Success With Jewelry Podcast: Episode 126 Summary

Release Date: April 14, 2025
Hosts: Laryssa Wirstiuk and Liz Kantner
Episode Title: "What's Working For Our Clients?"

In Episode 126 of the Success With Jewelry podcast, hosts Laryssa Wirstiuk and Liz Kantner delve into the strategies and insights that are currently driving success for their jewelry clients. This episode offers a behind-the-scenes look at effective marketing techniques, seasonal business planning, and the importance of authentic connections in the jewelry industry.

1. Transition to Patreon and Enhancing Podcast Quality

Early in the conversation, Laryssa and Liz discuss their recent shift to Patreon as a platform for their podcast. They acknowledge initial technical challenges but highlight the smooth transition post-resolution.

• Extending Insider Membership Offer:

  • Laryssa (02:27): "We're extending our Insider membership offer to $5 a month until April 18, which includes access to extended episodes and extra content."

• Improved Audio Quality:

  • Liz (02:54): "We're leveling up our audio quality by moving away from Zoom recordings to ensure a better listening experience."

• Audience Engagement:

  • The hosts express gratitude to new listeners and encourage ongoing interaction through direct messages and reviews. They emphasize the importance of listener feedback in shaping the podcast's direction.

2. Celebrating Achievements and Community Shoutouts

Laryssa and Liz share their excitement about winning the second-best jewelry podcast award, acknowledging Rough Cut as the top contender.

• Podcast Awards:

  • Laryssa (04:16): "We’re honored to be number two in the jewelry podcast awards, right behind Rough Cut."

• Highlighting Other Podcasts:

  • They recommend the A Thousand Facets podcast for its intimate artist interviews and invite listeners to share their favorite jewelry podcasts, fostering a sense of community.

3. Navigating Q2: Planning and Seasonal Strategies

The conversation shifts to strategies for Q2, particularly addressing the challenges of maintaining business momentum during the slower summer months.

• Adjusting Business Plans:

  • Liz (08:16): "Summer is typically a slower period, making it challenging to keep the momentum going after events like Mother’s Day."

• Sustainable Consistency:

  • Liz (09:02): "Our main message is to be consistent in a sustainable way. If you plan to take time off, pre-schedule content or communicate transparently with your audience."

• Personal and Engaging Content:

  • Laryssa (10:17): "Keeping content light and fun during the summer, such as sharing personal stories or styling tips, helps maintain engagement."

4. Effective Marketing Strategies: Emphasizing Email Marketing

A significant portion of the episode is dedicated to the effectiveness of email marketing for jewelry businesses.

• Email Marketing Success:

  • Laryssa (10:50): "Even high-end clients benefit from consistent email communication, as it keeps the brand top-of-mind and can lead to sales."

• Positive Mindset Towards Emails:

  • Liz (11:21): "Shifting your mindset to view email marketing as a fun opportunity to connect can result in more authentic and engaging content."

• Advantages of Personalized Emails:

  • Laryssa (11:48): "As Cami from Loam Marketing pointed out, emails from smaller brands provide a refreshing break from the usual marketing clutter, making recipients more receptive."

5. Building Authentic Connections and Networking

The hosts emphasize the importance of one-on-one connections and networking as pivotal strategies for business growth.

• Personal Outreach:

  • Laryssa (12:48): "Reaching out to people individually and building a prospect list helps create authentic connections that stand out amidst the noise."

• Community Engagement:

  • Liz (13:15): "Participating in local events, networking, and being active in your community can significantly enhance your brand’s visibility and relationships."

6. Encouraging Experimentation and Continuous Growth

As the episode concludes, Laryssa and Liz encourage listeners to experiment with new strategies during slower business periods and to give them time to assess their effectiveness.

• Trying New Strategies:

  • Liz (13:33): "Use slower periods like late spring to try something new and commit to it for a few months before deciding its effectiveness."

• Community Involvement:

  • Listeners are invited to share their Q2 focuses and engage with the podcast community through the website and social media channels.

Key Takeaways:

• Embrace Consistency: Maintain regular communication with your audience through sustainable and authentic methods, especially during slower seasons.

• Leverage Email Marketing: Utilize email as a powerful tool to keep your brand connected with existing customers and to drive sales.

• Build Personal Connections: Focus on one-on-one interactions and community engagement to foster genuine relationships and enhance brand loyalty.

• Adapt and Experiment: Use slower business periods as opportunities to experiment with new strategies, giving them sufficient time to evaluate their impact.

• Engage with the Podcast Community: Actively participate in the podcast’s community by sharing feedback, leaving reviews, and connecting through different platforms to maximize your learning and networking opportunities.

Notable Quotes:

• Liz (09:02): "Our main message is to be consistent in a sustainable way. If you plan to take time off, pre-schedule content or communicate transparently with your audience."

• Laryssa (10:50): "Even high-end clients benefit from consistent email communication, as it keeps the brand top-of-mind and can lead to sales."

• Liz (11:21): "Shifting your mindset to view email marketing as a fun opportunity to connect can result in more authentic and engaging content."

• Laryssa (13:33): "Use slower periods like late spring to try something new and commit to it for a few months before deciding its effectiveness."

For more insights and strategies tailored to jewelry designers and entrepreneurs, visit successwithjewelry.com and become part of the growing Success With Jewelry community. Don’t forget to subscribe, leave a review, and engage with Laryssa and Liz through their social channels to stay updated on the latest episodes and exclusive content.