
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We’re interviewing Jordan Harris, digital...
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Larissa
Welcome to the Success with Jewelry podcast, where we invite you inside our conversations about business success in marketing for jewelry designers and entrepreneurs.
Liz
We're Liz and Larissa, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive peek behind the curtain of all the things you wish you could know about earning success in this industry.
Larissa
Welcome to episode 128. In this episode, we're interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, Larissa and the Joy Joya, content producer behind the scenes. In this episode, we're talking with Jordan about honing your skills as a content creator and visual storyteller for your jewelry business. In today's competitive online marketplace, creating engaging content is essential if you want to stand out. Fortunately, Jordan has all the top tips to help you succeed. Plus, in the insiders only bonus segment, Jordan reveals the biggest mistakes he sees content creators make, key lessons he's learned along the way, and a few spicy opinions about the jewelry accounts on Larissa's jewelry Instagram feed. Hey, Jordan and Liz, let's get into it.
Jordan Harris
Hey, how's it going? Good to see you.
Liz
This is exciting.
Jordan Harris
I mean, I. I see it pretty often. Well, one, it's. It's actually this is the first time that I've talked to Liz.
Liz
I think this is the first time we've spoken. And do you listen to the podcast?
Jordan Harris
I've. I've listened to parts through the walls.
Liz
Yeah, definitely.
Larissa
I'll have, like, the editor up on my computer screen, and he'll come into my office, and sometimes he thinks I'm on a call with you because I have, like, a record.
Jordan Harris
Yeah, yeah, that's sort of what I mean. I catch little glimpses of it, you know, as I pass by, or I hang out in Larissa's office sometimes and talk to her while she's working on it. So I haven't listened to a full episode yet, but I'm. I'm aware. I'm aware of it.
Liz
That's good. Because my brother and members of my family forget that I have a podcast or don't know that I have a podcast, even though I've said it before. So that's good. That's very good. By the way, this is totally unrelated. Well, somewhat unrelated. Relate it. But you know how other podcasts have, like, names for their listeners? That's something we should.
Jordan Harris
Yeah, there you go.
Larissa
Names for listeners oh, yeah, yeah.
Liz
Like shout out to the insider. We talk to the insiders like that. But like the general listeners, that kind of has successors.
Jordan Harris
A bad connotation potentially.
Liz
Yeah.
Larissa
Anyway, something to think of that one out.
Liz
Well, Jordan, so yeah, why don't you introduce yourself?
Jordan Harris
Okay. Well, I'm married to Larissa. That's the most important part, I guess.
Larissa
Yes.
Jordan Harris
And I've been working in entertainment for most of my career. I've been an editor, a writer, a producer, director for both live action and animated content. I worked on a mo. Most recently I worked on a show for Cartoon Network called Tig and Seek as the supervising producer and voice director. And now I'm shifting from traditional content into more online content. YouTube, TikTok, Twitch, stuff like that. With a new web series I'm doing called Stiltskin, about Rumpelstiltskin, the Grimm's fairy tale creature. So it's a short web series that I'm releasing with one other person, my partner, Brennan Campbell. And we also stream on Twitch as the characters. So that's the new thing. It's kind of like trying to embrace the new media and try out some new formats because even the studios don't really seem to know what to do with some of the older formats and, and stuff. So look into the future.
Liz
Very cool.
Larissa
That's.
Liz
It's interesting being in the jewelry industry because it's such a slow moving industry. It's just a little bit like old school. So like Twitch, I don't know if our listeners quite understand what that is. I was thinking that too.
Jordan Harris
I know it's weird because like I, before I started streaming on Twitch, I had very little exposure to it and pretty much every time I bring it up, people are like, what's Twitch? But it's, it is a really huge platform. It's just kind of for people that are younger than all of us, I think, you know, it's. It's just a different. It's a different way of interacting with content and it's one of those things that it's, it's hard to understand until you get into it. And I think that in a lot of ways content is going to move towards this direction after being exposed to it more myself. Like, I'm like, okay, I understand this. It's. It's a more direct interaction with fans or viewers or whatever you want to call them, where they kind of become like distant friends or something in a, in a weird way. I don't know. It's. It's interesting. But yeah, yeah, Twitch, it's old school. I wouldn't recommend that jewelry people necessarily get into Twitch, but is the thing that you could take from that and apply it towards maybe what some of your listeners do is that Twitch is all about building a community of people around your content. And I think it is currently the most effective way to build a community around what you're doing because the interaction is so immediate, whereas like responding to an Internet comment or whatever else is, you know, there's a lot of distance there.
Liz
So I mean, essentially Twitch, we'll move away from Twitch in a minute, but is like live stream.
Jordan Harris
It's live streaming. Yeah, it's, it's, yeah, it's, it's live streaming. So they have that on Facebook or, you know, YouTube and whatever else. There's just sort of a. More of a community on Twitch. It's just for that. So yeah, it's. But yeah, it's live streaming, so there's really nothing pre recorded. You go on, the person's sitting right there talking to you. And in our case it's animated characters that are being puppeted. But a lot of people, the, the most predominant thing on there is people playing video games, but there's a lot of talk shows or people will do podcasts on Twitch. They'll record their podcast on Twitch live and then, you know, put it on the, another platform later. So, yeah, I mean, it's cool.
Larissa
It, it made me think when you were talking like that you kind of have like friends, like, because it feels really intimate. It's almost like we're going back to the Internet of yore where like people had Internet friends, but like in a new medium kind of.
Jordan Harris
Well, I think that the Internet, you know, on most platforms, it's just. You're inundated with things and you don't know what to pay attention to or how to prioritize. Like, you know, the endless pictures on Instagram or anything like that. So I think the cool thing about, about Twitch and, and also some of these like, like Patreon and stuff like that is that you can find a community of people with a shared interest that sort of form around the content. And it's not just about the creator or podcaster or whatever. It can also become about the community supporting other people in the community, supporting their artistic endeavors or whatever they're doing. You know, you kind of, sometimes if you, if you become a part of the community, then it's. Yeah, it's not 100% focused on the creator or the, the reason that everyone's gathered there. There's also support going from fan to fan or whatever, patron to patron. So I don't know, it's. It's just a different way of interacting on the Internet.
Liz
Yeah, I love that whole concept. During the pandemic some members in my community were going live on Instagram a lot. Like a lot of people were going live on Instagram a lot. But their collectors in the comments made friends with each other simply by being live this, you know, watching this person that they collect jewelry from. So it's kind of that similar concept. I love that.
Jordan Harris
Yeah, it's like that and then you have the added like Patreon or whatever. You create a community. So there's other ways for people to interact with each other too so that it's not just that one time connection. You know, they. People kind of build relationships with each other in wall being a part of the community, not just creator to you know, patron or whatever but like, you know, everyone can kind of interact in interesting ways. Like we also have a discord where people are pretty.
Larissa
I feel like no one's gonna know.
Jordan Harris
What to hang out and post things. I know, it's another thing, this is all new stuff but the thing is like, and might seem kind of techy but the problem, it's solving a problem that was created by I think Facebook meta, you know, and all the other ones kind of going away from personal connections driving the algorithm to just whatever they think is going to keep you on the platform. So like the most spicy videos or the things that are just going to keep you scrolling or whatever, you know, like the most, you know, grabbing content is kind of just being forced to everyone so you don't like see your friends on Instagram as much and whatever else. Like people always complain about that. Well, this is kind of I think a new way of interacting that gets around that by forming communities. People form the communities rather than an algorithm dictates what you see basically. So Discord is just a, is a forum that you can create that has basically like live chatting channels or whatever. So it's like, it's basically like an old school forum or message board but just updated and it's, it can be open but it's, it's mostly invite only. So they're, they're kind of like half closed communities with their own guidelines and interests. Like I don't know, it's people really liked and maybe some of your viewers would know about like Yahoo Groups or something.
Liz
It is the old Internet. The old Internet.
Larissa
It does feel like the old Internet being resurrected or something.
Liz
Which is brilliant.
Jordan Harris
Yeah, just with some flashier tech.
Liz
I love that. All this stuff I feel like from my knowledge comes from like video game culture.
Jordan Harris
Well, that's what built a lot of this newer stuff like Discord and Twitch and all this like different way to interact.
Liz
It.
Jordan Harris
It all kind of came like the earliest, you know, discords or whatever. They're all built around video game communities and, and stuff and then, and also like technical software engineering interests and things. But it's slowly opening up and Discord's becoming more mainstream and I wouldn't be surprised if you all had a Discord in the next few years.
Larissa
Wow. You heard it here first. He's predicting the future. Well, I think the thing like the main takeaway is, and Liz said it, our industry is so slow to like adapt to new technologies and new ways of thinking and yeah, maybe it's too soon for like your particular audience out there to embrace, but I think it's important to be aware of like what's out there and what's going on and what the possibilities are. Definitely.
Liz
And taking what Jordan said about community and thinking about the platforms you do have or the collectors you do have and how can you kind of take that idea and make it work with what you are using.
Larissa
So what about live streaming, Jordan? Because you do it on Twitch, but obviously there's many, many platforms. Instagram, Facebook, TikTok, YouTube. I don't think you specifically Jordan, have seen a jewelry live stream before, but it would be interesting to hear like if you had three top tips for someone to keep an audience's attention and make it worthwhile even if you don't have a ton of followers. Because you guys started from scratch too. So you know what this is like, how do you stay consistent and you know, build out over time. What are your three top tips?
Jordan Harris
Well, I would, I mean, I think you want to be entertaining. Everything on the Internet is entertainment. You know, it's just a new form of entertainment that they call it content. But before it was called content it was just entertainment. And I, I think people forget that sometimes. So I mean that's, you have to somehow be engaging, I guess how. And that's something that is very open ended and you can find your, your way to be engaging and to be interesting to people. There's not like one way to do that, I guess. I think the thing is you just have to be doing it a lot until you kind of figure out what works for you, you know, so you, you could have an idea of like what you find engaging and try to model yourself after that. But especially when it's like live streaming and you're just on. It's less manicured and you just have to figure out your space to, you know, be whatever playful or fun or earnest or whatever you're gonna do to reach people and to keep them interested in, in watching you, I guess. So I think a lot of it is just time. And then as far as like growing people, it's consistency and also it really, I mean, I think that like you think about it as like collabs or something, you know, with other brands, but it's like networking with that are doing the same thing so that you can kind of build a audience together, you know, not, not necessarily as one, but like, you know, you bring people that, that watch you towards what they're doing, they do the same. So I think that interacting with other people that live stream brings. Helps bring their audience over. And that doesn't necessarily mean like being like visually, you know, like co hosting with them. It could be. Or doing like a collab like that, but it could also just be like being watching their live streams, being in their chat and interacting with people. I don't know, it's kind of, it's. It's the type of thing where you kind of have to be all in and do it consistently and interact with people. If you want to build trust in a community and you know, be kind of successful at it, you can't just do it in a void every once in a while.
Larissa
You know, it's like any marketing activity, literally the same advice can apply. That's what I was going to say.
Liz
That like is applicable to so many things. Show up, be consistent and cross promote.
Jordan Harris
Yeah, because it really, it's difficult if you're, if you're just working with yourself, you know, you just get way less exposure. And I think especially on the Internet, just with how things end up getting siloed and you can hit a lot of walls, you know, with your content where it's like, even if you think you're doing well for a while, then. Then you just kind of get cut off. Like it's not, it's not like with the algorithms, it's not like you just keep growing and growing and growing. Sometimes it feels like you'll have a little bit of growth and you, you'll feel good and then it'll just be level for a while. And I think to get past that, you know, you need to sort of change some things up or you need to start building that Community. And you need to be interacting with other people that, like, from what I do, they call them creators, but you know, your other, other jewelry brands or, you know, personalities, influencers, like whoever you can interact with. You know, like, even if you, if you're a jewelry brand and there's an influencer that you don't necessarily work with or you don't want to hire or something, like, you could just be engaged with them online and their people, you know, the people that follow them, you know, might see that and sort of eat. You know what I mean? Like, I think it's about being present kind of in the spaces where the people you want to reach are.
Larissa
Yeah, yes. And you learn a lot too, in that process about your customer, about how to do your own content, etc.
Jordan Harris
Yeah, you can see what other people are doing and, and stuff. I mean, it's the, the thing with it is it's, it's hard to do it casually and on the side and be successful with content. You kind of have to be invested in it and interested in what other people are doing. And, and it really is like, you know, if, if we stopped being engaged with our audience, they would, they'd remember us for a little bit or something, but, you know, they'd move on to other spaces where they, they get more engagement, you know, because that's, that's what you want online.
Larissa
And my hot take is if you want to sell anything online in this world, you kind of have to simultaneously be a content creator also or have someone representing your brand as a content creator.
Liz
That's true, but it's hard. I think it's really hard, although thinking about, like listening to this and thinking about it, you know, all of the bench jewelers out there, I think there's a lot of opportunity for you on like a live streaming platform showcasing, like you making your work. I think that there's a lot that is interesting in that, that you might not see as interesting because you do it all the time. But for me, I love watching somebody working, so that could be something to think about.
Jordan Harris
Yeah, there's a lot of craft kind of stuff in the live stream space or just like all. Since we're animated, I have to draw things pretty often. So I'll go on once a week and do just a stream of, of drawing where it just captures my iPad and you people hang out and they watch me draw and interact. And if, you know, I. It's. It might feel awkward at first, but it's free. You know, if you're, especially if You're a craftsperson that's just at the bench, you know, working on, you know, your art or jewelry or whatever. Like, you can just set up your computer, laptop, your webcam, whatever, and just, you know, have it running while you're working. And you can find an audience. I don't know how, how it will relate to sales. It might get you some of those, like, really hardcore fans that are invested in what you're doing. You know, it's not going to. I, like, I have a hard time believing that if you did Twitch or YouTube Live or Facebook or whatever that, like, you know, you're going to grow a huge audience just doing that. But you could, if you do it consistently, people will tune in and you might get some of those fans that really can be the core of your business who like, always want to buy something to support you or are kind of more invested and, you know, really, it's not for everyone, but if you get used to it, I don't know, it's. It's kind of. It can be like a companionship while you're working too, you know, and you can choose how much you engage. You can, like, not respond to comments and just turn the camera on and do your thing. Or you can be more present. You know, I, I mean, people like it when you're a little more present, but you don't have to be.
Liz
Oh, my gosh. I lost what I was going to say. Oh. So I talk to, to designers a lot about creating this type of content or creating content that's like a little bit more broad or engaging or about. And it always comes back to, well, I don't have the right gear or I don't have the right camera or I don't have the right lighting kind of thing. What types of things do you recommend people have to create video content?
Jordan Harris
Well, I mean, I would say you should just do it. And even if it's not, if it doesn't look good or whatever else, like, just do it and then upgrade over time as you need things. It kind of depends what you're doing. I mean, having good audio and good video is a plus, definitely, but for the most part, like, if you have an iPhone or an Android phone or whatever, like, you have a pretty good camera. So if you can forfeit it for a few hours and you're not checking your messages or whatever, you can use that to stream and it'll look pretty good. You know, you want people to see what you're doing. The lighting doesn't have to look beautiful. You just have to have enough light that the camera can pick it up. But phones are really good at picking up low light situations. You know, they can see better than your eyes can in the dark. So I don't know, I think I would just start with a telephone and then see how you could, you know, expand from there. If you're like in the Apple ecosystem, you can even, you know, use your camera as a webcam. I don't know if people know that, but they have the ability to connect your camera on your phone to your computer and, and use it like that so you have a little bit more flexibility. But I would just, you know, if I was a jewelry designer working all day on the bench or whatever, and you, you wanted to start streaming, I would just, you know, start like download the YouTube app or whatever, go live off your phone and just use that camera and just set it up by what you're doing so they can see if you want to show your face, you know, your, your face, or if you just want to show what you're working on, then that's fine too. And then just have your laptop off to the side so you can answer comments on that, you know. But yeah, and then eventually, you know, you can upgrade your mic. You could get a whole laptop set up, you could do whatever. But I wouldn't use that as a barrier, you know, to not start making content.
Liz
Kind of like our literally just got that.
Larissa
Yeah, I got that question yesterday actually from a client. She's like, I just got a new iPhone. Tell me like all the gadgets. I need to like start making content for you. And I was like, don't buy anything. Like, first I need to know that you're gonna like, commit to it and then once you can show yourself that you're gonna be consistent and it's like working, then maybe we can like talk about other tools or whatever.
Liz
I love the.
Jordan Harris
Yeah, well, I mean the Internet's shown us that like the engage, like being engaged, be like getting people engaged with you on the Internet is about being engaging. It doesn't matter what the quality looks like. TikToks are done mostly on people's phones. They get, you know, millions of views. It doesn't really matter the quality. So I wouldn't let that.
Liz
I agree. I manage an account that's luxury high end and I've done a lot of luxury high end accounts over the years. But the high low of like a produced photo and then like just a raw bench shot with a phone, those bench shots perform so much better. And it adds so much context to those, like, really beautiful photos. So I love that.
Larissa
Yeah. Good tips.
Jordan Harris
Yeah, there's. There's nothing that says that an expensive, highly produced image or video on the Internet will be more successful than one that's just done with the cameras that we all have in our pockets.
Larissa
Yeah, it's like kind of like, oh, if you say you want to start working out and you're like, oh, what, like fancy sneakers should I get? And, like, get my Lululemon gear and everything, and you have like the perfect gym fit, but then you never go to the gym. You know, it's kind of like that.
Jordan Harris
Yeah. Well, you also don't want to, you know, with Internet content, you want to differentiate yourself from the ads. And the ads are usually slick. You know, they, they usually look really good, you know, high quality photographs, whatever else, and you don't want it to look bad, but you also risk looking like an advertisement or like triggering that thing in people's brains where it's like, oh, someone's trying to sell me something. I don't want that. I don't want to, like, scroll past this or whatever, you know, like, skip go to. Go to the real content. So there's, there's a little bit of a middle ground probably that you want to find with that.
Liz
I like this question, Larissa, what's one piece of advice you wish every content creator or business owner knew when approaching visual storytelling?
Jordan Harris
I. I would say the thing that people need to know is to get to the point, you know, like, what are you trying to do with the content? You need to know the reason that you're posting something or what you're telling people, and you need to let them know immediately, you know, if there's like a new product that you have, like, or that, that you're trying to show, you know, make sure that you're not hiding it in a bunch of other stuff. Like, I don't know, just make whatever you're doing, just make it clear and immediate because people will only give you a few seconds. So if you're making a video, don't have a super long intro to your video before you get to the point. Like, tell people what your, the video is going to do for them. Like, make a promise, like, this is what I'm going to tell you, this is what I'm going to show you, and then show it to them. And it, and that's it, you know, and, and I think with images, it's a little simpler than that. It's just don't get bogged down with too much with other concepts or styles. One thing that I had trouble with starting out is going from, like, television. You always kind of have to justify what you're doing, and I'm not sure how much that is to the audience or the studio or whatever. There's like a lot of notes that you get and stuff, but you have to sort of like, frame what you're doing in a way. Like even like a. Like a TV show or something would have a whole intro, you know, that kind of gives you the sense of like, what type of show you're watching from, like, reality to whatever, you know, hbo, like White Lotus or something. It sets the tone. It, like, gets you in a certain mind. Frame content on the Internet doesn't need a justification. It doesn't need you to tell the audience, like, what kind of, like, tonally they should expect. It's just immediate and direct. So, yeah, just get to the point. Be as clear as possible with what, why someone's looking at an image or why you're telling them this thing that you, you know, are. Are telling them in the video or whatever you're showcasing. Like, just don't obscure things too much, you know? Yeah, that's. That's what I would say.
Liz
I love that. That's good advice. Well, we have to go talk to insiders.
Larissa
It's like, get to the point, right?
Jordan Harris
Yeah.
Liz
Well, you see that in TikTok videos where, like, the. The, like, TikToks who. Like the TikTok people, they, like, introduce themselves every time and they talk really fast and they get to the point of their video, of what they're trying to do, like, very quickly, and it hooks you.
Larissa
Yeah, someone told us that some guest, who was it, influencer, I can't remember someone told us that about TikTok. Like, probably Zera, you do have to, like, introduce yourself, but also, like, so.
Liz
Immediately because especially if you're on. On an Explore page or like, somebody's not following you or doesn't know your story already. Like, you can't give them something totally out of context and expect them to understand and follow.
Jordan Harris
Yeah, you just want that to be as quick as possible because you don't want that to get in the way of the content, you know, and. And just don't get. I mean, you know, I would say don't try to get too conceptual with things too. You know, especially as a lot of, obviously, you know, jewelers are artists and so might have some artistic, conceptual ideas about how they want to present things. Which can be fun, but you have to make sure that what you're communic like, that the message is first and most important. So if you have like a big idea or like something super stylistic you want to do, like, that's great. But you need to remember the most important thing is like communicating what you want to communicate because that's. That's really what you're doing when you post online or make a video is like you're trying to communicate something. So know what it is and make sure that is the most important thing.
Liz
I think Jordan could be a regular guest.
Larissa
Maybe you're saying all the things that Jordan update segment.
Liz
Yeah, well, we have a lot of.
Larissa
Like, juicy stuff for insiders, so maybe we should get into that.
Liz
Yeah, let's get into it.
Larissa
And. And also remind people that we have a Patreon.
Liz
We do have a Patreon. Yeah, go over there, check it out. Even if you go to successwithjewelry.com it takes you to our Patreon. But if you haven't been there, it's a great spot.
Jordan Harris
With that. I mean, you can, you know, join the Patreon. It's not. Because it's not. It's not just about, like supporting the podcast. It's about creating a community of people and resources around. Around this podcast. You know, you get Liz and Larissa's insight as sort of marketing leaders, but then everyone else is there too, and you can share your.
Liz
Maybe we could live stream on Patreon.
Larissa
Probably. I think we should do some live streams.
Liz
Let's do some live streaming.
Larissa
I know Liz doesn't really like live stream because she.
Liz
I don't love livestreaming.
Jordan Harris
You should just do live streams of your podcast sometime just while you're recording.
Liz
I would love that.
Jordan Harris
And then you can move it over, you know, then. Then there's less pressure on the live stream too, because it's like, well, even if no one's watching or two people are watching or whatever, or a hundred, you know, it's. It's not just that. Then you take it and it's a podcast.
Liz
Our successors would love that. I don't know. That's not what we're using. But whatever. We end up calling everyone. We'll love that. That's a great idea.
Larissa
So we want to know. Oh, sorry, what if you were trying to find you. Should we have him like, oh, yeah, yeah, sorry. Jordan, tell everyone where people can find you before we get into the insider content.
Jordan Harris
Well, on YouTube, if you look up Shrug Buds, you know, like when you shrug your shoulders, it's all one word. And you could watch the web series I've been working on, Stiltskin, about the fairy tale creature Rumpelstiltskin and his slacker friend Harvey, who might sound familiar if you're listening to this podcast, because I do his voice and, you know, same thing on Twitch, all platforms. TikTok Shrugbuds, that's what we're called, so check us out on whatever platform you like. And we produce a lot of content, so we'll keep you chuckling.
Larissa
Thank you, Jordan. So what have you been trying in your efforts to level up your content? Let us know. Visit successwithjewelry.com and if you love the podcast, we'd love to hear from you. Send us a message, leave us a review, and thanks for being a part of our community.
Success With Jewelry Podcast – Episode 128 Summary
Title: Success With Jewelry
Host/Authors: Laryssa Wirstiuk and Liz Kantner
Guest: Jordan Harris, Digital Content Creator and Producer
Release Date: April 28, 2025
In Episode 128 of the Success With Jewelry podcast, hosts Laryssa Wirstiuk and Liz Kantner delve deep into the art of content creation and visual storytelling with their special guest, Jordan Harris. As a seasoned digital content creator and producer, Jordan shares invaluable insights tailored for jewelry designers and entrepreneurs aiming to elevate their online presence in a competitive marketplace.
The episode opens with Laryssa introducing Jordan Harris, her husband, and the creative force behind Joy Joya, the content producer operating behind the scenes. Jordan outlines his extensive background in entertainment, highlighting his roles as an editor, writer, producer, and director for both live-action and animated content. Notably, he mentions his recent work on Cartoon Network's "Tig and Seek" as the supervising producer and voice director. Transitioning from traditional media, Jordan is now focusing on online content creation through platforms like YouTube, TikTok, and Twitch, emphasizing his new web series, "Stiltskin," a modern take on the Rumpelstiltskin fairy tale.
Notable Quote:
"I've been working in entertainment for most of my career... And now I'm shifting from traditional content into more online content." [03:04]
Jordan provides a comprehensive overview of Twitch, describing it as a live streaming platform predominantly popular among younger audiences. He emphasizes the importance of building a community around content, highlighting Twitch's strength in fostering immediate and direct interactions with viewers.
Key Points:
Notable Quotes:
"Twitch is all about building a community of people around your content." [05:00]
_"Discord is just a forum that you can create that has basically like live chatting channels." _[10:00]
When discussing content creation, Jordan emphasizes the necessity of being entertaining and engaging. He advises creators to experiment and find their unique voice through consistent effort.
Top Tips:
Notable Quote:
"I think the thing is you just have to be doing it a lot until you kind of figure out what works for you." [14:00]
Addressing common concerns about equipment, Jordan encourages aspiring creators to start with what they have, such as a smartphone, and upgrade equipment gradually as needed.
Advice:
Notable Quote:
"I would just start with a telephone and then see how you could, you know, expand from there." [22:35]
Jordan elaborates on the importance of clarity and brevity in visual storytelling. He advises creators to deliver their message promptly to engage viewers who have limited attention spans.
Key Insights:
Notable Quote:
"You need to let them know immediately, you know, if there's like a new product that you have... make it clear and immediate." [27:44]
Highlighting the role of community, Jordan discusses how platforms like Discord and Twitch facilitate meaningful interactions beyond just the creator-to-audience dynamic. He emphasizes the value of nurturing relationships within the community to foster loyalty and support.
Discussion Points:
Notable Quote:
"It's about being present kind of in the spaces where the people you want to reach are." [17:03]
Liz and Laryssa draw parallels between Jordan's content creation strategies and the jewelry industry, emphasizing the potential for live streaming and showcasing craftsmanship to engage audiences.
Suggestions:
Notable Quote:
"There’s a lot of craft kind of stuff in the live stream space... You can just set up your computer, laptop, your webcam, whatever, and just, you know, have it running while you're working." [21:00]
In the bonus segment, Jordan shares his observations on common mistakes content creators make, such as overcomplicating their content or neglecting clear messaging. He also touches upon the evolving nature of online communities and predicts increased mainstream adoption of platforms like Discord.
Predictions:
Notable Quote:
"There's nothing that says that an expensive, highly produced image or video on the Internet will be more successful than one that's just done with the cameras that we all have in our pockets." [26:16]
The episode wraps up with encouragement for listeners to engage with the podcast's community via Patreon, highlighting the benefits of joining a supportive network alongside accessing exclusive content and live streams.
Final Thoughts:
Notable Quote:
"With that, you can join the Patreon. It's not just about supporting the podcast... you get Liz and Larissa's insight as sort of marketing leaders, but then everyone else is there too." [32:33]
Find Jordan Harris Online:
This episode serves as a treasure trove for jewelry designers and entrepreneurs seeking to harness the power of digital content creation and community building. Jordan Harris's expertise provides actionable strategies to navigate the ever-evolving online landscape, ensuring that jewelry brands can effectively communicate their stories and connect with their audiences.