
Loading summary
Podcast Host
Success story is a Square partner now your favorite neighborhood spots run on Square. You know, I was just at Panther Coffee here in Miami last week. And beyond the incredible cortado, what struck me was watching them seamlessly handle the morning rush. The barista mentioned they've been using Square to manage everything from inventory to building their loyal customer base. It's so much more than just that little white card reader that we all recognize. Square knows that local businesses can be big businesses. And as things get more complex, Square meets you at every opportunity. So whether or not you're expanding, expanding to new locations, building a loyal following, even covering cash flow gaps, Square's powering all the behind the scenes stuff that matters. They knock out today's to dos and they unlock tomorrow's what ifs. If you're ready to see how Square can transform your business, go to square.comgo/success to learn more. That's square.com go success square. Meet you there.
Granger Advertiser
This is the story of the one as a custodial supervisor at a high school, he knows that during cold and flu season, germs spread fast. It's why he partners with Granger to stay fully stocked on the products and supplies he needs, from tissues to disinfectants to floor scrubbers. All so that he can help students, staff and teachers stay healthy and focused. Call 1-800-granger. Click granger.com or just stop by Granger for the ones who get it done.
Podcast Host
In this lessons episode, explore how a positive mental attitude shapes consistency, resilience and long term success. Discover why true growth begins with mastering mindset before chasing strategies. Understand how the law of attraction and focused energy direct daily actions toward meaningful goals. And uncover why valuing non refundable minutes transforms time into the most powerful investment.
Interviewer
What is. What is outside of just, you know, verbatim positive mental attitude. I seen you wear that shirt a few times. So what is positive mental attitude? From your lens, what does it mean? Because it's more than just a positive mental attitude. I'm assuming it's some sort of like life mantra that you live and you breathe and whatnot. So what is it?
Bobby (Guest/Entrepreneur)
It's a very sensitive topic. So if you go back to the day of Pasquale's my first job, every time I went to Pasquales, it was so bright. Beautiful. The most beautiful day on earth. Sorry, someone's calling here. The most beautiful day on earth. But then when I went home, you remember all that passion, all those personalities I talked about Beautiful people, beautiful people. But when I went home, all the misery, all the furniture being picked up, all the fleas, all the stuff that a lot of families are struggling with. It was so negative. I came crashing down so bad to the point where you become depressed. But then when you go to work you're so positive. I had to really start adapting. When I had to go back to home, I had to be extremely positive because if not dude, I was up and down all around and I was growing. This momentum I was building was becoming a big problem. Positive mental attitude means consistency. I am like this all day, every day. This is no exact. I am not a clown on social media pretending here I don't get paid for this. I don't do. I'm truly doing this out of my heart. I'm in a good spot in life. I know there's Bobby's out there, there's so many Bobby's out there. But they're not willing to surrender that PMA all day, every day. If you keep it, you stay with it, it will reward you. But you have to be really willing to surrender to say and I'm a big thing about law of attraction manifest. I love the book the secret I tell young people. Some of them get it, some of them are not ready to get it. The power of what you attract comes from your attitude. It comes from the way you think. That is what the inbound is. What you're expecting is what you're. It's like a no brainer because I'm so good at it now. But in the beginning it was hard. But I didn't have another Bobby. There was no social media. If I seen another dude like Bobby, I would recognize him. I'll say for sure. I will listen to him. I'm only giving reminders. This is no strategy. Strategies get when you're. Then you hit a level in business when you're ready to pivot and scale. Not pre pivot but ready truly to pivot. That's strategies. But right now I believe the core of any success starts within you, man. It's all you. You are the best investment. You got to get your crap right. You have to a lot of people. I don't care. Bobby, I got $5 million to invest and I love private equity. I invest in entrepreneurs. Remember I said I invest in entrepreneurs. I don't invest in companies. I understand the importance. I am looking for the other Bobby. I am looking for this duplication. I found a few on social media. Probably maybe put three, four million dollars to work already. And the power. It all starts with you. I don't care if you have $10 million, you are going to fail or chances are you will fail if you're mentally not prepared. Dude.
Interviewer
See, I actually you mentioned the Secret and Law of Attraction and it comes up again and again. And it's something that for a long time I had a lot of trouble wrapping my head around personally. You know, my girlfriend is a big proponent of it. She speaks about manifestation, Law of Attraction. For a long time I was like, oh, that's, you know, that doesn't make any sense. But then I started to understand it more because I'm the kind of person that needs to understand something. So I actually had Joe Vitali on here. If you've watched the Secret, you know him and I had him on a couple episodes back. And at this point when I spoke to him, I'd already sort of understood a little bit more about the Law of Attraction. I tried to put it in very practical terms, people to understand so that they could understand. If you're pragmatic or you, you know, you're a little bit unaware of how it works, then like somebody like me who does a little bit more of a due diligence when they try and adopt a new concept that, you know, so the way that I understand it and the way that I, it makes sense to me and I want to always speak about this when we speak. A Law of Attraction is when you think about something that you want and you always think about it and you're always saying that you're going to get it. Every single action you take during your day is going to be, is going to be focused on that thing, even subconsciously. So it's not magic. It's not just happenstance. It's not, you know, higher level beings just magically saying, you asked for it. Here it is. It's you always opening up your mind. Like you said, you're open to receive. And it's you always taking these small little actions, small little steps focused on the right thing because you know that you can do it. And you're not going to take those steps if you don't think you can do it, because why would you. That's insanity. If you don't think you can do something, why would you take an action towards it? But if you believe that you can actually do something, everything you do, as crazy as it is, you'll do it because you're like, you know what? I think I can get there. And that's, you know, that's, that's the best way. I've always found it described. And that makes sense to me. I don't think there's a better way to describe it that you said.
Bobby (Guest/Entrepreneur)
You said it beyond perfectly. Beyond perfectly. And what you just explained, you outlined. If people at least try it, it's boring. It's like at times you'll question yourself. I mean, what is this? Is this a freaking cult? Is this a religion? What have they got me doing here? You will become very productive, very efficient, because it's all about what you're manifesting. You said it perfectly. I've been on a lot of podcasts. You said it better than I can say it.
Interviewer
No, no, man, not at all. Not at all.
Bobby (Guest/Entrepreneur)
It's just awesome. And it works for me. I can't. You know, a lot of people that have tremendous success. I belong to an organization. It's about 800 members. The global personal net worth is over 80 billion. These people are far more successful than me. And guess what, man, I'm hearing the same stories over and over from beautiful people. When I say beautiful global success beyond financial rewards, they feel really good. Can you imagine being financially free and feeling good? Not because of the money. You just have this Hawaiian wave to you, man, that you're just. You're riding it.
Podcast Host
Success story is a Square partner now your favorite neighborhood spots run on Square. You know, I was just at Panther Coffee here in Miami last week. And beyond the incredible curtado, what struck me was watching them seamlessly handle the morning rush. The barista mentioned they've been using Square to manage everything from inventory to building their loyal customer base. It's so much more than just that little white card reader that we all recognize. Square knows that local businesses can be big businesses. And as things get more complex, Square meets you at every opportunity. So whether or not you're expanding to new locations, building a loyal following, even covering cash flow gaps, Square's powering all the behind the scenes stuff that matters. They knock out today's to dos and and they unlock tomorrow's what ifs. If you're ready to see how Square can transform your business, go to square.comgosuccess. to learn more, that's square.comgosuccess square. Meet you there. The HubSpot Podcast Network is a success story partner now the HubSpot Podcast Network has great podcasts like the Ops Authority. If you are constantly putting out fires in your business instead of focusing on growth and innovation, listen to the Ops Authority, hosted by Natalie Gingrich and brought to you by the hubsp Podcast Network. Natalie speaks about actionable strategies that actually Move your business forward. So every week, Natalie shares some transformational stories from real business owners who've mastered their backend systems so they can focus on what really matters. So get your OPS in order, get your business running smoothly so you can scale and you can really build something meaningful. Stop letting all this chaos steal all of your energy and listen to the OPS authority wherever you get your podcasts.
Granger Advertiser 2
This is the story of the 1. As head of maintenance at a concert hall, he knows the show must always go on. That's why he works behind the scenes, ensuring every light is working, the H vac is humming, and his facility shines with Grainger's supplies and solutions for every challenge he faces. Plus 24. 7 customer support. His venue never misses a beat. Call quickgranger.com or just stop by Granger for the ones who get it done.
Interviewer
Yeah, well, it's not. Money makes you. Money doesn't make you happy. Money just gives you opportunity.
Bobby (Guest/Entrepreneur)
That's right.
Interviewer
Now you can choose to whatever you want and if you have the opportunity, you can make the decisions to make you happy. Right? You can go on vacation whenever you want. You can live wherever you want. You can send your kids to whatever school you want. Those are options and opportunities. Money is just a facilitator. So I think that that's where people, you know, money's not, I always, I hate when people. Money is evil. Money. No, it's not. Money is, money is a tool. Money is a transaction. That's all it is. So you know, it's, it's very easy to get more if you, you don't already have it. You just got to open up yourself to try new things. I think the, the barrier to entry for, you know, you spoke about social media, about putting yourself out there, about side hustles. Like it's very easy to make extra money. I know people that now make like 6 figures plus easily on fiverr and all these things doing like freelance work. And that just started as okay, I have a couple extra hours on the weekend and then, you know, you do anything for five or 10 years, you're gonna see some results. If you keep it up for five or 10 years and that's a fraction of your life. Imagine just, you know, every, every, every business that I've seen successful, you see all these like small little family owned businesses now. Like, you know, they're all driving the Porsches and the Ferraris and Lamborghinis. They all have the $5 million home. They just hustled for 10 years. They didn't have business, you know, they didn't have, they didn't have a crazy business strategy. They didn't have all these resources. They probably started. They're probably, you know, not living in the best, most beautiful house. When they started the town, home, condo, apartment, whatever, and they just hustled. And then you did that for 10 years. And after 10 years, you're gonna get somewhere. You're gonna. There's no way you aren't, you know.
Bobby (Guest/Entrepreneur)
So, you know, the power of small wins. The compound effect is I like to use 120 months because young people don't like to hear 10 years. So just 120 months. It's like around the block. It's not that long.
Interviewer
No, no. And now, and now even 10 years is a long time for somebody who puts in the effort. Like if, you know, I think that 10 years, I think you can, I think you can. I don't say fast track, but you can get some. I've been doing this. I've been doing this podcast. I don't even want to talk about me that much, but I'm just, It's all sort of like, I draw my own personal examples. I've been doing this podcast for about a year and a half and I've had yourself, I've had Guy Kawasaki, Anthony Scaramucci, Joe Vitale, Jack Canfield, Grant Cardone. I have about 10,000 downloads per podcast. That's been about a year and a bit of me just figuring out how to podcast. So that's it? Yeah. Maybe I took a couple extra hours on the weekend to learn how to set up a camera or to do this or that or whatever. But it's like, I'm not a podcast expert. Like I've never done this before. I just didn't stop. I think that's the attitude that, you know, you took with your, with your businesses. You just didn't stop. And then you found success eventually. It wasn't like you did it in the, like. Well, actually when you scaled, it was pretty quick. But the first part of your life was tough. And then once you started to figure out and once you started to make money, you realize now it's not so hard. Right?
Bobby (Guest/Entrepreneur)
And that's where the non refundable minutes came into play.
Interviewer
Let's talk about that.
Bobby (Guest/Entrepreneur)
I want to know that, you know, I look back so many years because I'm 53, so I look back so many years, did I burn and invest my non refundable minutes the wrong way? It's like, oh my gosh, I Can never get them back. That's why I tell young people, if you can just pick up on this earlier instead of later, you know, forget about whatever my net worth is. It probably could have been a hundred times more if. But that's a power of social media. That's the power of good people with good hearts. By blowing up their heart to people with good intentions. No motives. I don't want no money from nobody, man. I don't get investors, I don't sell packages. I'm just this whack dude that's saying, Bobby, you could do this, man. You're all over the place. You could do this. You're burning your non refundable minutes. You're never gonna get them back.
Interviewer
So what? So the concept of non refundable minutes, it's just as simple as it sounds. It's just if you, is there anything else outside of like, just like the fact that if you, if you waste your time, that's it, it's gone. Is there any other like, you know, ways to optimize or. Max.
Bobby (Guest/Entrepreneur)
I mean there is a. There's a little sauce to it and pretty much anybody can see it, including a second grader. If you really invest your non refundable minutes, you have 24 hours. Imagine getting three days out of one day, but not work. I'm not talking about working all 24 hours. And people think, oh my God, you're just gonna be exhausted. No, no, you're not being efficient, you're not being productive. That is the power of non refundable minutes. So your minutes worth maybe 10 cents today. Imagine it one day worth $70. Or the Walmart family worth $70,000aminute. Every minute that goes by the Walmart family makes $70,000. Imagine the compound effect of paying attention to your non refundable minutes. Well, Bobby, it's not all about money. I agree, but money allows you resources. I am one that gives back. I love helping people. Especially they have very limited resources. We are so fortunate. We have so many resources. It's so easy to be successful in America. Well, that's easy for you, Bobby. No, no, if you're prepared. This was saying I didn't make it up. When preparation meets opportunity, magic happens. That's why it goes back to being self improved. You got to be prepared for opportunities. And the reason you're not seeing it, Bobby Castros, you're not prepared. They're everywhere. I see them all over.
Podcast Host
Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button. So you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one. Foreign is a Success Story Partner now have you ever wondered how all those scammers get your phone numbers? All those telemarketers, how you're always drowning in all these spam calls? It's data brokers. Right now hundreds of companies are collecting and selling your personal information without your consent. Your address, your phone number, even your family members names to anyone who's willing to pay attention to and this puts you at risk of identity theft, scams and harassment. And that's where Incogni comes in. They contact over 230 data brokers on your behalf and legally force them to delete your personal information. No more spending hundreds of hours doing it yourself. Incogni handles all the paperwork, follows up on objections, and keeps your data off the market with repeated removals. I've actually been using Incogni myself. It's scary and also incredible to see how much of my data was out there. But they get rid of it. They've got a 30 day money back guarantee so you can try it risk free. Use my code success@incogni.com success to get an exclusive 60% off their annual plans. You have to take back control of your privacy today. Monarch Money is a success story partner now.
Interviewer
You know, it's weird.
Podcast Host
I'm doing well financially, but I have this constant low level financial anxiety that I was missing something because I have crypto on all these different exchanges. I have multiple Investment accounts, old 401ks, savings scattered everywhere. See, I knew the pieces were fine, but I had no idea if the whole picture made sense. I finally got Monarch Money to pull everything into one view and the first thing I noticed, I had $10,000 sitting in a temporary savings account from eight months ago when I sold some stock. That's eight months, $10,000. It could have been working instead of just waiting for me to remember it existed. Also, it showed me that I was spending tons monthly on all these subscription services that I couldn't even remember I signed up for. Every Sunday morning it takes me five minutes to check everything. All my financial stuff in one place. No more wondering, no more anxiety. The Wall Street Journal just named it the best budgeting app of 2025. But honestly, it's more about finally having control. So don't let financial opportunity slip through the cracks. Use code success@monimalmoney.com in your browser for half off your first year. That's 50% off your first year at monarch. Money.com with code success.
Release Date: September 3, 2025
In this “Lessons” episode, Scott D. Clary sits down with entrepreneur Bobby Castro to unpack the crucial mindset shifts that drive lasting success. Bobby, who rose from humble beginnings to orchestrate a $1 billion business exit, shares deeply personal stories and practical strategies around positive mental attitude (PMA), the law of attraction, and making the most of every "non-refundable minute." Throughout, the conversation emphasizes that real growth starts from within—long before any business strategies are applied.
Bobby’s PMA Philosophy:
Bobby describes his personal journey from growing up in a tumultuous, negative environment to intentionally cultivating a positive outlook—regardless of external circumstances.
"Positive mental attitude means consistency. I am like this all day, every day. This is no act… I'm truly doing this out of my heart."
— Bobby Castro (02:53)
Authenticity & Consistency:
Bobby rejects the idea of PMA as a performance or an opportunistic strategy. For him, it's about unwavering, daily consistency, not just showing up when it’s easy.
Investing in People, Not Businesses:
He shares that in his private equity work, he invests first in individuals' mindsets—“I invest in entrepreneurs, not companies” (04:34)—because a flawed mindset is a fatal flaw, regardless of capital.
Practical Law of Attraction:
The discussion dives into manifesting and consistent focus, reframing the law of attraction as a powerful mindset tool rather than magical thinking.
“If you believe that you can actually do something, everything you do, as crazy as it is, you’ll do it because you’re like, you know what, I think I can get there.”
— Scott D. Clary (05:58)
Results from Bobby’s Network:
Bobby notes that among high-net-worth individuals—those “far more successful than me”—the same mindset principles recur. Having money just gives more opportunities, but the “Hawaiian wave” of feeling good comes from within, not the wealth itself (07:39).
Money & Happiness:
Both Scott and Bobby emphasize money isn't evil nor an end in itself—it's simply a tool that facilitates choices and opportunities.
"Money doesn’t make you happy. Money just gives you opportunity."
— Scott D. Clary (10:08)
Barrier to Entry & Taking Action:
Social media and digital platforms have democratized earning opportunities; now, with consistent small efforts (side hustles, freelancing), anyone can build wealth over time (10:49).
Long-Term Hustle:
Success comes from cumulative effort over years, not overnight breakthroughs. Bobby encourages listeners to frame a decade not as 10 years but as “120 months”—making the journey feel more actionable (11:48).
Personal Anecdotes:
Scott relates his own podcast journey, underscoring that simply not giving up creates eventual momentum and results (12:02).
Value of Time:
Bobby introduces his core idea—treating every minute as a precious, non-renewable resource.
“You’re burning your non-refundable minutes. You’re never gonna get them back.”
— Bobby Castro (13:37)
Efficiency Over Busyness:
It's not about working more hours, but using time with intention and focus—making one day as productive as possible without burnout. He illustrates this by comparing the monetary value of a minute for different people, showing how efficiency compounds over time (14:22).
Self-Improvement and Preparation: Bobby stresses that preparation creates opportunity—as the saying goes, “When preparation meets opportunity, magic happens.” (15:07)
On mindset as the foundation:
“The core of any success starts within you, man. It’s all you. You are the best investment.”
— Bobby Castro (04:16)
On manifesting and action:
“What you attract comes from your attitude. What you’re expecting is what you’re… It’s like a no-brainer because I’m so good at it now. But in the beginning it was hard.”
— Bobby Castro (03:55)
On the compounding of effort:
“You do anything for five or ten years, you’re gonna see some results. That’s a fraction of your life. Imagine…”
— Scott D. Clary (11:16)
On why 99% think too small:
(Implied throughout) The limiting beliefs about time, effort, and opportunity are what hold people back, not a lack of technical know-how or resources.
This episode delivers a high-energy, practical masterclass on the mental frameworks underpinning outlier success. Bobby Castro’s lived wisdom makes a compelling argument: Achieving outsized results isn’t about starting with millions or advanced strategies—it’s about surrendering to a positive mental attitude, valuing your time above all, and taking consistent, focused action. As Bobby puts it, “You are the best investment” (04:16), and it’s never too soon—or too late—to start thinking bigger.