← Success Story with Scott D. Clary
Success Story with Scott D. Clary
Lessons - From Refugees to $100M Exit | Lloyed Lobo - Community Building Expert
00:12:40
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- [00:00]
Podcast Host
Everyday Dose is a success story partner now. New year, new goals. And if you're like me, you've got big plans for 2026. But here's the problem. Keeping that momentum going. Week one, you're fired up. Week two, you're already tired. Your brain is fried. You're running on fumes. Wondering how you will sustain this all year long. For the longest time I thought the answer was just more coffee. Drink more, work more, achieve more. But that just led to afternoon crashes and burnout and jitters right when I needed to be the sharpest. That's when I realized I didn't need more coffee. I. I needed better coffee. Something that actually supports my lifestyle and what I'm building. Enter Everyday Dose. It's coffee with benefits. High quality coffee combined with lion's mane, chaga mushrooms, collagen protein and nootropics. You get the boost you need to accomplish your New Year's resolutions. It tastes like coffee. There's no crash, there's no jitters. Just clean energy that lasts. If regular coffee is a flip phone, Everyday Dose is a smartphone built for 2026. And right now get 61% off your coffee plus starter kit and over $100 in free gifts. Plus plus enter for a chance to win $100 cash or get your entire order refunded. Visit everydaydose.com success story or use code Success story at checkout. Framer is a success story partner. Now you could be a solopreneur. You could be an entrepreneur. You could be somebody just sitting at home who's trying to start a business out of their house. But you know the drill. You need good design to create a website to get your business off the ground. But good design is expensive. And you can't afford to hire a designer for every single landing page social posts. But you also can't afford to look amateur. And I've been there. You need to move fast. You need to look professional. But you also need to not blow your budget on five different tools. Framer already built the fastest way to publish beautiful production ready websites. And it's now redefining how we design for the web. With the recent launch of Design pages, a free canvas based design tool. Framer is more than a site builder. It's a true all in one design platform frame. From social assets to campaign visuals, to vectors and icons, all the way to a live site, Framer is where ideas go live, start to finish. And the best part is it's actually free. Not a trial free. I'm talking unlimited projects, real vector tools 3D transformations everything you need without the nickel and diming. So if you're ready to design, iterate and publish all in one tool, start creating for free at framer.com/design and make sure you use Code Success story for a free month of framer pro. That's framer.com design and use promo code success story framer.com design promo code success Story Rules and restrictions may apply in this lessons episode. Explore why the future of successful businesses will be built around community rather than commodities. Discover how to choose the right type of community based on stage and purpose. Understand why clear mission, vision and value sustain long term growth. And uncover how aligning passion with service creates leverage that fuels durable companies. So I want to go into to one more point that you sort of danced around but you didn't get into because you had spoken about, you know, if you don't love helping people, you don't love building people. And by the way, the camper framework I think is completely valid and makes a lot of sense. So I just, I wanted to say like that is something that I think is incredibly useful internally. I love that you're using it for community as well. But I still want to go back to community. Another point on that. So you mentioned if you don't love serving people and helping people, don't build community. There's other ways to build your business, but ultimately your belief is, and we're on the same page here, that the future of business will be built around community. I think that will differentiate businesses and allow them to achieve levels of success that a commodity based business would not be able to achieve easily and even more so in the future. But how do you actually, again, the question that everybody asks you, how do you actually build community? So say you're, say you're down for this, you subscribe to it. You do want to help people. You understand that, you want to serve a community. You want to make people better than when they first found your product. And that's something that you subscribe to. You just don't know how to do it. So what is that step one for an entrepreneur that starting a company and is like, I want to build my company on a community framework. What do I do next?
- [04:17]
Guest Expert
Definitely. So the first thing to understand is, you know, went through those six steps, right? Those are the ethos you need to keep in mind because that's what people create. But then after that you got to differentiate and understand the types of communities. There are two types of communities. One's a community of practice where you're bringing people together who share a common goal of learning about a specific field or a common passion, like riding motorcycles. And then there's a community of product which is built for users to ask questions about your product, get insights and stay connected with the company. So it's really important to start with the community of practice because. Because especially if you're not at product market fit, right, you're early on, it's important to start a community of practice. That's what HubSpot did, right? Helping people become better digital marketers or gainsight did. Elevating the profession of customer success and helping people become better customer success professionals. If you don't have a product or your pre product market fit, you gotta build a community of practice. If you build a community of product, when you're pre product market fit and you're hawking your product all the time, people might see that as contrived, right? They're like, these guys are just wanting to sell me stuff. The step one is understanding what kind of community do you want to build? Do you want to build a community of practice or a community of product? And now within each of them there are different type of sub communities like a pool community or a hub community and so on. One of the best ways to build a community is where there's person to person interaction, not just a one to many. So people within the community can interact with whether or not that central figure lives or dies, right? So it's very important to have that personal to person. But the step one is focus on building a practice, community of practice to elevate that field of learning or field of passion. Number one, very important, especially if you don't have a product or your pre product market fit. Number two is align. You know, you need to understand the purpose, the mission, the vision. You got to write these down. And a lot of people say, man, these are bullshit things that people write on the wall. If it's bullshit, you can't build a long lasting sustainable company, right? So for me it's funny, years ago I wrote down my purpose, mission, vision, values personally. And it's funny, the two kind of companies that I've built, Boast and traction, align with exactly that, right? My purpose in life is to enable innovators to change the world. Why? Every dollar spent in innovation returns 20 to the universe. Vaccines, robots, clean drinking water is a function of innovation. If you're not innovating, you're going to die. My vision is to accelerate that innovation, be the accelerant of that innovation. So then how do I do it? Right? Through content, through connections, through community, to capital. So let's unpack that a little bit to provide these innovators. One of the biggest reasons why innovators fail is they don't have access to resources, simple content, connections, community, capital, right? And so create a community that provides that. And then I created boast to provide entrepreneurs to get access to innovation, funding and government incentives, right? So those are companies I built from, from the purpose, my innate purpose. And then the last thing is what are your values? I think it's very, very important because if you values tell you how you behave every waking hour, your mission tells you what you do every day, your vision tells you what you will be as a result of that. Like what will the world look like, right? And then your purpose is why do you exist? What is the forever? But your values are really important. And for me my values are impact, passion, teamwork, right? Those are an empathy key things. And so I realized that for me those things are so important. It's so important to have impact. Impact over power and money. People who hunger for power destroy relationships. People who just focus on money make short term decisions like the, like the Wall street. People who focus on impact can change the world. So impact, passion, passion because you know, I've seen oftentimes people, what they lack in experience 10x over compensate with passion, teamwork. Because you can't win alone. You win together, you lose together. Great, great outcomes are a result of many people collaborating, not just one. And empathy. Empathy is really, really important. If you don't have empathy, you can build good products, you can build lasting companies. And so you know, you need to understand that those two things, what are you building, what kind of community, what, what is the purpose, the mission, the vision, the values. Because the thing is this, those things are important, although they're hard because it sustains, right? You don't build something that start and stop. If you're just doing it to get something out of it, then you'll start and stop. It's important to internalize what is your purpose and so on. Then you got to figure out who is your ideal customer profile.
- [09:17]
Podcast Host
Everyday dose is a success story. Partner now. New year, new goals. And if you're like me, you've got big plans for 2026. But here's the problem. Keeping that momentum going. Week one, you're fired up. Week two, you're already tired, your brain is fried, you're running on fumes, wondering how you will sustain this all year long for the longest time. I thought the answer was just more coffee. Drink more, work more, achieve more. But that just led to afternoon crashes and burnout and jitters right when I needed to be the sharpest. That's when I realized I didn't need more coffee. I needed better coffee. Something that actually supports my lifestyle and what I'm building. Enter Everyday Dose. It's coffee with benefits. High quality coffee combined with lion's mane, chaga mushrooms, collagen protein and nootropics, you get the boost you need to accomplish your New Year's resolutions. It tastes like coffee. There's no crash, there's no jitters, just clean energy that lasts. If regular coffee is a flip phone, Everyday Dose is a smartphone built for 2026 and right now get 61% off your coffee plus starter kit and over $100 in free gifts plus enter for a chance to win $100 cash or get your entire order refunded. Visit everydaydose.com success story or use Code Success Story at checkout. Framer is a Success Story partner Now you could be a solopreneur. You could be an entrepreneur. You could be somebody just sitting at home who's trying to start a business out of their house. But you know the drill. You need good design to create a website to get your business off the ground. But good design is expensive and you can't afford to hire a designer for every single landing page social post. But you also can't afford to look amateur. And I've been there. You need to move fast. You need to look professional, but you also need to not blow your budget on five different tools. Framer already built the fastest way to publish beautiful production ready websites and it's now redefining how we design for the web with the recent launch of Design Pages, a free canvas based design tool. Framer is more than a site builder. It's a true all in one design platform. From social assets to campaign visuals to vectors and icons, all the way to a live site, Framer is where ideas go live, start to finish. And the best part is it's actually free. Not a trial free. I'm talking unlimited projects, real vector tools, 3D transformations, everything you need without the nickel and diming. So if you're ready to design, iterate and publish all in one tool, start creating for free@framer.com design and make sure you use Code Success story for a free month of framer pro. That's framer.com design and use promo code success story framer.com design or promo code Success Story rules and restrictions may apply. Can I ask you something? Can I ask you something quick? Before. Before you. So how did you figure out yours? How did you figure out yours? And you made sure that they sustained across both of your companies, so it's.
- [11:57]
Guest Expert
Funny, I didn't make sure they sustained across both my companies. It's just my behaviors caused me to go in.
- [12:03]
Podcast Host
No, but that means that you found that means that you found things that were valid or else they wouldn't have.
- [12:07]
Guest Expert
They wouldn't have. So, you know, I often tell people, when you're in an interview, don't ask somebody, what are you great at? What are you not great at? Just observe them, right? Because people bullshit anyway. But when you observe them. So I often found myself, what do I love doing? Where? Like, even if I didn't get paid to do it, and for years I didn't get paid to do it, I would keep doing. Before I started traction, I was doing community building at Startup Weekend. I used to facilitate fly on my own dime. I ran a pre accelerator called Startup Next. I was doing all this community support stuff every time that drove me. And the things I hated were like, you know, things that actually paid the bills, like doing financials and all of that stuff. So I'm like, you know what, let me pause here for a second. Like, what am I, missionary? What am I? Right? So then you realize, and trust me, this works, right? What are the things you procrastinate on? You should never do them. If every week you hit snooze on your Google, Google email. Like, I have this thing where I block either calendar times or I mark emails unread. And the things that I keep putting snooze on week. There's, there's like some stuff that's been snoozed for two years almost every week.
- [13:20]
Podcast Host
Right, dude, things I hate exactly what you're talking about. I know exactly what you're talking about. I have emails sitting in my inbox right now. You just said that. And it's like, motivated me to like just delete them and never talk because I know that I don't want to do them.
- [13:33]
Guest Expert
Every Friday I snooze, like by a week. By a week, right? And so you got to realize the most important thing for a founder or any creator, let's just say it, right, is leverage. So what are the things that, you know, you're passionate about? When passion meets profession, you become Michael Jackson or Michael Jordan, right? When passion meets profession. Just think about that for a second. When passion meets profession, it's not work anymore. You're Michael Jackson, man. You love dancing, you love shooting hoops, right? And so you got to find that. And for me, it was helping others and it just didn't come innately. I think it was my upbringing. A lot to do with the Gulf War. My parents grew up in the slums in India, in Mumbai. And my mom had 10 siblings. They didn't have their bathroom. Anytime I'd go there, there would be some stranger staying in their house because Mumbai is like the New York City of India. And I asked them, like, why do you have this stranger staying here? Like, why? You guys don't have room? And I'd often hear that if you help enough people get to their destination, you'll get to your destination. Those people may not help you, but the karma comes back. And so like a lot of life is what how you behave is part nature and part nurture. A lot of it this part nurture, right? And so I'd seen that growing up. And so just very naturally I would do stuff and people would tell me, like, you know, throughout my career, like, what are you doing? Like volunteering here and there? Why are you, like, wasting it? Like, what are you doing? And then I came to a conclusion after a couple of failed startups that this is my life's mission, man, and this is what I like doing. Right Even now at Bose now Boast raised a $23 million USD Series A, we did $100 million fund to fund innovation and R and D. And all my time is spent running traction. Everything else I procrastinate on. So. So you eventually come to the conclusion, what do you love doing versus what you're okay with doing and what do you hate doing? And if you can surround yourself with people who fill your gaps so you can do what you love doing, then you'll. You'll have a happy life forever. So that's how I came up with it.
- [15:50]
Podcast Host
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.