
Loading summary
A
HubSpot is a success story partner now. If you're an entrepreneur, listen up, because HubSpot makes impossible growth impossibly easy for their customers. If you are building a business, you need to get HubSpot. Why? Here's the perfect example. Morehouse College needed to reach new students with fresh, engaging content, a problem that every single business in the world has. But with a 900 page website, even the tiniest update took 30 minutes to publish. Now Breeze, which is HubSpot's collection of AI tools, helped them write and optimize their content in a fraction of the time. And the results? 30% more page views and visitors now spend 27% more time on their site. If you are ready for impossible growth like this, visit HubSpot. Com in this lessons episode, explore how novelty and mental challenge protect the brain from cognitive decline. Learn how trying new activities builds neural pathways that delay dementia. Learn why staying socially and mentally active is more powerful than relying on diet or supplements. And learn how Ulysses contracts help us beat temptation and make better decisions for our future selves. One more, One more thought and question on memory and sort of brain health and brain optimization I've spoken to Steven Kotler, who does a lot of work on flow state, and he's written several books, I don't know how many, and he was speaking about activities that ward off Alzheimer's and dementia, and I don't know about the science behind it. He has a lot of conviction that certain kinds of activities can ward off Alzheimer's dementia. Is there anything that is studied or proven to ward off Alzheimer's dementia, if that's something that's in your family? He was mentioning, if I remember correctly, he mentioned that tennis was one of the most beneficial activities because it's cognitive and physical at the same time, which apparently is something that is not prevalent in many other sports. I don't know where I think he's done research on this. But regardless, in your studies, have you found anything like that to be the case where any sort of activity prevents cognitive decline? Maybe any foods, any, anything at all, really?
B
I'll tell you, the whole, the whole thing comes down to challenging your brain with, with novelty. So the key is, and, and, and you can fit anything you want in here, including tennis. But the key is if you are an expert tennis player, then playing tennis in your 60s or something is not going to benefit you. The thing that'll benefit you is to not play tennis, but to start something else that you've never done before that you're terrible at, that you need to learn how to do. That's the thing. And this is true across whatever it is, whether it's. I don't know, people always ask me about Sudoku or, you know, sailing or whatever. The thing is, it's got to be something that's challenging. What you always want to do, but especially if your brain is getting closer to cognitive impairment, is put yourself between the levels of frustrating but achievable. So you're taking on a new task. Let's say you've never done Sudoku before. Then that's cool. You start Sudoku, you don't know what you're doing. You're putting a lot of effort into it. The point is, what that's doing in the brain is building new roadways. You're making new things happening with your synapses that you haven't done before. As soon as you get good at Sudoku, then you have to drop that and pick up something else, like tennis, like, whatever the new thing is that you haven't done. But the key is the challenge, and that's where you always want to be. And weirdly, that's actually our best thing that we know about for, you know, for dementia, is challenging the brain. Obviously, there's lots of pharmaceutical work going on and other things like that. As far as foods go, I don't think there's anything that's particularly convincing about that. If one already has a balanced diet, I don't think there's some magical new food that one can do there. But the key is to constantly build new roadways and bridges in the brain. There was a study that's been going on for, I think, like, 30 years now called the Religious Order Study. And this is on nuns who live in convents in the Chicago area who all agreed that they would donate their brains upon their death. And so over the years, different nuns have passed away and donated their brains, and the brains have been autopsied. And the stunning result from the study is that a number of these nuns actually had Alzheimer's disease. Their brains were ravaged molecularly. You can see this in the tissue. The tissue is degraded their brain tissue. But even though they had Alzheimer's disease, they didn't show the cognitive deficits that one would expect. And this came as a giant surprise. But the reason is because these women live in these convents till the day they die. And in these convents, they have chores and responsibilities. They have this very active social life. And, you know, when you have an active social life, you're arguing with people and fighting with People and getting along with people and whatever we sometimes say in the field, that there's nothing as hard for the brain as other people. And so it's a constant challenge. They're constantly keeping their brains active. And as a result, even though their brains are degenerating, they're building these new roadways. Compare this to people who retire and don't have that kind of challenge and, and sit at home alone and watch television on the couch. That's a very different thing that's happening as their brain tissue degenerates. There's no new roadways being built. And that's why you can see the cognitive correlates of the degeneration.
A
That's fascinating. So retiring, very retiring, with no activity, no learning new skills, no socializing, Very bad for your brain. I would even. It's interesting, but I guess by virtue of what you just said, flow state is great for productivity and for work, but it's actually useless for preventing cognitive decline. Which is ironic because everybody keeps trying to. How do I get the flow state? How do I, you know, how do I optimize my four hours in the morning where nothing distracts me and I'm completely in the zone?
B
That. That's exactly right. You got it. That. What, what's funny is brains are always in this middle state where they're trying to balance novelty and familiarity. So if you're doing too much novelty, it's tough. And the brain really wants to just be. For example, I just returned from an eight day hike in Spain, a pilgrimage along Camino de Santiago. And you know, each night you're sleeping in a different little inn, and then you walk 15 miles to the next place and so on. And when I came home just a couple days ago, I really just wanted to be in my bed because I thought, oh, it's familiar. And I want to be in this bed for several nights instead of a different one each night. So it's tough when you've got too much novelty. But the key thing that you just want to make sure you're always avoiding is too much familiarity. And you're exactly right in the flow state. You're saying, okay, this is something I've trained my brain on. It knows exactly what to do and I don't have to challenge it and think about something new here. So you don't want too much of that.
A
What would you say that are some, some common habits that are really damaging to either our brain's health or just brain's potential?
B
Yeah, I mean, so many things that, that we all do, obviously, you know, diet is one, unless people think about it. What's cool, what I think is neat, is that just over the course of my lifetime so far, I feel like I've seen a real change in the way that society thinks about diet now. But maybe I'm wrong. Maybe people just talk about this on social media about eating clean and then they don't actually do it. Who knows?
A
But I think some people try. But maybe, probably that's true, to be honest.
B
You know what I find interesting? I see these weightlifting videos on YouTube and I watch these things and I try to implement some new techniques and whatever. These things all have millions or tens of millions of views. And I think that's awesome that so many people are watching this thing about the five best back exercises or five best bicep exercises. I think, hey, that's so great that so many people are watching this. But what I don't know is how that translates. In other words, do people, are there millions of people watching it that not doing it? I'm not certain anyway, as far as things that we do, obviously it feels to me anyway that there's been a lot more emphasis about sleep and this is massively important. One thing that I feel like I've seen a change on as well is alcohol consumption, which is related to the sleep issue. It's become more socially cool to not drink alcohol, which is a great idea, right? Because alcohol, among other things, disrupts your sleep. And so at least in the circles that we spin in, a lot of people are not drinking in a way that, let's say our parents generation, everybody drank. So I think that's a really cool hack that's been happening socially and obviously one generation ago, everyone would smoke cigarettes and there were these ads, 9 out of 10 physicians recommend Camel brand of cigarettes or something. It's crazy to look back at those sorts of ads. But anyway, so there are all sorts of bad habits that people are working on. To my mind, one of the main interesting challenges in life is that we all have temptations that we in our long term thinking self would rather not give into. Whether that's drugs or alcohol, or some people have gambling, or some people have sex addictions or whatever. The issue is that people have when they're really in a moment of sober thinking about who do I want to be in the world, they're on a hike, they think, okay, I don't want to do that anymore. The question is, how do you get yourself to actually not do it? Because we are very different people. At different times. And when you're faced with the temptation, you're probably going to do it. And so my, one of my deep interests, and this is actually my, my next book is on something called the Ulysses Contract, which is how we make deals with ourselves through time. The listeners may remember the story of Odysseus, also known as Ulysses, who is coming home from the Trojan War and realized he was going to pass the island of the Sirens and, and he really wanted to hear their songs. But of course he knew that like any mortal man, their song would seduce the whole ship to come crash into the rocks and everyone would drown. So what he did is he filled his sailor, his sailors ears with beeswax and he had them lash him to the mast so that he could hear the siren song. But he couldn't do anything about it because he instructed them, I want you to go straight and just ignore me if I'm screaming and yelling. The point is, the Ulysses of sound mind, who is, you know, tens of miles from the island, knew that the future Ulysses, who would be right next to the island, would behave badly. What he was doing is making sure that when faced with temptation, the future Ulysses wouldn't, wouldn't behave badly. So what I find very interesting is how we can make Ulysses contracts in our own lives to make sure that, you know, for example, we show up at the gym. One way to do that is to tell your friend you'll meet him there at 9am and if you tell your friend you'll meet him there, then you wake up, you maybe feel a little lazy, you feel like skipping, well, I can't because he's going to be there. So then you show up. So that's a very simple way of making Ulysses Contract. For people who are trying to battle drug or alcohol addictions, there are all these things you can do. Like make sure you never carry more than $20 in your pocket. Because if somebody offers you drug on the street, you'll say, oh shoot, I don't have the money. Or for an alcoholic, the important thing is to clear all the alcohol out of the house. Because even if you think, okay, look, I know what to do, I'm not going to drink this thing. If it's there, you'll drink it at some point. So there are all kinds of things. If we think about ourselves as creatures through time who are not the same person at all moments, I think this is a very powerful hack to, to help our future behavior.
A
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.
Success Story Podcast: Lessons - The Neuroscience Breakthrough That Could Stop Brain Disease | David Eagleman
Host: Scott D. Clary
Guest: David Eagleman, Stanford Neuroscientist
Release Date: July 6, 2025
In this episode of the Success Story Podcast, hosted by Scott D. Clary, renowned Stanford neuroscientist David Eagleman delves into groundbreaking insights on how neuroscience can combat cognitive decline and brain diseases such as Alzheimer's and dementia. The conversation navigates through the significance of mental challenges, the impact of social interactions, and innovative strategies like Ulysses Contracts to enhance brain health.
David Eagleman emphasizes the paramount importance of introducing novelty and mental challenges to protect the brain from cognitive decline. He explains that engaging in new and unfamiliar activities stimulates the brain to build new neural pathways, which can delay the onset of diseases like dementia.
David Eagleman [02:50]: "The key is if you are an expert at something, continuing to do it won’t benefit you. Instead, you should start something new that challenges you and forces your brain to create new connections."
Eagleman underscores that repeating familiar tasks, such as consistently playing the same sport (e.g., tennis for someone already skilled), doesn't offer the same cognitive benefits as tackling a completely new and challenging activity.
The discussion progresses to how new activities contribute to brain health. Eagleman illustrates that when individuals engage in tasks they're unfamiliar with, such as Sudoku or sailing, their brains work harder to learn and adapt, thereby strengthening synaptic connections.
David Eagleman [03:15]: "When you start something new and put effort into it, you're building new roadways in your brain, creating new synaptic connections that you haven't formed before."
He advises that once proficiency in a new activity is achieved, it's beneficial to switch to another new challenge to continue the brain's adaptive process. This continual cycle of learning and adapting keeps the brain resilient against cognitive impairments.
Eagleman references the Religious Order Study, a long-term project involving nuns from Chicago who donated their brains for research. The findings from this study revealed that despite the presence of Alzheimer's disease at the molecular level, many participants did not exhibit the expected cognitive deficits.
David Eagleman [04:10]: "These women lived active social lives with constant mental engagements, which helped them build new neural connections, thereby masking the cognitive decline typically associated with their brain pathology."
Eagleman contrasts this with individuals who retire and lead more sedentary, socially inactive lives, leading to pronounced cognitive deficits despite similar levels of brain tissue degradation. This highlights the critical role of social and mental activity in maintaining cognitive function.
Host Scott Clary brings up the concept of the flow state, a mental state of complete immersion and focus, often sought for productivity and creativity. Eagleman clarifies that while flow states are beneficial for performance, they do not contribute to preventing cognitive decline.
David Eagleman [06:15]: "Flow states are about optimizing performance in familiar tasks, but preventing cognitive decline requires continual novelty and learning, which flow states do not provide."
He explains that the brain seeks a balance between novelty and familiarity, and excessive familiarity can lead to stagnation, undermining the brain's resilience against diseases.
The conversation shifts to common habits that negatively impact brain health. Eagleman points out that while societal awareness around diet and sleep has improved, other damaging habits like excessive alcohol consumption still pose significant risks.
David Eagleman [08:50]: "Alcohol disrupts sleep patterns, which are crucial for brain health. Reducing alcohol intake can lead to better cognitive function and overall brain resilience."
He also touches upon the importance of maintaining physical health through activities like weightlifting and adequate sleep, which are essential for sustaining cognitive abilities.
One of the most intriguing parts of the discussion is Eagleman's exploration of Ulysses Contracts—strategies to help individuals resist short-term temptations in favor of long-term goals. Drawing from the myth of Ulysses and the Sirens, Eagleman illustrates how pre-committing to certain actions can aid in better decision-making.
David Eagleman [10:05]: "By making agreements with our future selves, like scheduling workouts with friends or limiting access to substances, we create barriers that help us stay aligned with our long-term objectives."
He provides practical examples such as limiting the amount of money carried to prevent impulsive spending on drugs or removing alcohol from the home to combat alcoholism. These contracts serve as mental tools to bridge the gap between present desires and future well-being.
David Eagleman wraps up by reiterating the significance of continuous mental stimulation and strategic planning to safeguard against cognitive decline. He encourages listeners to embrace new challenges, maintain active social lives, and implement personal contracts to enhance their brain health.
David Eagleman [12:30]: "Our brains are marvels capable of adapting and growing. By consistently challenging ourselves and making mindful choices, we can protect and even improve our cognitive functions well into our later years."
David Eagleman [02:50]: "The key is if you are an expert at something, continuing to do it won’t benefit you. Instead, you should start something new that challenges you and forces your brain to create new connections."
David Eagleman [04:10]: "These women lived active social lives with constant mental engagements, which helped them build new neural connections, thereby masking the cognitive decline typically associated with their brain pathology."
David Eagleman [08:50]: "Alcohol disrupts sleep patterns, which are crucial for brain health. Reducing alcohol intake can lead to better cognitive function and overall brain resilience."
David Eagleman [10:05]: "By making agreements with our future selves, like scheduling workouts with friends or limiting access to substances, we create barriers that help us stay aligned with our long-term objectives."
David Eagleman [12:30]: "Our brains are marvels capable of adapting and growing. By consistently challenging ourselves and making mindful choices, we can protect and even improve our cognitive functions well into our later years."
This episode provides a compelling exploration of how intentional mental and social activities can significantly impact brain health and longevity. David Eagleman's insights offer actionable strategies for individuals seeking to enhance their cognitive resilience and prevent brain diseases, making it an invaluable listen for entrepreneurs, business professionals, and anyone interested in optimizing their mental well-being.