121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing

Summary

Podcast Summary: Success With Jewelry, Episode 121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing

Release Date: March 10, 2025

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1. Introduction

In Episode 121 of the Success With Jewelry podcast, hosts Laryssa Wirstiuk and Liz Kantner delve into the critical topic of budgeting for both sales and marketing within the jewelry industry. Drawing from their combined 16 years of marketing expertise, Laryssa and Liz provide valuable insights on strategically allocating resources to achieve business success.

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2. Exciting Announcements and Changes

Transition to Patreon Platform

At the beginning of the episode, Laryssa and Liz share significant updates regarding the podcast's platform transition. They announce their move from Mighty Networks to Patreon to better serve their audience.

Liz [01:23]: "It's more straightforward and does what we need it to do, and it connects really well with podcast platforms like Spotify."

Enhancing Audio Quality

The hosts acknowledge feedback about the podcast's audio quality, explaining their decision to focus solely on audio by discontinuing their YouTube presence. This shift allows them to improve sound quality without overextending their limited production resources.

Laryssa [03:00]: "We weren't putting enough energy into that community component. So we're moving over to Patreon for a few reasons."

Simplifying Content Delivery

By moving to Patreon, Laryssa and Liz plan to concentrate on producing high-quality audio content and offering exclusive insider episodes, enhancing the overall listener experience.

Liz [04:34]: "Most of you are listening while you're at your bench, while you're working, while you're driving, we feel like we don't need to focus on video."

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3. Balancing Sales and Marketing Budgets

Interdependence of Sales and Marketing

A significant portion of the discussion emphasizes the symbiotic relationship between sales and marketing. Liz references Todd Reed's offices, where sales and marketing teams worked closely together, highlighting the necessity of their collaboration.

Liz [07:53]: "Marketing drives awareness and leads, and sales is what converts them."

Aligning Strategies for Unified Goals

Laryssa shares a personal anecdote about misalignment between her content marketing and sales efforts, underscoring the importance of cohesive strategies.

Laryssa [08:29]: "There was a misalignment between her idea for what content we should be posting on LinkedIn versus... the sales kind of stuff I was doing."

Mutual Support Between Departments

Both hosts agree that without alignment, marketing efforts cannot effectively support sales, and vice versa, leading to disconnected and inefficient business practices.

Liz [09:20]: "They need to be aligned so that you're working towards the same goal."

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4. Practical Budgeting Strategies

Balancing Limited Resources

Laryssa discusses the challenge of allocating limited budgets between sales and marketing, particularly for smaller businesses. She emphasizes the necessity of maintaining a balanced approach to ensure both areas receive adequate investment.

Laryssa [09:53]: "You need some kind of budget. Like those things need to be working together."

Time vs. Money for Emerging Brands

Liz introduces the concept of "diying"—doing it yourself—as a strategy for startups with constrained budgets. She advises focusing on core activities and leveraging personal time to manage tasks until the business can afford to outsource.

Liz [15:21]: "Rather than hiring a sales rep... do that outreach yourself and stay consistent in it."

Case Study: Tamsen Razor

The hosts cite Tamsen Razor as an example of effective brand marketing paired with sales efforts. Tamsen’s consistent online presence ensured that her first trade show appearance was met with recognition and interest from buyers.

Liz [16:32]: "When she came around and did her first trade show, there were a lot of buyers who already knew who she was."

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5. Measuring and Tracking Efforts

Challenges in Attribution

Laryssa and Liz discuss the complexities of attributing sales to specific marketing efforts, especially in a multi-touchpoint environment. They highlight that actions like email clicks, social media interactions, and website visits can all contribute to a sale, making precise attribution difficult.

Laryssa [21:20]: "Think about all the things that can happen in five days. Like they could have clicked on day one... it's not necessarily that they like clicked and bought."

Importance of Consistent Tracking

Both hosts stress the necessity of tracking and analyzing all marketing and sales activities to understand their effectiveness. They recommend maintaining detailed records of events, sales, and marketing campaigns to inform future budgeting decisions.

Liz [23:04]: "Take notes. Right. How many sales you made, how many leads you had... making sure you're tracking everything and analyzing the results is a really big thing to do too."

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6. Optimizing Marketing Efforts

Focusing on Effective Platforms

Liz advises listeners to concentrate their marketing efforts on platforms where their target audience is most active, rather than spreading resources too thin across multiple channels.

Liz [24:56]: "Do more of what's working and really look into what is not working."

Quality Over Quantity

Laryssa encourages brands to prioritize quality content over the sheer volume of posts. By creating more impactful and engaging content, businesses can enhance their marketing effectiveness without overwhelming their resources.

Laryssa [25:19]: "Creating more impactful content without really harming their engagement."

Local Sales Strategies

Liz recommends leveraging local partnerships and pop-up events as cost-effective sales strategies. By aligning sales activities with marketing efforts in the local community, jewelry brands can maximize their impact without significant financial outlay.

Liz [25:43]: "Lean into local. How can you partner with businesses like that and do little pop ups or do small events?"

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7. Tools and Support

Utilizing AI for Idea Generation

Laryssa suggests using tools like ChatGPT to brainstorm new marketing and sales ideas, especially when feeling stuck. By providing the AI with detailed context, businesses can receive fresh perspectives and strategies.

Laryssa [26:32]: "Give me some, like, new ideas, give me, like, 10 new ideas, and one of them might spark something for you."

Seeking External Input

Both hosts advocate for seeking advice and feedback from friends, colleagues, or external experts to gain different viewpoints and overcome marketing challenges.

Liz [27:50]: "Sometimes just bounce something off somebody."

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8. Conclusion

Laryssa and Liz wrap up the episode by reiterating the importance of maintaining a balanced budget for both sales and marketing. They emphasize consistency, strategic allocation of resources, and the integration of efforts to drive business success in the competitive jewelry industry.

Laryssa [23:38]: "If you're gonna have a digital business, you have to do marketing consistently."

Listeners are encouraged to reach out with questions and engage with the podcast community through Patreon for additional support and exclusive content.

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For more insights and to join the Success With Jewelry community, visit patreon.com/successwithjewelry.

Transcript

[Liz]

Welcome to the Success with Jewelry podcast, where we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs.

[Larissa]

We're Larissa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records and helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive peek behind the curtain of all the things you wish you could know about earning success in this industry.

[Liz]

Welcome to episode 121. This week, we're breaking down budgeting for both sales and marketing, two areas that go hand in hand. But how do you decide where to invest your resources? Strategically, we'll share our insights on finding the right balance and making the most of your budget. Plus, in the bonus content, we'll dive into the most effective strategies we've seen brands use successfully. Hey, Larissa, let's get into it. Get into it.

[Larissa]

But we have some exciting announcements to tell everyone and some exciting changes coming to the podcast. So should we get into that first?

[Liz]

Yeah, let's get into that first. We've been talking about this and working on it for a while, and I think we're just ready to roll it out, aren't we?

[Larissa]

Yeah, pretty soon, I think.

[Liz]

Yeah, I think let's. Let's do it when this podcast airs. First off, we're moving to a new platform.

[Larissa]

Patreon. Yeah, most people hopefully are familiar with Patreon. Right now we're on Mighty networks, which I think not many people know about.

[Liz]

It's funny, I. We were when we first started success with jewelry, and I think we talked about this in an episode earlier this year or last year where we kind of talked strategy for the podcast and kind of just did it live on an episode. But we were thinking it would be more of a. There would be like a forum component or more conversation or sharing in, you know, like some sort of community situation, and Mighty Network is a great platform for that. But I think that as the podcast has gone on, we realized that we really just want to be podcasting, and we weren't putting enough energy into that community component. So we're moving over to Patreon for a few reasons. One, it's more straightforward and does what we need it to do, and it connects really well with PodC podcast platforms. Like Spotify.

[Larissa]

Exactly. Yeah. And I think we just realized from, like, feedback we were getting from listeners, especially our insiders, like, what they enjoyed about it, what people were actually wanting to pay for, it made us realize, like, okay, this platform is just, like, not. Not Useful for what we're, what we want to give our audience.

[Liz]

Yeah. So I think instead of like this community component that we were thinking we would have time to cultivate, we're going to put more energy into the insider episodes and maybe do some more bonus insider episodes throughout the year.

[Larissa]

Definitely. Yeah. We're also. So we've gotten feedback about the audio on this podcast and I know the audio is not as good as it could be because I also have been a podcaster for a long time and not apologizing because we have our reasons, but like we record on zoom. It's kind of the easiest and most straightforward platform to do to record people in two different locations. And zoom, no offense, Zoom, but like, you don't produce the best audio and video quality and it's not ideal for podcast recording. But it also saves us time in the production process and editing. And both Liz and I have like limited time to devote to this podcast and we want to make it as good as possible without literally making it like our full time job. And this is kind of like the best solution for that. However, we've found a way to kind of like level up by focusing just on the audio. So that's what we're going to do. And get rid of YouTube. We might have some kind of video for insiders. I still have to talk to you about that, Liz, but for the regular podcast, we're just going to do audio.

[Liz]

Yeah, I, I mean, and did anybody know that we had a YouTube channel? I know, just putting that out there. But knowing that most of you are listening while you're at your bench, while you're working, while you're driving, we feel like we don't need to focus on video. So we're going to just put our energy into the audio quality.

[Larissa]

Yeah, and it's kind of the same thing too. Like, if you're going to commit to having a YouTube channel, you also want to have the time to like optimize that. And YouTube has its own practices and it is its own search engine too. And again, we don't really have the time to be focusing on that. So instead of trying to do all the things not as well as we could, we're going to focus on like what we can do the best.

[Liz]

Yes. And so on the technical side of things, as we transition, if you're a yearly insider, we will be in touch with you about moving you over to the new Patreon platform. And for the monthly insiders, we'll be pausing all mighty network memberships and inviting you to join our Patreon page. And then for the month of March, we're going to be offering insider Access for only $5 a month, which is 50% off, in the hopes that we can help you move over to the Patreon platform, if you're interested in that, if you've been an insider. And then also if you've been thinking about becoming an insider, we'd love to have you. So it's only $5 a month in March.

[Larissa]

Yeah. And I. I think also if you're an insider, the ease of listening on your favorite podcast platform, whether that's Spotify or Apple podcasts or something else, they make it slightly more easier to do that than Mighty Network. So, like, from a user experience perspective, Patreon makes it a little bit more straightforward.

[Liz]

Yeah. It should be better for everyone. And then we'll have more time and energy to put into just the content we're putting out in podcast form for both the free episodes and the insider episodes.

[Larissa]

Yes. We are learning, we are growing, we are evolving, and I don't think we'll.

[Liz]

Ever be at the point where we have sponsors, so I don't think that's a goal of ours either. So, you know, your insider, you becoming an insider really helps keep us going.

[Larissa]

Yeah. And keeping the podcast ad free, that is a nice thing, too.

[Liz]

I was listening to a podcast. What podcast was it? It was a big one, but I don't normally listen to podcasts. I don't know if you listen to podcasts, but I had to flip through so many ads. It was wild.

[Larissa]

It's a lot. I do listen to a lot of podcasts, and I've just trained myself to, like, hit the little fast forward button.

[Liz]

I feel like we're getting sold to all the time. Granted, I know we love marketing, Larissa, and I love marketing, but I'm kind of in this position right now where I'm like, I'm constantly being sold to, and I just want to hide under a blanket.

[Larissa]

Yeah. Well, this is kind of a side note, but the thing about podcast ads, I guess they are catering to certain target audience, but I want to be like, I listen to this podcast, and I'm not the target audience for this ad, so I don't understand what. What's happening here.

[Liz]

I am not going to buy that thing.

[Larissa]

Yeah.

[Liz]

Anyway, let us know if you have questions about these changes. We'll be talking more about it in our emails and on social media, but we're here for questions if you have.

[Larissa]

Any, and we're really excited we think it's, like, a good direction, and we really put a lot of thought into it, so hopefully you guys like it too.

[Liz]

All right, let's really get into it. This is a big topic. The relationship between sales and marketing. And, you know, sales and marketing really do go so hand in hand. And something I loved about Todd Reed's offices is he had glass walls, and the sales and marketing offices were always right next to each other because we had to have a lot of dialogue and talk to each other frequently just because they really do support each other. So. So marketing drives awareness and leads, and sales is what converts them. You probably know that. But just to put it out there.

[Larissa]

Yes, it's such a good point. I had a experience. I mean, I've always known this concept, and I've embraced it, but it kind of, like, came up for me in, like, a personal way in my own business. Like, one of my team members, Kis, she is a content expert, and she's been helping me, like, sort out all my platforms. And she doesn't know because she hasn't been looped into some of the business development and sales stuff that I've been doing, especially through LinkedIn. And so there was, like, a misalignment between, like, her idea for what content we should be posting on LinkedIn versus, like, she wasn't in the loop of, like, the sales kind of stuff I was doing. So I was like, oh, this is such a good example of how these two need to be aligned, because otherwise the marketing can't support the sales and vice versa.

[Liz]

Right. They need to be aligned so that you're working towards the same goal. Because if you're, you know, trying to sell one thing, you know, but you're promoting something else, or the way you're promoting it doesn't align with the thing you're trying to sell. There's just a huge disconnect.

[Larissa]

Yeah. Or even the voice and the approach that you're taking, it's. It's not even necessarily the product.

[Liz]

I want to hear your perspective, Larissa, because I know you. You kind of. I know you have a strong opinion about where. How people should think about sales and marketing and their budget.

[Larissa]

Okay. I want you to get into it. Well, okay, I'm gonna try to say this without turning it into, like, a gripe. Being in marketing, you know, I obviously believe in marketing, and for me, I think marketing and having a business is like, one in the same. Like, you need to have marketing. And sometimes in my sale, my own sales process of talking to prospects they say they don't have the budget to allocate to marketing because they've devoted that budget to sales. So from a personal standpoint, I'm like, okay, well, I mean, you need some kind of budget. Like those things need to be working together. I obviously understand that a smaller business only has so much resources to go around and a lot of the sales things related to jewelry, like trade shows, maybe high working with a showroom, hiring like a wholesale person, or even putting in the time to do that wholesale outreach, that could drain your marketing budget. And so I get it, it's a hard balance to strike, but I think a balance needs to somehow be made to have like a balanced business strategy.

[Liz]

It's so true. And even if you're investing in like direct to consumer events events too, these things that you're choosing to do for the sales perspective of it, for the sales goals of it, you need to market them. And I'm especially understanding of the trade show thing because I, I work closely with trade. If you are not marketing that you will be doing that trade show. If you are not doing that outreach, simply having a booth isn't going to be effective. So you need both. And I think it's just figuring out how you can invest in both equally and not just say, okay, well I'm going to cut my marketing budget and just focus on sales. That doesn't make sense.

[Larissa]

And I hear it a lot. No judgment. No judgment if you are that person. But like it's important.

[Liz]

So when you're looking at your year or you're choosing to do some sort of event or invest in the sales end of your business, something really important to understand is, will I have the bandwidth and budget to also promote that thing that I'm going to invest in? Because if you don't, then it doesn't make sense and it's not necessarily something that you should invest in.

[Larissa]

Yeah. And to add to what you're saying, I don't know if it necessarily has to be the promotion of that thing. I think you need to always be going for brand awareness in general. Because if you're putting all this effort into sales and someone comes to your brand in whatever touch point they're coming, and your brand isn't there, your marketing isn't there. Well, your sales kind of pointless in a way that's true.

[Liz]

I mean, you have to have some sort of baseline marketing going on, even if that just means showing up regularly on social media or an email marketing. If you're just kind of coming out of nowhere to do a direct to consumer event or a trade show and you don't have imagery and you don't have a consistent message that you're putting out there. Again, people are, they might discover your brand there, but when they sign up for your list or they try to follow you on a social media platform and they see nothing, then are they going to be a repeat purchaser? Probably not.

[Larissa]

And it's probably even more important the higher your price point because the customer journey gets longer. There's a smaller chance that, that in that sales interaction you're going to sell whether it's to wholesale or retail. And so after the sales interaction, what happens? That's where kind of the marketing also has to take over along with the sales follow ups. And that can be a very long process.

[Liz]

How do you think you track and measure like marketing and sales efforts? Like how do you know what's working and what you need to put more energy or budget into?

[Larissa]

I think it's hard. It depends so much on your individual business goals. And like I think also are you direct to consumer only? Do you have a mix of both? Like are you doing wholesale outreach? So it's this, it's so dependent on like the mix of your business model. I think yeah, it depends.

[Liz]

And again, it's something to really think through at the beginning of the year or whenever you do your like planning long term. And that will help you stay on a budget too versus you know, choosing to do things last minute because opportunities pop up.

[Larissa]

Definitely. I mean, I get it. If you really want to invest in wholesale, for example, and you're just starting out, you and you have a trade show opportunity, maybe you feel like you have to go for that or that's a good opportunity, but it can be a big investment. Do you like have advice for how people can balance that out with the rest of all the things they're doing?

[Liz]

Yeah, I think it's really like when you're just starting out and I know this is like, this is an answer sometimes people don't love from me but is diying a lot of it. So it's like your time versus your money until you're at a point where you can outsource and you're, you're bringing in enough money that you can pay somebody to do the things you really don't want to do. So like for wholesale, for example, it's like rather than hiring a sales rep, if you're wanting to do a trade show, like doing that outreach yourself and staying consistent in it or finding like A friend or somebody in your network who's just really good at sales, like, can hop on the phone, like, is great with corresponding with people and go that direction versus hiring, you know, somebody who is much more expensive. But you really do want to have footing as you go into doing a trade show. So, you know, having some sort of established presence and having done some outreach so that you have some footing and some foundation to build on.

[Larissa]

Mm. And also the marketing, like, just your brand marketing part, diying that and being very committed to it.

[Liz]

Definitely. I mean, a great example that's coming to mind for me right now is Tamsen Razor, who does such a nice job showing up consistently online, has a really strong point of view in both her collection and the way she represents it. So when she came around and did her first trade show, there were a lot of buyers who already knew who she was. And there is so much benefit in that.

[Larissa]

Yes. And even after the trade show, remembering her coming up in their, like, social media feed, like, just being so present. So, yeah, when we talk about budget, it's not necessarily that you have to hire an agency or a consultant, but, like, the resource has to be allocated somewhere, whether it's your time paying someone. You know, you can't just go all in one direction and expect that to work.

[Liz]

Right. And think about the things that can serve you in more areas. Like, I'd say photography is a marketing budget, but you need that for sales too. Right. So that's something that should definitely be prioritized.

[Larissa]

Absolutely.

[Liz]

I'm not an expert on budgeting.

[Larissa]

I know. And I have empathy for especially the emerging brands. So this episode is not meant to be, like, I'm smacking you with a ruler or something. Like, you know, because I get it. It's like, how do you do all of these things? You don't have a lot of money. Like, how. But I think in the back of your head, the same way people talk about, like, work life balance, and that's like, a constant struggle. This should also be something you're always juggling and trying to figure out how to balance out.

[Liz]

That's so true. I, you know, I did recently speak with a budgeting expert. Maybe we have somebody who's good at budgeting on the podcast who can speak, like, more to, like, numbers and percentages of how much you should think about putting in each bucket. But a lot of times for emerging brands, my biggest advice is to, like, figure out how much time you can spend on the thing you need to do what you absolutely need to outsource and stay consistent with the things that you are spending your time and doing. Whether it be sales, outreach, client telling or posting on social media, sending your emails. Like just get really consistent with those things. Because even though it's marketing, it is something that a hundred percent percent leads to sales.

[Larissa]

That's the tricky thing with marketing, especially when you're emerging. There's sometimes not always like a direct attribution to like your marketing efforts. So it feels a little bit like, oh, but this isn't resulting in sales. And the sales part can feel a little more satisfying because it could, you know, manifest into something. But it all works together and you have to treat it as such. You can't always look at the like one to one of it.

[Liz]

I feel like it's so hard to track sales now. Unless somebody's like walks up to a booth or an event you're doing and buy something, like obviously that's a direct sale. Like you can draw that line.

[Larissa]

Yeah.

[Liz]

Every other aspect of marketing I think you used to have a better idea of it, but now it has to be so holistic the way you think about marketing. And people can see things. Like I was talking to someone yesterday about Instagram because post stay around so much longer now. Like your post that you put up isn't just a 24 hour thing. It's like weeks sometimes. I still get like questions and likes and comments on posts I did weeks or months ago, which is very different. So all these things that you're putting out there, you don't know when they're going to pay off.

[Larissa]

Yes, even big corporations like I think attribution or which is like the ability to track the sale back to the source is like one of the most difficult things that marketing professionals struggle with. Because I know even a big thing that comes up with my clients is like we use klaviyo a lot with them. Klaviyo, they call it attribution model where they will attribute a sale to an email if within 5 days someone clicked on that email. So think about all the things that can happen in five days. Like they could have clicked on day one, gone to see your Instagram, gone to your website, like gotten an abandoned cart email. Like many things could have happened and it's not necessarily that they like clicked and bought, you know, within that moment.

[Liz]

It's same with like somebody could see an email from you pop up in their inbox. And sometimes I do this and I just go to my web browser and just go to the website and I don't like Open the email. So you don't know what is affecting what?

[Larissa]

I guess, yeah. Even let's say you're doing like an in person event and you send an email about it. Like you don't know whether that can be attributed to the fact someone saw that in an email or something else. It's very difficult to know. So the main thing we're trying to say is you have to just do it and it all works together and.

[Liz]

Really think about where you might be overspending in certain areas, making sure that where you are spending is in alignment with your goals. If you've done a direct to consumer event like every year and it's never been successful for you, stop doing that. Direct to consumer event, for example, like really think about where you're spending money. I would also encourage everyone to like really look at like if they are boosting posts or their ad spend. Like do you need to be doing, doing that? Is that an effective use of your money? Does that feel like it's leading to legitimate followers and legitimate leads to your website? And of course you can't really 100 no. But I feel like that's a big spot that I see designers spending that they don't necessarily need to be spending. And then like really like where are you under investing? Like say like you're hearing us, you know, say that you need to be consistent in posting on social media and sending out emails. And you're like, I really cannot do that. I've tried, I can't do that. Then you need to invest there.

[Larissa]

Yes. We'll figure out why can't you do it? What's the barrier?

[Liz]

Yeah, what's holding you back? How can we help you there?

[Larissa]

It's just, I mean, how do I say this without yelling?

[Liz]

Don't yell at our listeners.

[Larissa]

Larissa, if you're gonna have a digital business, you have to do marketing consistently. And so if you're telling Liz or me that you can't there, you need to find a way to make it happen somehow, some way, shape or form.

[Liz]

So true. And the biggest thing too is to track your results and analyze them. Take the time to analyze them. I'm actually behind on my monthly reporting for the year already, but I'm going to get back on it. But having a year report of your analytics is super helpful. And then every time you do an event, whether it be a trade show, a direct consumer event, a pop up, a trunk show, anything like that, that's like very sales focused. Take notes. Right. How many sales you made, how many leads you had, you have to follow up with, you know, did you get emails for your list? Did you build your relationship with that company that you partnered with or that store? Or did you get press from the event? Like make notes of that because you will forget. So making sure you're tracking everything and analyzing the results is a really big thing to do too.

[Larissa]

That's an amazing point you make because I think burnout happens a lot too with marketing. Someone will come to me and be like, I've been posting on TikTok, I've been posting on Pinterest, Instagram, da da da. I do so much, I can't do it anymore. It's too much. It's like, okay. Have you ever looked at the performance of any of those things? No, I just thought I had to do all of them. Well, you're probably doing more work than you have to be, honestly.

[Liz]

Yeah. Do more of what's working and really look into what is not working or things that really just, you know, like we're saying show up consistently in a couple of places, but we're not saying shop consistently in all of the places. So really figuring out which ones you want to focus on where you believe your client to be and lean into those versus trying to do everything.

[Larissa]

Yeah. I've even told people to post less because I thought that looking at their numbers they could get away with it. But creating more impactful content without really like harming their engagement. But actually probably getting better engagement because now they're making more quality content rather than just checking the box and posting every single day.

[Liz]

I think you can get really creative with sales strategies too. Like, you know, everybody's heard me say this, but like lean into local. How? Lean into local. How can you do a pop up at a local gallery or a local lifestyle store or even like a local like nice cafe where you feel like your client goes regularly. How can you partner with businesses like that and do little pop ups or do small events? If you have a studio or a shared space you could use doing little events for like five to 10 people. Maybe tap into a collector and have them invite friends. Like there's a lot of ways to be creative and do things on a small budget.

[Larissa]

Yeah. You know what's a tool I like for this, Liz?

[Liz]

Tell me more.

[Larissa]

Chat. GPT.

[Liz]

Oh man. Always AI.

[Larissa]

But like, but I do get a big objection a lot. Oh. But I just like can't think of what to do or I've like tried all the things. So what I even like to do for myself when I feel stale. I just, like, kind of tell ChatGPT everything I know. Like, ChatGPT. I'm Larissa. I have a marketing agency. We're in the LA area. We service jewelry.

[Liz]

Blah, blah, blah.

[Larissa]

This is kind of the things I've tried. These are the challenges I've been having. Give me some, like, new ideas. Give me, like, 10 new ideas, and one of them might spark something for you. So if you, like, provide all the context, you can even say, like, hey, I've been posting on Pinterest. It's not really working. Like, where should I be focusing my time time? It's not going to give you, like, the key to making millions of dollars, but it could give you, like, something else to try.

[Liz]

Yeah, I think ChatGPT can be a really helpful tool. Another thing you can do is tap into, you know, like a friend, asking a friend or asking someone, or, like, just bounce something off somebody. Because I think that when you're, like, just alone in your head trying to decide things, it's really, really hard.

[Larissa]

Yes. So hard. No one can. No one can be successful like that. You need input of the outside world, right? AI.

[Liz]

All right. Are you wondering how to budget for sales and marketing? Let us know. Visit successwithjewelry.com you know what?

[Larissa]

Scratch that.

[Liz]

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