← Success With Jewelry
Success With Jewelry
125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual Carats
00:36:41
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse,...
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- [00:00]
Larissa
Welcome to the Success with Jewelry podcast, where we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs.
- [00:09]
Liz
We're Liz and Larissa, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive peek behind the curtain of all the things you wish you could know about earning success in this industry.
- [00:28]
Larissa
Welcome to episode 125. In this episode, we're chatting with Alyssa Moyce, the designer behind Casual Carrots and the creator of Casual Carrots, a fine jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carrots blends timeless elegance with effortless wearability, making fine jewelry stable for daily life. Alyssa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry that fits seamlessly into any lifestyle. We'll dive into the design process, the challenges of marketing fine jewelry to a modern audience, and the importance of creating pieces that are both stylish and practical. Plus, in the bonus content, Alyssa shares her approach to customer education, how she helps clients feel confident about their jewelry choices, and the difficulty of having brands trying to copy your great idea. Hey, Alyssa and Liz, let's get into it.
- [01:25]
Alyssa Moyce
Good morning, y'all. How are you? Hey.
- [01:27]
Larissa
We're so happy to have you.
- [01:29]
Alyssa Moyce
Thank you both so much for having me.
- [01:32]
Liz
Thanks for being here. Why don't you go? I mean, that was such a nice intro. Larissa, why don't you go ahead and introduce yourself to the audience?
- [01:42]
Alyssa Moyce
Okay. Hi, followers. My name is Alyssa Moey, and I am the creator behind Casual Carrots. I grew up in the jewelry business, so I've been in it my whole life. After undergrad, which I completed at LSU, I worked in the family business for 13 years. And while doing that, I got my GG from GIA through correspondence. And one day, a friend of mine gave me a silicone ring because we like to go to the gym together. And I thought it was really cool and comfortable, and I had never thought to even wear silicone. So I got online to see what else was out there, and I found a ring with a little rhinestone in it. I thought, oh, this is cute. Let me buy one for me and one for my friend. And so within about five minutes of wearing it, of course, the rhinestone popped out. So, being a jewelry lover, I was like, well, now that I've had a little sparkle in the silicone, I don't want to wear plain silicone. What if we could set a diamond in it? And so it just. It just became a little project of mine, a passion project, just to see what. What we could do. And then some of my friends started wanting one. And then we had Covid so completely shut down. So we kind of took off during COVID and we called our rings the COVID Couture rings. Because everybody, everyone was at home. They're not wearing jewelry. You're washing your hands, putting sanitizer on constantly. So silicone is perfect for that. So Fast forward to 2021. I had three kids. One of them was only one at the time. And I was trying to juggle my father's business and casual carrots, and it was just too much. I was so tired. So I decided I'm going to. I'm going to go out and quit the family business, which had been, you know, open 55 years at that point, and just focus solely on casual care and see what happens. And so I did. And that's honestly kind of when everything blossomed. And then in 2022, we had Simone Biles find us totally organically purchase a ring and kind of put us on the map. So after that, really, I was like, okay, this is. We have something, we have a business. Right. We just need to get the name out there and keep doing what we're doing, you know, one step ahead of. One step at a time, you know, lay the brakes. So that's kind of the backstory on casual carrots. And here we are in 2025, and we're going to show it JCK this year. It'll be our fourth year showing and just having a lot of fun with it. Right. Just trying to always spread the word, get our brand out there and. And kind of be one of the big names in the silicone ring business.
- [04:48]
Larissa
Yeah, I have seen Alyssa's rings in person. I've tried them on. I've seen her at jck. It really is a unique product. And I mean, I don't know anything about the, like, technology of it, but it feel so well made and, like, innovative in its design, but simple, too.
- [05:07]
Alyssa Moyce
Yes, yes, yes. And I mean, silicone rings are great for working out active lifestyles, but we are trying to show the jewelry industry that they can be so much more like, you know, it can. You can stack them with a lot of fine jewelry bands and just, it adds like a fun pop of color and it's just perfect, practical, and it's a great price point, especially in the luxury jewelry business, when everything is hundreds or thousands. Of dollars. We're trying to kind of fill a void, to give someone like a nice touch of luxury for an affordable price point. But you know, you still feel like you're wearing something with, with a diamond in it. So it's special. It's, you know, not just a plain silicone ring.
- [05:54]
Liz
Yeah, I frequent playgrounds. I have a four year old and I mean, I go to like three or four playgrounds a week and I haven't worn rings to the playground, like, you know, just because I have a boy and he can get into stuff and you're like running and dirts and all that. I feel like this would be like the perfect fit for, for a playground mom.
- [06:14]
Alyssa Moyce
Yes. Well, we have to get you a ring, Liz.
- [06:17]
Liz
I know. I, I'm like, this is great.
- [06:19]
Alyssa Moyce
Yeah, active moms, busy lifestyle too. You know, I mean, even when you're not going to the gym, you're, you're busy, right? You don't have time to go in your jewelry box. And so many people now work from home or you know, they don't dress up like they used to. So it's kind of, it gives you like a fun fashion ring, but luxury, a little touch of luxury to wear on a daily basis.
- [06:45]
Liz
What was it like to have Simone Biles buy one of your rings? Because I imagine that's felt really incredible.
- [06:54]
Alyssa Moyce
When I saw the order come through. Because we know at that point we're still small, right? I mean, we were just taking off. When I saw the name, I literally screamed at the top of my lungs. And my husband was like, we have to get the kids to school. I need your help getting them ready. And I was like, no, give me my glory moment. Okay. Simone Biles just placed an order for me. So cool. It was, it was awesome. It was just surreal really, you know, because like this, she's, she's a normal person and she's so personable. So what we did was when she ordered, we wrote her a note and we said, you know, we're a female, female owned local business because she's in Houston and so are we and we hope you love this ring. And we just had our fingers crossed that she would do something with it. And she, and she indeed gave us a soft tag on Instagram and you know, she tagged us, but she hid it behind the picture. And from that we got featured in Popsugar in Essence. People magazine has have mentioned us. Like it was just. And it, when I tell people it was organic, they don't believe me. They're in shock. I'M like, I swear I did not pay for this placement. I could not afford to pay for Simone Bile sponsorship.
- [08:12]
Larissa
Yeah, I mean, she's kind of the perfect customer for you because obviously she's an athlete, but she's, like, a little glitzy and glammy, like, and I could see her wanting something more polished than just a plain band. So. That's so cool.
- [08:29]
Alyssa Moyce
Yes. I mean, she's arrived, right? Like, she wants to show her status. She the most decorated female gymnast of all time. So why shouldn't she have a diamond silicone ring?
- [08:41]
Larissa
Yeah, I.
- [08:43]
Liz
How do you. Sorry to, like, we'll move on from this topic in a minute, but I'm wondering, how do you think she found you? Do you think it's from, like, just browsing Instagram?
- [08:52]
Alyssa Moyce
Instagram. And then at that time, we were doing, like, Google shopping. So you could find us through Google Shopping. Yes. And I think she probably. You know, we actually were trying to. At that time, I wasn't real big into all these analytics and stuff, and so we were trying to figure out the customer journey. Right. Like, what did she Google? And I think she must have Googled, like, you know, women, silicone bands. And somehow we popped up. So it was just by chance. So it was. You know, I'm forever grateful to her because she. We have since. She had since purchased more rings from us. She always will send us a picture. She'll respond to me on Instagram, which I do not bombard her because she must get hounded by so many people. So I only have done it a number of times, but she responds, and then when we send her something, she sends a picture of herself wearing it or her hand. And she's just so down to earth. And I am forever grateful to her because just having her on our Instagram adds so much credibility and legitimacy to our business that other people, you know, they've never heard of us, and they're like, well, why should I pay $150 for a silicone ring? And then you go to your Instagram, you're like, oh, Simone Biles, where's the ring? Like, it just. It just has helped us in so many ways. So I am forever grateful to her and her generosity and her kindness. Yeah.
- [10:19]
Larissa
That's so cool. One thing, that one thing, just from having conversations with you, Alyssa, that I've learned, and you mentioned it, and, you know, having the background of your family being in the jewelry business and growing up in that you are so thoughtful in your approach to materials and design and also wearability And I think in a way that, I don't know, maybe other people who don't have that experience would be. And it, like, shows in the way that you present the rings and the way you talk about them. How do you feel that that all influenced you?
- [10:53]
Alyssa Moyce
I mean, I think. I think that my. You know, I grew up in the business, so I been exposed to fine jewelry my whole life. And it's not to say that I'm beyond that, because I still love fine jewelry, but it's almost like I had that experience. I worked with clients, I did customization, I did engagement rings. And now it's kind of like I've moved into a different space and I'm having so much fun kind of bringing something innovative to the table and to offer customers maybe they didn't have that before. So I think it's just. I don't. The experience has given me, you know, kind of a different outlook in that. Okay, we have that. The jewelry business, the jewelry industry has plenty of fine jewelry. Like, what can I create? Yeah, Different. Where can I fill a void? Because I think when you really hone in on a niche, then it's. You get known for that. Right. And I just feel like I don't want to. I try not to compete with other people. Obviously you're going to always have competition, which some competition is good, but where can I kind of stand out? Right. And so kind of want to carve my own path and my own niche. Cool.
- [12:14]
Liz
Well, so this is something that is really big that happened for your business, that you worked towards happening for your business is you became officially licensed. Can you talk about what that means and what kind of that process was to get there?
- [12:26]
Alyssa Moyce
So being. I will tell you, I spoken before I went through this process, I spoke to. Or while I was going through this process, I spoke to a gentleman who's in Tennessee, and he is a specific rep for Game Day, mostly Game Day apparel. And I contacted him and I said, hey, Matt, I would love for you to take some of these rings on the road and kind of gauge interest, see if. See what people say, right. Give us some feedback on it. And he said, look, you can make a business and you can make plenty of money without going down the licensing path. And you can just make stuff in Game Day colors and, you know, certain symbols that look representative of a school, but you don't. Why do you want to go through the licensing process? And I said, because he said, it's very time consuming. It's costly. And I said, look, Matt, aside from all of that stuff. I know it's not going to be easy. I know it's not going to pay off, maybe right away. It's going to take time to take off. But I feel that adding licensing just gives you another layer of credibility, and it sets you apart from any of the competition. Right. And it also. People trust. People trust the licensing. Right. They trust brands that are licensed. So I feel like it add, you know, it opens up you up to new markets, new opportunities, and a whole new customer base. Right. So I see it as not only a way to grow the company, grow revenue, but it's just. It adds a layer of credibility to the business. Right. And it also shows, not necessarily investors, but, like, people that want to take on your brand. It shows that, okay, this one, this person is in it for the long haul. They're not just, you know, I'm making silicone rings this year, and in two years, it's a. It's a trend. They're not going to be in business in two years. It's like, no, we're investing in this and we're sticking around. You know, we plan on being here for a while. So.
- [14:37]
Liz
So being means that you can just. For anybody who maybe doesn't know what that means, it means that you can use team logos, right? For sports teams. Yes.
- [14:49]
Larissa
Like that. Yeah.
- [14:50]
Alyssa Moyce
So the process is pretty rigorous. You have to. You first submit an application with the clc, the collegiate licensing company, which most majority of schools are licensed with fanatics, also has some licenses. So we just did the CLC first, and you submit your application, they either approve you or disapprove you, which thankfully, they approved us. And then you obviously have to get, like, a certain level of insurance. You have to disclose your supply chain, register for Fair Labor Association. And not only just register, you have to do certain hours of, like, E learning classes, make sure that you can meet their standards. Then you sign your licensing agreement, you pay advance royalties. So it's almost like, you know, you have to pay that money up front. And once you do that, then they open it up to submitting artwork, then manufacturing the product. You submit samples, color samples to certain universities, and then once you pay your royalties, then you have access to all of their official logos. So sometimes it's like the clock is ticking, right? You've already paid these royalty fees, and then you're like, you know, I paid the royalties back in December, and here we are still in production. So it's kind of like the clock is ticking. And I just said, okay, calm down, Melissa. It's gonna be okay. You're gonna have kind of cyclical cycles of business anyways and there's probably going to be certain times of the year that you need to sell a majority of these. And we're hoping that it's, you know, graduation, football season, you know, August when people are going to college and maybe holiday. Right. So it's a rigorous process and it's not for the faint of heart. Right. You have to be patient and put in a lot of work. And we've had with, we actually have six schools, we have nine licenses right now. Six are available for pre order. They're in production and we're still in artwork approval for three of the universities. So it's like it can be a back and forth game. Right. You know, it can be a drawn out process. You could be working on artwork for months and months and months. So. But it's been, it's been a huge learning experience. It's been great. And I know at the end of the day it's, it'll be a good beneficial thing for the business.
- [17:32]
Larissa
And then in terms of the sales channels for that, that, does that allow you to sell that direct to consumer like from your site? Are you putting that on like marketplaces or just like the schools have like stores? Like how does that work?
- [17:47]
Alyssa Moyce
So once you have the license, people automatically assume like, oh, the schools are going to sell them for you. And that is not the case. Like we, it is on us to go out and find the retailers to, you know, stock these rings. So we will definitely have them there on our website and then they're available for wholesale, you know, marketplaces. Yes, we can do that. The only stipulation is they really want you to go after like higher, higher end boutiques and retail. You know, they give you suggested channels and Amazon is not on there. Yeah. So which is, which is totally normal. And you know, the margins are very slim on licensing because you have royalties up to like 17, 18%. Wow. So. But again, it's like you're paying for marketing, right. It's, you're paying for that clout and access to all those fans and alumni students. So I'm, I'm not worried about that. But it is, once you become licensed, it is, you know, you're working on all of that and then you're also working on getting placement for places. So it is a lot of work.
- [19:04]
Larissa
Sounds, it sounds like such an endeavor. But I'm sure you've learned so much doing that.
- [19:10]
Alyssa Moyce
So much. It's been a great learning experience. And the gal that handles our operation, she's like, all right, let's go for some more schools now. And I'm like, can we pause for a month or two?
- [19:21]
Larissa
Yeah, totally. That's so cool. This isn't on the outline, but I know that a significant portion of your business is wholesale. I mean, I don't know what that split looks like wholesale, D2C. But you have that experience selling to wholesale. And you have shown at JCK now for what, three years, four years?
- [19:43]
Alyssa Moyce
This will be the fourth year.
- [19:44]
Larissa
Yeah, I don't. I don't think we've had anyone on the podcast that has shown at that particular trade show, which is obviously very different from, like, say, New York now or others. What's your experience been? Like, how, How. How do you do it?
- [20:02]
Alyssa Moyce
Well, it's just. You just do it, right? So the first year we showed at jck, a retail store in Kansas called me. Two weeks, it was maybe three weeks tops before jck. And they said, are you going to be there? And my. I had at that time a wholesale rep in a showroom in Dallas fashion market. And she had been talking to me. She said, a lot of my clients are asking, are you going to be at the jewelry show? And I said, well, it's not really in my budget because I knew how costly these shows are. So when this jewelry store called me, I said, you know what? Yes, I will be at jcj. And we literally pulled that together in two and a half, three weeks. And it was. It was great. We had, you know, good success. And then the last two years, we were on a corner booth, which was in a great, you know, we're in the Fashion Bridge. Which I will say, when they placed me in the Fashion Bridge, I kind of scoffed. I was like, well, why am I with costume jewelry? Why am I in Fashion Bridge? But it's actually been a great location and it is the perfect place. It's where we belong, right? Because we're kind of demi fine. And I feel like a lot of. A lot of stores find us through jck. We obviously meet with our account, a lot of our accounts that are existing, but it. It's kind of a marketing exercise to find new stores. And it really, again, it adds credibility, right? It shows these stores that you're in it for the long haul. And that's actually how Lord and Taylor found us two plus years ago, was through jck. And I think this year, going into it, I am hoping for, you know, every year is different, but I'm hoping that with some of the licensing. It'll just open us up to newer, more accounts. Right. More possibilities, more avenues. We're actually launching a kind of a budget friendly version because we currently sell on JTV on online and I didn't want to, I didn't want to confuse our customers. Right. Like why are you selling dtc? Why are you selling on jt? And then I also didn't want to disrupt our wholesale business so we actually formed another business. It's Casual Carrots is sister brand that we haven't, we haven't really launched yet except on jtv. And we're working on a more budget friendly option. So that'll, I think be, that'll, that'll be our big launch at jck.
- [22:54]
Liz
I feel like you can really leverage the licensing with specific stores that are obviously near colleges.
- [23:04]
Alyssa Moyce
Yes, yes, yes, yes. And that's what we're working on. You know, we've, we've created kind of a database of collegiate stores within certain zip codes or certain radius around the universities. And now it's just us kind of reaching out to them. Right. But cold calling people, people don't like cold calling. Right. So I feel like I need to get on the road and show our stuff. I actually have a friend who's in the game day space and she shows at Dallas market. So she brought our she's brough stuff to Dallas twice now to help us because she, we have some of the same, you know, it's an overlap in the businesses. So hopefully that Game day rep will help kind of spread the word for that area for that market.
- [23:52]
Larissa
The thing that's so smart marketing wise about all these decisions is like once the ideal customer is in front of you, whether it's a direct to consumer wholesale, it's like a no brainer because you have shaped it in such a way that they see it and it's like I have to have this. I mean like it's my school or I'm an active person who likes something sparkly. You know, like you're, you keep shaping it to make it make sense to your target customer.
- [24:22]
Alyssa Moyce
Thank you so much. I mean we try to have something for everyone, right. And it's funny because I came from the fine jewelry world of making custom one of a kind pieces and I've moved into like mass space, mass marketing, mass, mass production. You know. Our goal eventually is to be able to do volume with this new sister brand because it is a much lower price point. And then we'll just kind of see how Casual Carrots evolved. Right. Like we have produced so many different styles, we've come out with so many different gemstones. Now we're doing the collegiate licensing. So kind of honing in on like what our best sellers are and then, okay, well we've got this going, let's keep this going, keep evolving. And then here's our new little sister brand. And we're only doing one, two products on that, you know, in like six colors. Right. So it's going to be definitely more mass market and I'm hoping to pick up some big accounts of. Basically we'll say we'll see. I mean the goal was to do.
- [25:30]
Larissa
Volume for that brand that's on JTV now, right?
- [25:34]
Alyssa Moyce
Yeah. So this is like, I was like.
- [25:36]
Larissa
Searching while you're talking. I was too.
- [25:39]
Alyssa Moyce
Sister. The sister brand is called CAS Leap and it's a blended word that casual, sleek, unique, cool. But it's, you know, we've, we've played with. Do we completely disassociate these two brands? And then we're like, no, we have to have them associated because we're wanting to be the authority in like luxurious silicone rings. So if people can associate CAS leak with casual carrots, they can say, okay, well this is a trusted brand that Simone Biles wears, so they must make a good quality, lower price point ring. So, so that's kind of what we're doing. And JTB again, they found us last year at JCK and they said, would you be willing to make some lab grown diamond silicone rings for us? So we said, yes, absolutely. And we had teetered with the idea of offering lab grown in our classic collection, which is our main bread and butter for casual parrot. But then we were like, you know what, we think it's going to cannibalize our natural sales and we're doing well with those. So how can we offer lab on casual carrots to where it, it's like a complement to what we're already selling. And we've done that, we've tested it and we've done that with like colored lab grown and then fancy shapes, larger stones. And that's going well. So it's always scary, right? Like as the business owner, you're like, you strategize and you do your research and you think long and hard sleepless nights, like, what if I do this and then I ruin my business? Calm down. So it's going to be okay. Like worst case, you roll out a product and it's a flop or something, right? Like it's, I just have to keep Reassuring myself. But it is scary at times. It's like, am I making the right choice? I don't know. Which is kind of gamble, roll the dice and see.
- [27:31]
Larissa
I think at one point we had talked about the natural versus Lab Grown thing, and so I was wondering about that too. So did JTV kind of like answer that question for you? Like, did they present that and then suddenly you were like, oh, there's the answer that I needed. Or was it more of like a conversation that you figured out with them?
- [27:52]
Alyssa Moyce
So they approached us showing interest in our rings and we discussed it. Okay, well, we can do natural or we can do lab. And the lady that, you know, I was working with, she said we cannot get enough lab grown. So we would love if you and I. I think the price point just makes sense for jtb. Right. Like so. And, and again, I don't really want to compete with JTV on price. So that's why we've kept an exclusive for now with JTV in Lab Grown. And it's working well. It's, you know, it's been a good partnership. So we're going to keep the Lab Grown classic collection under Castle in those two sizes for JTB for right now. But what we're doing is we're going to make a CZ and sterling silver version under Castle and sell that on our website direct to consumer as well. So an even lower price point.
- [28:49]
Larissa
It's so smart how you're segmenting all this out. Everyone should learn.
- [28:54]
Alyssa Moyce
Yeah.
- [28:54]
Liz
I mean, you're approaching everything so thoughtfully and everything's in such strong alignment. It's really impressive.
- [29:02]
Alyssa Moyce
Thank you so much. I'm glad that you all see that and you give me this feedback because it, it's, it's very stressful making those decisions. Right. You're like, do I, you know, do I form another company? Do, do I do a dba? And then the attorney's like, no, for liability purposes, you need a separate company. So it is, it's, it's all a work in progress and everything's just kind of evolve how it should and it's all going to be okay.
- [29:32]
Larissa
Yeah.
- [29:33]
Alyssa Moyce
We test one thing at a time.
- [29:36]
Larissa
I love it. Good attitude.
- [29:39]
Liz
Before we wrap up, can we talk a little bit about marketing? Because, like, you, you touched on this, like, marketing for like a fine jewelry business, like your family business is so different than kind of how you're thinking about marketing now. Can you talk about, like, some of the challenges or strategies in marketing, you know, what you're doing now versus, you know, what it. What you've done in the past.
- [30:02]
Alyssa Moyce
So I feel like a lot of the marketing that we do is digital, right? It's. It's mainly online, which it's always evolving with AI and stuff. It's almost like how to keep up, right. I feel like marketing a niche product is actually easier than marketing like mass jewelry because you don't have the same amount of competition, I would say, right. So. And then you can really hone in on your. On your audience's interests, right? Like CrossFit, Peloton, yoga, Pilates. So if you know who your audience really is and you hone in on the niche, I think it's been fairly easy to at least figure that out. I will say, in the age of, like, digital marketing, it's always kind of evolving. That is always evolving and staying one step ahead. I feel like as a business owner, it's been. It's been a lot of learning, right? Constantly learning. I have a business advisor that I work with now, and she's brilliant and she's taught me a heck of a lot when it comes to all the kinds of ads and what to look for and lead distribution and all of that. So it's just, it's been a slow process of, of learning and kind of building on that. And really I'm just trying to do things, not rush, right. So I want to lay the foundation work and have like a solid foundation before we always scale the business. So I don't know if that really helps answer the question.
- [31:49]
Liz
No, it does. I think it's. There's so much to keep in mind with digital marketing because it's. It keeps moving faster, right?
- [31:57]
Alyssa Moyce
It's so fast that I just, I can't keep up with it. And there's just so many facets to it to understand and know. And I think, I think a lot of business owners focus so much, or I shouldn't say business owners, I should say jewelry designers, people in the jewelry industry. I think a lot of them focus so much on the jewelry and the design, which is great, but there's a whole other side, right? Like, if you have the perfect product, but you can't market it and you can't reach your customer, then you're not going to sell anything. So you really have to. It's a balance, right. And I have in the past year, really had to step back from, I would say, new designs and continually evolving casual carrots because, like, we. We went haywire last year with production and new design. So I'm like, we have all this. We don't need to produce too many new products. Let's dial it back and focus on. I have the whole analytics and the digital aspect of it and all the back office stuff, the not so fun stuff that the creatives don't like to work on, but we have to. So that's kind of where I am working on the business. I'm working on the business instead of in the business right now.
- [33:24]
Liz
I love that. Something else I want to highlight that you'd said before is that you are really leaning into specific niches, which I think is super important to think about because, like, especially with a digital marketing strategy, you can't try to reach everyone. That's not going to work.
- [33:39]
Alyssa Moyce
Totally, totally. I mean, you'll just get lost in a sea of. Of ads. Right? So I don't know who it was. Someone I. I was talking to someone recently and they were like, you know, you have the product, you have all the ingredients now you have your marketing message. You just need to shout it from the rooftops, right? Like, you have it all just. You just need to hone in on it and keep kind of hammering away with it, just reaching that audience and saying, here we are, we are leaders in the silicone luxurious, you know, ring industry. And so, yeah, it's been. It's been good.
- [34:22]
Liz
And then I have one more question, unless you have something to add, Larissa, before we chat with insiders, but how would you say you educate your end consumer too? Because I feel like that's part of your marketing as well, is like educating what it is, like what it means, why it costs, what it costs.
- [34:39]
Alyssa Moyce
Sure, sure. So, I mean, we try to be as transparent as possible, right. With descriptions on the website and kind of a lot of videos for reels and stuff like that. And putting stuff on social media about, you know, the process especially, we just came out with a carousel for behind the scenes on the collegiate market. You know, the collegiate licensing just to kind of give people an inside view of what the process is. Otherwise people probably have no idea. And then just talking about quality, right? High quality of the silicone set in. In precious metal, you have precious, either diamond or colored gemstones. A touch of luxury just to set it apart from any other plain silicone rings. Right. To justify the price that this is. This is a luxurious alternative to, to, you know, a 10, 20, $30.
- [35:44]
Liz
This is great. You're really good at speaking about your brand. I. I think that's something.
- [35:49]
Larissa
I knew she was gonna be good.
- [35:52]
Alyssa Moyce
Thank you so much. I was nervous and I was like, you know what, don't be nervous. Like, it's gonna be fine. It's just talking to you wonderful ladies. And I'm sure you can edit things it out, right?
- [36:04]
Liz
There's no editing needed.
- [36:06]
Larissa
Yeah, none needed. It was perfect.
- [36:09]
Alyssa Moyce
Thanks so much. Thank you. I hope I answered everything, you know, to your expectation or thoroughly enough. If, if y'all need anything else or you have any questions, follow up questions, let me know.
- [36:22]
Liz
This was great. And follow casual carrots online. Thank you, Alyssa.
- [36:27]
Alyssa Moyce
Thank you so much. Thank you all for having me. Yeah.
- [36:30]
Liz
All right, so what did everyone think of this episode? Let us know. Visit success with joy.com and if you love the podcast, we'd love to hear from you. Send us a message or leave us a review. Thanks for being a part of our community.
- [36:40]
Larissa
Community.