
Loading summary
Scott Clary
HubSpot is a success Story Partner now if you're an entrepreneur, listen up, because HubSpot makes impossible growth impossibly easy for their customers. If you are building a business, you need to get HubSpot.
Unknown Host
Why?
Scott Clary
Here's the perfect example. Morehouse College needed to reach new students with fresh, engaging content, a problem that every single business in the world has. But with a 900 page website, even the tiniest update took 30 minutes to publish. Now Breeze, which is HubSpot's collection of AI tools, helped them write and optimize their content in a fraction of the time. And the results? 30% more page views and visitors now spend 27% more time on their site. If you are ready for impossible growth like this, Visit HubSpot.com NetSuite is a.
Unknown Host
Success Story Partner now what does the future hold for business? If you ask nine experts, you're going to get 10 answers. Bull market. Bear market. Rates will rise. Rates will fall. Honestly, I just wish somebody could invent a crystal ball. But until then, over 41,000 businesses have future proofed their business with NetSuite by Oracle, the number one cloud ERP bringing accounting, financial management, inventory and HR into one fluid platform. With real time insights and forecasting, you're peering into the future with actionable data. And when you're closing the books in days, not weeks, you're spending less time looking backwards and more time on what's next. If I had needed this product, this is what I'd use. Whether your company is earning millions or even hundreds of millions, NetSuite helps you respond to immediate challenges and seize your biggest opportunities. And speaking of opportunity, download the CFO's guide to AI and machine learning at netsuite.com ScottClary the guide is free to you at netsuite.com Scottclary netsuite.com Scottclay in.
Chris Voss
This lessons episode, learn how tactical empathy improves negotiations by focusing on understanding, not agreement. Learn why articulating someone else's perspective builds trust without compromising your own position. Learn how silence, curiosity, and honest acknowledgment of fears create space for deeper connection and more truthful communication. You talk a lot and speak a lot about empathy in business. Define how you oh, this is gonna. I'm saying it the wrong way. I was gonna say define how you leverage empathy for business, but that's already insinuating that you're using it to a means to an end. What is the what is the proper way to use empathy in business so that you get what you want, but you also don't get taken advantage of.
Unknown Expert
Yeah, okay, so let's define empathy first. Let's define it as simply assessments and the articulation of your assessment. Empathy is not sympathy. Empathy is not agreement. Empathy is not compassion. A friend of mine, Steven Kotler, read a number of books that are worth reading. The Rise of Superman and Stealing Fire too, great of my favorites that Steven wrote. And in one of his books he said, empathy is about the transmission of information. Compassion is the reaction to that transmission. So empathy truly understand where the other side's coming from, even if you don't like it. And then being able to articulate it from their perspective. What does that look like? You think I'm being unfair? You think I'm greedy. You think that I don't care about you at all. Those are empathy statements. I never agreed nor disagreed. I just pointed out what my gut instinct is telling me that you're thinking. And we teach tactical empathy as the articulation, the expression of what your gut is telling you about their perspective. If you take away agreement or disagreement, then you can be empathic with anyone. A member of Hamas can be compassion empathetic with someone from Israel and vice versa, because it's not agreement or disagreement. So if, if somebody from Hamas can do it with somebody from Israel, that means you could do it too, if you define it that way. Now, business, it's a way of analyzing. So let me analyze what you're probably thinking. Let me feed it back to you. You're going to feel very connected to me. It's actually going to open up the channels. One of the phrases, which is the cliche about negotiation is the biggest myth about. About communication is the biggest myth about communication is that it's taken place. Now people hear that and they say, oh, I just have to express myself better. Now, the opposite is true. Listening hasn't been taken taken place. Hearing took place. I heard what you said, but did I analyze it? Did I think about what it meant? You know, the whole grade school thing, probably in seventh grade, somebody, you had a teacher that said, what's the difference between listening and hearing? I can still remember that. But the difference is, did you analyze what they said and discern its true meaning? Which means you're not agreeing with it, which now puts it in the business context. And then in certain predictable things based on fears you're going to feel at some point in time. I'm asking for too much. You're going to feel at some point in time, I'm being disrespectful. You're going to feel at some point in time. I got a hidden agenda because I won't get to the point. Me saying that begins to clear the air, and it puts me in a position to move forward with you.
Chris Voss
Two thoughts on that.
Scott Clary
First thought, should you actually articulate that.
Chris Voss
To the person that you're speaking to? And then second thought, how do you make sure that your own lens that you see the world through does not impact how you infer what they think? Because it's good to be empathetic, but.
Scott Clary
You'Re going to have your own worldview.
Unknown Host
That'S going to impact.
Chris Voss
So. Yes.
Unknown Host
So should you articulate that and why? And then how do you stop your.
Chris Voss
Own lens from fogging it all up?
Unknown Expert
Yeah, first of all, you should. Like in anytime your gut's telling you you should. And there's aspects to it that when we're coaching in negotiations, we're going to ask you to lead with. Like in a, In a. In a first meeting, you're gonna. You can say to them, look, you. At some point in time, you're probably gonna ask yourself whether or not you're wasting your time with me. Because they're probably 60 seconds into the meeting, they're thinking that what this does is it deactivates and inoculates. Most people think of plants, fears. It does. You can't plant a fear. You can just. You can plan it. If you deny it. If I could say to you, like, look, I don't want you to think I'm being greedy. You're gonna be like, oh, I gotta cover my wallet. Here it comes. And I can say, look, it's probably gonna seem greedy. And then when I lay out what I want, your reaction to that is gonna be like, oh, well, actually, that was just honest. I appreciate you being honest with me. So those are examples of why you should go ahead and call it out in the moment or even in advance. Now, does my lens interfere with me seeing it? Yes. That's why you want to lay out what you think the other side's seeing. Because for not just your lens, you know, your angles on it leading up to this moment. So I frequently say and coach people to say, look, before we go on, here's how I think you see things. Now I'm going to lay it out in wherever my vision has been clouded. If I approach you with genuine curiosity, not judgment, I can't say, here's how I think you see things. You know, my tone of voice is telling you negative things about my thought patterns towards you. But if instead I say, all right, so before we go any farther, here's how I think you see things. You know, that's exploratory, collaborative, whatever I'm missing, whatever I'm wrong on, you're going to want to correct me, because the urge to correct is actually very satisfying. And you're going to feel good about it. So that's how you keep your filter from getting in the way.
Chris Voss
Check in with the other side and.
Scott Clary
Invite Correction Lingoda is a Partner of Success story Look, I'll be real with you. My French used to be solid. I learned it in school. I even had decent pronunciation. But when I booked trip to France last year, it was a total blank. I could barely order a croissant without sounding like a tourist. So I jumped into the Lingoda Sprint challenge and man, it changed everything. I'd take live classes late at night after podcasting. Only five students max. Real teachers, real conversations. And in just two months, I went from a bonjour to holding full conversations at a Paris cafe. Confidence unlocked. Now here's the play 30 or 60 classes in 60 days and if you finish them all, you get 50% cash back. That's basically €4 or $5 per class. That's insane value. Go to try.lingoda.com success sprint and then use my code Scott Sprint for an extra €20 off on top of their current deal. Registration closes May 5th. Classes start May 12th. Let's get fluent Indeed as a Success.
Unknown Host
Story Partner now say you just realized your business needed to hire someone fast. How can you find amazing candidates fast? It's easy. Just use Indeed. When it comes to hiring, Indeed is all you need. Stop struggling to get your job post seen on other job sites. Indeed sponsored Jobs help you stand out and hire fast. And with sponsor jobs, your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster. And it makes a huge difference. According to Indeed data, Sponsored Jobs posted directly on Indeed have 45% more applications than non sponsored jobs. Plus with Indeed sponsored Jobs, there's no monthly subscription, no long term contracts. You only pay for results. There's no need to wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit. To get your jobs more visibility@indoubtedly.com Clary just go to indeed.com Clary right now and support our show by saying you heard about Indeed. On this podcast. Indeed.com Clary terms and conditions apply. Hiring Indeed is all you need.
Scott Clary
The HubSpot podcast Network is a success story partner now if you like success story Going to love other podcasts in the HubSpot podcast network. One of my personal favorites is I Digress. Hosted by my boy Troy Sandich. With shows under 30 minutes, I digress helps eliminate complexity, complications and confusion in your business with frameworks and strategies to achieve true scalable and sustainable success. If you are an entrepreneur building anything you need to listen to I Digress. This is one of the most useful business podcasts you're ever going to subscribe to. Listen to I Digress wherever you get your podcasts.
Chris Voss
One last question. When people deploy this tactic and then I want to move on to something, a couple other ideas. But when people deploy this tactic, what would one thing be that they get wrong the majority of the time? What is one common misconception about deploying tactical empathy?
Unknown Expert
First of all, that your perspective is their perspective. Even if your perspective is accurate, they're going to have a different perspective. A common misconception is that you guys are on the same sheet of music or you see things the same way. Among other common misconceptions that you got to go first and you got to lay out your position first. That's the mark of an average negotiator. So I need the information in your head, which is why I'm going to invite you to go first. And then two out of three negotiators, it's impossible for them to shut up, shut up more. You're going to find that in those golden moments of silence, they're either going to bond with you or they're going to give you information. Both those things are good.
Chris Voss
You know, it's so funny, that's one thing that I remember when way, way, way back in a past life when I was in sales and I can't remember who told me this, but the sentence was, whoever talks less wins. That was it. And so far, I mean, this is what I do for a living. I try and talk as little as possible and just let the guest. Now, it's not a negotiation. It's hopefully, hopefully it's beneficial to both of us. But yes, when you shut up, good things happen.
Unknown Expert
When you shut up, good things happen. Amen.
Chris Voss
Let's talk about people being deceitful. Counterfeit yeses. I thought it was so interesting because when I was first putting some of these talking points together, of course I like to call them lies. I'm pretty sure that's what the rest of the world calls them. You don't like to call them lies. So this Plays a big piece of negotiation. Obviously it's, you have to figure out what's the truth and what's not. First of all, why do you not like calling lies lies?
Unknown Expert
Because of the emotional reaction to it. You know, lies slash deception. The vast majority of it is decept, defensive in nature. People are deceiving people. Lying because they're scared, because they're afraid to tell you the truth. Now that doesn't mean they're trying to victimize you. They're, they're scared of the relationship. They're scared. Is he going to say no? They don't know how to tell you the truth. So the deception takes place on a massive level. But it's not predatory. It's. Some of it is predatory. A small percentage. What's the percentage? Let me, let me put it like this. There's a guess that the incidence of someone being a sociopath or a psychopath. I was trying to read the current differences in the definitions. Sociopaths are somebody that intentionally prey upon you in the moment. A psychopath is somebody who plans on preying on you in a future moment. So it's a, it's a planning issue. 1 in 35. So that means 34 out of 35. If that number holds, when they deceive you, they're not trying to victimize you. 34 out of 35 lies, let's say, is this defensive? They don't know how to tell you the truth. They're, they don't know how to fix it. If they do, it's, it's all fear based. Not necessarily the same as being a coward. Those are two different instances. But fear based because they're trying to preserve the relationship, but they don't know how to get around it. So why am I going on this rant? Yes, it exists all the time. Stop yourself from being triggered on it. You're going to assume that they're lying to you because they're trying to victimize you. That's a, that's knock the case 34 out of 35 times. So you encourage people to become straight shooters. And how do you do that? You deactivate their fears. How do you do that? You're saying it's probably stuff you're holding back. You're scared if you tell me it's going to blow up the deal. I know you've got things that you're afraid to tell me because you think if I know them, I'll exploit you. Me, even sharing that recognition is going to get you to start to loosen up. Now my walk has to match my talk, and I'm very careful about that. But I'm also very concerned about if I say something that doesn't add up to you, you're going to instinctively react that I'm trying to hurt you. So I got to be careful about making sure those two things add up. I gotta be careful about being vague. I gotta in fact under promise instead overpromise. And then I gotta talk to you, with you about how we're gonna fix things when we come to the inevitable glitches that life brings in, no matter what happens.
Unknown Outro Voice
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.
Scott Clary
Shipstation Is a Success Story Partner now you know what's chaotic? Last week during one of my interviews, my guest dog knocked over their mic stand. My Internet crashed mid recording. I spilled coffee all over my notes. It was not a great interview. But speaking of handling chaos well, that same guest told me something fascinating about.
Unknown Host
Their business after we stopped recording.
Scott Clary
Life can be unpredictable, but a large component of their business is E commerce fulfillment. And that is a whole different level of chaos. Unless you're using ShipStation. They told me that since switching to Shipstation, They've saved around 15 hours every single week by shipping from all of their stores with one login. The automation is incredible. One click and their labels are printed. And what really impressed me most it is a massive business that they run is how it scaled their business. They doubled their order counts last quarter. Shipstation handled it without a hiccup. And the shipping discounts. They've nearly saved 88% on USPS and UPS rates to shipstation.com and use code Success Story. Sign up for your free trial. That's shipstation.com code success story Quint is.
Unknown Host
A success story partner. Now living in Miami, I need clothes that can handle the heat while still looking good. I picked up these linen shirts from Quint and they're phenomenal. Stylish, European. I love the cut, I love the fit. Now whether or not you're in cold Seattle, Dry Phoenix, they have got premium essential clothing for every single climate. But these linen shirts are a game changer. They're breathable, they're lightweight. They handle Miami heat like nothing else. I wear them everywhere. Business meetings, dinners, you name it. Now here's what makes Quince different. They work directly with premium manufacturers, but cut out all the middlemen. That means you're getting luxury quality linen at 50 to 80% less than comparable brands. We're talking the same materials, the same craftsmanship without the insane markup. Plus, they only partner with factories committed to ethical manufacturing and sustainable practices. And and that matters. Elevate your closet with quint. Go to quint.comsuccess for free shipping on your order and 365 day returns. That is Q-U-I-N C E.com success to get free shipping and 365 day returns. Quints.com success.
Success Story Podcast Summary: Lessons – The FBI Negotiation Tactics That Transform Business Deals | Chris Voss
Host: Scott D. Clary
Guest: Chris Voss, Former FBI Hostage Negotiator
Release Date: June 1, 2025
In this episode of the Success Story Podcast, Scott D. Clary welcomes Chris Voss, a renowned former FBI hostage negotiator, to delve into the intricacies of negotiation tactics derived from high-stakes situations and their application in the business realm. Voss shares invaluable insights on tactical empathy, effective communication, and strategies to enhance business dealings by leveraging his extensive experience in negotiation.
Defining Tactical Empathy
Chris Voss begins by clarifying the concept of tactical empathy, distinguishing it from commonly misconceived notions such as sympathy, agreement, or compassion. At [02:00], Voss states:
"Empathy is about the transmission of information. Compassion is the reaction to that transmission."
He emphasizes that tactical empathy involves understanding the other party's perspective without necessarily agreeing with it. This approach fosters trust and opens channels for more meaningful and truthful communication.
Application in Business
Voss explains how tactical empathy can be a powerful tool in business negotiations. By articulating the other party’s perspective, negotiators can build rapport and uncover underlying motives or fears that might otherwise hinder agreement. As he puts it:
"Empathy truly understand where the other side's coming from, even if you don't like it." ([02:30])
This technique helps in creating a collaborative environment where both parties feel heard and valued, facilitating smoother and more effective business deals.
Assuming Shared Perspectives
A significant misconception Voss addresses is the assumption that both parties share the same perspective. At [12:15], he clarifies:
"A common misconception is that you guys are on the same sheet of music or you see things the same way."
Understanding that each party has distinct viewpoints is crucial. Voss advises negotiators to invite the other party to share their perspective first, rather than leading with their own position. This strategy not only provides valuable information but also demonstrates respect for the other’s viewpoint.
Over-Talking in Negotiations
Voss highlights the importance of silence in negotiations. He notes:
"When you shut up, good things happen." ([13:11])
By allowing moments of silence after making a point, negotiators can encourage the other party to share more information or reveal their true intentions. This technique often leads to deeper connections and more honest communications.
Understanding the Nature of Lies
Voss discusses the prevalence of deception in negotiations, clarifying that most lies are not malicious but stem from fear. At [14:10], he explains:
"The vast majority of it is deceptive and defensive in nature. People are lying because they're scared, because they're afraid to tell you the truth."
Recognizing the underlying fears that drive deception allows negotiators to approach the situation with empathy rather than judgment, creating a safer space for honesty.
Encouraging Transparency
To combat deception, Voss suggests fostering an environment where the other party feels safe to share the truth. He advises:
"You deactivate their fears by saying it's probably stuff you're holding back. You're scared if you tell me it's going to blow up the deal."
This approach reassures the other party that revealing their true thoughts won't jeopardize the negotiation, thereby promoting transparency and trust.
The Power of Silence
Voss underscores the strategic use of silence during negotiations. He shares:
"Two out of three negotiators, it's impossible for them to shut up. You're going to find that in those golden moments of silence, they're either going to bond with you or they're going to give you information." ([12:15])
These silent pauses can be powerful tools to encourage the other side to open up, providing negotiators with valuable insights and strengthening the overall negotiation process.
Active Listening vs. Hearing
Differentiating between hearing and listening is another critical aspect Voss addresses. He points out:
"Listening hasn't taken place. Hearing took place." ([05:00])
Active listening involves analyzing and understanding the true meaning behind the words, which is essential for effective negotiation. This deeper level of engagement ensures that negotiators grasp the other party's needs and concerns fully.
Articulating the Other Side’s Perspective
Voss provides practical guidance on how to implement tactical empathy. He suggests:
"Before we go any farther, here's how I think you see things." ([07:00])
By openly expressing an understanding of the other party's viewpoint, negotiators can prompt corrections and clarifications, ensuring that both sides are on the same page and fostering a more collaborative atmosphere.
Inviting Correction
Encouraging the other party to correct any misinterpretations helps in maintaining clarity and preventing misunderstandings. Voss recommends:
"Your tone of voice should be telling you negative things about my thought patterns towards you. But if instead I say, all right, so before we go any farther, here's how I think you see things... you're going to want to correct me." ([07:30])
This tactic not only clarifies intentions but also builds mutual respect and understanding, which are essential for successful negotiations.
In wrapping up the discussion, Chris Voss reiterates the significance of tactical empathy, effective listening, and strategic silence in negotiations. He emphasizes that these techniques, rooted in his experience as an FBI hostage negotiator, are equally applicable and highly effective in business settings. Key takeaways from the episode include:
By adopting these strategies, business professionals and entrepreneurs can enhance their negotiation skills, foster stronger relationships, and achieve more favorable outcomes in their deals.
Notable Quotes:
This episode provides a comprehensive exploration of negotiation tactics that transcend typical business interactions, offering listeners actionable strategies grounded in high-stakes negotiation expertise.