Interviewer (5:44)

You know, the, I think the, the main takeaway, like the two things that you've leveraged over your entire career, you leverage relationships and then you also leverage social. You leverage social, you leverage community. And what you've done actually could apply to a lot of legacy businesses that don't know how to move the needle quicker. Like if I think of other professional services that could like leverage your playbook, you could, you could leverage that in, in working with like doctors or lawyers or anyone who's trying to figure out like increased deal flow. And like you could just become like a marketing and relationship and connector and broker and middleman for almost any like high value transactions. I've actually one, one of the guys in Toronto, actually, I think his name's like Jamie Dimon. And all he does is he's a marketing machine. And he, he's a he. I think he has his, I think he actually he, he is a lawyer, but I don't think he tries cases. He's such a great marketing machine that he just brings deals for other lawyers that don't know how to market. And that's all he does now. And that's how. And you'll see his face in, in arenas and on buses and on signs everywhere. But that's all. So it's just about, it's understanding how, it's understanding how to attract attention. And then you, and then you find a way to funnel that attention to people that don't know how to attract that attention. And you can take that playbook and use it in a variety of different industries too. But like you're again, you're ahead of the curve. Like the stuff you're applying now is not stuff you learn in an MBA.

Alvaro Nunez (7:08)

No. 00. I mean, hopefully somebody will teach it, you know, because I believe that more people need to understand the power of marketing, branding and exposure. I mean attention is one of the strongest currencies. You're talking about cryptocurrency. Right now I'm going down.

Interviewer (7:24)

So that's the next thing that I want to go into. I want to understand because now all the conferences that you speak at, they're all crypto web3nft. So that's something that's interesting. So you, you always stay ahead, you.

Alvaro Nunez (7:36)

Always ahead of the curve. You know, you want to become pioneer in something because look, life is about taking chances. You know, who knows if something that you're going to be taking on is going to take off or not. But if you believe in it, you go full with it, you know, and, and I have always seen things as the evolution of whatever it is, you know, the evolution of real estate. In this case it was leading towards this, the web three. Now we have the metaverse, right? So talking a little bit about influencer marketing, that was kind of like the evolution of marketing, how people were marketing traditionally. It was no longer going to be the way that people market themselves.

Interviewer (8:16)

That's funny though. Even though you've already gone through the evolution of marketing and now you're going through the evolution of real estate and Web3, most people still haven't evolved in their marketing practices, right?

Alvaro Nunez (8:25)

They don't because they are too comfortable doing the same thing over and over. They are afraid of that, taking that.

Interviewer (8:30)

Do you have, when you look at, at the industry, do you see a lot of people that do what you do the way you do it or are you still so even, even now, Even now in 2022, when everybody understands the power, you look at other, other use cases like look at Grant Cardone, look at how he buys buildings, right? He fundraises against his audience. That's how he buys buildings. He crowdfunds for buildings because of his 10 or whatever 7 million, 10 million follower.

Podcast Host (8:55)

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Interviewer (10:43)

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Podcast Host (10:44)

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Alvaro Nunez (11:52)

No, it's, it's incredible. You know, everybody utilizes different methods, but, you know, he's done an amazing job building his community and obviously he can tap into that community.

Interviewer (12:01)

Every Gary V. Launches, we talk every. So Empathy Wines, VaynerMedia, Vayner Sports, Vayner speaker. Everything he does, it's like he has immediate access to millions of eyeballs.

Alvaro Nunez (12:11)

Yeah. And you just need like a small percentage to agree to take on that. And that's it, you're winning.

Interviewer (12:17)

Yeah.

Alvaro Nunez (12:18)

So it's really interesting, but even though some of the big players, let's say in this case for real estate grant Cardone, they are not tapping into this metaverse NFT crypto.

Interviewer (12:29)

No, you're still ahead there.

Alvaro Nunez (12:31)

And you know, in fact, we were speaking at the NFT Miami and we were on the same stage and he was asking these questions because. Because he sees, he sees the importance of it and he wants to tap into it. We're actually talking about potential opportunities to doing there. But even those big players, they're, you know, so good at what they do in their own angle that they're staying a bit away from these new tendencies, these new trends, but slowly kind of getting.

Interviewer (12:56)

Slow death, man. Yeah, slow death.

Alvaro Nunez (12:58)

And you know, one of the things that I believe that SLG has been really good at is staying ahead of the curve. And not always you're going to be right. You know, there might be some trends that might die quick. Some of them will stay. And you know, if you ride that wave from the very beginning, you'll win and you'll maximize. Like when Clubhouse came in, you know, if you were able to start on Clubhouse at an early stage, you will tap into that high heart audience right away. That's how we were able to build beautiful relationships from the very beginning. If you go into Clubhouse when he was dying, then what's the point? Nobody's using it really.

Interviewer (13:34)

It's like Facebook now.

Alvaro Nunez (13:35)

Exactly. Yeah.

Interviewer (13:36)

You even starting Instagram is different. Like all you have to be, you have to be where the new audience is, where it's all about organic reach too.

Alvaro Nunez (13:43)

Talking when TikTok started to become, you know, very, very virally, you know, I very, I'm very fine on TikTok and I've been doing all these Videos that got a lot of views. And I've been able to build amazing relationships out of TikTok. And a lot of people, you know, they don't even got into it, or they go for a minute and it's like, it's not for me. Bye. You know, it's not that TikTok is the platform to be, or that Instagram or that Facebook or clubhouse. Whatever platform you choose, it needs to be that platform, because your audience is in there. If your audience is in that platform, go tap that platform, become good at it. Understand how you can tap into the other people's audiences. And the same thing with the ops, other people's stages. How can you tap into these guys audience? Well, maybe invite them to a podcast or maybe invite them to a conversation or do a collaboration post. I mean, I think those things are so valuable these days, tapping into the audience of someone else, because nobody's ever.

Interviewer (14:38)

Done anything on their own. And I don't know why. I don't know why people that create content think they have to do things on their own either. If you're trying to build a business, you normally wouldn't do it on your own. It's impossible. Like, I don't know many people that just work just for themselves. No employees, no investors, and make multimillions of dollars. Maybe, maybe one, maybe not many. I mean, so you need to. You need to collaborate with people. Even when you build a business, you work with partners, you work with vendors, you work with other people that can help access their audiences, other email that you want to market against. Like, why would you not do the same?

Alvaro Nunez (15:11)

You have to. And a lot of people already have spent so much time and effort to build that audience. Why not to tap into there? Why. Why do you need to spend so much time. And this goes back to the same example of like, real estate, you know, why you want to go traditionally and build your real estate career the same way that everybody has done when you can just start selling a $25 million home right away.

Interviewer (15:31)

Yeah.

Alvaro Nunez (15:31)

You know, so it's about understanding everything from a higher vision point. And once you have that understanding, go for it. Look, your audience, you've done a tremendous job building this podcast. We're having fun. I'm adding some value probably to your audience. We're having a good conversation that probably both my audience and yours will enjoy. And whoever doesn't know about you from my audience will now know and vice versa. Yeah, so. And maybe that will lead to some good conversations with other people. But that's about Something that it's critical in terms of branding. And I think that right now, when we were talking about crypto, nft, the metaverse, the reason that I go into stages is because I wanted to stay ahead of the curve into something that was becoming very interesting, but that was not brought into real estate yet. And funny enough, a lot of these successful real estate brokers, they have no clue. Plus they disregard it. They're like, we are too busy. We're too busy doing what we're doing. You know, we're too busy selling homes, we're too busy. Which is fair enough. Go sell your houses. Great. I agree. If you're making money, go for it. But I will not say forget about what we're facing, you know, because this is a. A new. A new world that we need to untap and that we need to discover and we need to educate ourselves. We need to connect with this new community. And it's fascinating. So when I'm speaking on stages about this, a lot of people are clueless about what it is. They have no idea, which is also very interesting for me because it's like an opportunity to add value to a community. And these are the people that come back to you asking for advice, asking for some guidance, and in this case, you can guide them towards whatever you believe could be valuable to them. And. And it's incredible because now, the same way that you've built communities in the traditional way, let's say, for real estate, with interior designers, architects, and so on, now you're doing the same thing, but with the meta architect, meta interior designer, and they're actually just focusing on building these virtual houses and how you promote them. And it's just the evolution of it. You know, it's like, how can you add additional value to your property by creating an NFT of it? How can you transact through the blockchain? How can you make every transaction faster, more clean, and you can actually tap with the cryptocurrencies.

Podcast Outro Host (17:53)

Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.