Success with Jewelry Podcast: Episode 102 - Laryssa and Liz Re-Introduce Themselves
Release Date: September 30, 2024
Hosts: Laryssa Wirstiuk and Liz Kantner
Podcast Description: Success with Jewelry offers in-depth conversations about business success and marketing tailored for jewelry designers and entrepreneurs. With a combined 16 years of experience, hosts Laryssa and Liz provide exclusive insights and strategies to help jewelry brands achieve their goals.
1. Episode Overview
In Episode 102, titled "Laryssa and Liz Re-Introduce Themselves," hosts Laryssa Wirstiuk and Liz Kantner delve into their professional backgrounds, outlining their respective businesses and highlighting how they support jewelry designers and entrepreneurs outside the podcast. This episode serves as a comprehensive introduction to their expertise, services, and the additional resources they offer to their audience.
2. Host Introductions and Professional Backgrounds
Laryssa Wirstiuk:
Laryssa introduces herself as the founder of Joy Joya, a dedicated jewelry marketing agency established in 2016. She emphasizes the agency's holistic approach, which encompasses strategy, storytelling, website content, email marketing, and social media strategy. Laryssa highlights their versatility in working with a diverse range of clients, from solopreneurs to larger companies, across various jewelry segments including fine, demi, and fashion jewelry.
"Our approach is really holistic, looking at strategy, looking at story, and then translating all that through website content, email marketing, and social media strategy."
— Laryssa Wirstiuk [02:33]
She details the comprehensive support her team provides, acting as a turnkey marketing department for clients who may not have the resources to hire a full in-house team. Laryssa also mentions her foray into authorship with a book published in October 2020, a project born out of the COVID-19 pandemic.
Liz Kantner:
Liz shares her journey in the jewelry industry, which began in 2012 when she secured a position with a high-end independent jewelry designer in Boulder, Colorado. This role provided her with extensive experience in both the wholesale side of the business and luxury product marketing. Liz further elaborates on her initiatives, including the Stable Collective, a group consulting program she launched five years ago to support emerging and independent designers who may not afford full-time consulting services.
"One of my favorite things that I do in my job is just working with these designers in the Stable Collective and it's just such a cool community that's been built there."
— Liz Kantner [19:35]
Liz also discusses her current projects, such as curating a new emerging brand designer section at New York Now and managing content strategy for private clients, which includes social media and email marketing.
"I do a lot of things... helping to educate and helping to guide people."
— Liz Kantner [17:05]
3. Services Offered and Client Support
Joy Joya by Laryssa:
Laryssa elaborates on the services provided by Joy Joya, emphasizing their specialization in email marketing as their "bread and butter." She explains that while email marketing is part of a broader strategy, it remains the primary deliverable due to its direct impact on sales and customer engagement.
"Email marketing is definitely our bread and butter... it's the one that we see the best return on."
— Laryssa Wirstiuk [06:42]
Joy Joya offers various client tiers to accommodate different business sizes and budgets, including higher-ticket, hands-on marketing services and more affordable, DIY options for motivated business owners seeking guidance without full-scale support.
"We have different tiers of working with clients that we never had before... that's great for jewelry business owners that are very motivated and want to have their hands on it."
— Laryssa Wirstiuk [11:29]
Stable Collective by Liz:
Liz details the Stable Collective, a consulting program designed to make expert marketing guidance accessible to emerging designers. She highlights the community aspect, which includes regular content updates, live recordings, and a supportive forum where members can interact, share ideas, and collaborate on projects such as the New York City Jewelry Week exhibition.
"The biggest selling point once you're in it is the community... it's very, very cool."
— Liz Kantner [24:35]
Additionally, Liz offers one-on-one consulting, private client management, and various interactive elements like monthly consulting calls and private meetups to foster a tight-knit support system among members.
"I want to know you and I want to know your business... offer a free welcome call when you join and then also quarterly check-ins."
— Liz Kantner [27:05]
4. Marketing Insights and Best Practices
Both hosts share valuable insights into effective marketing strategies tailored for the jewelry industry. Laryssa underscores the importance of email marketing, noting its capacity to directly attribute sales and engage customers who have already shown interest.
"Many people just don't know what they don't know about it. It's much more than just, like, sending an email."
— Laryssa Wirstiuk [07:57]
Liz complements this by emphasizing consistency and clear messaging as foundational elements for successful marketing campaigns. She advises that understanding one's brand and audience is crucial before engaging with marketing professionals.
"If you do the work of understanding your brand, the story that you're telling and who you're speaking to, and then get consistent with how you're putting that information out there, you're set."
— Liz Kantner [21:32]
Laryssa and Liz both agree that overthinking and perfectionism can hinder marketing efforts. They advocate for authenticity and regularity over striving for flawless execution.
"Just be consistent. Just be authentic. Don't, like, think overthink beyond that."
— Laryssa Wirstiuk [21:32]
5. Community Building and Ongoing Support
A significant focus of both Joy Joya and Stable Collective is fostering a supportive community for jewelry designers. Liz describes various initiatives, including live content creation, interactive forums, and collaborative projects that encourage engagement and mutual support among members.
"I love it. I love people coming and going when they need it."
— Liz Kantner [24:09]
Laryssa adds that their extended episodes and insider programs offer deeper, more insightful content, enhancing the value provided to their community members.
"The insider program is something we don't put enough, like, voice to, like, we don't talk about it enough."
— Liz Kantner [28:43]
6. Final Thoughts and Call to Action
As the episode concludes, both hosts reiterate their commitment to supporting jewelry designers through expert marketing strategies and a robust community framework. They encourage listeners to engage with their programs, leave reviews, and participate in their extended content offerings.
"When it comes to marketing, I find most jewelry business owners don't know what they don't know... being open to it is really important."
— Laryssa Wirstiuk [15:49]
"If you love the podcast, we'd love to hear from you. Send us a message or leave us a review. Thanks for being a part of our community."
— Liz Kantner [30:11]
Listeners are invited to sign up for exclusive content and gain direct access to Liz and Laryssa by visiting successwithJewelry.com.
Notable Quotes
- Laryssa: "Email marketing is definitely our bread and butter... it's the one that we see the best return on." [06:42]
- Liz: "One of my favorite things that I do in my job is just working with these designers in the Stable Collective and it's just such a cool community that's been built there." [19:35]
- Liz: "If you do the work of understanding your brand, the story that you're telling and who you're speaking to, and then get consistent with how you're putting that information out there, you're set." [21:32]
- Laryssa: "Just be consistent. Just be authentic. Don't, like, think overthink beyond that." [21:32]
- Liz: "If you love the podcast, we'd love to hear from you. Send us a message or leave us a review. Thanks for being a part of our community." [30:11]
Conclusion
Episode 102 of Success with Jewelry serves as an essential introduction to the hosts, Laryssa and Liz, providing listeners with a clear understanding of their expertise, the services they offer, and their dedication to empowering jewelry designers. Through comprehensive marketing strategies, community support, and ongoing education, Laryssa and Liz position themselves as invaluable partners for anyone looking to achieve success in the jewelry industry.