Lessons - The LinkedIn Strategy That Attracts High-Value Opportunities | Lara Acosta - Social Selling Authority - Success Story with Scott D. Clary

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[00:00]
A
In this lessons episode, discover how to stand out on LinkedIn by leveraging creative storytelling and innovative frameworks. Learn why mastering pattern interrupts and fostering genuine connections is key to captivating your audience. And understand how maintaining relentless momentum can elevate your digital presence. Is there a way that you communicate or write on LinkedIn so that people do remember? Do you have a style or writing style? Content delivery? Teach your past self. I love that. But how do they make sure that. How do you stand out, I guess is the best way to put it.
[00:43]
B
Stories. So I have this amazing framework that me and my friends developed when I was like, just yapping to them, it's like, yes, this is framework. And they're like Lara that says Slayer, you know, slay.
[00:54]
A
Yeah, yeah, yeah, I got it.
[00:55]
B
I've got, I've got 40 year old men saying Slay on the, on the LinkedIn like all the girls. And it starts with a story lesson, actionable piece of advice. And then you turn into a. You. The thing that makes this work specifically is that when you tell a story naturally and by science, people remember stories better. Then you educate them on the back end of that. Then it makes them feel like they understand your point of view and why you've done it in the results you got. And then how they can achieve the same goal by applying that same framework. So if I say, here's exactly how to write a good hook. This is what I use for my clients over the last 20 years and I made over 10 million doing this. And then you indicate how to write a good hook and then you're like, how do you find this? Are you having problems writing a hook? You're giving them different entry points to understanding your thought process. And if they can't relate to the framework itself, maybe they can't relate to the story or, or maybe they can relate to the question. So giving people different angles to enter on because I understand every market understands the different top of funnel, middle funnel, bottom of funnel. Every post acts exactly the same in itself. So how can I get people's interests and how can I funnel them onto me and who I am in their interests? So that's what we do with the slave framework.
[02:06]
A
If I look at, I guess the, the other big, the only other big creator I know on LinkedIn be Justin Welsh.
[02:13]
B
Love him.
[02:14]
A
I, I love Justin. I, I mean he comes from very similar background to me. So he was CRO of, I think patient pop and that was like a medical software company. Then he just like burnt out and left and now I think he runs a. I think his business is doing over 3 million in. In just selling courses about LinkedIn. So if people are very in the weeds and they know Justin and they know you as well. What. Yeah. What are the differences and similarities between his strategy versus how you grow and how you write?
[02:49]
B
I think I'm a little bit more personal than Justin. Justin is very factual and very logical and he appeals to, like that systematic brain that I do not have. When I was creating my own digital products, I was like looking at Justin. I don't have them, but I've heard the entire system. He delivers the process. I am not logical whatsoever. I am a creative, like night brain.
[03:11]
A
Right. Brain thing.
[03:12]
B
Yeah. So I had to figure out a way to make it work for me without the systems, without the template, all of these things. So what I do is storytelling. Emotion based, but logically. And how can we use psychology to create interest for our customer or audience? So more story based. A lot of frameworks involved, but it's all about how can you say something from your point of view that ChatGPT can't say itself?
[03:38]
A
And to do that, I want to talk about psychology in a second. But to do that, I'm assuming you have to bring in lived experience.
[03:44]
B
Yes.
[03:44]
A
Because ChatGPT has no lived experience.
[03:46]
B
No.
[03:47]
A
And that's where you get into trouble if you're talking about things you haven't done before because you can't bring an experience into that.
[03:53]
B
And I think that's the most beautiful thing about Building Apostle. Right. Especially for someone that's young, ambitious, or doesn't even know what they want to do, is you are forced to go ahead and have to live those experiences so that you can talk about them. I personally think that I wouldn't be where I am if I wasn't driven by a chip on my shoulder of jealousy of other people, seeing other people doing the thing that I wanted to do first, talking about on social media second, and then getting praised for it. I was like, no, no, no, no, like none of me. So I went ahead and got all that experience so that I could talk about it online and be like, no, I actually know what I'm doing. I have a master's degree in digital marketing. And then over time, I started stacking on those experiences to talk about on social media. And now obviously, I put myself, every single month, I force myself out of my comfort zone in my house and I'm like, I go to three events so I can then talk about those experiences. I do work for free for Clients as well. Like even though I don't need to, I get more experiences with different types of people so then I can talk about things. I go to conferences.
[04:59]
A
So a hundred percent you architect environments that you're going to do something that's going to turn into content.
[05:04]
B
Everything is content and that is the creator mindset. Like every single thing we do in our lives can be turned into content as long as it's in alignment and is relevant to your audience. So this right here for me is piece of content right now. Taking my mom to Miami right now. It's a piece of content itself because it talks about be an entrepreneur, remote work, productivity, conversations. So when you turn that lens of how can I use my daily experiences to actually create content that is relevant to someone that either aspires to be me, which is most followers or wants to work with me, then everything becomes simpler.
[05:37]
A
I have to ask, has there been anything that you've learned in your master's degree that you actually apply in your day to day? I'm so curious.
[05:45]
B
I learned a lot about just doing whatever the fuck I wanted. So I got bored at uni when it came to essay writing. And I was like, I have nothing to lose if I fail. That's fine, like whatever. So for essays, I turned the essays into self case studies of my current interest. So we had to do this essay for our marketing module was talk about social media in a very boring way. And I was like, no, Liver King is being canceled right now. I want to talk about Liver King and how it's affecting the socioeconomic impact of the United States and how his empire is falling. So it turned the entire essay into a speech. TikTok.
[06:28]
A
I love that.
[06:29]
B
And I remember my teachers were just kept on being like, why? But they passed me because they gave me points for creativity. And then I think that pursuit of winning the game, like hacking it and getting my way around, that was so exhilarating because I was like, I could either fail really badly or I could win really hard. And I did. So shout out to the teachers that didn't fail me for like my ambitious pursuits on my random rabbit holes.
[06:58]
A
But by the way, like finding ways around or hacking the system, I mean that's how entrepreneurs all win. I was listening to one of your YouTube videos and I think it was something along the lines of like 7. Once I pulled all the titles of like the videos that I thought were interesting. Yeah, seven LinkedIn hacks that are so good they feel illegal now. I'm not going to lie. I listened to the first one. And then I'm like, you know what, I'm just going to ask her about this live because I think they're so fascinating and I think the first one was time zone hacking.
[07:27]
B
Yes.
[07:27]
A
So if you post, then you have to repost it. I don't even know you could repost on LinkedIn, which is like, I can tell that I'm. No, no, my knowledge is a little bit.
[07:35]
B
It's elite knowledge.
[07:37]
A
The League knowledge. Well, I know it is elite knowledge because you said that you got 20 boost in impressions or views or something for people that are listening, what are some of these hacks that you've discovered? And you can talk about LinkedIn specifically because this is where you play, but if you have things outside of LinkedIn, that's great too. But something like that is so niche and so nuanced. I've. Listen, I, I create more content than probably like 99 of people on this earth. And I did not know that. And I was like, when I, when I heard that, I'm like, yes, let's. Let's chat.
[08:08]
B
Do it.
[08:09]
A
Yeah, do it. Oh, come on. No. Because there's not many people that study and learn to that degree. And it's hard for a business owner that has to figure out like 50 different marketing channels that. On LinkedIn. But I think that's the most valuable because that's where you can. That's that leverage that little bit that you can really use to sort of stand out amongst everyone else.
[08:34]
B
The best LinkedIn hack anyone could use is master the art of the pattern interrupt. So we have this collaborative article that came out on LinkedIn last year, and if you collaborate and you write in these articles, you get a little banned, Right? Me and my friends couldn't get them. So what we did next, and one of my friends, Luke Matthews, discovered this, is you start writing stuff that actually makes no sense to what you're being asked in this collaborative article. So the collaborative article would be like, how do you increase client retention in 2025? And instead of saying like, oh, you increase client retention because, like, this way and this way you'll be like, you don't. It sucks. Fire everyone, live a life that you want, whatever. And that creates a pattern interrupt because whenever anyone's scrolling on LinkedIn, they expect the same boring, mundane type of thing. And when you have something as polarizing as don't fire your entire team, you get them engaging with you in a different way. LinkedIn People are in the mindset of just learning and thinking, okay, there's going to be a little bit of stroll, like boring. When you introduce them to something that makes them laugh and makes them react a different way, then they form this connection with you that nothing else could build. And that is why we partner interrupt so they can remember us. And if you're creating a positive reaction or even negative, it's a win for you. Hence why people who are polarizing, let's say Andrew Tate, Luke Balma, whoever, these like Grant Cardone even, that's why they stand out the most. Because they stand out by being polarizing and breaking patterns. I remember this ad that Grant Cardone had with like burning a hundred dollar bill. Why did he do that? To break a pattern of like, you can't burn money. Oh yeah, no, I'm going to do it. So it's the same on LinkedIn and every social media. If you're able to pass an interrupt anywhere, it works. So that's the biggest hack. The second one I would say is mastering the art of connection. People are forgetting that LinkedIn is a networking platform and they think that it's just a B2B business platform where people just post and sell. No, LinkedIn is naturally a networking platform where you get to connect with people. That's exactly what the thing is called. Connect. You, you don't follow. You connect with someone and send them a connection request. I see LinkedIn as the biggest event in the world that never sleeps. It's a 24 hour networking event and you get a chance to meet someone else every single day at any time in the day. So the best thing you can do is be prepared to have an honest and kind conversation with someone. Not with the aim to sell, but the aim to connect. And then once you master that, you can create true connections that they support you. They, they may buy from you in the long term, but the idea is to not burn connections down just for the sake of selling your product, which is something that LinkedIn serves a lot. There's a lot of call pitching, obviously. You probably get so many emails like, do you need this product that you need? No. But then if you approach it like, hey, really like your post about your car. I also have a cat. Do you guys. Do you want to have a cat date?
[11:31]
A
Yeah.
[11:32]
B
Yeah, that's funny. That's cool. I'll give you the funniest example and then we can move on.
[11:37]
A
But you can give more hacks, by the way. No one's going to complain.
[11:40]
B
I was so bored a few months ago with LinkedIn and I get bored like I'm on the platform about 10 hours a day. So me and my friends always like me. I have. I'm lucky that I'm friends with all nerds. And we all like nodding out, trying to hack LinkedIn and seeing what's new. And I was like, okay, I'm gonna send more DMs to see what's the most optimal way to. For my clients to send connection requests and get accepted. Right. And so I saw this guy own the gym because always the connection requests are so boring. Like, hey, we'd love to connect and exchange synergies. Boring. Hey, we'd love to connect Boring. Hey, so you think boring? Like, no one cares. Pattern interrupt. I saw this jmona. I sent him a connection request. How much do you bench? That's good.
[12:22]
A
That's good.
[12:24]
B
He did. I don't think he was flattered. He was like, probably a bit confused. However, six months later, he sends me a message. Hey, Lara, would love to have you as a keynote speaker for our event.
[12:38]
A
It works. It works. You stood out. You wouldn't have gotten that. You wouldn't have gotten that.
[12:43]
B
Yeah.
[12:43]
A
Didn't say some ridiculous shit like that.
[12:45]
B
Exactly. And I think people take themselves way too seriously on LinkedIn and you should 100%. Like, your brand is like, super important. Position is important. But if you do this once in a while, we're just like, just trying things out, it may actually turn out the best way.
[13:01]
A
I don't. I think there's a big difference between being an asshole on social media and just being.
[13:06]
B
Yeah, yeah.
[13:08]
A
Asking how much somebody benches is not going to ruin. Yeah, it's not going to ruin your brand. It's not like people are going to cancel you for asking how much you bench. I would love if anybody slid into my LinkedIn DMs with anything more than like three paragraphs of text asking me and like a loom video. I can't stand LinkedIn. I love it, but I hate it at the same time because it's just so. It's so like robotic nerdy. It's. It's too much. And I like nerdy. Don't get me wrong, I like learning. But there's very few people that I actually like reading their content.
[13:42]
B
I don't think it's not. I think it's salesy.
[13:44]
A
Yes, that's it. It's probably a better answer, a better way to describe it. It's. And the DMs are just horrible. They're absolutely horrible. Nobody puts any effort into it. And I can tell Everyone can tell and I read all of them.
[13:57]
B
But it makes it easy for people, for you and me, that know what we're doing to actually stand out. Yes, I get this on Twitter more than LinkedIn, but is like, hey, name, are you interested in product for your inside business? Like, actually saying, getting sent the templates of that? This is my competition in your competition, like, if you're able to beat these type of people, you're going to win regardless. Because people are lazy. They think business is easy and hence why people fail. I never thought it was going to be easy. I actually always saw it as the hardest thing in the world and why I never wanted to do it. So even being able to do this now for a living and, like, never take it for granted, never really let, like, drop the ball. One of my biggest lessons from one of my mentors, Richard Moore, he said, never drop the ball and that I take so seriously.
[14:45]
A
What do you. What do you think he means by that?
[14:47]
B
It's all about momentum. You don't drop the ball when it feels like it's easy. You don't drop the ball when you made it. When you made it. It's exactly when you're about to crash. So you keep on going and you keep on going. You don't stop. I never, ever, ever disrespect momentum. It is the one thing that I value the highest. So today I just launched this product as a course. I hadn't slept for, like, three weeks, and people kept on asking me, how are you going to celebrate because you launched it? Work. To some people, I might seem a work workaholic, and that's fine. I identify myself as one. It's probably the highest compliment someone could give me because I think I look like my dad now. And it's great. And I. I'm just not. I'm not letting the. The thing go. I once didn't have the opportunity to be here, so why would I drop the ball when it's actually just bouncing at its highest? No way.
[15:37]
A
I absolutely love that. I've never heard it said like that, but I don't disrespect momentum. That hits, that really hit.
[15:44]
B
And I learned it from this book, the Compound Effect.
[15:46]
A
Yeah.
[15:47]
B
Where you, like, you compound, win slowly, slowly, over time. And then once you get the wind of it, people just drop the ball because it feels like they won. And that's what people fail. And that's why so many celebrities, like, kind of like, make it and don't.
[16:00]
A
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.
[16:14]
B
Sat.

Summary4 min read

Success Story Podcast: Episode Summary

Title: Lessons - The LinkedIn Strategy That Attracts High-Value Opportunities | Lara Acosta - Social Selling Authority
Host: Scott D. Clary
Guest: Lara Acosta, Social Selling Authority
Release Date: April 10, 2025

Introduction to LinkedIn Strategies

In this episode, Scott D. Clary sits down with Lara Acosta, a recognized authority in social selling, to delve into effective LinkedIn strategies that attract high-value opportunities. The conversation centers around leveraging storytelling, innovative frameworks, and psychological tactics to stand out on LinkedIn and build meaningful connections.

The Power of Storytelling on LinkedIn

Lara Acosta emphasizes the importance of storytelling in creating memorable LinkedIn content. She introduces the SLAYER Framework, a system she developed to craft engaging posts that resonate with diverse audiences.

Key Points:
- Story, Lesson, Actionable Advice: Lara explains that starting with a story hooks the audience, followed by a lesson and actionable advice to provide value.
- Pattern Interrupts: Introducing unexpected or polarizing statements breaks the monotony, capturing attention and encouraging engagement.
- Genuine Connections: Building authentic relationships rather than merely pushing sales pitches fosters long-term support and opportunities.

Notable Quote:

"When you tell a story naturally and by science, people remember stories better." — Lara Acosta [00:54]

Comparing Strategies with Justin Welsh

Scott brings up Justin Welsh, another prominent LinkedIn creator, to highlight different approaches in content strategy.

Lara's Personal Approach vs. Justin’s Systematic Method:
- Lara: More personal and emotion-driven, focusing on storytelling and psychological engagement.
- Justin: Factual and logical, appealing to analytical minds with structured processes and templates.

Notable Quote:

"I am a creative, like night brain... I do work for free for clients as well. Like even though I don't need to, I get more experiences with different types of people so then I can talk about things." — Lara Acosta [03:10]

Building Authentic Content Through Experience

Lara discusses the necessity of having lived experiences to create authentic and relatable content that stands out on platforms like LinkedIn.

Content from Daily Experiences: Transforming everyday activities into relevant content that aligns with audience interests.
Continuous Learning and Networking: Actively participating in events, working with diverse clients, and seeking new experiences to fuel content creation.

Notable Quote:

"Everything is content and that is the creator mindset. Like every single thing we do in our lives can be turned into content as long as it's in alignment and is relevant to your audience." — Lara Acosta [05:04]

Innovative LinkedIn Hacks

The conversation shifts to specific tricks and hacks Lara uses to maximize LinkedIn engagement and visibility.

Pattern Interrupts:
- Example: Writing unexpected or contrary statements to disrupt the typical flow of content, making posts more memorable.
- Impact: Encourages higher engagement by provoking reactions, whether positive or negative.
Notable Quote:

"The best LinkedIn hack anyone could use is master the art of the pattern interrupt." — Lara Acosta [08:34]
Mastering Connections:
- Networking Focus: Viewing LinkedIn as a perpetual networking event and prioritizing genuine connections over sales pitches.
- Personalized Interaction: Sending unique, personable messages instead of generic requests to foster meaningful relationships.
Time Zone Hacking:
- Strategic Posting: Timing posts to align with when the target audience is most active, increasing visibility and engagement.
Unique Connection Requests:
- Standout DMs: Crafting unconventional and memorable direct messages to connections, leading to unexpected opportunities.
Notable Quote:

"He did. I don't think he was flattered. He was like, probably a bit confused. However, six months later, he sends me a message. 'Hey, Lara, would love to have you as a keynote speaker for our event.'" — Lara Acosta [12:22]

Maintaining Momentum for Long-Term Success

A significant takeaway from the episode is the emphasis on maintaining consistent momentum to sustain and grow one's digital presence.

Never Dropping the Ball: Lara shares wisdom from her mentor, Richard Moore, highlighting the importance of persistence, especially when success seems within reach.
Compound Effect: Drawing inspiration from the book The Compound Effect, Lara underscores how small, consistent actions accumulate into significant achievements over time.

Notable Quotes:

"You don't drop the ball when you feel like it's easy... you don't let momentum drop." — Lara Acosta [14:47]
"It is the one thing that I value the highest." — Lara Acosta [14:44]

Balancing Authenticity and Professionalism

Lara addresses the fine line between being authentic and not coming across as unprofessional or "salesy" on LinkedIn.

Authentic Engagement: Encouraging meaningful interactions rather than superficial or aggressive sales tactics.
Humor and Relatability: Using light-hearted and genuine comments to build rapport without compromising one's professional image.

Notable Quote:

"If you're able to pass an interrupt anywhere, it works. So that's the biggest hack." — Lara Acosta [08:34]

Final Insights and Takeaways

The episode wraps up with Lara sharing her relentless drive and work ethic, attributing her success to unwavering momentum and continuous learning. She encourages listeners to adopt a creator mindset, turning every experience into valuable content and fostering genuine connections to stand out on LinkedIn.

Closing Quote:

"One of my biggest lessons from one of my mentors, Richard Moore, he said, never drop the ball and that I take so seriously." — Lara Acosta [14:44]

Conclusion

This episode of the Success Story Podcast provides invaluable insights into effective LinkedIn strategies through the expertise of Lara Acosta. By combining storytelling, innovative hacks, and a steadfast commitment to momentum, Lara demonstrates how to create a standout presence on LinkedIn that attracts high-value opportunities. Whether you're an entrepreneur, business professional, or aspiring influencer, the lessons shared offer actionable steps to enhance your social selling efforts and build meaningful connections.

For more episodes and detailed discussions on sales, marketing, business, startups, and entrepreneurship, visit Success Story Podcast.

Loading summary

Transcript54 lines

[00:00]
A
In this lessons episode, discover how to stand out on LinkedIn by leveraging creative storytelling and innovative frameworks. Learn why mastering pattern interrupts and fostering genuine connections is key to captivating your audience. And understand how maintaining relentless momentum can elevate your digital presence. Is there a way that you communicate or write on LinkedIn so that people do remember? Do you have a style or writing style? Content delivery? Teach your past self. I love that. But how do they make sure that. How do you stand out, I guess is the best way to put it.
[00:43]
B
Stories. So I have this amazing framework that me and my friends developed when I was like, just yapping to them, it's like, yes, this is framework. And they're like Lara that says Slayer, you know, slay.
[00:54]
A
Yeah, yeah, yeah, I got it.
[00:55]
B
I've got, I've got 40 year old men saying Slay on the, on the LinkedIn like all the girls. And it starts with a story lesson, actionable piece of advice. And then you turn into a. You. The thing that makes this work specifically is that when you tell a story naturally and by science, people remember stories better. Then you educate them on the back end of that. Then it makes them feel like they understand your point of view and why you've done it in the results you got. And then how they can achieve the same goal by applying that same framework. So if I say, here's exactly how to write a good hook. This is what I use for my clients over the last 20 years and I made over 10 million doing this. And then you indicate how to write a good hook and then you're like, how do you find this? Are you having problems writing a hook? You're giving them different entry points to understanding your thought process. And if they can't relate to the framework itself, maybe they can't relate to the story or, or maybe they can relate to the question. So giving people different angles to enter on because I understand every market understands the different top of funnel, middle funnel, bottom of funnel. Every post acts exactly the same in itself. So how can I get people's interests and how can I funnel them onto me and who I am in their interests? So that's what we do with the slave framework.
[02:06]
A
If I look at, I guess the, the other big, the only other big creator I know on LinkedIn be Justin Welsh.
[02:13]
B
Love him.
[02:14]
A
I, I love Justin. I, I mean he comes from very similar background to me. So he was CRO of, I think patient pop and that was like a medical software company. Then he just like burnt out and left and now I think he runs a. I think his business is doing over 3 million in. In just selling courses about LinkedIn. So if people are very in the weeds and they know Justin and they know you as well. What. Yeah. What are the differences and similarities between his strategy versus how you grow and how you write?
[02:49]
B
I think I'm a little bit more personal than Justin. Justin is very factual and very logical and he appeals to, like that systematic brain that I do not have. When I was creating my own digital products, I was like looking at Justin. I don't have them, but I've heard the entire system. He delivers the process. I am not logical whatsoever. I am a creative, like night brain.
[03:11]
A
Right. Brain thing.
[03:12]
B
Yeah. So I had to figure out a way to make it work for me without the systems, without the template, all of these things. So what I do is storytelling. Emotion based, but logically. And how can we use psychology to create interest for our customer or audience? So more story based. A lot of frameworks involved, but it's all about how can you say something from your point of view that ChatGPT can't say itself?
[03:38]
A
And to do that, I want to talk about psychology in a second. But to do that, I'm assuming you have to bring in lived experience.
[03:44]
B
Yes.
[03:44]
A
Because ChatGPT has no lived experience.
[03:46]
B
No.
[03:47]
A
And that's where you get into trouble if you're talking about things you haven't done before because you can't bring an experience into that.
[03:53]
B
And I think that's the most beautiful thing about Building Apostle. Right. Especially for someone that's young, ambitious, or doesn't even know what they want to do, is you are forced to go ahead and have to live those experiences so that you can talk about them. I personally think that I wouldn't be where I am if I wasn't driven by a chip on my shoulder of jealousy of other people, seeing other people doing the thing that I wanted to do first, talking about on social media second, and then getting praised for it. I was like, no, no, no, no, like none of me. So I went ahead and got all that experience so that I could talk about it online and be like, no, I actually know what I'm doing. I have a master's degree in digital marketing. And then over time, I started stacking on those experiences to talk about on social media. And now obviously, I put myself, every single month, I force myself out of my comfort zone in my house and I'm like, I go to three events so I can then talk about those experiences. I do work for free for Clients as well. Like even though I don't need to, I get more experiences with different types of people so then I can talk about things. I go to conferences.
[04:59]
A
So a hundred percent you architect environments that you're going to do something that's going to turn into content.
[05:04]
B
Everything is content and that is the creator mindset. Like every single thing we do in our lives can be turned into content as long as it's in alignment and is relevant to your audience. So this right here for me is piece of content right now. Taking my mom to Miami right now. It's a piece of content itself because it talks about be an entrepreneur, remote work, productivity, conversations. So when you turn that lens of how can I use my daily experiences to actually create content that is relevant to someone that either aspires to be me, which is most followers or wants to work with me, then everything becomes simpler.
[05:37]
A
I have to ask, has there been anything that you've learned in your master's degree that you actually apply in your day to day? I'm so curious.
[05:45]
B
I learned a lot about just doing whatever the fuck I wanted. So I got bored at uni when it came to essay writing. And I was like, I have nothing to lose if I fail. That's fine, like whatever. So for essays, I turned the essays into self case studies of my current interest. So we had to do this essay for our marketing module was talk about social media in a very boring way. And I was like, no, Liver King is being canceled right now. I want to talk about Liver King and how it's affecting the socioeconomic impact of the United States and how his empire is falling. So it turned the entire essay into a speech. TikTok.
[06:28]
A
I love that.
[06:29]
B
And I remember my teachers were just kept on being like, why? But they passed me because they gave me points for creativity. And then I think that pursuit of winning the game, like hacking it and getting my way around, that was so exhilarating because I was like, I could either fail really badly or I could win really hard. And I did. So shout out to the teachers that didn't fail me for like my ambitious pursuits on my random rabbit holes.
[06:58]
A
But by the way, like finding ways around or hacking the system, I mean that's how entrepreneurs all win. I was listening to one of your YouTube videos and I think it was something along the lines of like 7. Once I pulled all the titles of like the videos that I thought were interesting. Yeah, seven LinkedIn hacks that are so good they feel illegal now. I'm not going to lie. I listened to the first one. And then I'm like, you know what, I'm just going to ask her about this live because I think they're so fascinating and I think the first one was time zone hacking.
[07:27]
B
Yes.
[07:27]
A
So if you post, then you have to repost it. I don't even know you could repost on LinkedIn, which is like, I can tell that I'm. No, no, my knowledge is a little bit.
[07:35]
B
It's elite knowledge.
[07:37]
A
The League knowledge. Well, I know it is elite knowledge because you said that you got 20 boost in impressions or views or something for people that are listening, what are some of these hacks that you've discovered? And you can talk about LinkedIn specifically because this is where you play, but if you have things outside of LinkedIn, that's great too. But something like that is so niche and so nuanced. I've. Listen, I, I create more content than probably like 99 of people on this earth. And I did not know that. And I was like, when I, when I heard that, I'm like, yes, let's. Let's chat.
[08:08]
B
Do it.
[08:09]
A
Yeah, do it. Oh, come on. No. Because there's not many people that study and learn to that degree. And it's hard for a business owner that has to figure out like 50 different marketing channels that. On LinkedIn. But I think that's the most valuable because that's where you can. That's that leverage that little bit that you can really use to sort of stand out amongst everyone else.
[08:34]
B
The best LinkedIn hack anyone could use is master the art of the pattern interrupt. So we have this collaborative article that came out on LinkedIn last year, and if you collaborate and you write in these articles, you get a little banned, Right? Me and my friends couldn't get them. So what we did next, and one of my friends, Luke Matthews, discovered this, is you start writing stuff that actually makes no sense to what you're being asked in this collaborative article. So the collaborative article would be like, how do you increase client retention in 2025? And instead of saying like, oh, you increase client retention because, like, this way and this way you'll be like, you don't. It sucks. Fire everyone, live a life that you want, whatever. And that creates a pattern interrupt because whenever anyone's scrolling on LinkedIn, they expect the same boring, mundane type of thing. And when you have something as polarizing as don't fire your entire team, you get them engaging with you in a different way. LinkedIn People are in the mindset of just learning and thinking, okay, there's going to be a little bit of stroll, like boring. When you introduce them to something that makes them laugh and makes them react a different way, then they form this connection with you that nothing else could build. And that is why we partner interrupt so they can remember us. And if you're creating a positive reaction or even negative, it's a win for you. Hence why people who are polarizing, let's say Andrew Tate, Luke Balma, whoever, these like Grant Cardone even, that's why they stand out the most. Because they stand out by being polarizing and breaking patterns. I remember this ad that Grant Cardone had with like burning a hundred dollar bill. Why did he do that? To break a pattern of like, you can't burn money. Oh yeah, no, I'm going to do it. So it's the same on LinkedIn and every social media. If you're able to pass an interrupt anywhere, it works. So that's the biggest hack. The second one I would say is mastering the art of connection. People are forgetting that LinkedIn is a networking platform and they think that it's just a B2B business platform where people just post and sell. No, LinkedIn is naturally a networking platform where you get to connect with people. That's exactly what the thing is called. Connect. You, you don't follow. You connect with someone and send them a connection request. I see LinkedIn as the biggest event in the world that never sleeps. It's a 24 hour networking event and you get a chance to meet someone else every single day at any time in the day. So the best thing you can do is be prepared to have an honest and kind conversation with someone. Not with the aim to sell, but the aim to connect. And then once you master that, you can create true connections that they support you. They, they may buy from you in the long term, but the idea is to not burn connections down just for the sake of selling your product, which is something that LinkedIn serves a lot. There's a lot of call pitching, obviously. You probably get so many emails like, do you need this product that you need? No. But then if you approach it like, hey, really like your post about your car. I also have a cat. Do you guys. Do you want to have a cat date?
[11:31]
A
Yeah.
[11:32]
B
Yeah, that's funny. That's cool. I'll give you the funniest example and then we can move on.
[11:37]
A
But you can give more hacks, by the way. No one's going to complain.
[11:40]
B
I was so bored a few months ago with LinkedIn and I get bored like I'm on the platform about 10 hours a day. So me and my friends always like me. I have. I'm lucky that I'm friends with all nerds. And we all like nodding out, trying to hack LinkedIn and seeing what's new. And I was like, okay, I'm gonna send more DMs to see what's the most optimal way to. For my clients to send connection requests and get accepted. Right. And so I saw this guy own the gym because always the connection requests are so boring. Like, hey, we'd love to connect and exchange synergies. Boring. Hey, we'd love to connect Boring. Hey, so you think boring? Like, no one cares. Pattern interrupt. I saw this jmona. I sent him a connection request. How much do you bench? That's good.
[12:22]
A
That's good.
[12:24]
B
He did. I don't think he was flattered. He was like, probably a bit confused. However, six months later, he sends me a message. Hey, Lara, would love to have you as a keynote speaker for our event.
[12:38]
A
It works. It works. You stood out. You wouldn't have gotten that. You wouldn't have gotten that.
[12:43]
B
Yeah.
[12:43]
A
Didn't say some ridiculous shit like that.
[12:45]
B
Exactly. And I think people take themselves way too seriously on LinkedIn and you should 100%. Like, your brand is like, super important. Position is important. But if you do this once in a while, we're just like, just trying things out, it may actually turn out the best way.
[13:01]
A
I don't. I think there's a big difference between being an asshole on social media and just being.
[13:06]
B
Yeah, yeah.
[13:08]
A
Asking how much somebody benches is not going to ruin. Yeah, it's not going to ruin your brand. It's not like people are going to cancel you for asking how much you bench. I would love if anybody slid into my LinkedIn DMs with anything more than like three paragraphs of text asking me and like a loom video. I can't stand LinkedIn. I love it, but I hate it at the same time because it's just so. It's so like robotic nerdy. It's. It's too much. And I like nerdy. Don't get me wrong, I like learning. But there's very few people that I actually like reading their content.
[13:42]
B
I don't think it's not. I think it's salesy.
[13:44]
A
Yes, that's it. It's probably a better answer, a better way to describe it. It's. And the DMs are just horrible. They're absolutely horrible. Nobody puts any effort into it. And I can tell Everyone can tell and I read all of them.
[13:57]
B
But it makes it easy for people, for you and me, that know what we're doing to actually stand out. Yes, I get this on Twitter more than LinkedIn, but is like, hey, name, are you interested in product for your inside business? Like, actually saying, getting sent the templates of that? This is my competition in your competition, like, if you're able to beat these type of people, you're going to win regardless. Because people are lazy. They think business is easy and hence why people fail. I never thought it was going to be easy. I actually always saw it as the hardest thing in the world and why I never wanted to do it. So even being able to do this now for a living and, like, never take it for granted, never really let, like, drop the ball. One of my biggest lessons from one of my mentors, Richard Moore, he said, never drop the ball and that I take so seriously.
[14:45]
A
What do you. What do you think he means by that?
[14:47]
B
It's all about momentum. You don't drop the ball when it feels like it's easy. You don't drop the ball when you made it. When you made it. It's exactly when you're about to crash. So you keep on going and you keep on going. You don't stop. I never, ever, ever disrespect momentum. It is the one thing that I value the highest. So today I just launched this product as a course. I hadn't slept for, like, three weeks, and people kept on asking me, how are you going to celebrate because you launched it? Work. To some people, I might seem a work workaholic, and that's fine. I identify myself as one. It's probably the highest compliment someone could give me because I think I look like my dad now. And it's great. And I. I'm just not. I'm not letting the. The thing go. I once didn't have the opportunity to be here, so why would I drop the ball when it's actually just bouncing at its highest? No way.
[15:37]
A
I absolutely love that. I've never heard it said like that, but I don't disrespect momentum. That hits, that really hit.
[15:44]
B
And I learned it from this book, the Compound Effect.
[15:46]
A
Yeah.
[15:47]
B
Where you, like, you compound, win slowly, slowly, over time. And then once you get the wind of it, people just drop the ball because it feels like they won. And that's what people fail. And that's why so many celebrities, like, kind of like, make it and don't.
[16:00]
A
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.
[16:14]
B
Sat.