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Podcast Host
Success story is a Square partner. Now, your favorite neighborhood spots run on Square. You know, I was just at Panther Coffee here in Miami last week. And beyond the incredible cortado, what struck me was watching them seamlessly handle the morning rush. The barista mentioned they've been using Square to manage everything from inventory to building their loyal customer base. It's so much more than just that little white card reader that we all recognize. Square knows that local businesses can be big businesses. And as things get more complex, Square meets you at every opportunity. So whether or not you're expanding, expanding to new locations, building a loyal following, even covering cash flow gaps, Squares powering all the behind the scenes stuff that matters. They knock out today's to dos and they unlock tomorrow's what ifs. If you're ready to see how Square can transform your business, go to square.comgo/success to learn more. That's square.com go/success square. Meet you there.
Insurance Agent
I'm here on the job site with Dale, who's a framing contractor.
Joe Vitale
Hey, good morning.
Insurance Agent
Dale traded up to Geico Commercial Auto Insurance for all his business vehicles. We're here where he needs us most.
Joe Vitale
Yep, they sure are.
Insurance Agent
We make it easy for him to save on all his insurance needs all in one place with coverage that fits his business and bottom line. Oh, I shouldn't have looked down.
Joe Vitale
It's all right.
Insurance Agent
We're so far up here.
Podcast Host
Look at me.
Joe Vitale
Take a deep breath.
Insurance Agent
I'm good. So good. Good.
Joe Vitale
Get a commercial auto insurance quote today@geico.com and see how much you could save.
Podcast Host
Get more with Geico in this Lessons episode, uncover why lasting success depends on consistent effort rather than instant results. Discover how embracing small actions creates long term breakthroughs. Understand why focusing on progress instead of perfection builds resilience. And explore how acting quickly on ideas turns opportunities into reality.
Interviewer
You hear that spiritual message in a lot of different religions where you're trying to reach that level of consciousness. And I do believe that a lot of people don't take the first step into improving their lives just because there's this abundance of pessimism and negativity that really stop people from understanding what they can do. And I think that what is tough for people to figure out or wrap their mind around is to see the full path. So they don't understand how the micro action they take is going to eventually lead to the success they want in 10 years. And they just want the immediate and that's it. And if it's not immediate, it's not real. Or if it's not immediate. It's not valid. And that's wrong, because people that aren't entrepreneurs, that don't go through this struggle, entrepreneurs know this better than anything. And I don't mean to speak to entrepreneurs in particular, but if you ever ask an entrepreneur or anybody who's a success, sports, you know, politics, anybody who has any sort of credibility in their. In their field, it's not overnight. It's, you know, a thousands of all these different. So it's like just take that same mentality, apply it to any person, and if you want to be successful, it's not going to be the one thing. It's going to be the hundreds of thousands of things that you have to do anyway. That's. That's my. I don't want to take over the session. This is all you do.
Joe Vitale
Something I feel passionate about, that's very wise, and people need reminded of that. And that's also true in my case. I've often told people, yeah, I'm an overnight success. If you define overnight as 30 years, yeah, it is. None of us that I am aware of had an overnight success. Everybody put in their time, they put in their hours, they put in their work, and over time, they had little breadcrumbs of success that kept them going. But the vision is what kept them going. And the belief in themselves and the possibility of the vision becoming reality is what kept them going. And then at some point, you break through and you reach a level where people notice your success. And to them, it seems like it was overnight because you just appeared. It's much like before the movie the secret. In 2006, I was pretty well known as an Internet marketer, as a copywriter, because I was one of the first to go on the Internet. I was considered an Internet pioneer. And from that level of success, a lot of people took notice of me. A lot of people hired me. But then the movie the Secret comes out, and that thing blows across the planet, and suddenly everybody sees me and everybody recognizes me. And I go on Larry King Live twice, and Oprah does three specials on the show, and Newsweek and New York Times, and, I mean, I'm invited to speak all over the world. Suddenly, overnight. Overnight, Joe is noticed all the time. Before, I was doing all the work to be in preparation for a phone call that I didn't even know was coming that would say, hey, we read one of your books, which I wouldn't have written had I not taken the action to get it done, and we want to put you in this movie. Which I didn't know was going to do anything. And then when I'm in the movie, it ends up being this intergalactic, historic making film. But all of this was because I was working for 30 years to get to that point. So your point is well taken. And I think people need reminded of that. If they open their business today, they should not expect to sell out today. If they write a book this week, they should not expect it to be a best seller next week. They should be doing the plugging along, doing the action steps and trusting that planting seeds and a little later you get to pluck the fruit.
Interviewer
So let's talk about taking the first step. I was reading a little bit of the money Love speed. So that's your latest book. And I was thinking about how do I. Because obviously there's a whole bunch of things that I wanted to speak about in your life and what you've done, but it's sort of dovetailing quite nicely into this. How do you take that first action? You know, I think that that's primarily what the book is about, but I'll let you sort of say it in your words, because I want to. I want to build out on that. Cause I think that's very valid for like right now. Because people for the first time are realizing jobs aren't secure. They don't know what's going on. All time high unemployment. How do you take an action now? What's the next step?
Podcast Host
The HubSpot Podcast Network is a success story partner. Now the HubSpot Podcast Network has great podcasts like the Ops Authority. If you are constantly putting out fires.
Interviewer
In your business instead of focusing on.
Podcast Host
Growth and innovation, listen to the Ops Authority host by Natalie Gingrich and brought to you by the HubSpot Podcast Network. Natalie speaks about actionable strategies that actually move your business forward. So every week Natalie shares some transformational stories from real business owners who've mastered their backend systems so they can focus on what really matters. So get your ops in order, get your business running smoothly so you can scale and you can really build something meaningful. Stop letting all this chaos steal all of your energy and listen to the opt Authority. Wherever you get your podcasts, success story is a square partner. Now your favorite neighborhood spots run on square. You know, I was just at Panther Coffee here in Miami last week. And beyond the incredible curtado, what struck me was watching them seamlessly handle the morning rush the barista mentioned they've been using square to manage everything from inventory to building their loyal customer base. It's so much more than just that little white card reader that we all recognize. Square knows that local businesses can be big businesses. And as things get more complex, Square meets you at every opportunity. So whether or not you're expanding to new locations, building a loyal following, even covering cash flow gaps, Square's powering all the behind the scenes stuff that matters. They knock out today's to dos and they unlock tomorrow's what ifs. If you're ready to see how Square can transform your business, go to square.comgosuccess. to learn more. That's square.comgosuccess square. Meet you there.
Joe Vitale
Yeah, that's a great question. There's so many things I want to say relevant to that question because I want to kind of unpack it, do.
Interviewer
It, go for it, go for it.
Joe Vitale
All right. Well, first of all, you know, we're in a pandemic right now and people are worried about the virus. And I've made some videos for Twitter and social media, Facebook and Instagram, where I said there's two viruses, there's two viruses. Everybody's hearing about the first virus and everybody's nervous about the virus. And everybody's going home and hiding because of the virus. And rightly so. We should pay attention to what the health authorities are telling us. Wash your hands, do the social distancing, stay at home, do all of that stuff because you need to take care of your health. I'm not dismissing that. But there's a second virus, and the second virus is worse than the first. The second virus is a virus of the mind. The second virus is fear. When people fall into fear because they're watching the news media, which I say the solution is turn it off. The mainstream news is just going to make you shudder in your shoes. And they're great at programming you for fear and insecurity. So I say turn it off. And if you're really concerned about what's going on in the world, go on a mainstream news diet. Listen to the headlines for five minutes, see what you need to do. Turn the sucker off. The other thing that's going on is when we fall into fear, ironically, we lower our immune system. When we lower our immune system, we make it easier for the first virus to come and visit us. So what I've been advising people is we got to focus on the positive. Jason Mraz has a new song right now called look for the Good. And boy, do I love that message because I wrote, I recorded a song called look for the Light. It's the same concept. Look for the good, look for the light, look for the positive. It's always there. It's the old Mr. Rogers thing. He says, even in disasters, look for the helpers. There are people doing good things. In fact, I think the warriors of our times right now are the Amazon delivery drivers and the food service people who are coming to our door bringing us grub to eat. So we have new heroes out there. But what I say is, you got to focus on the positive. Now, this ties into what action do you take. If you focus on the positive, you can start to see with a little bit more clarity that there are opportunities here. In fact, you mentioned that there are millions of people who are unemployed. In my mind, I translate that to say there are millions of people who are about to become entrepreneurs. I think that what's going on with this pandemic is almost a divine conspiracy. It's almost like the divine, which some people would call that God. You can call it the universe, you can call it source, you can call it the higher power, you can call it nature, whatever you want to call it. That's bigger than all of us. I think it's sent us to our room. I think it's put us on notice. I think what this divine conspiracy is, is a conspiracy for good. So let me explain that real quick, because when people are told, go inside. And what they're looking at is go inside your room, go inside your house, I reinterpret that in a metaphysical way. Go inside means go inside yourself. Go inside. This is our time to meditate, to contemplate, to reset, to reconnect. This is our time to be alone. And we're being told, stay away from others at least six feet away. Social distancing kind of a thing. So it's almost like we've been put on an enforced spiritual retreat. So, okay, so now we're inside, we're meditating, we're contemplating, we're reflecting, and maybe we get to see that, well, there's some opportunities here. All those times we said, I wish I had time to fill in the blank, you now have time to do it. Anybody who's ever said, boy, if I had time, I'd write a book. Boy, if I had time, I learned how to play the saxophone. Boy, if I had time, I'd learn a language, go to YouTube, type in how to fill in the blank, and there will be tutorials free for you to watch over the great gift that we didn't have 100 years ago when we had the other pandemic, the great gift Being the Internet, Facebook, social media, and what you're doing right here, using and leveraging it for good. So all of this is to say it's our time to go within. Now, as we go within, we're going to get ideas. And as we get ideas, this is where action comes up. The whole point of the title, the title of the book is Money Love Speed. It's one of the eight laws of money. And money loves speed means that when you have an idea for a product or service, you want to speedily, quickly, rapidly act on it. Partly because when you have an idea, it feels good. And that feeling good is an energy, is an electricity that you can use to manifest your idea. One of the reasons I've had 80 some books and in fact, you listed this as my most recent book. But while you were speaking, I released another book, the Art and Science of Results. And this is because I know money loves speed.
Interviewer
Yeah.
Joe Vitale
So here we are acting on it. And this is what I tell people to do. When you have an idea, you see an opportunity, you need to act. Part of it is just using the momentum of the energy that came with the idea. Another part of it is, I believe, the universe, the cosmos, whatever you want to call it, collective unconscious, is feeding ideas to us and they're gifts. And the sooner you act on an idea that comes as a gift, the sooner you will profit from it in the marketplace. I want to say one more thing because I'm on a roll with this and like I said, I have a lot of things to say. One more thing. When people consider action, they often say, well, I don't know what to do or I don't know where to start. And that's when they procrastinate. Well, procrastination comes from overwhelm. And what I tell people, it's the old Theodore Roosevelt, Teddy Roosevelt said, do what you can with what you have right where you are.
Insurance Agent
That's it.
Joe Vitale
I tell people, look where your shoes are. All right, on your feet. What is the first baby step you can make right now? The baby step. I'm not asking you to complete the business plan or open the business or finish the book and write the end. I'm saying, what is the first step you can take right now? There's always a first step. An easy baby kindergarten, simple first step. That's the step you take. And here's the profound great news. You take that step, the next baby step becomes apparent. You take that step, the next baby step becomes apparent. Steve Jobs said, you cannot connect the dots. Of your life. Looking forward, you can connect them looking backwards, but looking forward. You sit here looking out into the future and you don't know what the dots are. You don't know where the dots are going to lead. You can't explain it, you can't create the map to it because it doesn't exist yet. But if you look backwards, you can tell the story like I can now of how I got here. But the story of how I got here is so incredibly unpredictable that I never would have been able to tell anybody how I got on the Internet. We didn't know what the Internet was. It didn't exist when I was in college at or unemployed and broke in the 70s. Same with the movie the Secret. I never would have guessed I'd be in a movie because I didn't know that the movie was ever going to be made. You cannot predict, but you can look and see the baby step. And that, Scott, is where the first step is. The baby step. Take that.
Podcast Host
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one. Foreign Success Story is a Square partner now your favorite neighborhood spots run on Square. You know I was just at Panther Coffee here in Miami last week. And beyond the incredible cortado, what struck me was watching them seamlessly handle the morning rush. The barista mentioned they've been using Square to manage everything from inventory to building their loyal customer base. It's so much more than just that little white card reader that we all recognize. Square knows that local businesses can be big businesses. And as things get more complex, Square meets you at every opportunity. So whether or not you're expanding to new locations, building a loyal following, even covering cash flow gaps, Square's powering all the behind the scenes stuff that matters. They knock out today's to dos and they unlock tomorrow's what ifs. If you're ready to see how Square can transform your business, go to square.comgosuccess to learn more that square.com go success square meet you there. Incogni is a success story partner now have you ever wondered how all those scammers get your phone numbers? All those telemarketers, how you're always drowning in all these spam calls? It's data brokers. Right now hundreds of companies are collecting and selling your personal information without your consent. Your address, your phone number, even your family members names to anyone who's willing to pay. And this puts you at risk of identity theft, scams and harassment. And that's where Incogni comes in. They contact over 230 data brokers on your behalf and legally force them to delete your personal information. No more spending hundreds of hours doing it yourself. Incog handles all the paperwork, follows up on objections, and keeps your data off the market with repeated removals. I've actually been using Incogni myself. It's scary and also incredible to see how much of my data was out there, but they get rid of it. They've got a 30 day money back guarantee, so you can try it risk free. Use my code. Success@incogni.com success to get an exclusive 60% off their annual plans, you have to take back control of your privacy today.
Episode: Lessons — The Missing Secret Nobody Tells You | Joe Vitale — Law of Attraction's Hidden Formula
Guest: Joe Vitale
Date: August 25, 2025
This episode explores the realities of success through the eyes of Joe Vitale, best-selling author and notable voice from "The Secret." The conversation centers on dispelling myths of overnight achievement, the importance of consistent baby steps, and the actionable principles behind the Law of Attraction—especially during uncertain times. Joe and Scott discuss how embracing incremental progress and acting quickly on inspired ideas is the real "secret" to turning visions into reality, especially in moments of fear and adversity.
"Yeah, I’m an overnight success, if you define overnight as 30 years... Everybody put in their time, they put in their hours, and over time, they had little breadcrumbs of success that kept them going."
"If it’s not immediate, it’s not real. Or if it’s not immediate, it’s not valid. And that’s wrong..."
"There’s two viruses. Everybody’s hearing about the first virus... But there’s a second virus, and the second virus is worse than the first. The second virus is a virus of the mind... fear."
"In my mind, I translate that to say there are millions of people who are about to become entrepreneurs."
“The whole point of the title, the title of the book is Money Loves Speed... When you have an idea for a product or service, you want to speedily, quickly, rapidly act on it.”
“Do what you can with what you have right where you are.”
“You cannot connect the dots of your life looking forward. ...But if you look backwards, you can tell the story.”
On the Myth of Overnight Success:
Taking the First Step During Uncertainty:
On Manifesting Ideas:
On Baby Steps and Clarity:
Guiding Principle:
This episode is an uplifting call to action for anyone feeling paralyzed by uncertainty or the myth of instant results: Start small, act fast, trust the process, and remember—the most enduring success stories are decades in the making.