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In this Lessons episode, discover that successful investing is less about capital size and more about disciplined decision making. Learn why removing emotions from investment decisions is essential. Understand how surrounding yourself with expert mentors sharpens your strategy. And uncover how diversification opens doors to new opportunities, even in volatile markets. So I asked you if you're, if you consider yourself a professional investor, but at the very, at the very minimum, you are a professional decision maker. That's what you.
B
I think.
A
But everybody is. I think that just. I think that. Well, actually, it's all relative. I was going to say because there's more. There's more capital, there's more stakes, but it doesn't really matter because at any level it's all relative.
B
Right.
A
Like you could be putting in like five grand into a company and if you lose it all, that's still five grand gone. And if you're only making 70 grand a year or whatever, that's. That's significant to you. So it doesn't really make a difference.
B
So being a good investor equates to being a good decision maker and also being able to remove your emotions from the investment. It's very hard to do. It's very. I am not particularly good at it, but I'm seasoned and I'm hardened over.
A
So you, you sold easy texting.
B
Yes.
A
You started investing.
B
I started investing. I made a lot of mistakes.
A
Okay, so. But even like the thought process, because again, I do see you being more active than a lot of the people that I know. A lot of people I know who sold a company, they only invest in the thing that they know.
B
Yes. And across the board and.
A
Or real estate. That's like the only. Like you could be like a SaaS founder and you just do like early stage prop tech SaaS and then plus real estate. Or, Or.
B
Yeah, but you do everything I do because.
A
And you have to talk about the stuff that you put money into the very.
B
Oh, yeah. So I'll tell you, my strategy is very different now than it was before, but started. Yeah. But I think that being able to control. If you, if you look at the best investors, like a Buffett or those guys, right. They're all like, all slightly on the spectrum and so they don't experience emotion the same way that, I don't know, quote unquote, normal people do. Right. Or you and I do. Or, you know, so. So they could see like a huge loss on their account and not flinch because they're so certain about what they're. They just did. And they're just like, I'm willing to wait, wait, be wrong for a long time until I'm right. Yeah.
A
But for, for most people, you have a heart attack.
B
Yeah. You go, you go in and see your account down 30%, 40%, 50%, you're going to have a heart attack and you're going to make a bad decision. Okay. And so that's an acquired skill. And sometimes it's even when you acquire the skill, like, even during COVID like, I was on the verge of making some really bad decisions that I'm thankful that I didn't make, but I was this close, you know, like, I'm not immune to it. Right. To making emotional decisions. And so, you know, that that's a, that's a practice. It's, it's really, it's, it's just like working out. Right. Like, the more you practice it or, you know, yoga or whatever it is, the more you practice it, the better you get at it. And, you know, you can start small. I found, you know, a few, few people who I respected. I, I, I still talk to them all the time. It's very hard to find those people in, in whatever you're looking for. Like, for me, it was for investments. You know, for other people, it could be in health. You know, you, you know, I know you and Gary are tight.
A
Yeah, yeah.
B
Now. Right. And, and, you know, you, I know.
A
Has his own, like, I mean, he's built a massive social media business with Valeria. So, like, he's one of the guys that I look to for that. But there's not many people that.
B
Yeah.
A
That are killing it. Like, the 0.001% is for a reason. Right.
B
Yeah. So, so it's worth your time and effort to try and find those people that you want to surround yourself in. That's probably the 90% of the game and the amount that I learned from those people, and now I'm adding value to them because I learned their techniques, I learned from them, and now I'm, like, contributing. Right. And so I think that that's, that's a, that's an essential. You, you, you really want to find those people that are experts in what you're trying to do and put yourself around them and put yourself into scenarios that give you high probability of meeting those people and situations. So. Yeah. So now my investment thesis is very different than before.
A
What was it when you, I don't even think you told me.
B
I think I was trying to do a little bit of what you said. I know I did real estate and I did SaaS and things I knew initially, but then, you know, when I put myself around other, other investors that were really smart, they were opening up whole new worlds for me and showing me biotech and showing me, you know, deep tech and showing me cpg like we did in athletic greens, for example. One of the investments that I did with one of my friends, it's a amazing investor as well. And then looking at late stage businesses, you know, like we did Pacific park at the Santa Monica Pier, which we bought that business, which is one of the. It's the number one tourist destination in Los Angeles.
A
I know. So you, you've lit. You literally bought the Santa Monica Pier.
B
We didn't buy the pier itself. You can't own the pier. Right. You can just like it sounds.
A
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B
It sounds cool. We bought the business of the Pure, so it's a little bit different, but there's, you know, there's a real estate component to it. But I think right now my tech.
A
By the way, are those some of your biggest ones? So athletic greens.
B
That's. Yeah. So I think athletic greens. Athletic greens. The pure is one of the biggest deals I've ever, I've ever been involved with the. I did a company called Figure AI recently, which is a humanoid robot that Brett Adcox founded. I don't think I knew you when I first invested. We invested two years ago. It was a unique time because the Markets were doing really poorly at that time. It was 2022, I think. And, you know, tech was down a lot, inflation was raging. And Brett comes out and he's like, I want to build a humanoid robot. And all he had was a few guys that he and that he had hired from Boston Dynamics, a sample of a hand of a robot and a bunch of, I don't know, like computerized prototypes.
A
But he had a track record, though.
B
He had a track record and he. And he was putting in 20 million of his own money. So that's. See, that's the thing. When you make decisions, you have to also kind of take into. Because. Because if you just look at it, at the face of it, you most. 99.9% of people would never even like, even consider it because it's like, he's going to build a robot, a human robot that works. Yeah, whatever. Right.
A
Like, but when you put your money where your mouth is.
B
Yeah. As a founder and going into details matter, right. So like those things matter. You know, he had a track record. He had two exits. He took Archer Aviation public. So he had a lot of hardware experience and scaling hardware. He was putting his money where his mouth. Mouth was. He had gone pretty far even with very little money of actually making a functional hand, which is the hardest part of a robot mostly. And so when I first did that investment, most people thought I was batshit crazy because, you know, first of all, the markets were in turmoil at that time. So it's very hard under fear to make investments.
A
But that's where the removing your emotion piece.
B
Absolutely, absolutely. Like, whether it's in the public markets or the private markets is. It's irrelevant. Right. People get disgusted and they don't want to look. Right. They don't want to look because they, they see their account down, right. And they're like, oh, yeah, now I'm going to make an investment and like take even more money out of there.
A
But the thing is those two, those two, two things are completely separate from each other yet.
B
It is, logically speaking, but people are. But it's very hard to separate it out. And so anyway, as luck would have it, which I think 90% of all this is luck, obviously Brett was successful. He made a prototype that actually works. It's actually deployed in Amazon and BMW right now. It's probably the Him. Him and Optimus from Tesla are probably the incumbents in the field where they have a real viable product that can actually replace human labor. And if you think about a human labor, physical labor is a $3 trillion TAM, like everything. Like, it's all the work that no one really wants to do, right? Like this, you know, no one wants to go and pick and pack in a warehouse and go down aisles and pull things from boxes and, you know, take a piece of sheet metal and keep putting into a press a thousand times a day, which is where he's starting, which I think is the right thing. And also in a warehouse, you know, a robot's in a controlled environment. So the safety issues are kind of much more manageable.
A
Mitigated a little.
B
Yeah, they're much more manageable. It's also talking to a computer that's giving it directions, like a warehouse management system versus, you know, me, you know, robot being in my house. And I'm saying, wash the dishes, right? It's a little bit different.
A
It's almost like, well, robots exist in car manufacturing already.
B
They do, but this is certain parts.
A
Of certain parts of it. So this is just like almost finishing or, or more parts of the. The factory is now going to.
B
So Tesla, I think, you know, their idea is that the entire process will be done by a robot. And as a practical matter, all the other robots that work on anything are, you know, the environment is retrofitted for the robot so that the robot can work correctly in that environment. But the world is meant to interface with humans. It's meant to interface with hands, feet, you know, you know, stabilize, like a human, like even an iPhone. If you go and actually look at how it's made. A lot of it's done by hand. You can't even imagine, right? It's done on a huge scale in China, but a lot of the pieces are being done by hand. And so if you can really, truly replace that, the, the, the, the opportunity is huge. It's almost like bigger. As big as cars were when cars were invented, right? The opportunity is, is huge in the entire physical labor.
A
So it's funny when, whenever an investor, an entrepreneur is like tam, like total addressable market, and they say some ridiculous outlandish number and you're like, well, if I just captured like 1% of TAM or whatever, then company will be successful. But this is, this is, this is.
B
Really, truly a giant tam. I mean, like the payroll that. I mean, first of all, Amazon and all these places, they can't even get enough workers. There is not enough workers to that want to do this. So they have to constantly raise the price of, of what they're willing to pay. I mean, the port workers, you just saw what happened. It was just happening?
A
Strike. A huge strike.
B
Yeah, no, it got resolved. But they're getting paid, like, $65 an hour now.
A
That's. That's. That's significant. That's huge.
B
Yeah. So, like, why wouldn't you replace that person with a robot if you could? Yeah, it makes no sense. Why do you need a person to, like, move cargo from one side of the port to the other? And, like, there's a lot of issues with that because there are safety issues, like if, if, if, you know, if. If a piece of cargo falls on a. On a robot, no one cares.
A
But if. If that injures a person, that's millions of dollars.
B
And, yeah, the productivity gains, the things that come with it. And so anyway, just recently, they raised 650 million from, like, Microsoft and OpenAI and Jeff Bezos put $100 million. And so, you know, I look smart now, and then let's see what happens in two years. Right? Like, it could be a zero. Right.
A
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next.
Episode Title: Lessons - The Decision-Making Framework That Leads to Profitable Investments
Host: Scott D. Clary
Guest: Shane Neman, Strategic Investor
Release Date: April 14, 2025
In this insightful episode of the Success Story Podcast, host Scott D. Clary engages in a profound conversation with Shane Neman, a seasoned strategic investor. The discussion delves deep into the intricacies of successful investing, emphasizing disciplined decision-making, emotional detachment, the importance of mentorship, and strategic diversification. Shane shares personal experiences, investment philosophies, and real-world examples that illuminate the path to profitable investments.
Shane Neman begins by redefining what it means to be a professional investor. He emphasizes that at its core, investing is about being a professional decision-maker, regardless of the capital size involved.
Shane Neman [00:59]: "Being a good investor equates to being a good decision maker and also being able to remove your emotions from the investment. It's very hard to do. It's very... I am not particularly good at it, but I'm seasoned and I'm hardened over."
Shane underscores that the relative size of the investment matters less than the quality of the decisions made. Whether investing $5,000 or $70,000, the stakes are significant to the individual investor, making disciplined decision-making universally crucial.
A significant portion of the conversation revolves around the necessity of removing emotions from investment decisions. Shane candidly admits his struggles with emotional detachment but highlights it as an essential, albeit challenging, skill.
Shane Neman [02:40]: "You go in and see your account down 30%, 40%, 50%, you're going to have a heart attack and you're going to make a bad decision. Okay. And so that's an acquired skill."
He compares emotional discipline to physical training, suggesting that with consistent practice, investors can enhance their ability to remain rational, even in volatile markets or during personal financial downturns.
Shane attributes a significant portion of his investment success to surrounding himself with expert mentors and like-minded professionals. He emphasizes the value of learning from those who have already navigated the complexities of investing successfully.
Shane Neman [04:25]: "It's worth your time and effort to try and find those people that you want to surround yourself in. That's probably the 90% of the game and the amount that I learned from those people."
By immersing himself in environments where high-caliber investors congregate, Shane has been able to diversify his investment portfolio beyond his initial focus areas, exploring sectors like biotech, deep tech, and consumer packaged goods (CPG).
Shane discusses the evolution of his investment thesis, moving from familiar territories to exploring new and emerging industries. Initially focused on real estate and Software as a Service (SaaS), his strategy broadened as he engaged with other intelligent investors.
Shane Neman [05:04]: "I was trying to do a little bit of what you said... When I put myself around other investors that were really smart, they were opening up whole new worlds for me..."
He cites investments such as Pacific Park at the Santa Monica Pier and Figure AI, a humanoid robotics company, as examples of his diversified portfolio. These investments reflect his willingness to explore high-risk, high-reward opportunities informed by solid foundational principles and founder commitment.
1. Santa Monica Pier (Pure): Shane shares his experience with investing in the Santa Monica Pier's Pure business, highlighting it as one of his most significant deals.
Shane Neman [07:09]: "We bought the business of the Pure, so it's a little bit different, but there's, you know, there's a real estate component to it."
This investment underscores his ability to blend real estate with operational business ventures, leveraging the iconic status of the Santa Monica Pier to generate profitable returns.
2. Figure AI: Perhaps the most intriguing investment discussed is Figure AI, a humanoid robotics company founded by Brett Adcox.
Shane Neman [07:20]: "I did a company called Figure AI recently, which is a humanoid robot that Brett Adcox founded... Brett was putting in 20 million of his own money."
Shane highlights Brett's commitment, evident through his personal financial investment, as a key factor in his decision-making process. Despite market turmoil in 2022, Shane's faith in Figure AI was bolstered by the founder's track record and the tangible progress in developing functional robotic prototypes deployed by major corporations like Amazon and BMW.
Shane Neman [08:53]: "As a founder and going into details matter... He had gone pretty far even with very little money of actually making a functional hand, which is the hardest part of a robot mostly."
A significant discussion point is the Total Addressable Market (TAM) for robotics in replacing physical labor. Shane draws parallels to the automotive industry's adoption of robots, emphasizing the transformative potential in sectors burdened by labor shortages and high operational costs.
Shane Neman [12:54]: "First of all, Amazon and all these places, they can't even get enough workers. There is not enough workers to that want to do this... So, like, why wouldn't you replace that person with a robot if you could?"
He elaborates on the economic incentives, citing rising labor costs and the inefficiencies associated with human labor in tasks like cargo handling. The integration of robots not only mitigates safety concerns but also promises substantial productivity gains.
Shane adeptly links the importance of emotional detachment to capitalizing on market opportunities, especially during periods of economic uncertainty or downturns.
Shane Neman [09:44]: "Whether it's in the public markets or the private markets is... People get disgusted and they don't want to look... they see their account down... and they're like, oh, yeah, now I'm going to make an investment and like take even more money out of there."
He points out that while logic dictates separating emotional reactions from investment strategies, behavioral biases often cloud judgment, leading to suboptimal decisions. Shane emphasizes the importance of maintaining a clear, strategic outlook irrespective of short-term market fluctuations.
The episode culminates with Shane reinforcing the pillars of successful investing: disciplined decision-making, emotional resilience, strategic mentorship, and diversified investment strategies. His narrative serves as a testament to the rewards that disciplined, informed, and resilient investing can yield, even amidst market adversities.
Disciplined Decision-Making: Success in investing hinges more on the quality of decisions than the size of the capital invested.
Emotional Detachment: Cultivating the ability to make rational investment choices free from emotional biases is crucial.
Mentorship and Networking: Building relationships with expert mentors can significantly enhance investment strategies and open new avenues.
Strategic Diversification: Expanding investment portfolios across various sectors, informed by solid research and founder commitment, can mitigate risks and maximize returns.
Focus on High-Potential Markets: Investing in industries with vast growth potential, such as robotics in physical labor, can yield substantial long-term benefits.
Shane Neman [00:59]: "Being a good investor equates to being a good decision maker and also being able to remove your emotions from the investment."
Shane Neman [02:40]: "You go in and see your account down 30%, 40%, 50%, you're going to have a heart attack and you're going to make a bad decision."
Shane Neman [05:02]: "It's worth your time and effort to try and find those people that you want to surround yourself in."
Shane Neman [08:53]: "He had gone pretty far even with very little money of actually making a functional hand, which is the hardest part of a robot mostly."
Shane Neman [12:54]: "Why wouldn't you replace that person with a robot if you could?"
This episode offers a treasure trove of insights for investors, entrepreneurs, and business professionals aiming to refine their investment strategies and decision-making frameworks. Shane Neman's experiences and philosophies provide a roadmap for navigating the complexities of modern investing with discipline and strategic foresight.
For more enriching conversations and lessons from successful leaders, subscribe to the Success Story Podcast and visit www.successstorypodcast.com.