Lessons - The $0 to 15M Follower Formula | Natasha Graziano - #1 Female Motivational Speaker Under 40

Summary

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Success Story with Scott D. Clary

Episode: “Lessons – The $0 to 15M Follower Formula” featuring Natasha Graziano (#1 Female Motivational Speaker Under 40)

Date: November 24, 2025

Overview

In this “Lessons” episode, Scott D. Clary sits down with motivational powerhouse Natasha Graziano to dissect the formula behind building and monetizing a massive personal brand—moving from $0 and zero followers to a multimillion-follower empire. Natasha shares her tactical playbook for credibility, social proof, and value-centric growth, as well as her neuroscience-based approach to mindset shifts, habits, and manifestation. They also explore the science behind “the law of attraction”, breaking it down for skeptics by marrying ancient wisdom with actionable neuroscience.

The conversation is candid, practical, and rich with first-hand strategies; listeners are given both the philosophy and real-world tactics Natasha used to scale her own visibility and opportunities.

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Key Discussion Points & Insights

1. Foundations of Personal Brand Building

(00:00–03:17)

• Trust, Value, and Visibility Over Vanity Metrics

  • Natasha makes it clear that personal brands are built on three pillars: value offered, association/social proof, and external validation via media appearances.
  • Quote – Natasha Graziano [01:07]:
    “People look at three things when they come to a brand. Number one: what value are you offering? ... Number two: who are you associated with?...Number three: where have they seen you?”

• Early Monetization & Community

  • Monetization can begin at any level; you don’t need millions of followers—a loyal engaged community is enough.
  • Ways to create value even with modest audiences: through email lists, LinkedIn groups, localized events, or small communities.

• Association and Social Proof

  • Who you appear with matters: testimonials, collaborations, and guest appearances all boost trust.
  • Quote – Natasha [03:19]:
    “Instantly validated social proof. Your validity has gone up. Your credibility has gone up. So anything that comes out your mouth now is already on a pedestal.”

2. The Law of Reciprocity and Opening Doors

(03:17–05:13)

• Quote – Natasha [03:34]:
  “Give first, offer value first...If you do something for somebody else and you make them happy first, they will go out of their way to make you happy in return. That’s the law of reciprocity.”
• Natasha’s advice: Approach partnerships and collaborations by leading with what you offer, not by asking first.

3. Social Media as an Equalizer

(05:13–05:56)

• Scott and Natasha agree that social media grants access to opportunities (speaking gigs, PR, publishing) that previously required deep pockets:
  Quote – Scott D. Clary [05:25]:
  “You can constantly post nonstop on social, build a community, and all of a sudden, you have the same access to opportunities that somebody who’s spending a million, 5 million, $10 million would only have access to. It’s hard to get PR for free. It’s hard to get a speaking engagement for free if you have no audience.”

• Natasha’s speaking career launched without her ever filling a speaker application; opportunities come to her due to the social proof and audience she’s built.

4. The Science of Mindset, Habits, and “Manifesting”

(08:22–19:14)

Law of Attraction Reframed

(09:52–11:45)

• Natasha demystifies and grounds the Law of Attraction, bridging it with neuroscience.
  • She refers to the brain’s “Reticular Activating System” (RAS): what you focus on is what your brain will filter for—and you’ll encounter confirming evidence in your surroundings.
  • Quote – Natasha [12:45]:
    “If you are thinking thoughts of imposter syndrome, negativity...your brain, your Reticular Activating System...is going to show you evidence to prove that belief system...is real. But actually, if you learn to move, maneuver that, to change it to say, ‘I do believe I’m worthy’...your Reticular Activating System shows you new evidence around you to show your new belief system is real.”

Priming and Rewiring the Subconscious

(12:47–15:56)

• Practical strategies to shift mindset:

  • Physically disrupt negative thought patterns (exercise, yoga, movement).
  • Engage with uplifting content (books, podcasts).
  • Reframe self-beliefs deliberately using affirmations and mindset work.

• Quote – Natasha [15:55]:
  “Your thoughts become your feelings. Your feelings become your habits, and your habits become you...Who we are by the age of about 30 years old is just an amalgamation of our habits.”

Actionable Habit Audit

(15:56–18:46)

• Natasha’s “habit audit” method:

  1. List everything you do in a day.
  2. Rate each action out of 10 based on how much it serves you.
  3. Anything below an 8/10 is a “weed” to root out of your life.
  • Quote – Natasha [17:45]:
    “Anything that is under an eight out of 10 is something you want to root out of your garden...your habits define you, because that is who you are right now. So change them.”

• Scott reflects on the parallels to other habit and productivity literature, highlighting the need for mindset groundwork before habits can change.

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Notable Quotes & Memorable Moments

• Natasha on offering value first:
  “[When you knock on that door], give value and say, ‘Hi, this is what I can do for you’...Visibility. You offer something that’s adding value to them first. Before you ask, that’s how I started my career.” [03:40]

• Natasha on credibility:
  “If you knock at the door and you have hundreds of thousands, or I am now with millions...knock, knock, who’s there? Oh, it’s you.” [02:53]

• Grounding Law of Attraction in neuroscience:
  “This [brain] helps us function and also helps us defunction if we don’t use it correctly. Sometimes you’ve got to unlearn what you know to grow.” [11:08]

• On changing your habits:
  “If you want to be successful, if you want to get out of being broke, you want to stop making the same mistakes that you’re making every day in whatever field you’re doing, change your habits. Change at a root level.” [18:30]

• Scott on social media opportunities:
  “You have the same access to opportunities that somebody who’s spending a million, 5 million, $10 million would only have access to.” [05:25]

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Timestamps for Key Segments

• 00:00–03:17: Natasha’s 3-part brand-building formula
• 03:17–05:13: Value-first collaborations and reciprocity
• 05:13–05:56: Social media as an equalizer; speaking opportunities
• 08:22–11:45: Reframing manifestation & neuroscience
• 12:45–15:56: Reticular Activating System; mindset mechanics
• 15:56–18:46: Natasha’s “habit audit” and actionable steps
• 18:46–end: Wrapping up with habit formation and mindset work

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Tone & Language

Both Scott and Natasha keep the conversation fun, high-energy, supportive, and practical. Natasha speaks with inspiring confidence but real-world grounding, breaking down big concepts into digestible, actionable tactics. Scott mirrors the audience’s skepticism and curiosity, pulling the conversation back to practical, results-based thinking.

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Takeaways

• Building a major personal brand isn’t about follower count—it’s about consistent value, credible association, and leveraging social proof.
• Offer value first, focus on genuine collaborations, and watch the opportunities multiply.
• Mindset and habit change are rooted in neuroscience: consciously prime your mind and relentlessly weed out habits/actions that don’t serve you.
• The “law of attraction” or manifestation is really the scientific process of directing your mind to see, do, and become what you focus on.

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For anyone with ambitions in entrepreneurship, personal branding, or self-development, this episode is an energizing, no-BS masterclass—with actionable science and authentic storytelling at its core.

Transcript

[A]

In this lessons episode, examine how powerful personal brands are built from trust, value and consistent visibility rather than follower counts alone. Discover why credibility grows through association and social proof. Understand how offering value first unlocks opportunity and monetization at any scale. And uncover how mindset habits and neuroscience driven practices turn intention into lasting growth. What I want to do first is I want to understand your playbook for building your personal brand because I want to sort of showcase how you use your social. And now that is a kickoff point for launching mbs, for writing a book, for the speaking engagement you're at last night, and all the other ones. So you have a formula that works on Instagram. You, you know, you, you're, you're building a community on Instagram. When do you start to monetize and how did you monetize? What's your, what's your strategy for somebody that would want to say, okay, I have my own community, I want to build my own community. She's done it so that now she has 10 million plus followers and obviously the opportunities for her have opened up totally. So how do you do that?

[B]

Okay, so you can easily monetize from, from 10,000 followers. I mean, you can monetize at any point. The thing about it is exactly what you said. It's about building a community. It's about having people trust you. People look at three things when they come to a brand. Number one, what value are you offering? Okay, so what value are you offering? Who are you? What's your story? What's your usp, your unique selling point? What are you offering to the world? What content are you posting? What are you putting out there? That's the very first thing they look at. The second thing they look at is who are you associated with? So when they come onto your page, they want to see you alongside. You know, you've had Joe Vitali on your, on your show, you've had me on your show, you've had Jack Campbell on your show. Some incredible minds on there, right? I love how I just put myself in that box. But you've had some amazing, you've had some amazing people show. So when somebody comes to your page, they know, oh, I know Dr. Joe Vitali and Jack Campbell from the Secret. So I trust them already. So therefore, I trust Scott, because I'm already seeing people that I trust on your page, right? And that's the same thing with anyone that's listening. Who are you associated with? So who is on your page with you? Who's speaking for you? Who are you showing up with. And that could be testimonials, that could be people you're doing zooms with, people you're collaborating with, people promoting your brand. However, it is who. Who is alongside you. And then number three, where have they seen you? Where have they seen you? What publications have they seen you in? Who's speaking about you in the press? Have you been in Forbes? You've been Entrepreneur? Have you been in Business Insider? What publications have you been in? What TV shows have you been on? That is what people look at those three things. And if you can tick every one of those boxes and you have doesn't matter the size of the following, but of course, the numbers help. And I'll tell you why. Now, every time I knocked at a door when I started my career and I didn't have many followers on there, maybe a, you know, tens of thousands versus hundreds of thousands at the time, I would knock on the door, and if I didn't have a blue tick, people are not quick to answer the door because you're just the same as everybody else on the platform. However, if you knock at the door and you have hundreds of thousands, or I am now with millions and millions and millions, tens of millions of followers, then you knock at the door and you got a blue tick next to you, it's knock, knock, who's there? Oh, it's you.

[A]

Instantly validated social proof.

[B]

Got it. Instantly validated social proof. Your validity has gone up. Your credibility has gone up. So anything that comes out your mouth now is already on a pedestal. And on top of that, you then offer value. So you swoop in there with value. So it comes from a value mindset, offering value. I was saying to somebody earlier when I was on their show, I was saying, if you do something for somebody else and you make them happy first, they will go out of their way to make you happy. In return, they'll go out of their way to do something back for you. That's the law of reciprocity. That's the law of reciprocity. So give first, offer value first. And when you knock on that door, give value and say, hi, this is what I can do for you. I've got 10 million followers on my Instagram. I've got 5 million followers on my TikTok. I've got another million on my YouTube. So, you know, we're adding up. And my email database, we're adding up to near 20 million. Let's go. I think I've done my maths wrong or right, but whatever, it's all good. Yeah. Just somewhere in the big numbers and call. So this is what I can do for you. Do you want to do XYZ together? You're offering them monumental numbers. Or let's say you don't have those numbers. You're listening, saying, like, I don't have those numbers. What can I do? What can you do? Tell me, what can you do? Do you have a great email list? Do you have a LinkedIn platform? Do you have a group, a community every Saturday that you host in your local community with 300 people? Any of this is more eyes on you. Any of this is more eyes on them. The eyes on you is the eyes on them. And that is what you offer. Visibility. You offer something that's adding value to them first. Before you ask, that's how I started my career.

[A]

No, I was going to say that it was a good point. And I know that's how you started your career and that's how you grew it. But you're not only offering value to the people that you're doing business with, you're also consistently offering value to the audience in the community. And that's how you build it. That's how they trust you. That's why you have the 10 million followers. And something that you said before I even started filming in the other room was really interesting to me. You've never actually filled out a speaker application before?

[B]

No, I didn't even know what it was.

[A]

And how many have you done now? Oh, well, in terms of, like, speaking engagement.

[B]

Oh, speaking engagements.

[A]

Yeah. Yeah. Not speaker application. No, no. How many? Speaking app.

[B]

Yeah, A lot. A lot. Not. We're not into the hundreds yet, but.

[A]

No, but, like, people come to you. So the whole point I'm trying to make is social is. Social is like the equalizer in terms of a business can go spend money on pr. A business can go sponsor a conference and go get their CEO to speak at a keynot. But what you can do is you can constantly post nonstop on social, build a community, and all of a sudden, you have the same access to opportunities that somebody who's spending a million, 5 million, $10 million would only have access to. It's hard to get PR for free. It's hard to get speaking engagement for free if you have no audience.

[B]

Absolutely. The best way they say to sell a book.

[A]

Yeah.

[B]

Go on stage.

[A]

Yeah.

[B]

The best way to sell your business right now is speak on other people's stages.

[A]

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[B]

Right there.

[A]

That's what you've done. So, okay, so this is how you've built the brand. This is how you've built Natasha Graziano. This is how you now speak globally. But now you can use this. And this is what you're doing now. So you're launching a book And I'm curious. I want to go through topics in the book because to me, this is interesting. To me, everything that you speak about on the social side and on the business side, you know, this, it all resonates with me. This is something like I live by the other side of the things that you speak about. To me, that's still like, it's foreign to me. It doesn't make sense to me. Right. Like I, I do. So let's, let's talk about the things that you speak about. So you speak about mbs. I don't know jack shit about meditation at all. I know about manifestation, Law of Attraction, my interpretation of these things, because they get a lot of hate too. And there's sort of like two sides to it. You either love Law of Attraction manifestation, or you absolutely hate it. And you're like, that's absolute bs. Like, I just work hard for whatever I have. So this is my interpretation and how manifestation, Law of attraction has impacted my life. And I want to understand that this is correct. So when you do, when you manifest something in my mind, it means that you're constantly thinking about it. Constantly sort of already assuming that you have that thing so that all the actions you take in your day to day are even subconsciously geared towards you trying to get that thing. So that is. That to me makes a lot of sense. And that's the way that I've had it explained to me by Joe Vitale, by Jack Canfield. Like, this is the sort of like the scientific way, but you take it a step further because you actually go into the different ways that you think through things. And there's like some neuroscience in there as well.

[B]

Absolutely.

[A]

So that I like that a lot because I want to dive into that, because I want to. I want to get rid of like the whole negative stigma towards Law of Attraction. Because in my mind, all it is is at its core, it's goal setting and constantly working towards those goals. And I feel like by making it seem like anything else in that, it's almost like confusing and conflating what it actually is. But realistically, if you are always thinking about and it's your top priority, then everything you're going to do in your life, if it's actually something you care about, is going to be towards to get closer to that thing.

[B]

Absolutely.

[A]

I don't know why that's confusing to people. That just seems like a very basic thing. But I think because they called it Law of Attraction versus goal setting, all of a sudden it's like this like airy fairy, like weird thing that like seems like esoteric and not tangible anymore.

[B]

Absolutely.

[A]

Okay, so let's go into it. So what do you actually. What? Okay, so first, well, do you want to do meditation? You want to do like Law of Attraction? What's the. Or did they probably cross over?

[B]

They cross over. They absolutely.

[A]

What do you teach? What do you teach?

[B]

So I help people unlock their full human potential. I help people understand how to bring the ancient wisdom and the neuroscience together and where they meet. I knock out the skepticism. I knock out the woo woo. I'm not interested in. Think positively and it will all appear. No, forget it. That is not what helped me. What helped me was the science unlocking my brain, our mind or this. This piece of hardware 2 million years old is the most incredible piece of hardware that we have in our body. This helps us function and also helps us defunction if we don't use it correctly. Sometimes you've got to unlearn what you know to grow. And right here I'm going to talk through a few pieces if you want.

[A]

Yeah, yeah, I want to. Okay, so I don't know if you want to break it down because you brought. Actually you're very kind. You brought an early copy. This isn't even printed yet. I think it's gonna have some more updates in it before it actually goes live. But okay, so let's, you can break it down however you want.

[B]

Amazing.

[A]

I'm like, let's go through the chapter. Okay, so unlimited power of the subconscious mind, where 98 of your thoughts and actions flow from and how to rewire your subconscious permanently to create wealth and abundance. So okay, let's talk about thoughts. Let's talk about the things you're thinking on a day to day. This to me sounds like your thoughts and your subconscious. If they're flowing from somewhere, that means that you're not controlling them, they just seem to be appearing in your head. Like I'm sure we have. There's data as to how many thoughts we have during a day and I'm sure a lot of them are not useful. So where do thoughts flow from? And then once we understand where thoughts flow from, positive or negative thoughts, then how do we actually tap into that so that we can be focused and thinking on the things that we actually want to be thinking about as opposed to things that are stressing us out, probably drawing and draining a whole bunch of energy out of us. So how do we sort of like. And I've heard, also I think I've heard it Called like, priming your thoughts is like one way of phrasing it. Basically making sure that the thoughts that you think are actually your own thoughts versus all the other. That's like imposing on you.

[B]

This is an entire book in itself.

[A]

I know.

[B]

I mean, this is amazing. We're just gonna. Thoughts flow from your mind. We have neural pathways. Right? So neuroscience is something I've researched for many, many, many years. It's something that we. We have in our brain, neural pathways. Okay. And that's where our thoughts will start from if we go a little bit deeper. We have a part of our brain called the reticular activating system. In the lower part of the brain, it filters 2 million bits of data every second. Colors and sounds and things you see but not smell. It's a different part. And what it does is it shows you things that you deem as important. So what do you deem as important? Anything you focus your mind on is what you deem as important. So your reticular activating system will show you evidence around you to prove that your belief system of what you think is important is true in people, places, and events. So if you are thinking thoughts of imposter syndrome negativity, I'm never going to be grade, you know, I'm not worthy of love. I'm not worthy of the pay rise. I'm not worthy of having a good podcast. I'm not worthy of, you know, a job. Yeah, whatever it might be. Your brain, your articular activating system, to be precise, is going to show you evidence to prove that that belief system that you apparently deem as important is real. But actually, if you learn to move, maneuver that to change it to say, I do believe I'm worthy of the pay raise. I do believe that I'm worthy of love. I do believe that I'm worthy of starting my own business. I do. Whatever it might be, and you believe it at a belief level, and it sounds like I am worthy of right. And it sounds like that. And you start thinking thoughts of worthiness, of abundance, of wealth, of something different. Listening to podcasts, reading books, ingesting new knowledge, firing and rewiring your brain. Those new neural pathways, the synaptic connections, change. Your articular acting system shows you new evidence around you to show, hey, your new belief system is real. And here's people, opportunities, events and places to show your new belief system is real. So it is up to you what you see around you. It's up to you. Do you ever find if someone says, yellow mini you now See yellow Minis everywhere.

[A]

I was just going to ask if this is what you're talking about.

[B]

Yes, exactly.

[A]

Okay. So when you think of a car.

[B]

Yeah.

[A]

Think of a car and you'll see that car.

[B]

Yeah, yeah, that's exactly this. If I say, oh, my God, I'm on a winning streak right now, all of a sudden you get another phone call and it's another winning streak. And like, I had three things happen. Usually I say things come in threes. You know, I don't know why it is, but it's a powerful number. Tesla. The Tesla method, if any of you know about that, is a really powerful method to look into. And that's about 3, 6, 9, the numbers. But it's incredible because the other day I was feeling amazing, and I didn't start my day like that, by the way. I started my day in a very bad way. How do you change those thoughts? You shake it off. You go do yoga, you go for a run. You literally physically shake the body. When you shake up the body, the DNA physically moves. The cells move, the atoms move, we change.

[A]

Plus there's actual hormone releases that will improve your mood and elevate your mood and your mindset, too. Right. So if you do, like, if you physical exercise, like, there's serotonin release and whatnot.

[B]

Absolutely. And we can. We can channel all of this, you know, our endorphins, our dopamine, our serotonin.

[A]

The serotonin. Am I getting the right.

[B]

Yep, yep. Serotonin, melatonin. Yeah, absolutely. And we can. We can channel all of this and we can create more of it through exactly what I'm talking about. I'm gonna give you one final thing that helps you with your thoughts, because let me just preface this. Your thoughts become your feelings. Your feelings become your habits, and your habits become you. Your habits become you. Who we are by the age of about 30 years old is just an amalgamation of our habits. You. I. We're just an amalgamation of our habits, of what we do, what we do regularly, and what we believe. And that's who we are. Can you change that? Well, of course you can. Why not? You can become whoever you want to be. Hence the new book. Be it until you become it. Become the version of you you want to be before you get there. And then surely it will become you. So every day, be the first place to start if you want something to take away. Right now, you want to do this. Get a pen and paper and write this down. Write down every single thing that you've done. From the morning until the evening. So wherever time of day you're listening to the sim, keep going. And before you go to bed, look back at every single thing you did. And you wrote down, I had a coffee for five minutes. You'd write the time I chatted on the phone to somebody for an hour about bullshit. I mean, it really didn't serve me. But you don't need to write that. You just need to write, you know, wasted an hour on that or phone call with X, just whatever it was. And then I spent an hour filming a podcast. I spent an hour sorting out some admin. I spent another hour doing this, doing the gym, whatever it might be. The end of the day, you have to go through that list and you mark them out of 10 and just mark it up 10. So you had your coffee. Well, that served you. That was a nine out of ten. Great. You have that chat with your friend and that really, that was a derogatory call. In fact, it was undermining somebody else. It was really negative, really putting more hate out in the world. I'm not. That's not what I've done. But I'm just saying other people have maybe done this today. And believe me, I once did all of this stuff. Yeah, absolutely. And so that served you at like a 2 out of 10. And then you carry on writing down out of 10. Now why am I asking you to write down out of 10? Because anything that is under an eight out of 10 is something you want to root out of your garden. You want to uproot it, get it out of your garden. It's a weed. Get the weed out of your garden. All the weeds of my mind led me to doing shit that I regret. Stuff that I wish I'd never done. But it's a part of who you are. Your past does not define you. It is just a part of who you are. So habits define you, because that is who you are right now. So change them. If you want to appear different in the world, if you want to be a different person, if you want to be successful, if you want to get out of being broke, you want to stop making the same mistakes that you're making every day in whatever field you're doing, change your habits. Change at a root level. And that's your habits, that's your thoughts, and that is the law of attraction.

[A]

I love that. That's a great definition too.

[B]

Thank you. I take the woo woo. Wow.

[A]

It's just real. Yeah. No, you, you, you get rid of the. Because that everybody you know, if you're talking about different books and things that people subscribe to. Like, like Atomic Habits, for example. Like that. How. How big is that about. Yeah, but like, that's the. That's the end result. So you have to go a couple steps back if you want to actually action that you. The. The habits are great. Yeah, but they're not going to turn into habits unless you get the mindset right first.

[B]

Absolutely.

[A]

Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to episode. See you in the next one.