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Allison Cooch
The following podcast is a Dear Media Production.
Joe
If you guys have been following me on any social media platforms, you would know that I'm about to go to Europe. I have never taken a Europe trip this summer and I'm so excited, especially because we're going with my husband and my daughter and some of our best friends. And one thing that I needed to pick up before heading off to Europe were some sandals. So I think now is a perfect time to talk about Macy's great sand sandal sale. You guys know I've been trying to update my wardrobe in terms of like everything. I'm talking dresses, skirts and shoes. I threw away all of. Well, I didn't throw away. I donated all of my shoes and kind of started fresh. And one thing that I have yet to buy again have been sandals. Everybody thinks that California is warm every month of the year because it's California. But you guys, we have like May, gray, June, gloom, no sky July. It's a real thing. So before heading off to Europe, I am going to be stopping in at Macy's to grab some really cute sandals to match all of my really cute outfits. So Macy's great sandal sale is here. It's buy one pair, get 40% off, buy two or more pairs, get 50% off. So it's a perfect time for me to stock up on styles for all the events I have coming up this summer, especially Europe. One of my favorite brands of sandals are Steve Madden and they have them available at Macy's. They have the cutest platforms, they have rattan, but also something sleek for dinner and something for the day. I mean, essentially they have it all. A cute pair of shoes will help elevate your everyday look. And that's what I'm trying to do these days, you guys. I'm looking for that capsule wardrobe, but then I want to have some cute things that'll, you know, add some color or just something different than like me wearing all beige because, you know, beige mom. I've also been eyeing a pair of Clarks for those heavy walking days when I need something a little bit more comfortable. And I think this is going to be essential for that Europe trip I have coming up. I can't wait to get all of them and also try all of them out while at Macy's. I mean, why not just, hey, can I get that? Can I get that? Can I get that? They are going to finish off my summer looks perfectly. So again, the Macy's sandal sale is buy one pair, get 40% off, buy two pairs, get 50% off. And it's perfect for summer weddings, beach work, you name it. You can wear sandals to it. The event dates at Macy's are June 25th until July 7th. And you can shop now at Macy's.com or shop in store. What's up, guys? Welcome back to Sunday Sports Club Podcast, a podcast all about sports told by a woman. And that woman is me. Hi, guys. I'm Allison Cooch. And today we have on two very special guests. They are a woman. I follow. I started following you guys back during COVID which is so fun to, like, now be here and be sitting down and talking to you guys. So I'm chatting with the founders of Sweat and Tell. We have Joe and Jack. So welcome to Sunday Sports Club. How are you guys doing?
Allison Cooch
Hi. Thank you so much for having us. This is such a pinch me moment. We've been following you since 2020 as well, so we're so excited be here.
Joe
And you guys are both living in California.
Allison Cooch
Correct county for me.
Jack
And I just moved up to. I'm like san Jose area. NorCal.
Joe
Okay. You guys have created this incredible community online, and I'm excited to talk more about, like, how it all started. So, like, when did it start? How did you guys meet? Were you guys. I mean, was this like a long distance friendship or did you guys used to live near each other?
Jack
We did. So we actually both went to Chapman for college. I'm a year older than Joe, but we were in the same sorority. And then after college, we worked. Yeah. And then after college, we worked at the same corporate job. Houzz and OC, which basically is like a sorority 2.0, they just like recruit all these young people from college. And that's honestly where we got really close. Like in college, we were friends and liked each other, but we just didn't have, like, the same circles, different years and stuff like that. Then at our corporate job, we just started becoming workout partners. Like, we would just go to different studios. And that's how we started Sweat and Tell. We started reviewing studios in the OC area, and then it has definitely evolved to a whole other beast since then. But that was the beginning. And yeah, we weren't always long distance, but we started when we were together. And then we've had like, I've moved a few times since then, but yeah, we've kept Sweat and Tell strong, so it's been good.
Joe
How would you guys describe Sweat and Tell to somebody who might not know anything about it?
Allison Cooch
Good question. I think that now we say workouts Recipes and lifestyle is kind of like our three pillars, but it really is just a way of us showing how we organically live healthy lives while still being very balanced. That's always been, like, what we've been all about since the beginning, like, being healthy, but still being able to go out and have fun and indulge. So it really is just trying to be as balanced as possible. Um, and like Jacqueline said, we've definitely evolved a lot since we first started. Like, we initially did studio reviews, and now we post our own workouts, our own recipes and all of that. So, yeah, it's. It's evolved a lot.
Joe
I am awesome.
Jack
Yeah, we became certified trainers.
Allison Cooch
Yeah.
Joe
Oh, wow. No way. Okay. And so that came after you guys, like, started sweat and towel.
Allison Cooch
Yes.
Jack
That was a Covid motivator, honestly.
Allison Cooch
Yes, for sure. Because we couldn't review studios, so we're like, okay, we have to, like.
Jack
We're like, we gotta do something. Yeah.
Joe
People like, you're reviewing a studio, but, like, we're supposed to do quarantine, right? Yeah, yeah, yeah, yeah. You're like, so we're gonna start doing it at home and then. Wow, that's kind of crazy. You guys always had a passion for working out and fitness and, like, a healthy lifestyle.
Jack
Mm, always.
Joe
I am all for people with the balance. Yeah, you're like, with the balance. Well, exactly. And that's what I was gonna say is that I'm all for people on social media that are, like, the health and wellness space that also talk about balance, because I feel like there can be, like, a really unhealthy shift towards, like, discipline and this and that and, like, okay, calorie deficit and this. And I just feel like so many people get drained out from that type of lifestyle. And I think it's okay every once in a while or if that's like, I don't know, like a challenge you want to do. But I think that, like, balance is such a healthy lifestyle, long term, for sure.
Jack
Totally.
Allison Cooch
It's been really interesting through the evolution of sweat and tell too, seeing how our mindsets have shifted a lot around balance. Like, we used to think, like, this is more so in college, but it's like you do an hour on, like, the Stairmaster, you do cardio, like, low carb. Like that there was that whole era, and now I feel like it is so much more focused on balance and, like, following your body's intuition. And also, like, that 8020 lifestyle. We always preach about that. Like, we definitely like to show that 20 of our lives as well, and it just, yeah, it feels a lot more attainable and also sustainable long term. Being able to manage that.
Joe
No, I love that. So when you guys first had this idea, like, who brought it up to who? Did you guys sit down and like immediately start like, business planning or did it just come very natural?
Allison Cooch
It was so natural.
Jack
It was. Well, I remember being in our cubicles. Yeah. Like going to Joe's cubicle and we're like, okay. It was funny because Joe and I separately, I think were like, oh my God, we want to start like an Insta. And we didn't tell each other. And we both, yeah, we both started a handle that was like private and like, didn't post our faces like anything like that. And I feel like we are just kind of like testing the waters. Like, oh. Like, ah. Like, if you wanted to start an Instagram, like, would you think that's weird? Or like, what? You know, and then I just remember one day we're both like, wait, you have one, I have one. Let's do this together. And then we did just like, we kind of like already knew what we were gonna do because we were workout partners. Like, that's what we had been doing. Like, we literally, our job was on east coast time, but we were west coast, so it was literally like a 6 to 2:30pm job. So like, we would go to workout classes right after together and we would. It was the class pass, like, holy era, you know, so we would go to all these different classes. And so it just was really natural that we wanted to do that. And then we sat down one day and had a full business meeting plan, planned it out with like our core values, pillars, all of that kind of thing, and just went from there. But if you look at the beginning, it was so cheesy and different from now. But I mean, you got to start somewhere, right?
Allison Cooch
Pinterest quotes and like, so cheesy.
Joe
But yeah, well, we all have to start somewhere. I can't even look at my videos from 2020. I'm like, please get that out of my face. Like, I can't believe that's like how I got started. But you have to start somewhere. And it's really, I think it's cool that you guys had each other to like bounce ideas off of and it was more so fun. When did it start turning into a full time job?
Jack
I feel like it was a little different for each of us. Yeah.
Allison Cooch
Yeah.
Jack
Mine was in Covid because I had moved to Nashville at the time and started a new job, which almost was the death of me. And I hated it so much. And so I was like, oh, I think this is the time that I'm going to go full time sweat and tell. And then I think Joe was like, six months after year after that.
Allison Cooch
Yeah, I think it was like, year after. I had been also working at Salesforce full time, which is in sales, which is a pretty demanding job. And then that on top of sweat and towel, and we also were launching J, our dry shampoo company, and I was just, like, so burnt out and made this huge, like, whiteboard of, like, pros and cons of, like, leaving my corporate job and all that. And I'm like, it's. It's time. Like, it felt like it was really long overdue. So that was three years ago.
Joe
Wow. Okay. So became full time about three years ago. Was that a conversation amongst both of you? Because I think it's interesting when you guys are in a partnership, like, oh, if you're doing ads, like, splitting the revenue or like, who takes on, like, what hat each of you wear. Was that a bigger conversation amongst both of you? Did you guys have to involve your husbands? Like, what did that look like?
Jack
So we've always split everything 50, 50. That's just kind of how we've done. And then Joe was definitely more strategic with her decision for mine. I just called Joe one day and I was like, I'm done with my job and I'm going full time sweat and Tell. But honestly, it was because I felt like at that time, my job was really draining and demanding me. And I honestly wasn't being a good business partner in sweat and Tell either. And so I was kind of like. I felt like almost failing at both fronts, and I needed to make a decision. And I feel like it was kind of the driving force of like, okay, what do you actually want to do? And it. I'm so happy I made that choice. It was like instant relief, you know?
Joe
Right. Well, J, you've moved around quite a bit. I mean, Orange county to Nashville to Boston to. Now you're in the Bay Area, correct?
Jack
Yes. Yeah.
Joe
So it. What is the, like, is it your husband's job that has you guys moving a lot?
Jack
Yes. He plays soccer, so we've had to move a few times, like you said, for his job. Luckily, they've all been pretty cool spots. Like, I've honestly loved every location, but it's definitely been an adventure. I guess you could say you. You kind of know the drill. Ali, I feel like with.
Joe
Yeah.
Jack
When he was in football too, so.
Joe
I Mean, those are all cool spots. I'm like, you must be really jealous of me that I got to live in Indiana and Cleveland.
Jack
Well, I remember when you actually got traded. I remember when you got traded there because we almost got traded to the soccer team there at the same time. And I was like, looking up people. I was like, who can I be friends with?
Joe
And I was.
Jack
And I remember Joe sent me yours. And I was like, oh, if I move there, maybe we can be friends.
Joe
That is so athlete family coded. Because anytime any team called and, like, asked Isaac for a workout, I immediately went to, like, Zillow, Instagram, like, intense stalking behavior. And I have no problem with it because I was like, I just want to know, like, if I don't. If I don't know what to expect, I have to expect something. So.
Jack
Exactly.
Joe
Yeah. Got into.
Jack
You need some little, like, form of hope of wherever you're going.
Joe
I'm like, let's find one coffee shop that I want to go to in this random city I've never been to before.
Jack
Exactly.
Joe
Okay, so is. So then you guys move to full time. What hats do you guys wear? I mean, are you very similar in terms of, like, working and, like, how often you're, like, logging on and, like, dedication to it or you guys very different in that sense?
Allison Cooch
I feel like we're pretty similar, but we give ourselves autonomy and that's one of the reasons why both of us wanted to do this full time, is we're both like, go getters, hard working and can work on our own schedules. And so we give each other the autonomy to. To get our work done when we need to. If that's like, Jack's waking up early or doing work later because her kids and stuff, or like, my schedule, like, being able to just fit it in when it works, like, we give ourselves a lot of flexibility with that. But we on the flip side are also, like, very, very diligent and organized. So we have standing meetings, we have calls, we do plan out our content pretty, like, loosely, I would say. It's not like, very contrived or overly overly planned, but we have a good framework and have figured out what works well for us. Lots of Google Docs, lots of Calendar invites, all of that, but we are both pretty organized. So I feel like we've worked really well together over the last seven years.
Joe
Honestly, you guys are both giving very type A.
Jack
That's so funny. I feel like Joe's for sure type A. I'm like a B plus.
Allison Cooch
Like, yeah, I don't know A minus.
Joe
Maybe.
Jack
It depends on the category. Like, with work, I like to be type A, but with my life, like, just don't look in my closet. Don't look. You know what I mean? Like, it's just not every area. It's what I choose. Do they call that type C now? Like, I don't know what it is.
Joe
Yeah, they call it type C. I'm like, shouldn't it be like the B plus thing? Because, yeah, I'm going to use, like, you're going to the airport and you don't have a flight booked. That's like, what, my idea?
Jack
No, no, no. It's like, no, I've got the flight booked in the. In like my shows or books downloaded for the airport. But it's like, yeah, I might show up close to the time, you know.
Joe
Okay, yeah, that's. That sounds really similar to me. Were you guys anxious about mixing friendship and business, or was it just so natural that it just ended up happening?
Jack
I feel like we were troll. Yeah. And I also feel like we were just starting getting closer as the business was growing too. So it's like we kind of grew as business friends. Like, you know what I mean? Like, we got even closer within that boundaries and, like, with each other. But we have had to change some things. Like, even when Joe was talking about planning content, I feel like we used to, especially with social media, I mean, you know, it's like 24 hours a day, you could be working on it kind of thing. And I feel like we did have to set boundaries of like, okay, over the weekend, we're not going to be texting about work over. Like, after this time, we're not going to be texting about it. Because I feel like we both felt so guilty if we didn't, like, respond right away or do this right away or do that, and we didn't want to let the other person down. And so I feel like setting more loose guidelines, but still fairly realistic and attainable was very helpful to keep that balance.
Joe
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Jack
Yeah. I feel like that's like an ongoing conversation. Like, things will come up and then we have to, like, talk about it and, like, reset that kind of stuff.
Allison Cooch
Yeah. And like, something that we have recently implemented that really does help. And we're in a unique situation because there's two of us running like an Instagram account, so. And just social media platforms. So with that comes a lot more communication. Like, are you posting today? Am I posting? And just like, kind of having a pulse check. So we actually alternate stories now. And it's been so helpful just because, like, we know our dedicated days and it's so nice. And, like, I don't even know if the viewers could can notice because I feel like our content really integrates well together and flows. But for us, it has made, like, the biggest difference. And it's been such A game changer.
Jack
I mean, even thinking about, like, okay, you don't have to post on social for a day, like, it's so nice. And then we get those breaks throughout it. And now that we're on the same time zone, it's, it's, it's better. But, like, especially when I was east coast, you were west coast, it would be like I would post like, my dinner, and then all of a sudden it was like, Joe's breakfast, and we're like, okay, we gotta figure something out here.
Joe
Yeah, the. The time change is not. Is not helpful in that aspect, but it is interesting seeing how you guys have, like, been able to navigate that. Do you guys have your own social platforms outside of just like, your combined Instagram?
Jack
Yeah, we both just started our own TikToks. Yeah.
Joe
And how has that been going?
Allison Cooch
It's been going good. I honestly love it. It's nice to have a platform. I know we talked about this, like, before we even hopped on the podcast, but I am doing IVF right now, and so that's been a good outlet for me to be able to share that journey. Because obviously we try to keep sweat and tell, like, more focused on our key pillars. We do share other things going on in our life, but for the most part, we try and really keep it, like, like, focused on the health and wellness side of things. And so for me, the tick tock has been a really good outlet as I go through this trying to conceive IVF journey.
Joe
Yeah. And that was going to be kind of like, where I wanted to take it, take the conversation into, like, next. But I do want to be super, like, cautious because I know that this can be, like, a very sensitive subject. I do know a lot of women, I mean, both in my personal life and through just social media, I know struggle with, like, trying to conceive. Do you feel like. Do you feel like, kind of comfortable, like, speaking about your trying to conceive journey on social media?
Allison Cooch
Yeah, I feel really comfortable talking about it. I think for me, like, at first it felt so vulnerable, and there really isn't anybody in my real life, like, off social media that is going through IVF or has been through kind of like a similar path that I have. And so I think being able to talk about it on social media, even though it was scary to open up, I was like, whoa, this is so much more common than I was expecting. And so many people have similar trying to conceive journeys. And there is, like, a lot of hope out there and getting to connect with people that have been on a similar path has been really helpful. So I think just, like, opening up was very scary at first, but as I've continued to share, I feel, like, so comfortable now because there are so many other women that are going through.
Joe
Yeah. Have you found, like, a sense of community in that world now that you've, like, been a little bit more vulnerable on social media?
Allison Cooch
For sure. Like, there's such a great, trying to conceive community, and it's, like, the worst club to be in with, like, the best members. But, yeah, there's such a great community and people are so supportive and uplifting, and it is really nice to, like, have that community out of such, like, a challenging emotional situation. It's really nice to have found a community that is so uplifting and willing to kind of be there for you.
Joe
Yeah, absolutely. And Jax, I mean, I know from my perspective when I post on social media, I am way more vulnerable on social media than I am in person. I don't know why that is. Maybe it's because, like, nobody's talking back to me, but I find myself being very vulnerable. Did you learn more about, like, Joe when she started posting more about the ins and outs of, like, her, like, TTC journey?
Jack
Yeah. I mean, it's definitely, like, a very challenging journey to go through. And I've. I've seen it with my sister. Had a really hard time conceiving as well, but watching Joe do it and, like, she's been really positive for people, and it's just hard to watch somebody that, you know is going to be an amazing mother and will be a mom one day have to fight so hard for it. But I'm just excited for her. Like, I know she'll be a mom one day and, like, that baby is never going to doubt how loved it is.
Joe
So it's absolutely.
Jack
She's strong.
Joe
No, I love that. And I love that, you guys. I mean, I love social media for that reason because I do feel like in social media you can find such great groups of people. I feel like it does really show you, like, you're not alone. And I think being vulnerable, it takes a lot, but once you do, you see, like, that side to social media. Have you guys gotten any surprising reactions from followers after sharing something personal, no matter, like, what the personal thing was?
Allison Cooch
Oh, all the time. I feel like you. You probably get this too, especially on my TikTok. Like, I swear, like, honestly, every other video I get, like, a crazy comment, but I feel like it at this point, like, I have so much armor to like, the haters that it does it just. I let it roll off. But no, I think when anybody brings up something vulnerable or you just come from a place where there could be controversy, controversy, or like, there's a lot of emotion, there's always going to be people that want to, like, pick you apart. So, yeah, we've gotten it. I feel like tick tock.
Jack
And it's like 99 good and then like 1% evil. It's like plankton. Yeah. 1% gas.
Joe
The 1% evil, though, like, actually affects me and I wish it didn't.
Jack
No, I know they say like, oh.
Joe
You should put the same amount of weight in the positive comments as you do the negative comments. But, like, I don't have that mindset. I don't know that I can actually do that.
Jack
No, and that's scientific. My therapist always tells me that. She's like, no, it's scientifically proven. Our brains attach, like, hold on to negativity more than they do positivity, which is so, once again rude. But, like, it's something about it. And I know just block, delete. Try not to block, delete.
Joe
Like you're unknow. Actually, my block button is kind of my best friend these days. Somebody made a video about how many people I've been blocking and I'm like, wow, I'm really doing the Lord's work.
Allison Cooch
Wait, how could they figure out how many people you've been blocking?
Joe
Well, there was somebody made like a hateful video about me and so I've been blocking literally everybody that comments. If you're just engaging. Yeah, I'm gonna engage as well with a block. But sure. And I also feel like whenever. Well, so now all those people will try and go to my page and they're like, oh, I'm blocked too. Oh, I'm blocked too. And I like, have like my spam account where I just like stalk this. I'm probably obsessed. Like.
Allison Cooch
No, I kind of love it. Like, like adding fuel to the fire a bit.
Joe
But I love it.
Allison Cooch
Like, they don't deserve to have access to you.
Joe
No. And then every once in a while I'll just like leave one hate comment. And the people are like, wow, I wonder when this is going to get deleted and I'm going to get blocked. I'm like, let's just like test the waters and see how they react.
Jack
That's so funny.
Joe
But moving on to postpartum, I feel like I had a super hard time with postpartum and there's like this Narrative that women have to bounce back after pregnancy. How have you guys navigated those? Because I feel like a lot of moms probably follow sweat and toe.
Jack
Yeah, it's. It's funny you say that right after the hater comments, because those were some of the biggest hater comments when I was showing my postpartum body because I had.
Allison Cooch
From loser men, though, it wasn't women. It was all loser men.
Jack
It reminds me of that sound where it's like, they're all ugly. They're all gross. Like, it's literally that.
Joe
It's, like, stupid.
Jack
Yeah.
Joe
Dumb.
Jack
Yeah. And it's also just, like, unintelligent, uneducated people. Because, like, for example, I showed my body, like, it was like, three weeks, four weeks postpartum or something, and I had a really dark linea nigra line, like, the hormone line across my belly. And so many people were like, oh, my gosh. Like, how do you have a scar like that? I'm like, okay. It literally fades away, like, first of all. And then people would be like, where's the girl with the list? Like, all this stuff, and it was.
Joe
Just not my body being on the list.
Jack
No, I know. Okay. Once again, rude. But I don't know. It was kind of empowering because I feel like I was really not gonna lie. Nervous about the body changes. Like, I feel like most women in our society at some way are affected by, like, wanting to look good and, like, feel good. You know what I mean? It's just kind of normal. And going through pregnancy and all those body changes, especially with twins, I was literally ginormous. So, like, it was just. It was definitely a major recovery process, But I feel like sharing it helped me because it kind of motivated me to just be vulnerable. Like, Joe was saying, even opening up, or, like, you and you just feel like you have a community of people who are like, oh, my gosh. Thank you for sharing this. Like, thank you for doing this. Like, this makes me feel so much better, which is helpful. And then I also just kind of had faith in the process from other people who had opened up online, too, of, like, it's a journey. You will feel confident again. You will, like, mentally feel strong, physically feel strong. And it takes a while, and it takes time, and it takes patience. But I feel like sharing the journey was, honestly, weirdly therapeutic in a way, and it kind of just grew a community of, like, a lot of support. I think that helped motivate me and make me feel proud, and, I don't know. It's just kind of Crazy what the female body can do anyways. It's just, like, it blows my mind. So.
Joe
No, I saw. I, like, saw one of your transition videos of you, like, where your body started right after you had your twins and like, a year later, and I was like, holy. I think I watched that when I was freshly postpartum, and I was like, it's gonna be a different day because I'm tired. But I love. I love what you, like, stand for. But you both are, like, so positive, but you're also vulnerable at the same time. It's not like you guys are just, like, putting a pretty bow on, like, oh, here's a workout. Like, this is how it's like, how to look perfect and how to get small arms or whatever else. I'm like, I'm probably gonna get hate for saying that you don't need small arms. Like, I need strong arms. But. Yeah, but I love that. How empowering you are. Have you guys been able to meet people? Like, has it translated into your personal lives where you're able to, like, grow a community of friends based off of, like, these, like, healthy lifestyles that you guys are talking about online?
Allison Cooch
Well, I think, like, community wise, I want to say it's been so incredible to see. We do a lot of events, like, across the country and, like, seeing how amazing our community is, we always walk away being like, wow, we've fostered such incredible, mostly women. I mean, our audience is, like, 95% women, and we're so proud of that. And I feel like a lot of that is because we do show up, like, very authentically and we are vulnerable. But then in our personal lives, too, like, I do think social media, like, teaches you a lot of skills on, like, how to be able to share and be vocal and open up about difficult things. And so that's something for me that's been so helpful is like, I through that have, like, been able to open up a lot more and be. Learn how to be vulnerable with, like, even my close friends and family in, like, a deeper way. So that has been, like, really helpful. But I do feel like it helps to foster, like, really healthy relationships.
Joe
For sure. Yeah.
Jack
I think, like, even touching on that, I feel like with Joe's ttc, I feel like you've gotten to connect with so many people and, like, share more than you probably would have if you weren't sharing it on social media. And both of us have talked about mental health a lot. And I remember, like, the first time I posted this big, like, mental health blog post about like, this depression I went through in my early 20s, and I remember when I shared it, I was so scared because I hadn't. Like, my family knew I had gone through something, but, like, they didn't really know what was fully up. And to reveal that to them, I felt like. And once again, kind of like what you were saying, Ali, how you're like, you can be more vulnerable online. It's like talking to a crowd of people that, like, doesn't respond, but then putting that out there. People who know you actually, like, do look at it.
Joe
Please. I don't want people who know me to run seeing me online. Please don't.
Jack
No. I know I'm like, ew, get away. But, like, I do feel like it broke a boundary for me where then I was able to talk to it a lot more. And then I was able to have people, like, reach out to me, asking about mental health and Lexapro and therapy and things like that, which I was kind of like, whoa, like, this is nice that you guys trust me to talk about this. I also was like, but I'm not a doctor. Like, I don't know. I would definitely consult somebody else.
Joe
Oh, it's a disclaimer.
Jack
Yeah. But I do feel like it kind of opened a wall where, like, I hadn't talked about that before with. With so many people, and it let people in. And I feel like Joe probably feels the same way with, like, her journey of people reaching out to her. And, like, I mean, at least through the DMs that I've seen of, like, people reaching out to her, you know, and it's like, it does let people know that you are a kind of a safe space to talk about these things. And, like, Joe shared a lot about her anxiety and mental health, too. And I feel like it gives people, I think, also, like, you were saying how you're like, I feel like you're both type A. Like, I feel like some people look at us and they're like, oh, they're so put together. And so then when we share that we are depressed or anxious or stuff like that, I think it just, like, normalizes it to a point that makes people be like, okay. This is actually an okay thing to go through. And you can still be happy and strong with these struggles. So I feel like it's nice to. I don't know. At least for me, it's. It's been nice to kind of share that side that I feel like I used to almost hide, if that makes sense.
Joe
I think that's even like, the. The testament to how much. How much social media has changed. Because I feel like 10 years ago, people would post, like, the cute pictures of them going to a workout class, and then they'd be like, in the workout class and be bloated and be like, oh, I started my period this week. Like, I do not feel good. But you wouldn't show that side on social media where I feel like now it is so much more normalized to be like, all right, I'm going to this workout class. I really don't want to go, but I know it's going to be good for me to move my body, especially, like, during my period. Here I go, like, and I think that's where I love social media, because I see people who, like, look like you guys, like, cute and put together, but I'm like, oh, no, they're still talking about, like, oh, I'm gonna go and, like, like, up a burger and, like, a smoothie or, like, a milkshake. Smoothie, please. I'm like, milkshake. Excuse me. And I feel like. I love that. Like, have you guys even seen from when you started, like, you were trying to make things a little bit more perfect and now being way more realistic.
Allison Cooch
Oh, sure. Even just, like, who I am as a person. Like, I. I mean, like we've said, I'm definitely type A, but I used to be, like, like your cookie cutter perfectionist my entire life, and then going through, like, severe anxiety and getting on Zoloft and going through this whole mental health journey like, a year and a half ago. Like, I have learned so much about myself and just like, no, obviously nobody's perfect, so why are you trying to uphold these unrealistic expectations for yourself? So that's been, like, really helpful for me, is just, like, being able to kind of step away from that and not hold myself to those. Those standards.
Joe
No, holding yourself to those standards can be, like, exhausting because it's like, okay, I have to redo my whole wardrobe. I have to redo this. I. You end up filming this the same clip, like, 20 times, just trying to sound perfect, and you're like, I actually have filmed this 20 times. Like, here's what I'm doing, Like, and just get it over with. And then people resonate with that way more than, like, the perfect version, for sure.
Jack
I was just gonna say it's like you get way more mis. Success, like, when you're showing the real side versus, like, the perfectionist side.
Joe
I. Exactly. No, I'm like, my videos that go the most feral. I'm usually crying in, so that's not convenient, but I'll take it. This episode was brought to you by Discover. Yep, Discover sponsor alert. But promise this one really hits home. So I've loved sports for forever. I mean, tailgates, game days, trash talk, pretty much all of it. And now becoming a mom, I still want all of that. I don't want to lose the part of me that lives for a good Sunday matchup. But balancing my love for sports with a diaper bag and nap schedule, you know, it's kind of like a whole new different ball game. Over time, I've found little hacks to make both football and motherhood work together. Like streaming games on my phone while my toddler eats lunch or syncing my grocery run with halftime so I can still be in on a little bit of the action. Is it glamorous? No. But does it work? Absolutely. Another hack to help you make the most out of these two worlds is Discover Cashback Match. If you haven't heard of it, here's the deal With Cashback Match, Discover automatically doubles the cash back you've earned on your credit card at the end of your first year. And there's no limit to how much they'll match. It's like a little treat yourself moment at the end of your first year. That could mean tickets to a game or even cute new gear for you and the little one. And what's also great is Discover is accepted where you love to shop nationwide. In fact, According to the February 2025 Nielsen report, Discover is accepted at 99% of places that take credit cards nationwide. That means using it at the grocery store to buy game day snacks or online shopping for those noise protection headphones when the cheering at the stadium or even at home gets too loud. Sharing my love of sports with my daughter is actually one of my favorite parts about motherhood. And watching her light up when the crowd cheers, I can already see how it's going to be a fun thing to take her to games. This little girl loves when people clap in our living room. I can only imagine a stadium full. It pays to Discover see terms@discover.com credit card all right you guys, I have to take a second to talk about Macy's because they are currently having their sandal sale and I am a Macy's stand. They have so many of my favorite brands all in the same place. I'm currently wearing a little free people striped crew neck, super comfortable. And it's also part of my wardrobe refresh that I've Been talking to you guys about for like the past few months, but I've really started to get into my stride and Macy's has been a huge help with that. For the sandal sale at Macy's, you can buy one pair, get 40 off, buy two pairs, get 50% off. And they have so many incredible brands that we all know and love, like Steve Madden, Arzo Guess, Dolce Vita, like Mark Fisher. I'm talking all the sandals that we buy, we love, we wear all throughout summer. And I made sure to pick this up when I was shopping at Macy's. I was like, oh, I'm going to get some sandals. I might as well, you know, get myself a few clothing must haves. And summer is the perfect time to refresh your wardrobe. Especially because I feel like summer you always have like the weddings, the events, fourth of July, like all of these fun summer things. And I'm like, I want to be wearing a pair of sandals, something cute and comfortable. And Macy's has it all. So again, the event dates at Macy's are from June 25 to July 7. Again, the Macy's summer sandal wardrobe sale. You can buy one pair, get 40% off, buy two pairs, get, get 50 off. And while you're there, you can shop for literally the entire family. Your husband, your kids. They also have stuff for your home. I'm trying to revamp my home because we all know I just finished renovating it. I'm trying to revamp it so that I can have a bunch of friends over. I'm going to be hosting all the summer and I'm going to be looking cute doing it thanks to Macy's. So again, the event dates are on June 25th to July 7th and you can shop at Macy's.com or in store. What is next? Like do you guys have any huge dreams for Sweat and Tell? I mean you've grown it from nothing to such a successful platform and business. Do you guys have any other dreams you have like coming up or what's next?
Allison Cooch
We have, well, so many dreams I feel like. So like last year we went on a nationwide workout tour. That, that was a huge goal of ours. So we went TO I think 14 different, different cities just promoting our new fitness app. And I think like a big goal is just to continue going out and connecting with the community and connecting with people through movement. That's one of the most rewarding parts of our job is getting to go out and like meet people and actually make a lasting impact and take people through our, our favorite types of workouts. And so I think continuing to do events like that is something that we really want to focus on. And we'd love to go on, like, another tour. And then also we have a dry shampoo company that we have since it's evolved into more than that. We have shower caps, clips, and just focusing on clean beauty. So we want to continue growing that as well. We've always loved being on social media and having that platform, but we also have from the very beginning, like the get go, we were like, we want to have a business as well that we can, we can like, promote, we truly believe in. And it's direct to consumer. So that's something that we started three years ago and we just want to continue growing that and just scaling it as much as we can.
Joe
I love that. Jax, anything. Anything that you would want to say differently?
Jack
No, I, I, I think the only thing I would add is along with the workouts in person, our workout app too. I feel like we've added in a lot of specific workouts with Joe's TTC journey and her shift in workouts that have been positive for her body and my, like, postpartum and pregnancy journey. I feel like we both, like, have watched our mental and physical, I don't know, forms change so much that it's shown through our workouts. And I feel like getting to share that within our app and in person, like she was saying at those events have been really powerful. So just like those two things, I think it's, it's just crazy that we started reviewing workout classes and now we have, like, a DTC company and an app. I just, I think it's so funny to think back to when we started.
Allison Cooch
So I think back to the first time we tried to, like, negotiate a partnership with the studio is like, oh, my God.
Jack
It was.
Allison Cooch
Remember, in a parking lot? In a parking lot. We're like, we'll take 300. He's like, done. We walked away. We're like, oh, we should ask for more.
Joe
You're like, okay, growth. There is growth in it. And now you guys having your own app and, like, you guys showing your own workouts instead of, like, going to somebody else's class and showing off their workouts. I feel like it, you guys have, like, truly evolved, and it'll continue to evolve because it's like the space isn't going anywhere. Joe, for you with, like, your TTC journey, I know so many people have opinions, so I want to apologize because I know so many people have opinion. Even postpartum for you, Jax. Like, everybody has an opinion, and it's crazy because the mom community can be, like, one of the safest places, but it can also be the scariest because everybody has a journey. Everybody. Something worked for somebody, and then they're like, here, take this, like, pill, and this is going to make you beautiful. You're like, wait, what?
Jack
Yeah.
Joe
But how have your workouts changed during your TTC journey?
Allison Cooch
Yeah, so I feel like I've had a very long journey with. With what my workout routine has looked like and how it's shifted. So when I first started trying to conceive about two years ago, I feel like we got to start there because it's been a long journey. So I was having very irregular periods. All my hormones and everything were. Seemed to be in sync, seemed normal, but periods were very irregular. And obviously with our job, we work out a lot. We're very active. And I had kind of come to the realization that I was, like, working out too much. I was putting my body through too much, too much cortisol, doing a lot of those, like, kind of berries hit classes, which aren't. Aren't bad by any means, but just for my body in this phase wasn't working for me. So I did start to reduce my workout frequency and then also switch to more lower impact type of workouts. And since then, I have, like, consistently been doing that. I do about three strength training days per week and then two days of Pilates, give or take. So with strength training, I really focus on, like. Like, I do progressive overload, but it's still very slow and controlled and minimal. Like, hit, like, no jumping, none of that. And I've carried that through my entire trying to conceive journey. There are obviously times, like, during stems and when you're on all the injections and the hormones, I'm just like, forget it. Like, I'm not. I don't feel like working out. I'll go on walks, and I give myself grace with that. But for the most part, like, strength training and low impact has just been an absolute, like, like, game changer for me. And I'm so happy that I made those changes early on because I was able to get a regular cycle back, which to me was a testament that, like, what I was doing really wasn't working for my body originally. And, yeah, I've continued doing it, and I'm gonna continue doing it just for my mental health mostly. But it also feels good. I love to feel, like, strong and empowered, especially in a journey where your body is shifting so Much like, like there's parts of my body that I'm like, oh my God, I don't even recognize anymore from all the hormones and stuff. And so it does feel good to still have a sense of normalcy and routine throughout all of that.
Joe
No, absolutely. I feel like fitness, I. You have like ebbs and flows throughout your fitness journey. And I just feel like throughout life. I remember like back when I was in my early 20s, like going to the hit workouts, like every single day, waking up at 6am and sweating. And if my heart rate didn't get to a certain point, I'd go for a run. And it was so like, like, give, give, give. And now I'm in the phase of life where I'm like, I think I'm gonna go for a walk and like, look at the ocean. And it's so much more healing for me in my phase of life currently. Whereas in like, I. I feel like for a while I was just like, I thought working out meant I would like get fit, get stronger and like, you will. But it almost was like my body was almost rejecting it because I remember going to Orange Theory for like a month and I was heavier than when I started and I was like, I think my body achieved. Beats me.
Allison Cooch
Yes. No, no.
Jack
It's crazy.
Allison Cooch
Do more harm than good. For sure. Yeah, that. And that's such the era of like kind of how we were talking about back in college where you're like a little cardio bunny. Like, how many calories did I burn? Like just checking the apple watch constantly. Like, we've definitely shifted our focus from that and just really like tuned into like, what is my body craving and like, what do I need and what makes me feel good at the end of the day, because that's why we should be moving is to, to take care of our body, but also for the mental health benefits as well.
Joe
Yeah, I. It's crazy how much life changes. I used to use all the chemicals. Like with my acne, I would throw chemicals at my face. I would like the Energizer Bunny. I would go for workouts. And now I'm like, okay, clean beauty walks, Pilates. It's so much like a slower pace of life. Like, way more peaceful because I feel like back, oh my God, I was toxic. I'm like, back then I wouldn't have a burger because I'd be like, oh no, that's like red meat, it's inflamed. And now I'm like, oh yeah, I'll have a burger for breakfast. Like if I want. And then I'm like, okay, I'll have a salad for lunch. Like, there's so much balance in a healthy lifestyle.
Jack
And it's weird because even talking about, like wanting your goal was to look good, all that stuff. And like, honestly, with this lifestyle, I feel like I like what I look like even better. Like, I know that's probably not even kosher to say, but like, it's just like I feel more confident. I like feel, feel more me. And like you're not stressed about it. And I feel like the body responds to that kind of self love. I don't know.
Joe
Yeah, your body's like, wow, this is what I've been screaming for. Thank you. Like, you could have been pretty a long time ago. No, it's kidding. Yeah.
Allison Cooch
Only took you 30 years.
Joe
Yeah, right? No, but I, I have to say, if you guys are like into clean beauty, I just came back from Korea and the clean beauty atmosphere there. If you guys ever get the chance to go, I highly recommend because it is insane, like what they're doing in terms of skincare and like clean and what they've developed where I feel like we're not there yet here.
Allison Cooch
Are there any products you got that you're really excited about?
Joe
Yes. Salmon sperm.
Allison Cooch
Oh, my God. I've been wanting.
Jack
Do you actually love it?
Joe
No, I actually have been using it. Well, one, I got it injected into my face, which I don't, I don't like, recommend like going to a foreign country and like just starting like micro.
Jack
Needling kind of injector. Yeah. Okay.
Joe
Yes. So like micro needed. But like with the serum and you're like, no filler.
Jack
My lips are now all salmon sperm.
Joe
No, they're not all salmon sperm. But then I came home with like, I went to their pharmacy, I got a prescription of salmon sperm and I put it on my face every night. And I've only used it like five, four or five nights. But so I do have a question. Looks great.
Jack
It's amazing. It's. But like, how, how do they get the salmon sperm? Is my question. Like, like, do they milk them?
Joe
Like, I don't ask because I don't want to know. Like, if it works. Yeah. If it.
Jack
You're like, it's organic salmon sperm and.
Joe
It works like it's vegan salmon spray. Everyone's like, I don't think that's vegan. But it's like. But I, I do highly recommend checking out like the Korean skincare because it is so interesting, like how clean beauty is developed in, like, other countries. I know, like, Europe has, like, the French pharmacy has, like, a ton of products as well. I'm literally going to France next week, so I'm like, we're just hitting all the skincare.
Allison Cooch
Oh, my gosh. Yes.
Jack
But I do feel like Korea is the Mecca. Like, they're known for being the base of, like, clean skin care and, like, that kind of beauty.
Joe
Yeah, I'm. I should send you guys some salmon sperm.
Allison Cooch
Oh, I would love to try it. I'll try anything.
Joe
Yeah, right? Yeah.
Jack
I'm like, can you mail that? But sure, I'll take it.
Joe
Exactly. I know. I'm like, maybe it might get caught. I'm gonna have to, like, deliver it personally. Just, like, physically handy. Like, here' your salmon sperm, like, and your coffee. Like, that's great. Your husbands are like, wait, what's going on? Oh, my God. Okay, well, I've enjoyed talking to you guys so much before we finish today's episode. I always have, like, rapid fire questions that I end off the episodes with. So you can give a little spiel if you want to, or you can just answer. It doesn't matter. Vintage jerseys or modern jerseys? Vintage.
Jack
Vintage.
Joe
Yeah. Nobody says modern. Matcha or coffee late lately.
Jack
I'm matcha.
Joe
Okay. I need to get in the matcha cake. I feel like everybody likes it. And then. Do you get matcha before, after your workouts?
Jack
After, yeah, usually after. Just because I'm like, wake up as close to the workout as possible.
Joe
I love that. Joe, where is your matcha from?
Allison Cooch
I was just gonna say this is from Rye. Good goods.
Joe
Have you been? I didn't know that they had matcha.
Allison Cooch
They. Yeah, they just opened the new one in Costa Mesa. Amazing. Went this morning. Beautiful. Stunning. Yeah.
Joe
Okay. I'm like, I actually have never been to Rygood's, but I've heard good things, so I'm like, I obviously need to check it out.
Jack
Oh, my gosh. Yeah.
Allison Cooch
Maybe we can.
Jack
Haven't been.
Allison Cooch
We can go get a coffee and you can bring me my salmon sperm.
Joe
Yeah, okay. No, that's perfect. Like, here's your sperm. They're like, what is is going on over there? People like, I've seen Jo, like, trying to conceive maybe this.
Allison Cooch
She said she's willing to try anything.
Joe
Oh, my God. Please. Okay. Reformer or Matt Pilates?
Jack
Ooh, that's a tough but probably reformer.
Allison Cooch
If I had to choose reformer for me.
Joe
Love Reformer. Oat milk or almond milk or cheese? Dairy?
Jack
Whole milk, baby. Ever since my kids started whole milk, I'm Full, whole milk. I'm obsessed. It's so good.
Allison Cooch
Same. Two years ago, Jacqueline made me a latte with whole milk.
Jack
And I was like, so funny.
Allison Cooch
I was like, what did you make this with? Because I was only.
Jack
It was like, my stomach hurts. Like, oh, I can't eat this. My stomach hurts. Hurts. And then last time I saw her, she's like chugging whole milk. I was like, oh.
Allison Cooch
No, it was a made up allergy.
Joe
You fully like, self diagnose yourself. You're like, totally. The same thing happened to me. I went to one of my friend's house, she made me a coffee and I assumed she made it with oat milk. I drink the whole thing. I was like, that was so good. She's like, yeah, that was oat milk. I was like, you fucking bitch.
Allison Cooch
I really hit. It's creamy.
Joe
I kind of love the transition back to like, like dairy products. I'm like, kind of for it. Yeah. The dairy farmers are finally like, we hate almonds. Cold plunge or hot tub for recovery?
Allison Cooch
Hot tub.
Jack
Ooh, probably cold plunge. I just like get too hot in hot tubs.
Joe
You're like, yeah, I just don't want to be hot. I feel like I'm. Lately I've been getting so many hot flashes. I'm like, I feel like I'm old and I'm getting hot.
Jack
Yes.
Joe
Sweet treat, chocolate bar, ice cream cone or something like that. Like fruity.
Jack
Oh, my gosh. Like, can I start with one and finish with the rest? Maybe something fruity.
Joe
Right now you're like the Sour Patch Kids on top of ice cream with chocolate on top.
Allison Cooch
Yeah, yeah.
Joe
When it comes to sweets, I don't discriminate. Yeah, you're like, perfect. And then men in Pilates classes, yes or no?
Jack
Oh, you know, I'm all for it for them, but I just like prefer it being for the girls and gays. Sorry.
Joe
Yes, I do feel a little bit more. I mean, you're in some vulnerable positions and I do feel a lot more comfortable when it's like an all girls class.
Jack
But obviously I believe in it for the fitness aspect. But just for me personally, I just like the vibes of a safe space for us women.
Joe
Like, the vibes are like, if you see my tampon string, can you just let me know?
Jack
Yeah, yeah.
Joe
You can't tell a guy about it.
Jack
I want to free bleed without a man behind me.
Allison Cooch
But I will say nothing feels better than when there's like a big strong man next to you that can't even like hold the positions and you're, like, pulsing and you're just, like.
Joe
So strong.
Jack
Yeah.
Allison Cooch
Yeah.
Joe
It's literally my husband. My husband is the one that looks, like, strong. He's can, I mean, literally bench me? But he can't. In Polite's class. He's just shaking. I'm like, this is.
Jack
Yeah, like eight. It's. I like it when a girl brings their partner to just show them that, like, we're better.
Joe
You know, like, oh, you're going to Pilates. I'm sure that's hard. And then they go to a class. You're like, okay, yeah.
Allison Cooch
You're like, good luck in mermaid pose. Like those weeks. Yeah.
Joe
Yeah, exactly. Oh, my gosh. Well, thank you guys so much for coming on the podcast. I love you two so much, and I love following you guys along. Where can everybody find you on social media?
Allison Cooch
At Sweat and Tell on Instagram and TikTok. My personal TikTok is Joanna Olant and Jacqueline's is Jacqueline and Romney.
Jack
Jack's Romney.
Allison Cooch
Jack's Romney.
Joe
You're like, yeah.
Jack
And then. Yeah, and then check out J Beauty and the Define app as well.
Joe
Awesome. Well, thank you guys so much for coming on. Thank you guys for listening. We'll see you next Sunday. Please note that this episode may contain paid endorsements and advertisements for products and services.
Jack
Individuals on the show may have a.
Joe
Direct or indirect financial interest in products.
Jack
Or services referred to in this episode.
Sunday Sports Club Podcast Summary
Episode: Mixing Friendship and Business with Guests Jo & Jacqs from Sweat and Tell
Release Date: June 22, 2025
In this episode of the Sunday Sports Club, host Allison Cooch welcomes Jo and Jacqs, the dynamic duo behind the fitness and wellness brand Sweat and Tell. With over seven years of following her husband Isaac Kuch in the NFL, Allison brings her authentic sports perspective to the podcast, creating a space that blends sports enthusiasm with personal wellness journeys.
Formation and Early Days
Jo and Jacqs share the origins of their collaboration, revealing that their friendship began during their time at Chapman University, where they were in the same sorority. Post-college, their bond strengthened while working together at Houzz and OC, a corporate environment that acted as a "sorority 2.0." Initially, Sweat and Tell started as a platform for reviewing local workout studios in Orange County ([03:50]). As their friendship and professional relationship deepened, so did their business, evolving from studio reviews to offering their own workouts, recipes, and lifestyle content.
Transition to Full-Time Business
Three years ago, amidst the challenges of the COVID-19 pandemic, both Jo and Jacqs decided to transition Sweat and Tell from a side hustle to a full-time endeavor ([09:12]-[10:30]). This decision was driven by a mutual desire for a balanced and autonomous work-life structure. Jo recounts the moment she chose to leave her draining corporate job, emphasizing the relief and fulfillment that came with dedicating herself entirely to Sweat and Tell ([10:01]-[10:30]).
Work Dynamics and Organization
Allison highlights the importance of flexibility and organization in their partnership. Jo and Jacqs describe themselves as "type A" personalities when it comes to work, maintaining a structured yet adaptable approach. They utilize tools like Google Docs and Calendar invites to plan content and manage their schedules effectively, ensuring both autonomy and collaboration ([13:00]-[14:38]).
Setting Boundaries
To maintain a healthy balance between their friendship and business, Jo and Jacqs have implemented clear boundaries. They avoid discussing work during weekends and alternate posting responsibilities on their shared social media accounts. This strategy helps prevent burnout and ensures that their personal relationship remains strong outside of their professional interactions ([15:23]-[16:27]).
Sharing the TTC (Trying to Conceive) Journey
Allison opens up about her IVF journey, discussing how sharing her experiences on social media provided a supportive community and a sense of solidarity. She emphasizes the therapeutic aspect of vulnerability, noting that connecting with others facing similar challenges has been immensely uplifting ([23:59]-[24:43]).
Mental Health Transparency
Both Jo and Jacqs speak candidly about their mental health struggles. Jacqs shares her experience with postpartum depression, highlighting how openness about her journey has fostered a supportive community. Allison adds that discussing mental health has enhanced her ability to form deeper, more authentic relationships both online and offline ([29:01]-[35:07]).
Handling Negative Feedback
The trio addresses the inevitable negative comments that come with sharing personal stories. Jo discusses her strategy of using the block feature to manage negativity, while Allison and Jacqs emphasize the importance of focusing on positive interactions and building resilience against online criticism ([27:20]-[28:59]).
Fostering a Supportive Audience
Sweat and Tell prides itself on creating a welcoming community, predominantly composed of women who appreciate the authentic and balanced approach to fitness and wellness. Allison notes that their community events across the country have been particularly rewarding, allowing them to connect deeply with their audience and make a lasting impact ([33:50]-[34:35]).
Influence of Social Media
The guests discuss how social media has evolved to support more realistic and diverse representations of fitness and wellness. They appreciate platforms that allow them to share both their strengths and vulnerabilities, normalizing struggles and promoting a holistic approach to health ([36:05]-[37:42]).
Shifting Fitness Routines
Allison shares her personal shift in workout routines during her TTC journey, moving from high-intensity workouts to more balanced and low-impact exercises like strength training and Pilates. This change not only supported her physical health but also contributed positively to her mental well-being ([45:05]-[47:57]).
Holistic Health Philosophy
Jo and Jacqs emphasize the importance of listening to one's body and adopting a sustainable approach to fitness. They discuss moving away from rigid fitness regimens towards practices that promote long-term health and mental peace, aligning with their 80/20 lifestyle philosophy ([49:15]-[50:25]).
Expanding Offerings and Community Engagement
Looking ahead, Jo and Jacqs express their ambition to continue expanding Sweat and Tell through nationwide events, enhancing their fitness app, and growing their direct-to-consumer product lines, including clean beauty items like dry shampoo ([42:34]-[44:41]). They reminisce about their humble beginnings negotiating partnerships in parking lots and reflect on their remarkable growth into a multifaceted wellness brand ([44:35]-[45:05]).
Continuous Evolution
The guests acknowledge that Sweat and Tell is an ever-evolving platform, dedicated to adapting and meeting the needs of their community. They remain committed to fostering connections through movement and supporting each other's personal and professional growth ([43:54]-[52:31]).
Allison wraps up the episode by thanking Jo and Jacqs for their insightful conversation, highlighting the importance of balancing friendship with business, embracing vulnerability, and fostering a supportive community. Listeners are encouraged to follow Sweat and Tell on Instagram and TikTok to stay connected with their ongoing journey in fitness and wellness.
Notable Quotes:
Joel: "It's okay every once in a while or if that's like, I don't know, like, a challenge you want to do. But I think that, like, balance is such a healthy lifestyle, long term, for sure." ([06:16])
Jacqs: "It was like instant relief, you know?" ([10:30])
Allison: "There are so many people that have similar trying to conceive journeys. And there is, like, a lot of hope out there and getting to connect with people that have been on a similar path has been really helpful." ([24:43])
Jo: "Whenever we share that we are depressed or anxious or stuff like that, I think it just, like, normalizes it to a point that makes people be like, okay. This is actually an okay thing to go through." ([35:49])
Allison: "Nobody's perfect, so why are you trying to uphold these unrealistic expectations for yourself." ([37:42])
This episode provides a heartfelt exploration of maintaining a strong friendship while running a business, the significance of vulnerability in building an authentic community, and evolving personal wellness practices. Jo and Jacqs from Sweat and Tell exemplify how balancing professional ambitions with personal well-being can lead to both business success and meaningful relationships.