
In this "Lessons" episode, Ken Honda, Japan’s #1 Money Psychology Expert, shares how deep-seated money trauma from childhood shapes our financial decisions and limits our potential. He explains that early money wounds—formed through feelings of unworthiness and messages of scarcity—can hold us back from pursuing opportunities and building wealth. By embracing forgiveness and practicing compassionate reflection, Ken shows us how to heal these wounds, transform our relationship with money, and ultimately unlock both personal and professional growth.
Loading summary
A
Today's Success Story podcast is brought to you by Vanta. Now listen up. This matters for your business. In today's digital landscape, security isn't optional, it's essential. Without it, deal, stall, sales cycle, stretch out and scaling becomes really difficult. Why? Because investors, customers, partners, they all expect businesses to demonstrate strong security practices before they commit to anything. And if you can't prove trust, you lose opportunities. So whether you're a startup founder trying to land that first big client or an established company scaling your security program, Vanta helps businesses of all sizes prove they're trustworthy by Automating compliance across 35 frameworks like SoC2, ISO 27001 and HIPAA. The exact certifications your prospects, your customers are demanding. And here's why you need to pay attention. Vanta gives you back precious time you're currently wasting on compliance. Their platform automates up to 90% of the tedious compliance work and it helps you respond to those endless security questionnaires up to five times faster. And they also connect you with to get your security program running immediately. And the results, they speak for themselves. A recent IDC report found that Vanta customers achieve over $535,000 per year in benefits and the platform pays for itself in just three months. So join over 10,000 global companies like Atlassian, Quora and Factory who use Vanta to manage risk and prove security in real time. And don't miss this for a limited time only my listeners can get a thousand dollars off Vanta. That's real money back in your pocket. Visit vanta.com Scott this offer expires. That's V A N T A dot com Scott for $1,000 off in this.
B
Lessons episode, discover how deep seated money trauma from childhood shapes financial decisions and limits potential. Learn why healing these early wounds is essential for personal and professional growth. And understand how forgiveness and compassionate reflection.
A
Can transform your relationship with money. You're.
B
You're known as, as one of, one of the, the sort of the names you go by is the. The Zen millionaire. Zen is. Zen is obviously very important to you and very meaningful and, and this whole, this whole framework of like asking these thoughtful questions that require you to think deeper and go be go below the surface. If you would help somebody understand maybe why Zen is important. But more than Zen, the concept of asking questions to help you look at the world in a different way and maybe a better way maybe explain that and help people understand the questions they should be asking themselves that could unlock a different view towards money, towards wealth, towards success, even like an exercise somebody could do right now that is in a really dark place, right?
C
So, you know, every once in a while we fall into this dark place that nothing works. And then people around us seem to be very cold or indifferent or sometimes mean. It's because our world, our inner world, is made of anger, resentment and frustration. And that will be projected out. So when you are having a hard time or just struggling, you have to breathe in deep and then relax and you can have a different life. But in order to do that, you have to take a look at your life in a totally different way. The reason why you have financial issues, for example, is that you're making too little and spending too much and you're in the wrong place. But if you just find your own reserved seat, which means that if you find a good environment to lift you up, you will do well. You happen to be in a bad, bad place at the bad timing. So you have to find who you are and what you're good at. And if you do more of what you're good at, you get promoted, you get paid well, and you get moved to a place where people respect you, love you and appreciate you. So you have to find the right place for you. It takes time, you know, sometimes it takes a few years, but it's okay because life is a fun trip or process to find your best place, find your best partner, find your best friends, and you can surround them with the people that you care about. So it doesn't really matter where you stopped. You know, entrance is not the most important place. Exit is very important. Where you end up is more important because it doesn't really matter if you just junior high school dropout, or Harvard graduate school, you know, graduate, because what you end up doing, it means a lot more. So focus what you can give instead of what you have done or you haven't done.
B
I love that. That's very important. That's so, so important. And you speak actually about, you go a step further in terms of what we believe is true and, and how we look at the world. When you go back to childhood and you speak about money trauma, because you speak about the perception of money and how basically it scarred us and like the money wounds that we have as a child. So we have these money wounds as a child, and I would love for you to explain that. But then we also have the school we went to, the friends we have the degree that we did or didn't get. We have all these things that impact how we see the world. And so many people have this hard time breaking out of. I would say, you know, after 25 years old, our view of the world for most people doesn't change too, too much. That's what's the sad thing about it. They just all these learned experiences make them see the world a certain way. And some people do the work and try and sort of break out of this shell that their parents have molded them into and that you know, school, high school and university and college have molded them into. But a lot of people don't. And I think that that's what actually hurts a significant amount of people and it really inhibits their potential. But this is besides the point I want to go back to money wounds, money trauma because the rest of what I'm talking about is really just like your, your experience professionally and academically that impacts how you perceive yourself. But what is this money trauma? Because I've never heard of this before but I, I'm really excited to understand like what it means for the jobs I take on the, the, the, the risks in terms of investment, the things that I spend money on, the, the companies I want to start. So how does this play into it?
C
So I remember whenever I hear or birthday present, I remember my seventh year birthday, you know, I think I was thinking I, I'm, I'm already an adult so I wanted to have a mountain bike, you know, it's a very expensive, you know, very stylish one and I thought that's cool. You know, I'm, I'm growing up enough and my parents said that's too expensive and I was so hurt, you know, I'm not worth it, you know. He then meant that you are too early for that. And they're right because I cut my forehead here and here because of the bike accident. Afterwards.
A
A huge shout out to Federated Computer for supporting today's episode. Let me explain why I love Federated Computer. Why they are friends of success story. They are changing the way businesses buy software because we all need software to run our businesses. I don't care what kind of business you're building. But the best business software doesn't have to cost thousands of dollars each month. So Federated Computer replaces a lot of the software that you're using right now. Let me explain. The average typical Federated computer customer saves 75% or more on their software built and gets great software, top notch customer service and support and a software solution that is uniquely installed for your business without any sort of surveillance or breaches of privacy. For example, if you use Google for email Salesforce for CRM, Slack for team chat, List Monkey for customer acquisitions and Airtable for data management. With a team of 10, you'd save $9,000 per year on software costs by switching to Federated Computer. They replace all of those. And what's wild is that the cost of Federated Computer doesn't grow as your team grows. You can use Federated Computer savings to grow your business rather than feed the woke Silicon Valley software companies. The Federated Computer team literally invented cloud software. They actually have the patents to prove it. And they are taking a hammer to the ridiculously high prices of business software that all entrepreneurs are suffering from. Federated Computer they've been a longtime supporter of success story. They're offering 30% off their already low prices when you use a coupon code freelance. So go to www.federated.computer to begin saving 75% or more on your monthly software costs. That's www.federated computer. These folks are going to do you a big favor. Check them out.
B
Parents, parents sometimes know best, right?
C
So, but at the time I felt like I'm unworthy of this expensive gift, you know, I'm a cheap boy is what I, what I, what I thought. And then I was denied a few times. Later on when I was 14, 15, there was this homestay program to Los Angeles or Melbourne in Australia. I wanted to learn English, but by then my father was a heavy alcoholic. So I talked to my mother and she said okay, when your father is a good mood, is in a good mood, talk about your homestay. And I sighed because in my home that means never, you know, my mother, my father is never in a good mood. So that means like forget it, right? So I just had the brochure ready. When I find my father is even in a little bit better mood and when he's in good mood, I was going to pitch my homestay program for him. But it never happened because if I did, my father get, gets angry at me or my mom and he could get abusive, right? So I still remember on the day that the airplane goes somewhere, my friends are going to either LA or Australia. And I was like oh, oh my God. You know, I never felt jealousy for, for anything. Like I was so jealousy I was, I was going to die, I was going to burn in my jealousy. And by the way, Last year after 40 years I landed on the soil of Australia and I almost cried because my dreams of 40 years, you know, of course I could go. But I my trauma, like whenever I heard Australia, you know, my Heart ached. So every one of us had some kind of funny trauma. Sometimes big like your parents are divorced because of money and you're heavily scolded or I know a person who was kidnapped for money, you know, so a lot of money related trauma happened in our childhood. And unless we feel the side effect after effect of that is when we want to buy something, this deep voice saying, you're too cheap, you know, this is too expensive for you. When you want to start your own business, no, no, no, you can't make it because you didn't deserve a ballet lesson or a soccer lesson or a nice summer camp. Why such a failure can start a business and succeed. So subconsciously all these traumas just stop you and limit you. And I struggle with that because later on I wanted to study English and do something internationally, but it took me almost 40 years since I started thinking about that. So unless you heal your money trauma or money scars, we tend to limit ourselves. In a small box you have tips.
B
On where people can even begin to start healing because that's some deep rooted stuff that's going back a very, very long ways.
C
Right? Right. So you don't need to meet, see your, your therapist. And it's very simple if you're willing to do it, you know, in, in your imagination. Go back to your living room like 30 years ago, 40 years ago, and just look at your parents in your own eyes, adult eyes. And then your parents are maybe younger than you are now. You know, they're in their 20s or early 30s. Right. So you can see your parents kind of like puzzled. We don't have the money, you know, so to send, send the kid, a child to expensive summer school or ballet lessons or you know, Disneyland or whatever, and then you can see they're so confused and they feel so shameful. So instead of just confronting their shame and anxiety around money, they turn it on to their kids and they made their little one a bad guy. So like you're too expensive, you know, what do you think we, we are made of? You know, we're not made of money, you know, stuff like that or even, even in a very upsetting tone. So you can see a 7 year old, a 10 year old boy or girl, girl, saw her because of the comment that your young parent made. So you can say, you can go to close to your, your boy or girl and say it's okay. Okay. You know, it's not your fault. It's just your parents didn't have money, so that's why they cannot afford it. But if they have the money, they'll of course they'll be happy to give it to you, so it's not your fault. And they just hug your child yourself many years ago. And then being with the boy, be with a girl and then just give a blessing to the young parents because they didn't know much about money, they were as confused. You know, they're young, they may become a little smarter, but they didn't know much. So do you want to blame them for being ignorant? And if you have compassion and love for them, you can send love to your parents as well. So by looking at your young parents as innocent, ignorant people, can you accept them as who they are? And if you can forgive them, just give them your blessing. And by doing that, you realize, okay, nothing wrong with me. I can start my own business. I can just invest in new things. I can get married. Nothing stops me. At least, at least money doesn't stop me.
B
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.
Success Story Podcast Episode Summary: Lessons - What Is Money Trauma? | Ken Honda - Japan's #1 Money Psychology Expert
Introduction to Money Trauma
In the March 22, 2025 episode of the Success Story Podcast, host Scott D. Clary delves into the profound concept of money trauma with esteemed guest Ken Honda, renowned as Japan's foremost expert on money psychology. The discussion centers on how early financial experiences shape our adult financial behaviors and decisions, potentially limiting personal and professional growth.
The Influence of Zen and Deep Questioning
Ken Honda, often referred to as the "Zen Millionaire," emphasizes the significance of Zen principles and the power of thoughtful questioning in transforming one's relationship with money. He explains that Zen is not just a philosophy but a framework that encourages individuals to look beneath the surface of their financial decisions.
"Zen is obviously very important to you and very meaningful... asking these thoughtful questions... require you to think deeper and go below the surface." (02:05)
Honda advocates for asking introspective questions that can unlock new perspectives on wealth, success, and financial well-being. This approach helps individuals move beyond superficial understanding and address the root causes of their financial behaviors.
Ken Honda's Personal Experiences with Money Trauma
Honda shares his personal struggles with money trauma stemming from childhood experiences. He recounts a pivotal moment from his seventh birthday when his desire for an expensive mountain bike was dismissed by his parents.
"I remember my seventh year birthday... I wanted to have a mountain bike... my parents said that's too expensive... I was so hurt... I'm not worth it." (07:14)
This early encounter left a lasting impact, instilling feelings of unworthiness and resentment that influenced his financial decisions and self-perception well into adulthood.
The Lasting Impact of Childhood Financial Wounds
The conversation highlights how money-related traumas from childhood can create deep-seated beliefs that restrict financial freedom and success. Honda explains that these wounds often manifest as subconscious barriers, preventing individuals from taking risks, investing, or pursuing entrepreneurial endeavors.
"Every one of us had some kind of money-related trauma... 'you're too cheap,' 'this is too expensive for you... why such a failure can start a business and succeed.'" (09:55)
He underscores that many adults continue to operate within the confines of these early experiences, rarely reassessing or addressing the limiting beliefs they carry.
Healing Money Trauma: Steps and Reflections
Honda offers a compassionate roadmap for healing money trauma, encouraging individuals to revisit their past with empathy and forgiveness. He suggests a visualization exercise where one imagines their younger self and parents, fostering understanding and releasing lingering resentment.
"Go back to your living room like 30 years ago... see your parents... they turn it on to their kids... you can say it's okay... nothing wrong with me. I can start my own business... money doesn't stop me." (13:32)
By acknowledging the ignorance and confusion of their parents regarding financial matters, individuals can begin to absolve themselves of misplaced guilt and reclaim their financial autonomy.
Conclusion and Final Insights
Ken Honda concludes by reaffirming that healing from money trauma is essential for unlocking one's full potential. He emphasizes that understanding and forgiving past financial experiences pave the way for a healthier, more empowered relationship with money.
"By looking at your young parents as innocent, ignorant people... you realize, okay, nothing wrong with me. I can start my own business... money doesn't stop me." (16:30)
Scott Clary wraps up the episode by encouraging listeners to engage with the provided resources for a deeper exploration of the topic, underscoring the transformative power of addressing and healing money-related wounds.
Key Takeaways:
For those seeking to overcome their financial limitations and achieve greater success, Ken Honda's insights provide a valuable framework for understanding and healing money trauma.