Most conversations about agrivoltaics stay at the surface.

Rebekah Pierce didn’t set out to become a voice for solar. She was trying to solve a much simpler problem:

How do you make a small farm financially viable… without giving it up?

What followed was a shift — from seeing solar as a “necessary evil” to recognizing it as a tool that might fundamentally reshape how farms survive.

In this conversation, we unpack what’s actually happening on the ground:

🔹 What exactly is the business of solar grazing

🔹 Where the economics work — and where they don’t

🔹 Why “prime farmland” is often misunderstood

🔹 The gap between developer intent and rural reality

🔹 What breaks when you try to scale this model

This is less about sheep under panels…

…and more about what new revenue models might actually keep farms alive.

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🎧 Guest: Rebekah Pierce

Author of Agri-Energy: Growing Power, Growing Food

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If you’re curious about agrivoltaics, this is a perspective you don’t usually hear.

Hit play to hear why Rebekah Pierce believes agrivoltaics is not a side strategy. It is a glimpse of what farming could become.

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

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914: The Real Reason Farmers Are Turning to Solar | Rebekah Pierce