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Success Story with Scott D. Clary
Lessons - The Brutal Truth: AI Can't Replace Human Connection in Content | Daniella Schrittenlocher - 3x Founder, Content Expert to 50+ Brands
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- [00:00]
A
In this lessons episode, learn how to integrate AI into your content without losing the human touch. Explore practical ways to use AI for research, idea generation and workflow optimization while avoiding full automation. Discover overlooked tools like Adobe Acrobat for turning transcripts into content ideas. And understand where AI stops and legal expertise begins so you can protect your time, creativity and business. How do you leverage AI and not basically remove the humanity from your content? Like, what's the amount of AI you should include or where should you embed it in your content or your social strategy?
- [00:41]
B
I include AI for research, idea finding, optimizing, helping me with things. I would never copy and paste anything and post it. Never. I still very much audio record my captions and my comments, hence the typos and misspelled words. Well, not misspelled, but just different words in there sometimes that I didn't say, but it picked it up. But I think that just really gets across the humanization of it. Just audio, text, audio, voice, record your captions. That makes a big difference, is just as fast. But you can still brainstorm with, you know, whatever AI tool you're using. Brainstorm, use it. Other than that, automating whatever you can. I'm a big fan of that. Absolutely. Should you automate everything? Absolutely not.
- [01:42]
A
Are there any other that you've used successfully, strategies with AI in your content that have worked very well? Outside of just brainstorming and research, has there been anything else? I mean, like, if we go through like the list of AI tools, there's like, you know, there's 11 labs. It does the voice stuff. There's. I mean, I guess canva can do graphics. I mean, chat. GPT does graphics too. OPUS does video clipping. These are kind of all like nice little fun tools, but they're never good enough to post, by the way. You can't just post that stuff. You still have to like apply a human touch. But is there anything else that you found that that helps you?
- [02:25]
B
Absolutely, yes. Yes. One of my favorites and absolutely underrated and overlooked is Acrob, Adobe Acrobat.
- [02:34]
A
Okay, explain. I've never used them as an AI tool before.
- [02:37]
B
Okay, yes, because everybody thinks, oh, wait, is that the PDF thing where you can open the PDF or write a PDF? Exactly, yes, that one. But that also has AI Assistant embedded in it nowadays. And I use it, for example, coaching calls, zoom calls. You can have the transcripts just analyzed. Use AI assistant for. Let's say I have a coaching call. There's a bunch of questions asked and we elaborated on that, that I like to answer questions with my content. So having AI assistant take the transcript and giving me the questions they were that we asked, asked and answered throughout that coaching call. There you go. This is my content idea.
- [03:27]
A
Oh, that's amazing. That's. I didn't know it. So explain what the. So Adobe has AI tools. What else do they do? So they do. So explain how this works. So when you record a call, because this is great for, this is great for content. And I, by the way, I love taking your, your live calls and turning it into content. I think it's actually very smart. So you record a call and then what else happens after that?
- [03:50]
B
Then you have this transcript of your call.
- [03:54]
A
Does Adobe sit on like a zoo? Is that how it works?
- [03:58]
B
Correct. Okay, so you have it integrated or linked. You have the transcript of your call and then you plug that into AI assistant and say, hey, here's my transcript of my call. Can you bullet point the questions that were asked or the answers that I've given and turn this into social media content ideas?
- [04:18]
A
Walk me through. When you go into a content creator's sort of little world and you're trying to help them optimize everything and figure out how to operate and think, keep in mind like legal, finance, sales, marketing, HR onboarding, like payroll, like if they have a small team, it's a lot and they, and you can honestly sometimes get too much tech and too many tools that it actually screws up your process because you have so much you're trying to keep track of for that early stage creator. Walk me through sort of setting up their business operations, what they should pay attention to?
- [05:01]
B
Acrobat. That's, that's, that's your answer.
- [05:06]
A
Explain to me how a, a small SMB content creator, solopreneur, how should they think about using. Again, you mentioned Adobe. What should they outsource to AI? What should they not. When should a lawyer get involved? When should they not? What should they use Adobe for? What does it do differently than say for example, writing a contract in ChatGPT, like Walk Me through a solopreneur, setting themselves up legally so that they basically don't get screwed and they get a good deal and they make sure to check all the boxes and check all the contract contingencies and all the different things that they should pay attention to. How should they do that? What, what do you do for yourself and also for different creators?
- [05:51]
B
I mean, no AI tool will ever be an attorney. So you can create as much as you want to, but you will have to double check with an attorney. If you want to be legally safe. Honestly, as a content creator, working with brands, creating content for them, I have not done that, haven't had to do it other than, you know, when it comes to my business structure or anything like that, when, when it comes to sending out contracts to my clients, yes, I have those legally checked. But when it comes into, when it comes to content creation, working with brands, I have not, I have my rate set, I have a contract, usually they sent me a contract and then I use AI to understand the contract because again, I'm not an attorney and sometime that legal language can be interesting to understand.
- [06:48]
A
It's not. Yeah, it's very, it's very interesting to understand. So was there an ever, so now, when you, when you, when you leverage AI, was there ever a, a point where it pointed out something that you wouldn't have caught? Was there a, was there a, a particular contract like just walk us through a story of, of how you've used it?
- [07:11]
B
Not necessarily anything that I wouldn't have caught. I think it's more for me, I like to utilize it as simplifying to understand the contract in terms of, okay, when, when are my deliverables due? What, what is the net pay for this? Is this really interesting for me? Am I going to sign this or not really looking at those, those are always my biggest ones because time is usually never on my side. So I have to fig to deliver. And yeah, revisions, revisions are also a big one. They like to hide in there.
- [07:49]
A
What would be some of the bigger mistakes that solo solopreneurs and content creators make when negotiating deals that maybe AI could help them and Adobe could help.
- [07:59]
B
Them catch truly not understanding their deliverables and understanding the contract, especially when it comes to revisions. I feel like that is a reoccurring situation where a brand clearly has it late out in the contract that you know, they can ask for two, three revisions and then the content creator gets caught up into, oh my gosh, this is not a two hour work. This is like I have to re record this again and I have to do this again. So really getting caught up in that and thinking, oh, I'm getting $1,000 for an hour of work. No, that's not how it works.
- [08:36]
A
So we spoke about content, we spoke about how to be authentic with your audience, we spoke about even some of like the tools, when to use AI, when not to use AI. Uh, what would be some other major lessons that you've learned over even building out your own company for somebody that is a full time creator? Things that went well, things that didn't go well, things that, you know, you want to teach somebody who's just starting on the same journey, maybe you five years ago.
- [09:04]
B
Um, be mindful of the time and energy that you have, because you can absolutely invest your time into the wrong things and just get stuck in it. So, yeah, really thinking of the time that you have available, where are you going to invest your time? Because time is your most valuable asset.
- [09:27]
A
Time is always your most valuable asset. Amen. How do you figure out what those most important things are that you have to work on? Like, do you have a way to delegate, to figure out what only you can spend your time on versus when you should give it to your team?
- [09:42]
B
I think it's a combination of things you are maybe really good at and things you enjoy, enjoy doing. And I think that's a missed one oftentimes where you get caught up into things that you have to do. Yes, we all have to do things that we might not enjoy doing and we still have to do it. But I much rather outsource those than the ones that I love enjoy doing because that just keeps up the whole motivation of working in this business and, you know, keeping you happy and not burned out. Because you, no matter how many hours you work in a day, you can work 60 hours a week, not burn out, or 100 hours hours a week, not burnout. If you love what you're doing, what.
- [10:24]
A
Was the point where you knew that this was what you're meant to do? Like that you were sort of living in your calling? I don't know how else to describe it. Like, how do you, how do you recommend somebody sort of seek that out? When they figure out their North Star, their figure, they figure out their icky guy, you know, the, the Venn diagram of, of who they are or what they're good at, what the market needs, what they can monetize. I think that's what it is. I can't remember exactly, but there's a couple different framework. How did you figure out? Because that's a lesson for somebody who's sort of lost on their journey, what you should spend your time and energy and life on.
- [11:04]
B
I mean, just seeing what I enjoy doing and reflecting on that. I'm big on reflecting. I just love that. And I think everybody should practice that. Not enough people practice that, really. Reflecting on what you're good at and being okay with the things you're not good at. It's fine to not be good at everything. We can't be good at everything and then finding a way to outsource that and simplify my life and my content creation or my processes or whatever that may be. But looking at it that way that you put your time and energy into the things you love doing, then it's automatically becoming good.
- [11:45]
A
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.