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Lessons - The Secret To Lasting Success | Jennifer Cohen - Habits Expert & Performance Coach
00:16:43
In this "Lessons" episode, Jennifer Cohen, Habits Expert & Performance Coach, shares how relentless commitment and disciplined habits fuel long-term success. She explains that dedicating a decade to mastering your craft transforms persistence into expertise, much like the mindset needed to excel in fitness. Jennifer emphasizes the importance of setting clear goals, embracing continuous iteration, and cultivating unwavering determination—even when faced with challenges—to build sustainable habits that drive breakthrough performance in both business and life.
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- [00:00]
Host
In this lessons episode, discover the power of relentless commitment and disciplined habits in achieving long term success. Learn why dedicating a decade to your craft transforms persistence into mastery. And understand how the same mindset applied in fitness fuels breakthrough performance in business and life.
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Guest 1
I so two things, two sort of points that, that I, I want to.
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Guest 2
Touch on like one thing.
- [00:30]
Guest 1
I've always said this and it's a version of what you just said, but like do, do anything for 10 years and to your peers and your friend, you're going to be considered like quite successful at that thing. Like I don't care if it's like installing windows in a new develop like a new house or you're starting a podcast or you're posting on social, like.
- [00:46]
Guest 2
Do it for 10 years and look.
- [00:47]
Guest 1
At the results and you're probably going to be monetizing that. You're going to be making some decent money. You're going to turn into like a side hustle or a full time living. Like you just have to do it for 10 years. Like obviously you have to iterate and a B test and keep trying different things. But I mean like if you're moving in one direction, you have one goal for 10 years, it's very hard to fail at that thing. And you'll probably be known for being some sort of specialist at that particular thing.
- [01:09]
Expert
Well, this is what I think. I think the majority of people don't even try. So when someone actually tries over more than once, you're just pure numbers game. Your, your, your potential and possibility for getting what that is, you know, kind of goes up already by a landslide. Right? That's the bottom line. Most people, most people don't even try. Most people give up after they don't get somewhere. They're, they're not relentless in their pursuit there. But you have to be relentless. You have to be obsessive. Like another quality like where you were saying, well how is it that you, you, you know, you said the two things. You're like, well, how is it that you have that mindset to even say, well why not? There is like an. And I said to you, well, you have to have a level of entitlement. You also have to have a level of obsessiveness. You have to be obsessively wanting something at the end of the day if you want to lose weight. And you, you will lose weight if you want it bad enough. Right? So this idea of like, well I tried this and it didn't work and I did that. Well, you know what, I don't buy that. I think whenever. And I. And I use myself as an example when I'm not really that interested in something or not that passionate about something or I don't really care enough. Yeah. Like, my results are kind of like. And then I move on to something. But when I am super obsessed about something, I'm super, like, into it. There's, like, nothing that will, like, stop me. I become super tunnel vision. You have to be super tunnel vision to be successful. You asked me before we started this podcast, you're like, well, how did you get Tony Robbins? And you know how I got Tony Robbins? Because I asked constantly. I never gave up. And when one person didn't. Couldn't kind of help me, or he said no in one way or didn't respond, I figured out another person who may know who can have another angle where I can get in through, you know, the back door. And that back door slammed on my face. So then I, like, dug a tunnel underneath. And, you know, there was a, you know, I couldn't get past that. So then I went to the other side and I did, like, there's like, you don't. You. You have to be constantly thinking of ways to get to what your. Your goal is and be relentless and be obsessive, and that's how you do it. And because like I said, most people don't try that hard. Most people don't even attempt or they give up after, like, they have one failure, you know, then that's why it doesn't happen. So the people who try over and over again, they're the ones who are going to have the success because it's attrition at the end of the day. Right. Like, I'm not giving up. So through attrition, I'm gonna win before you because you gave up after, like, 20 minutes.
- [03:53]
Guest 1
I love. You know, there's so many. It's interesting. There's so many. There's so many business and life lessons that can be derived from some, from, like, from personal health, well, being, like, like attainment to fitness goals, like team sports, like this. I love, I love, like, pulling over, like, all the lessons that you learn from if somebody's successful in the gym and the mindset that it takes to be successful in the gym towards their gym goals. And then you, you take that person and if you put them in a business scenario, it's like the exact same mindset. And, And I, I love that. I also like talking to, like, the strategy that all these, like, you know, football coaches deploy, like, for Their teams that are so similar to how you lead people in a. In a workplace and stuff like that. But just. Just if you have thoughts on that, that would be cool too, because I'm.
- [04:37]
Expert
So glad that you said that because it's interesting because, you know, I was talking about how people compartmentalize, right? So many people say to me, well, she's a fitness person. She's a fitness girl. How would she be able to do that? I mean, like, how can she do strategy for this Fortune 100 company when she does, like, squats and lunges with, you know, Becky on the side? Like, there's, like, there's like a disconnect, right? But this is the interesting thing. Fitness to me was my foundation because what it taught me, first of. People don't even realize that I have. I went to school and all the other stuff and all the things I've done, but they are myopic in their thinking and think because I did a squat and I like aerobics or step, step, step class, that your mind doesn't have the ability to kind of grow beyond that. But fitness to me was such a foundation because it teaches. It taught me, and it teaches people who do it seriously. Goal setting. Discipline. Discipline's a major thing that is overlooked, right? It takes a lot of discipline to go at something over and over again. It takes a lot of discipline to stay on track and not veer off track because something is more shiny over there. It takes so much discipline to actually pursue constantly, obsessively. So you learn the discipline, you learn the goal setting. You learn how when you see progression or you see yourself progressing, that, like, that, like, positive mental confidence grows, right? It also takes a lot of mental toughness to go somewhere over and over again every single day when you are tired or when you are, you know, working so hard or you're, like, not sleeping and like, go and. And like, keep working out at the gym over and over again. Those things are getting up early, getting early, eating, eating well. Like, those are. That's like such discipline. That is such. Like, it. It is. It. It's all the things that are really important and transferable skills that you can utilize in business and truthfully are the most important, most important values and most important skill sets and fundamental values that you. That. That. That kind of. That kind of make people successful in their personal life, their professional life, and everywhere else. So when people think, oh, just because she's a fitness girl, she's not able to do this or that, I will go into that scenario and I'll say, okay, well, let's, let's see what happens. And I will outwork and out win most of those people almost every single time. Because I've already have had that foundation from what fitness gave me. And it is the same with. That's why when you're saying coaches who are team coaches for football or whatever they are, they are throwing so much at these athletes constantly, like for high, like for human performance, like not giving up when you are tired and when you want to, like when you are exhausted or when you're sick or when you're just don't want to do it anymore, or the relentlessness that comes from all of that is such an important quality. And that's why when you, when people, if you actually look at a lot of the top CEOs or top entrepreneurs in the world, I'm not saying it's obviously like everybody, but I'm saying if you look at like the. A lot of them really have a very. They honed in on their morning routine, their fitness routine. They are doing things to keep them on point because they know if they do that, it will help them with everything else in their life now.
- [08:30]
Guest 1
Okay, so, so our goal was to talk about personal brand and partnerships. You haven't done any of that shit yet. But that's okay because this is, this is good too. So it's, it's veered. I mean, is that okay? It veered off a little bit. Could do. Yeah, I don't give a. We could do, we could do more. We could do more of these. Doesn't matter to me. Like, it's all good.
- [08:45]
Expert
Come back and talk about branding another time.
- [08:48]
Guest 1
We could totally do that. Okay, but. Okay, so you're, you're, you're sort of dovetailing into a really good point. So like habits. So this is all about habits. Now. Your podcast is called Habits and. And Hustle, which obviously habits is an important part of who you are. But everybody, I don't think so now we've established, like, there's the Habits will lead to success patterns and, and will all lead to success and processes will lead to success. But people obviously have a super hard time committing to them because people are usually very hedonistic. They, they don't love getting like, I'm going to take a gym example that you're going to appreciate in Canada in the winter, going to the gym before work and you're shoveling your driveway at like 4:30am so you can drive to like the good Life at like 5 to 6. So you can like make it to the. And like, you know this shit. And it's a, it's not, it's not fun, right? So that's a certain type of, that's a certain type of habit that gets ingrained because you have that goal that you want to achieve. It's a, it's a fitness goal. Now how do you. And I don't even know the answer because I, I used to do that. I used to do that. And I don't know how I got to the point where that was so important to me that I would do something like that. But how do you, how do you, how do you architect your mind so that these, that the end goal, the mission is so important that you can build these habits. Because I feel like the goal to creating and maintaining successful habits is to have that end goal that's so important that, that you need to do the activities no matter what to get to that end result.
- [10:24]
Expert
Well, you know what it's called? It's called commitment, right? And you gave a really good example of like Toronto or Canada when you have to wake up early and like, and like, basically get the snow and the ice off of your car and drive to the gym and all that stuff. People don't even understand, like, what kind of level of commitment that has that, that entails, right? Versus like living in LA and just like going outside and just doing your thing, right? But it was because of those like, harsh, harsher realities that kind of even made, made the level of commitment that much more strong. But I think at the, like, I think it's commitment. So the question, I guess my question to you is, are you asking me how people could kind of like, can they, they can tweak their mindset to have commitment? Or where does my commitment come from? Or how. What is the question?
- [11:24]
Guest 1
The question is, the question is. Well, actually this is a chicken and egg scenario. So say you have, say you have a goal. Is it a matter of tweaking your mindset or perhaps better identifying your goals so that you can have commitment?
- [11:40]
Expert
Well, okay, this is what I think. First of all, I think people have to focus, have, be, have. You could have to have. You have to be committed to whatever your goal is. Now, first thing is you got to figure out what that goal, what, what that goal is to have commitment to. I think if you have too many goals or they're too lofty, then it doesn't even, it doesn't matter. It's, it's, it's becomes lost already. You have to Pick one thing and commit to it. And then you don't change the goal, you change the plan to get to that goal. That's the first thing. You change the plan. You don't change the goal. And again, if you have, if you, if you are obsessively committed and passionate about reaching whatever that is, you will reach it if you have that commitment. The, the point, the problem is most people don't really have that commitment. They think they do, but at the end of the day, people don't want to work that hard, right? They don't want to work that hard. Like there's a whole thing is like, you cannot be, don't be upset about the results you didn't get from the, from the work you didn't do. Right? That's basically what it is. Don't be upset by the results you did not get from the, from the work you did not do. If you put the work in and you have that commitment, you will get to that goal. It is as simple as that. I am, that I am that convinced. And you have to have that, that mindset when going into something. You know, like if, if you, if you say to me while in Toronto or wherever, you had to, you know, the whole, the car, it's cold and you got to get into the car, right? But like, if I want it bad enough, that's what I'm going to have to do. Now this is the, this is the thing I was going to say to you. I think a lot of it is the stop is in the start, right? People don't know how to begin. They may, they may want a goal, they may even have commitment to the goal, but then they can be kind of not knowing. They're overwhelmed by the beginning. So that's why I think it's so important for someone to have a, have one thing that they're focused on and something small that they could achieve. Because if they achieve that, they g. Not only gain the confidence but that they see that if they actually notice a change or they notice something that's working for them, that is a lot of motivation for them to continue. So it's like validation. People need to see the validation. And I think it depends on who the person is and what the goal is. Like if I, if, if my, if my goal is, you know what, I want to marry Brad Pitt, okay, that's, that's not a. Okay, it's not going to happen. I can try all I want, but it's not going to happen. Right? Like, I think, like, you need to have some. You have to be realistic as well. So I think there has to be a piece of it where you're like what is realistic for me? What can I actually achieve that's realistic that I can go for right now? So you know, looking at yourself, assessing and having self awareness, knowing what you're good at, knowing what you're bad at and leaning into the good stuff. Now again, what is your goal? Is your goal weight loss? Is your goal to raise a hundred million dollars? Depending on what it is. So I always tell people have a goal that a, that is realistic. And then if you're not good at something, what I like to do is find people that kind of help balance my out my weaknesses. So having things aren't done in like a silo, right? Like for success. It's not like everything I'm doing, I'm doing on my own. No, like I have, I'm. I think I hope to be. And I try to be more all the time, but I try to be somewhat self aware and like okay, you know what, I'm really good in these areas, but I'm really, really bad. And this and this and this and this and this and this and this and this. Who and, and my toes or whatever. So who, who and what? How can I balance this shit out a little bit? Right? And so you have to be really good at being okay with not being great at everything. Some people want to believe they're great at everything and then it really slows them down. But if you can have that like self assessment with yourself and then kind of fill in the, fill in the pockets of, of where you're kind of weak, then you can actually, actually become successful at whatever that is.
- [16:22]
Guest 2
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.
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Expert
I.