Lessons - The Psychology Behind Tennis Champions | Rick Macci - Williams Sisters Tennis Coach

Summary

Episode Summary: Lessons - The Psychology Behind Tennis Champions | Rick Macci - Williams Sisters Tennis Coach

Podcast Title: Success Story with Scott D. Clary
Host: Scott D. Clary
Guest: Richard Williams, Coach to Venus and Serena Williams
Release Date: February 27, 2025

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Introduction

In this compelling episode of the Success Story Podcast, host Scott D. Clary sits down with Richard Williams, the renowned coach behind tennis legends Venus and Serena Williams. The discussion delves deep into the psychological frameworks that underpin the success of elite athletes, offering listeners invaluable insights into the art of cultivating champions.

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Channeling Passion into Performance

The Balance Between Drive and Recovery

Venus Williams opens the conversation by exploring the necessity of managing intense passion to achieve peak performance without succumbing to burnout or injury.

Venus Williams [07:01]: "Discover the art of channeling intense passion into peak performance."

Venus Williams [07:30]: "That mindset, that hunger... if it's not channeled in the right way, that could also destroy your career."

Richard Williams concurs, emphasizing the importance of balancing relentless drive with adequate recovery to maintain long-term success.

Adaptive Coaching for Disciplined Excellence

Richard Williams discusses his adaptive coaching techniques, which transform raw energy into disciplined excellence. He highlights the significance of personalized coaching strategies tailored to each athlete's unique temperament and needs.

Richard Williams [08:16]: "There's an art to this. You know when to say it, how to say it, why to say it."

Richard Williams [08:18]: "You just try to get better. I should be in the hall of fame for just putting up with Richard."

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Managing High-Pressure Relationships

Navigating Complex Dynamics

The dialogue shifts to the complexities of managing high-tension relationships within the high-stakes world of professional tennis. Scott Clary poses a critical question about sustaining harmonious dynamics amidst differing personalities.

Scott Clary [10:32]: "How do you manage these really high tension relationships when everyone's a high performing individual?"

Richard Williams provides a thoughtful response, underscoring the importance of strategic communication and knowing when to withhold commentary to maintain focus on the athletes' development.

Richard Williams [11:26]: "Knowing when to keep your mouth shut. Some of the best coaching is not saying anything."

The Role of Respect and Understanding

Richard elaborates on maintaining mutual respect and understanding within coaching relationships, highlighting his respect for Richard Williams' methods despite controversies.

Richard Williams [13:14]: "I never look back. I'm trying to get better. If you're not getting better, you're getting worse."

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The Mindset-Performance Nexus

Mental Resilience and Belief Systems

Venus Williams and Richard Williams delve into the critical link between mindset and athletic performance. They discuss how mental resilience and a strong belief system are foundational to navigating the pressures of professional sports.

Venus Williams [14:22]: "All the people that that person surrounds themselves with also has to have that billion dollar high performance mind."

Richard Williams [13:28]: "You got to have the thoroughbred that's mentally strong and the belief that was put in."

Overcoming Emotional Challenges

The conversation addresses how managing emotions effectively is crucial for sustained performance. Richard shares strategies for helping athletes control aggression and channel it productively.

Richard Williams [13:17]: "If you don't channel that energy and aggression in the right way... you don't want to work harder. You got to work smarter."

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Reflections and Lessons Learned

Embracing Continuous Improvement

Richard Williams reflects on his coaching journey with no regrets, focusing instead on continuous improvement and future opportunities.

Richard Williams [20:05]: "I never look back. I'm trying to get better. If you're not getting better, you're getting worse."

Building a Lasting Legacy

Discussing the impact of his coaching on the Williams sisters and other athletes, Richard emphasizes the importance of dedication, adaptability, and unwavering support in building a lasting legacy.

Richard Williams [22:26]: "I was there for Venus and Serena. They were always about the future."

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Conclusion

This episode offers a profound exploration of the psychological underpinnings that drive athletic excellence. Through the shared experiences of Richard and Venus Williams, listeners gain a nuanced understanding of how passion, mindset, and adaptive coaching converge to forge champions. The insights provided are not only applicable to aspiring athletes but also to professionals seeking to excel in high-pressure environments.

For those interested in diving deeper into the conversation, links to watch the full episode are available in the episode description.

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Notable Quotes:

• Venus Williams [07:30]: "That mindset, that hunger... if it's not channeled in the right way, that could also destroy your career."

• Richard Williams [08:16]: "There's an art to this. You know when to say it, how to say it, why to say it."

• Richard Williams [11:26]: "Knowing when to keep your mouth shut. Some of the best coaching is not saying anything."

• Richard Williams [13:28]: "You got to have the thoroughbred that's mentally strong and the belief that was put in."

• Richard Williams [20:05]: "I never look back. I'm trying to get better. If you're not getting better, you're getting worse."

---

This summary captures the essence of the episode, focusing on the substantive discussions between Scott D. Clary, Richard Williams, and Venus Williams, while omitting repetitive advertisements and non-content segments to provide a coherent and engaging overview for potential listeners.

Transcript

[Scott Clary]

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[Rick Macy]

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[Scott Clary]

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[Scott Clary]

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[Scott Clary]

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[Scott Clary]

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[Rick Macy]

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[Scott Clary]

Prices when you use the coupon code freelance. So go to www.federated.computer to begin saving 75% or more on your monthly software costs. That's www.federated.computer. these folks are going to do you a big favor. Check them out. Today's Success Story podcast is brought to you by Vanta. Now listen up. This matters for your business. In today's digital landscape, security isn't optional, it's essential. Without it, deal, stall, sales cycle, stretch out and scaling becomes really difficult.

[Rick Macy]

Why?

[Scott Clary]

Because investors, customers, partners, they all expect businesses to demonstrate strong security practices before they commit to to anything. And if you can't prove trust, you lose opportunities. So whether you're a startup founder trying to land that first big client or an established company scaling your security program.

[Rick Macy]

Vanta helps businesses of all sizes prove.

[Scott Clary]

They'Re trustworthy by Automating compliance across 35 frameworks like SoC2, ISO 27001 and HIPAA. The exact certifications your prospects, your customers are demanding. And here's why you need to pay attention. Vanta gives you back precious time you're.

[Rick Macy]

Currently wasting on compliance.

[Scott Clary]

Their platform automates up to 90% of of the tedious compliance work. And it helps you respond to those endless security questionnaires up to five times faster. And they also connect you with experts to get your security program running immediately. And the results? They speak for themselves.

[Rick Macy]

A recent IDC report found that Vanta.

[Scott Clary]

Customers achieve over $535,000 per year in benefits. And the platform pays for itself in just three months.

[Rick Macy]

So join over 10,000 global companies like.

[Scott Clary]

Atlassian, CORA and Factory who use Vanta.

[Rick Macy]

To manage risk, improve security in real.

[Scott Clary]

Time, and don't miss this for a limited time. Only my listeners can get a thousand dollars off Vanta. That's real money back in your pocket. Visit vanta.comscott now before this offer expires. That's V a n t a dot com Scott for $1,000 off.

[Rick Macy]

A huge.

[Scott Clary]

Shout out to Federated Computer for supporting.

[Rick Macy]

Today'S episode Let me explain why I love Federated Computer.

[Scott Clary]

Why they are friends success story.

[Rick Macy]

They are changing the way businesses buy.

[Scott Clary]

Software because we all need software to run our businesses. I don't care what kind of business you're building. But the best business software doesn't have to cost thousands of dollars each month.

[Rick Macy]

So Federated Computer replaces a lot of the software that you're using right now.

[Scott Clary]

Let me explain. The average typical Federated computer customer saves 75% or more on their software bill and gets great software, top notch customer service and support and a software solution.

[Rick Macy]

That is uniquely installed for your business.

[Scott Clary]

Without any sort of surveillance or breaches of privacy.

[Rick Macy]

For example, if you use Google for.

[Scott Clary]

Email, Salesforce for CRM, Slack for team chat, list, Monkey for customer acquisitions and Airtable for data management, with a team of 10, you'd save $9,000 per year on software costs by switching to Federated Computer they replace all of those and what's wild is that the cost of Federated Computer doesn't grow as your team grows. You can use Federated Computer savings to grow your business rather than feed the woke Silicon Valley software companies.

[Rick Macy]

The Federated Computer team literally invented cloud software.

[Scott Clary]

They actually have the patents to prove.

[Rick Macy]

It and they are taking a hammer.

[Scott Clary]

To the ridiculously high prices of business software that all entrepreneurs are suffering from. Federated Computer They've been a longtime supporter of success story.

[Rick Macy]

They're offering 30% off their already low.

[Scott Clary]

Prices when you use a coupon code freelance. So go to www.federated computer to begin saving 75% or more on your monthly software costs. That's www.federated.computer. these folks are going to do you a big favor. Check them out in this lessons episode.

[Venus Williams]

Discover the art of channeling intense passion into peak performance.

[Rick Macy]

Learn why mastering the balance between drive.

[Scott Clary]

And recovery is essential to prevent burnout and injury. Discover how adaptive coaching transforms raw energy into disciplined excellence. And understand how managing high pressure relationships fuels long term us.

[Venus Williams]

That mindset, that hunger. That can be a blessing. But I would, I would assume that if it's not channeled in the right way, that could also destroy your career because you're going to injure something, hurt yourself, blow something up if you don't channel that energy and aggression in the right way. Like you have this art of taking that, that passion and that and that aggression and putting it towards something useful. But I see a lot of athletes burn out and, and pull this and break that because they are so into it. But then they don't know when to stop and they don't know when to take time off and they don't know when to recover. So there's an art to this, too. It's not just all in and never.

[Scott Clary]

Take your foot off the gas.

[Richard Williams]

No, you're absolutely right there. Listen, there's an art to this. You know when to say it, how to say it, why to say it. But once again, one of the staples of what I do, I make it fun but serious, you know, and there are kids first and tennis players second. You know, there's an arc to probing and how to say it, depending on the age, whether I'm Talking to an 8 year old who's the best in the world or someone 23, 30 in the world on the WTA Tour, it's a very different dynamic. The art of coaching, you just don't read a book and you figure this stuff out, you know. And the best compliment or one of the best compliments I ever got in my life was at the after party after the red carpet with Venus and Serena. And they both said, rick, we were literally brainwashed to become number one. The positivity I put around that I tell everybody I should be in the hall of fame for just putting up with Richard. Jesus, what was that all about? You know. But no, I got it because I was there for Venus and Serena. But they said that, you know, it was always about the future. It was always about, well, Hingus is going to get that. Navr Trova, get that. Wrath is going to get that. Capriotti would get that. I'm talking to 11 year olds now. You got to have the thoroughbred to maybe win the Derby, but you got to have the thoroughbred that's mentally strong and the belief that was put in to. Then you got all these boxes checked. Big, strong, fast, quick, pretty high level technique, great serves. So you get this package. And greatness is a package. But like Serena, she would get mad a lot, but then she got more determined. Macro was kind of like that. Most. Some people get mad and they disappear. They show their cards, their opponent, they can't regroup. You even see that on the tour, you know, breaking points, okay? And I don't clone people. It's not like the same person. Everybody, I. I teach everybody a little different and I know how far it can go because I want someone with the backbone, I want someone with passion, I want someone with anger. But like you said, you got to control it, because sometimes you just don't want to work harder. You got to work smarter.

[Venus Williams]

Amazing. And then I'm just very curious, managing the dynamic, because I mean, everybody has actually now seen, seen the movie, seen, you know, the dynamic between Richard and yourself and the girls.

[Scott Clary]

As a coach.

[Venus Williams]

How do you manage a dynamic of somebody like Richard who is obviously, you're all focused on the girl's success. That's the end goal. But two very different personalities. And I know there was even a sort of like a, a breakup point where there was a letter written and I don't want to spend because everyone has seen the story. I, you know, judging by you were counting, a lot of it was quite accurate. I don't want to spend too much time on what people already know. But just from your perspective, how do you manage these really high tension relationships when everyone's a high performing individual?

[Richard Williams]

Well, no one, no one has been around the block in this area in the whole world than myself, Stefano Capriotti, Jim Pierce, Yuri Sharapova, you know, and Richard Williams, you know, you got to understand there. It's usually daddy's little girl. Doesn't happen a lot with the boys. Like Roddick's parents weren't even involved. You carry your own water. This is his thing. It's a different dynamic, you know, with the boys. But I think the first thing is you got to know when to keep your mouth shut. Some of the best coaching is not saying anything, you know, and feeling the temperature. I'm very good at reading people when to say this and when not to where. If you're so set in your ways, this thing would have blown up in a week. And I knew it was going to be a challenge because even though Richard was setting his ways, it wasn't really a tennis coach. Unreal father. One of the best ever. I mean, the girls brought their books to the court every day and if it rained, he said, go up in Rick's office and study. And every single night, good, bad, happy, sad. The girls would give me a hug and say, rick, thank you very much. Listen, that's a world class dad and mom. So, you know, it was a little different dynamic, but. And that's why I had so much respect for him. Even though he might say some off the wall things and there's a lot of controversy. I made him legendary before they even did anything. A lot of media, I mean, it was out of control. But I think knowing when to keep your mouth shut. And I was there because I just love the girls. I was on A mission. I was rolling the dice. It's one thing. People can love something if you're getting paid for. Yeah, I was just like, you know, I was all in.

[Venus Williams]

It was the opposite. It was.

[Scott Clary]

You invest opposite.

[Richard Williams]

It's one thing to say, hey, I think you're good. It's one thing to put out hundreds of thousands or a million dollars and, you know, go for the gusto. I could have been wrong, you know? So at the end of the day, I think just knowing when to take a deep breath, you don't react, you know, to anything. And when Richard wasn't there, that's when I would go in technically and do some reconstructive surgery, you know, because at the end of the day, they're going home eating bitter, and you're not there at the table. So I think any coach that hears that, you know, you got to know how to handle this and not be set in your ways. And listen, because of the pedigree I got and everything I've done, eventually some of the parents, they start telling me what to do, how to hit a four, and I'm going, whoa, wait, wait. I wrote their curriculum for the uspta. It's like, I don't get into that. I just try to get better. And my favorite student is really who's on the other side of the net. That hour, that minute, that second. I've always felt that way. And so I'm all about the players. I don't get into the other stuff, but it takes a strong mind to be able to think like I think. And handling the parents like that.

[Scott Clary]

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[Venus Williams]

Well, I would say, like, I think that, you know, just listening to how you, how you manage all these relationships, you practice what you preach. So not only, not only, you know, it's one thing for the person performing to have the mindset and the billion dollar mind, right? But all the people that that person surrounds themselves with also has to have that billion dollar high performance mind. Because if not, then the support and the guidance that they're getting is not going to be of quality. Like if you got emotional, doesn't matter if you found a way to work with somebody who could be the next Michael Jordan or two of them, right? It only matters if you can properly serve them as a coach. And to do that you got to be like, you know, eating your own dog food, so to speak, or else you're not going to be able to do it. Absolutely. I love it. You know, just one final thought. As, as sort of, as you look back, there was like a lot of, a lot of incredibly impressive moments when you were working with them. When you look at sort of how you split and how you stopped working with them, was there any things that you wish you did different? Any regrets on how you handled the relationship? Anything at all? I'm just curious about that. And then let's move into a little bit more of the link between like mindset and performance and some of the Things that you speak about in the book.

[Richard Williams]

Yeah. Well, no, first off, not. Not really. I don't. I never look in the rear view mirror. I never look back. I'm trying to get better. If you're not getting better, you're getting worse. But regarding that situation, it's a. It was a little complex because when it ended, you know, Venus got, you know, the 12 million dollar contract from Reebok, okay? And no one helped put more zeros behind that deal than Rick Macy. You know what I mean? The helium in the balloon. And besides, she played that tournament and Shoney played that tournament, Oakland, as they changed the age eligibility rule, or we wouldn't even have played that tournament. We kind of had to. To beat the system to get in there. So she wouldn't have someone dictating. And Richard agreed. You don't want anybody dictating to him. So when she made that debut, I didn't know what was going to happen. I would know. They see this tall, long girl that ran like the wind, okay? And they'd say she has enormous potential. And the fact she dropped Sean Stafford 57 in a world and almost beat number one, who she hadn't played a match in three and a half years. Junior, anything. People go, whoa, whoa, this kid's going to be amazing. And our little sister, what Rick says might even be better. So you got that as the backdrop, eight months later, $12 million. We had an agreement. It didn't kind of go the way it should, but Richard offered me $1 million a year for the next five years. A million a year for five years to be exclusively with the girls, but I have to give up my business. And that kind of was like, whoa. Because when you do something for, you know, four years and it's a crapshoot, okay? And there's a lot of things from the past, okay? And then the goalpost kind of change. Even though there was a new opportunity, okay? I just felt like, whoa, you gotta understand, when I say four years, six hours a day or whatever, five days a week, four hours on Saturday, they were like my own daughters. You got to understand, it doesn't sound like a lot, but every day there was like, this was up and down or whatever. And, you know, Richard felt. You read the letter as you acknowledge, so should I done that deal?

[Rick Macy]

No.

[Richard Williams]

I never look back. You know, I don't. I just reload. And then after that, obviously had a big hand with, you know, Mosquito and Sharapova and Kenan and many, many other people. And I run a business you know, and it's a great model. So really, at the end of the day, no regrets. That's kind of how it ended. But what's interesting, how everything has come full circle and you know, hundreds of millions of people kind of know really what I did where before it might have been from Compton to center court, you know, and all Richard, you know what I mean? And you know, as a coach, there's so much I went in a hitting partner, taekwondo, boxing, ballet. You have no idea what went into this, because I believe so. Yeah, no regrets. And here we are today and everybody's like, we've reunited and we see it and Shereen and I might be even doing this docu series, the Phenom Maker. So stay tuned.

[Venus Williams]

I love it. Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.

[Scott Clary]

Today's Success Story podcast is brought to you by Vanta. Now listen up. This matters for your business. In today's digital landscape, security isn't optional, it's essential. Without it, deal, stall, sales cycle stretch out and scaling becomes really difficult.

[Rick Macy]

Why?

[Scott Clary]

Because investors, customers, partners, they all expect businesses to demonstrate strong security practices before they commit to anything. And if you can't prove trust, you lose opportunities. So whether you're a startup founder trying to land that first big client or an established company scaling your security program.

[Rick Macy]

Vanta helps businesses of all sizes prove.

[Scott Clary]

They'Re trustworthy by Automating compliance across 35 frameworks like SoC2, ISO 27001 and HIPAA. The exact certifications your prospects, your customers are demanding. And here's why you need to pay attention. Vanta gives you back precious time you're.

[Rick Macy]

Currently wasting on compliance.

[Scott Clary]

Their platform automates up to 90% of the tedious compliance work, and it helps you respond to those endless security questionnaires up to five times faster. And they also connect you with experts to get your security program running immediately. And the results, they speak for themselves. A recent IDC report found that Vanta customers achieve over $535,000 per year in benefits. And the platform pays for itself in just three months.

[Rick Macy]

So join over 10,000 global companies like.

[Scott Clary]

Atlassian, Quora and Factory who use Vanta.

[Rick Macy]

To manage risk, improve security in real time.

[Scott Clary]

And don't miss this for a limited time only my listeners can get a thousand dollars off Vanta. That's real Money back in your pocket. Visit vanta.comscott now before this offer expires. That's V a n t a dot com Scott for $1,000 off.

[Rick Macy]

A huge.

[Scott Clary]

Shout out to Federated Computer for supporting today's episode.

[Rick Macy]

Let me explain why I love Federated Computer.

[Scott Clary]

Why they are friends of Success Story.

[Rick Macy]

They are changing the way businesses buy.

[Scott Clary]

Software because we all need software to run our businesses. I don't care what kind of business you're building, but the best business software doesn't have to cost thousands of dollars each month. So Federated Computer replaces a lot of.

[Rick Macy]

The software that you're using right now.

[Scott Clary]

Let me explain. The average typical Federated computer customer saves 75% or more on their software bill and gets great software, top notch customer service and support, and a software solution.

[Rick Macy]

That is uniquely installed for your business without any sort of surveillance or breaches of privacy. For example, if you use Google for.

[Scott Clary]

Email, Salesforce for CRM, Slack for team chat, list, Monkey for customer acquisitions, and Airtable for data management. With a team of 10, you'd save $9,000 per year on software costs by switching to Federated Computer. They replace all of those. And what's wild is that the cost of Federated Computer doesn't grow as your team grows. You can use Federated Computer savings to grow your business rather than feed the woke Silicon Valley software companies.

[Rick Macy]

The Federated Computer team literally invented cloud software.

[Scott Clary]

They actually have the patents to prove it.

[Rick Macy]

And they are taking a hammer to.

[Scott Clary]

The ridicul high prices of business software that all entrepreneurs are suffering from. Federated Computer They've been a longtime supporter of Success story.

[Rick Macy]

They're offering 30% off their already low.

[Scott Clary]

Prices when you use a coupon code freelance. So go to www.federated.computer to begin saving 75% or more on your monthly software costs. That's www.federated.computer. these folks are going to do you a big favor. Check them out. Today's Success Story podcast is brought to you by Vanta. Now listen up. This matters for your business. In today's digital landscape, security isn't optional, it's essential. Without it, deal, stall, sales cycle stretch out and scaling becomes really difficult.

[Rick Macy]

Why?

[Scott Clary]

Because investors, customers, partners, they all expect businesses to demonstrate strong security practices before they commit to anything. And if you can't prove trust, you lose opportunities. So whether you're a startup founder trying to land that first big client or an established company scaling your security program.

[Rick Macy]

Vanta helps businesses of all sizes prove.

[Scott Clary]

They'Re trustworthy by Automating compliance across 35 frameworks like SoC2, ISO 27001 and HIPAA. The exact certifications your prospects, your customers are demanding. And here's why you need to pay attention. Vanta gives you back precious time you're.

[Rick Macy]

Currently wasting on compliance.

[Scott Clary]

Their platform automates up to 90% of the tedious compliance work, and it helps you respond to those endless security questionnaires up to five times faster. And they also connect you with experts to get your security program running immediately. And the results? They speak for themselves.

[Rick Macy]

A recent IDC report found that Vanta.

[Scott Clary]

Customers achieve over $535,000 per year in benefits, and the platform pays for itself in just three months.

[Rick Macy]

So join over 10,000 global companies like.

[Scott Clary]

Atlassian, CORA and Factory who use Vanta to manage risk and prove security in real time. And don't miss this for a limited time only my listeners can get a thousand dollars off Vanta. That's real money back in your pocket. Visit vanta.comscott now before this offer expires. That's V A N T a dot com Scott for a thousand dollars off A huge shout out to Federated Computer for supporting today's episode.

[Rick Macy]

Let me explain why I love Federated Computer.

[Scott Clary]

Why they are friends of success story.

[Rick Macy]

They are changing the way businesses buy.

[Scott Clary]

Software because we all need software to run our businesses. I don't care what kind of business you're building. But the best business software doesn't have to cost thousands of dollars each month. So Federated Computer replaces a lot of.

[Rick Macy]

The software that you're using right now.

[Scott Clary]

Let me explain. The average typical Federated computer customer saves 75% or more on their software bill and gets great software, top notch customer service and support, and a software solution.

[Rick Macy]

That is uniquely installed for your business without any sort of surveillance or breaches of privacy. For example, if you use Google for.

[Scott Clary]

Email, Salesforce for CRM, Slack for team chat, list Monkey for customer acquisitions and Airtable for data management, with a team of 10, you'd save $9,000 per year on software costs by switching to Federated Computer. They replace all of those. And what's wild is that the cost of Federated Computer doesn't grow as your team grows. You can use Federated Computer savings to grow your business rather than feed the woke Silicon Valley software companies.

[Rick Macy]

The Federated Computer team literally invented cloud software.

[Scott Clary]

They actually have the patents to prove.

[Rick Macy]

It and they are taking a hammer.

[Scott Clary]

To the ridiculously high prices of business software that all entrepreneurs are suffering from. Federated Computer They've been a longtime supporter of success story.

[Rick Macy]

They're offering 30% off their already low.

[Scott Clary]

Prices when you use a coupon code freelance. So go to www.to begin saving 75% or more on your monthly software costs. That's www.federated.computer. these folks are going to do you a big favor.

[Rick Macy]

Check them out.