money to survive. They're barely trying to pay their bills. A lot of the people that are struggling right now in America or around the world who didn't prepare for some kind of an event like this, a pandemic, they're driven by survival. They've not been prepared. So they're going to go through a very difficult time right now because they don't have a lot of choices. Whatever opportunity comes up, they got to take it to pay their bills, to survive. And when you're surviving, it's kind of like being underwater. You're trying to catch breath, and every time you come up, another wave hits you, another wave hits you. You don't even have time to think about dreams because all you're thinking about is the next breath. Then the next phase is status. Now you're above water. Now the waves stop. Now you look around and you say which direction you want to swim. I'm going this way. So status is, your sister bought a house. You don't own a house. I want to also go buy a house because my sister has a house. Your friend from high school bought a Mercedes S Class. You're driving a Toyota Corolla. You also want to go buy Mercedes. So it's about status, because people around you are driving you to compete. And it's a good place to be because it comes to the next level. Then eventually, after you're done with the status part, then it becomes about freedom. And freedom is about, how much money do I really need in the bank? You know, I need a million dollars in a bank. Okay, great. I'm gonna go get a million dollars in the bank. How much money do I have so nobody can bully me around with a job or position or money or any of that stuff. I'm sick and tired of being bullied around simply because I don't have enough resources and finances in order. Well, I'm gonna go get free financially. Then comes purpose. And purpose is when you now are above water, you decided to swim this way. Then you build your little town. Then you have some resources, some money, the right contact. Now you say, is this really life Is what life is all about. I'm worth 2.8 million. I have a nice car. I've been all over the world. I've had dinner with the most incredible people. I kind of have an idea about politics and faith and marriage and relationship and money. If this is all life is all about, this is kind of boring. What do I want to do next? Then you come and start thinking about purpose. You start asking the weird questions when you start visualizing what life is going to look like with your wife and kids and family and husband and peers and mom and dad and you know, what kind of a person you want to be, how you want to contribute back to society based on what the life and the world has given to you so far. And then you go into bigger picture. And most people don't really make a run at that part because it takes a lot of work and effort. But some do. So when you're asking that question, originally it was just a chip on my shoulder to make my dad no longer have to be pushed around. Then it was about freedom. And then came purpose.

A (11:08)

Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.