Loading summary
Podcast Host
The following podcast is a Dear Media Production.
Allison
What's up, guys? Welcome back to Sunday Sports Club Podcast, a podcast all about sports told by a woman. And today we have a special guest, Lily Shimbashi.
Lily Shimbashi
That's right.
Podcast Host
Not trying to botch that.
Allison
She is the founder and CEO of Sport Ish, a community that aims to bridge the gap between sports and pop culture. And she has done literally just that. I am obsessed with the Instagram, so everybody, welcome. Lily. Hello.
Lily Shimbashi
Thank you. Hello.
Allison
How are you doing today?
Lily Shimbashi
I'm so happy to be here in sunny la.
Allison
You guys, when I tell you we were recording for like five minutes and I forgot to hit the record button. So we're going to briefly digest what we talked about in those five minutes. So Lily is from New York.
Lily Shimbashi
Yes.
Allison
Born and raised in New York, lives in Manhattan. City girl.
Lily Shimbashi
City girl.
Allison
So how does that compare to la?
Lily Shimbashi
Well, I mean, I drove today, which I never do. I don't have a car at home.
Allison
Which blows my mind.
Lily Shimbashi
I know, but we don't need it.
Allison
But the idea of getting in my car and like going and grabbing coffee, I guess you could walk to coffee.
Lily Shimbashi
I walk. We have everything within a five block walk. And I mean everything.
Allison
But how? I mean, carrying all that stuff, I'm like, I keep diapers, wipes it. That's. You have to have like a heavy duty stroller.
Lily Shimbashi
Yes, yes. Your stroller is your car. That's kind of like the New York mom life.
Allison
And I would love to see your diaper bag. Like, what do you have in there?
Lily Shimbashi
I mean, everything. Like, I even have like a portable potty in there.
Allison
Oh my. That's impressive. I'm like, that's so New York of you.
Lily Shimbashi
So New York.
Allison
But I don't even live in la. I live in Orange county for those of you who don't know. And in la. LA is so different from Orange county to start off with because Orange county is just like, it's not a city, it's suburbia. Okay. It's very like you have a family if you live here. Pretty much.
Lily Shimbashi
But it's amazing.
Allison
My sister lived here for a second and she's single and she was like.
Podcast Host
I have to leave.
Lily Shimbashi
That makes sense.
Allison
How's the weather in New York?
Lily Shimbashi
Freezing. It was snowing when I left last night and it's like 8 degrees today.
Allison
So I'm from Michigan, so I know the cold weather and like, I, I kind of like the seasons.
Lily Shimbashi
Yeah.
Allison
But at the same time, like, I don't mind stepping outside and not needing a lot.
Lily Shimbashi
No, I like the seasons until winter comes, and then I don't need it.
Allison
I feel like the seasons around the holidays are fun, but then once you get into literally anything else, you're like, wait, never mind.
Lily Shimbashi
Yeah, January to March I could not do, actually.
Allison
Yeah, January to March was like, d. Dark. I feel like that's when seasonal depression is like, okay, we get it. Like, let's step it up.
Lily Shimbashi
Yes.
Allison
Apparently people here in Southern California still have seasonal depression, because I saw a woman yesterday with a puffer coat that went down to her ankles, and it's 55 degrees.
Lily Shimbashi
It's too much. She needs to touch like she was.
Allison
On a trail walk. So hopefully she did just that. Yeah. But. Okay, so you're a mom. You're a CEO, founder of Sportish. You're a badass. Honestly, you're nice. So tell me about how you came to like Sportish.
Lily Shimbashi
Yeah. So I wanted to be a sports broadcaster. I grew up with a dad who worked in sports and four brothers.
Allison
Okay.
Lily Shimbashi
So it was like, my life. Sports. But all I saw, I was not a great athlete. I'll. I'll be transparent.
Allison
Me neither. Not especially contact sports. Like, I was a good swimmer, but when it comes to anything like soccer, my mom was like, this is.
Lily Shimbashi
I know.
Allison
Like, horrible.
Lily Shimbashi
I know. I tried it all, too. Like, I remember ending a basketball season and being like, I did not score one basket. This is fifth grade. So I cried.
Allison
You're like, okay, so next thing. So you found a love for sports and you decided, oh, wait, maybe broadcasting.
Lily Shimbashi
Broadcasting. I really believe, like, the whole if you can see it, you can be it notion. As a little girl, like, I saw females being sports broadcasters, specifically sideline reporters, and that's what I wanted to do. There were no, like, female presidents of teams yet, which there are now. There were no female referees.
Allison
Shout out to the Raiders.
Lily Shimbashi
Shout out to the Raiders. It's so epic. But there were, like, very few women in big roles in sports at the time, professional sports. So I was like, I'll be a sideline reporter, because that's what I could see.
Allison
Okay, so you go to college to be a sports broadcaster. And where does that take you?
Lily Shimbashi
So that takes me straight to the NBA after college. And I was a broadcast assistant, which means I basically, like, did all of the broadcasters dirty work. I took their stats, I got them coffee. But it was, like, the first step, right?
Allison
Yeah, absolutely. And whenever I think of broadcasting, because I kind of. I liked sports growing up. I, like, loved football. Even without Isaac, I still love football. Without him growing up with a dad and a brother. Both went. Or my dad went to Michigan State. So then when I went to Michigan State, I was like, wait, I want to go to every single football game.
Lily Shimbashi
Yeah.
Allison
Went to every single football ball game until in the eyes, like. And then I was like, wait, I'm changing teams of. That I'm a fan of. But I loved the idea of, like, becoming a sports broadcaster, which is kind of interesting because now I have a podcast about sports. Yeah, but how difficult? Because I feel like I've seen people try and go that route of, like, becoming a broadcaster, but how difficult is it to do that? Because I feel like it's very competitive.
Lily Shimbashi
It's very competitive. And, like, there was a lot of competition within the females who wanted to work in sports. Sports, which was so disheartening to me.
Podcast Host
Yeah.
Lily Shimbashi
I think it's like, you've never been.
Podcast Host
On a football team.
Allison
Why are you talking about sports?
Lily Shimbashi
Right, right, exactly. Well, that's, like, what changed my whole perspective is one night we had this female broadcaster in the NBA, and I heard these guys who worked with us, our colleagues, talking about her and her questions and how stupid they were and how, like, she doesn't know basketball. She doesn't deserve her job. And I just sat there and I was like, oh, my gosh. Like, what is wrong with people? I think that men think sports are theirs. And I think that, like, I don't want to go into this career, that I'm just going to be judged by men on their couch for the rest of my life.
Allison
Oh, my God, it's so annoying. Yeah. Like, actually so annoying, because how many of these men have actually played to a degree? Like, I get. Okay, you played in. Played varsity, right? In high school? Like, okay, sure, maybe you played rec league in college, I'll give you that. But, like, you don't actually have to play the game of football to know football.
Lily Shimbashi
Right.
Allison
And something Isaac told me that I found so interesting is that there are coaches in the NFL who have actually never played football.
Lily Shimbashi
Right.
Allison
There's GMs who have never played football.
Lily Shimbashi
Totally.
Allison
But what? Because they have a penis, they're allowed to, like, talk about football or, like, coach or do any of that. I know that makes her. That's their verification. It's like the blue check mark on Instagram.
Lily Shimbashi
It's like, they're like, let's see it.
Allison
Yeah.
Lily Shimbashi
Oh, you're good.
Allison
Okay. Yeah, you're good. So, yeah, I mean, that's just disheartening to think, like, okay, I have this interest but it might be a space more reserved for men, right?
Lily Shimbashi
Yes.
Allison
So I'm sure right now you see, like, this movement of women, and you're like, hell, yeah.
Lily Shimbashi
Hell, yeah. And I really felt like mainstream sports were being catered to men. Like, the way we were delivering sports at the NBA, I was like, this is boring. It's lacking culture. It's lacking emotion, lacking color. It's lacking color.
Allison
Like, can we up the graphics? Right, so then how did you develop and, like, found sportish?
Lily Shimbashi
So I was done after two seasons there, and I started to dream up this world of sports that were catered to specifically women and women's interests. And we can talk about the sports, but we can also talk about the ish, which is the culture, the fashion, the relationships. Right. How many times have you sat during a game and Googled, like, who is this player dating?
Allison
No, literally, always. That's why, like, that's why it's so fun to be an NFL wife. Because you're like, I know.
Lily Shimbashi
Yeah.
Allison
It is so interesting because when you know more about the players and their background and, like, even their dating history or, like, oh, what they're doing off the field, I feel like it makes sports way more interesting.
Lily Shimbashi
Totally. Women, like, crave emotion and emotional ties. And so I always said, like, if they knew the story lines over the stat lines, by the way, they would carry way more. I know stories over stats every day.
Allison
It literally. Stats have nothing to do. Well, they have something to do with sports, but I feel like people get so caught up in the stats, and, like, a player could. Could all of a sudden have an incredible game, and they're like, yeah, but, like, he hasn't really been that good over there. And so I love the idea of, like, linking the pop culture aspect and sports, and you've done just that. So, like, walk me through how you've been developed that. Because I know so many women like the idea of, like, having a business or, like, starting something, but they don't even know where to start.
Lily Shimbashi
Yeah. So this goes back to, like, the whole getting your pink back, which you talk a lot about. But I left the NBA after two seasons. My husband and I moved to New York for his job, and I got pregnant, and I had this beautiful baby boy. And all of a sudden, I, like, let go of so much fear that had held me back for so long because I saw what I was capable of. I had just delivered this baby. I was keeping him alive. My parents at the time were living in London, so, like, they were not close. I was Doing this very much on my own, and I felt my true inner power for the first time in my life.
Allison
It is very powerful to be doing it all on your own and be like, wow, I'm capable of so much.
Lily Shimbashi
Yeah.
Allison
And just to wear so many hats and, like, it is so empowering.
Lily Shimbashi
Totally. So I. And they also nap a ton, Right.
Allison
I don't know about sporadically. Like, something's wrong with mine then.
Lily Shimbashi
Especially, like, at first. Right. Like, when they're first born, they're just like blobs, right? The cutest, sweetest blobs.
Allison
The cutest little potatoes.
Lily Shimbashi
Yes. So while he was napping, I really had to face this point of, am I going to go after my dreams? Or, like, are they done? Is chasing sports broadcasting done? Well, maybe I can find a way that it's different than I originally thought. So I started to develop this plan, this kind of, like, company plan for Sportsish. And, you know, I would just, like, outline and play with names in my head while. While he napped. And then when he was a year old, I finally felt like I got to a good enough place that I could start an Instagram account, which is what it started as, and just started posting for my friends. Like, here's why you would care about this sporting event.
Allison
Right.
Lily Shimbashi
And then it, you know, has grown, like, very slowly but steadily, and that's.
Allison
Where we are today, which is ins. I mean, no, you're. I feel like you're talking down, like, how many Instagram followers does it have?
Lily Shimbashi
183,000.
Allison
I mean, so you started from zero and you worked yourself up to there.
Lily Shimbashi
Yeah.
Allison
And I feel like you were. I see so many other, like, girlfriends and wives that I'm friends with reposting all of your stuff. And, like, it's so interesting because, like, they're on the end, but you're giving them information that they don't know.
Lily Shimbashi
Right, Right. Well, I want to empower women. Like, that's the whole thing. I want women to feel comfortable. Our comment sections. I'm very careful with our comment sections. I'm deleting, I'm blocking, I'm restricting.
Allison
I know that the comments you're deleting, restricting, and blocking are men, yet always they're like, oh, no. Like, this woman doesn't like, yeah, whatever. Okay, so, like, what advice do you have for a who wants to start a business?
Lily Shimbashi
I would say if you like roller coasters, then this is. This is the time. Like, this is what you should do with your life, because it is. It's like a You know this, like, you will log off social media one day feeling, like, such a high feeling such a community.
Allison
Yeah.
Lily Shimbashi
And, like, so happy. And then you'll log off one day and feel as low as you possibly can.
Allison
Literally all the time.
Lily Shimbashi
All the time.
Allison
My husband's like, what's wrong? I'm like, I just, like, saw something and I. He's like, are you on Reddit? I'm like, no, don't go and Reddit. Literally. I know it's a rule in our house. I'm not allowed to go on Reddit anymore.
Lily Shimbashi
No, don't.
Allison
But it. It is a roller coaster.
Lily Shimbashi
Y.
Allison
And I'm sure, like, success hasn't been linear. Like, I'm sure there's been ups and downs. So how many opportunities? Like, what has came of sport ish?
Lily Shimbashi
Yeah, well, we recently. Well, we have a newsletter, we have a podcast, and we're recently doing live events where we bring women together to, like, watch game.
Allison
So fun.
Lily Shimbashi
So fun.
Allison
Like, sorry, if you guys hear my dog in the background. We're multi dimensional. Okay. So, like, live events. So you're really just creating a space for women to be interested. Like, find a community outside of just like, being a mom or just like women in their 20s or literally anybody.
Lily Shimbashi
I guess literally anyone. And I feel like I'm speaking to women who never felt enough to be a sports fan.
Allison
Yeah, right.
Lily Shimbashi
Because you know, like, how it feels to be quizzed on your sports knowledge. Can you name five players?
Allison
I actually, yeah, I can, but that doesn't even matter. Like, can you tell me who Josh Allen's dating?
Lily Shimbashi
Right, right.
Allison
Beyonce. Like, tell me that.
Lily Shimbashi
I know.
Allison
I'm like, are you actually a fan of the Bills?
Lily Shimbashi
Exactly. And so it felt exhausting to me to grow up with this. Like, prove yourself as a sports fan. So I always say sports ish is like, you don't have to prove anything to be a sports fan here. There's no one right way to be a sports fan.
Allison
Like, you don't need an excuse to like sports. You can just like sports, and that's okay. And I also love the movement of Taylor Swift, and I feel like we can talk a little bit about it. Like, I'm not a huge swifty. I'm like, like, she's a great artist. Like, I. I'm like, great.
Lily Shimbashi
Yeah.
Allison
But I'm not like, the. A huge fan. Oh, God. Hopefully I don't get hate for saying that. Like, I. I think she's cool. Okay. I also don't know her personally, but I feel like, so Many people are on one side of this Taylor Swift era and bringing women into sports. There's the side of, like, oh, this is great. Like, it's bringing so many female viewers in and, like, it's a great excuse to be able to watch a game or whatever. And you have this other side where it's like, oh, you're a fake fan because you're just watching because Taylor Swift, they're gatekeeping. I'm like, why is it actually a problem?
Lily Shimbashi
Here's the thing. It is.
Allison
Talk to me.
Lily Shimbashi
I'm like, you opened up something. It's such basic math. Right. Okay. The more viewers in sports, the higher quality the sports because you have more money coming in from commercial deals. Okay. More viewers means better sports. So if you cannot accept or appreciate more viewers, you're not a real sports fan.
Allison
Preach. Preach. Thank you. Thank you so much. And that's such a good point. Like, these teams get their money from fans, from people going to the games.
Lily Shimbashi
Merch sales, all of that.
Allison
And so if you don't have money, how are you supposed to pay Patrick Mahomes?
Lily Shimbashi
Right, right. They need money for his contract. They also need money for, like, these TV deals. So when you have, like, thousands of Swifties, like, turning on the TV just to see Taylor, by the way. Which is fine.
Allison
Right.
Lily Shimbashi
They're still contributing to that.
Allison
Yeah.
Lily Shimbashi
To the better of sports as a whole.
Allison
And also now they're a fan of, like, the Chiefs. Okay, cool.
Lily Shimbashi
Totally.
Podcast Host
Who knows?
Allison
Like, that might translate into, like, them being a fan of the team of the city that they're in or, like, whatever. I am, like, I like any sort of entry into sports.
Lily Shimbashi
Yes.
Allison
And so, yeah, the Taylor Swift era. I'm like, people can get off their high horse and, like, just be okay with it.
Lily Shimbashi
Yeah.
Allison
And I also feel like something I find so interesting, I would. I'm interested to hear, take, like, when it comes to the MLB or, like, the NBA, I feel like there's, like, other leagues.
Lily Shimbashi
Yes.
Allison
The NFL doesn't have other leagues.
Lily Shimbashi
No.
Allison
It's literally college NFL.
Lily Shimbashi
Right.
Allison
And recently, I mean, there's been the AFL and, like, the xfl, but they're just not. They just. There's just no fan base.
Lily Shimbashi
Not there yet. Cfl too. Canadian.
Allison
Yes. The cf. Okay. I. I feel like the CFL has way more fans than, like, the xl. Yes. But it's. It's so interesting to me that there aren't. Because there's. I mean, the NFL is. Has such a big fan base.
Lily Shimbashi
Yeah.
Allison
Why do people just not care?
Lily Shimbashi
I really think just The NFL kills it in general. Like, they create an experience for fans that is unlike anything else.
Allison
Yeah.
Lily Shimbashi
So it's not even worth watching anything else.
Allison
It kind of isn't, but I wish that. And I wonder if. If any NFL owners are listening to this. Like, take my advice, but I wish that there was, like, a pipeline of, like, this NFL team had a minor league.
Lily Shimbashi
Right.
Allison
Because if the Raiders had, like, a junior team that they could pull up from instead of, like, their practice squad, I feel like it would. That's where they would gain fans.
Lily Shimbashi
Yeah.
Allison
Because then they would, instead of being like, oh, pick up this free agent. They would say, oh, pull up this guy.
Lily Shimbashi
Right.
Allison
And I feel like that. I mean, that's what the MLB does, but I'm not sure if the MLB minor leagues have a bunch of fans. I know.
Lily Shimbashi
That's the thing. I don't think many people are going to their games. I am, like, so interested to see what flag football in the Olympics does.
Allison
Oh, my gosh. So interesting.
Lily Shimbashi
Like, maybe a flag football league is coming.
Allison
I wouldn't be surprised. I went to the NFL owners meeting last February. I'm like, I got invited, and I was like, okay, this is weird. Yeah. Being in a room full of all the team's owners, GMs, head coaches. I mean, I don't even think there were really players there, but they invited me and Christian Ushak and Shannon Johnson to come and, like, speak about women in sports. And I was like, oh, my God.
Lily Shimbashi
Like, oh, no, you're the perfect person.
Allison
I was, like, three months postpartum, like, oh, what about.
Podcast Host
I like girl boss.
Lily Shimbashi
A little too close to the sun.
Allison
And I'm stressed, but it was so cool being in the room. But they gave this presentation of, like, things to look out for, and flag football was one of them. So it's really interesting to. To think that, like, there might be, like, a next thing when it comes to football that's, like, a little bit different.
Lily Shimbashi
Yeah. Well, I think the moms who don't want their sons playing football because of, like, injuries and head injuries especially, might take a liking of flag football.
Allison
This is tea.
Lily Shimbashi
Give me tea.
Allison
So many NFL wives I've spoken to about, oh, are your kids gonna play? Have said no.
Lily Shimbashi
Right.
Allison
Because of their heads. And, like, if you start a kid in football so young, like, what are the chances of them having multiple concussions in their life?
Lily Shimbashi
Hi.
Allison
So the idea of flag football, up until a certain point, like, I'm fully behind.
Lily Shimbashi
Yeah, me too.
Allison
That's great. Also, the Guardian caps, I feel like, there's so much that's coming in the, like, football world.
Lily Shimbashi
Yeah.
Allison
That there's going to be more to look out for.
Lily Shimbashi
I think safety needs to be a bigger priority over the next decade for the NFL.
Allison
Absolutely. And I'm like, that's where I have to keep my mouth shut, because I know that's why I'll get myself into trouble, but it's okay.
Podcast Host
Okay, guys, you know, the time is here. I have to share this because the timing couldn't be more perfect. My family and I are about to finish our house renovations, so we will be moving in very shortly into our new home. And let me tell you, it's such a different vibe than our old house or, like, any other place we've lived. And as much as I love it, I'm also realizing we're missing a ton of stuff that we've just lost along the way. And we need a lot of stuff to make it feel like us, you know, furniture, kitchenware, decor, basically everything to fit the new vibe. And so it is perfect timing that Macy's is having their big home sale right now. It's the best time to update your space because they're offering up to 65% off on all things home. I'm talking furniture, dining essentials. Literally, I need dining essentials, kitchen items, decor, pretty much everything that you could need to give your space that refreshed new look. And, I mean, it's also new Year, so now's the time. And let's be real, I'm here for any excuse to save while getting exactly what I need. What I love most about Macy's is that they carry so many of my favorite brands. So I know I'm going to find those perfect pieces that balance that new house vibe while still feeling super homey and comfortable. Whether it's a statement piece or the living room or those little finishing touches like tableware or bedding, they have it all. The big home sale runs from January 29 through February 14, so there's plenty of time to shop. But you don't want to wait too long because the best stuff always goes fast, which is why I'm literally running there this weekend. If you've been thinking about refreshing your space or just want to add a few updated touches, now is a perfect time to do it. You can check it out all@macy's.com and trust me, you're going to find so many great pieces. Something I've realized that I haven't had and never have had is a really good dining set. Like I'm talking like the bigger plate, the smaller salad plate, the bowl, the matching cup mugs. Like, I don't know how I've gone this far in my life. Like I am now 30 without a tableware set. Is that what you even call it? But I am running to Macy's because I know they, they're going to have such a large selection and they also have some of my favorite brands. So I'm going to be keeping my eyes peeled. I, I don't even want like a total matching set, maybe a few mismatch pieces. But the great thing about Macy's is that they have it all and they have variety and they have quality pieces and that's what I'm looking for. I've already went ahead and started making my wish list. So if you're in the same boat, whether you just moved or you're just ready for a little home fresh, I feel like all of us like to get a few new pieces whenever the season changes. It makes such a big difference. And spring is upon us. Finally, this is your sign to shop. Macy's big home sale. Again, it is January 29 to February 14, up to 65% off. So be sure not to miss it. I've said it before and I'll say it again. This new year, healthy habits don't have to just be for you. They can also be for your pets, especially the dogs. Because I mean, let's be honest, they're all another member of the family. Like I don't have one kid, I have four kids, okay? And that's why I'm so excited to tell you guys about Farmer's dog. They make feeding real healthy dog food easy, fresh, personalized. It's human grade, vet approved and made from real meat and veggies. So you know it's best for your dog. Like when I say real meat and real veggies, you can actually see the meat, you could actually see the veggies. And what makes them different? The farmer's dog food is pre portioned for just your dog based off of their specific needs, whether it's their size, breed, even weight goals. Like I need that. This helps them maintain a healthy weight which can actually extend their life by up to two and a half years. I mean, who doesn't want happy healthy years with their best friend? I do. And let's talk about convenience because they deliver fresh, ready to serve meals straight to your door on a schedule that works for you. Plus the food is designed for all life stages from puppies to older Dogs, so it grows with them. Actually, one of our old neighbors in our apartment started feeding his dog, the farmer's dog. And it was an older dog and he was like, I swear the dog's energy all came back. He's acting like a puppy again. And that's a story I love to hear. It's nutrition you can trust and the kind of quality that your dog deserves. So if you've ever thought about switching your dog to fresh, healthy food, now is the time. Right now you can get 50, 50% off your first box of the Farmer's Dog Food, plus free shipping. So just head to the farmersdog.com Sunday to get started. That's the farmersdog.com Sunday for 50% off your first box. And your pup will thank you this year. Don't make resolutions because let's be real, resolutions break. Instead, start focusing on building momentum. And that's where momentous comes in. When it comes to living better and longer, quality is non negotiable. And that's why momentous is trusted by all the Pros. Like all 32 NFL teams and top collegiate sports dietitians, they take supplements to the next level. Investigating an NSF certification. So every batch is tested for heavy metals, harmful additives and label accuracy. This is the kind of quality you don't see from most other brands. And if I compare two brands, I'm always going to go with the one who is going above and beyond to do all of their testing and making sure it's actually healthy for you. Momentous is all about the basics done right, like protein and creatine. And when they say basics, like they actually mean it. Their creatine is sourced from CRE Pure, the purest form available. Designed to optimize physical and cognitive performance for both men and women. It's all about building that routine with products that actually work for your individual goals. Just science backed results. So if you're ready to take that first step towards maximizing your momentum, Momentous has you covered. Go to livemomentous.com and use code Sunday to get 20 off your first order. That's code Sunday. S U-N-D a y to get 20 off your first order, start living on purpose today.
Allison
So like, what's your favorite thing to do outside of like being a CEO, outside of being a mom, outside of like stalking sports?
Lily Shimbashi
I'm like, what, what do I do? I mean New York is the best place to live. There's always a new restaurant to try.
Allison
Or like, okay, so foodie, I'm a foodie Totally.
Lily Shimbashi
Yes. I think my 20s was just, like, filled with, you know, I want to be the thinnest, prettiest girl in the room. And, like, that amount of pressure just, like, broke. When I turned 30 last year, it was just like, I'm not doing that anymore. I'm just going to live authentically. I'm gonna eat whatever I want.
Allison
Love that. I literally just turned 30, I think, like, two weeks ago.
Lily Shimbashi
Welcome.
Allison
I'm like, this is weird. It's a weird era. But it is so interesting because you become so. I talked about this, actually, in my last podcast episode, is that you go through 20s being like, oh, I want to be skinnier. I want to be prettier. I want to be. And now I'm like, literally, the day I turned 30, I'm like, I'm good. I'm like, I want to feel good. Like, I want to work out, because it makes me feel good.
Lily Shimbashi
Yes.
Allison
I want to be confident in my body, but not in, like, once you breastfeed. And you're like, my standards are going down for confidence with. Down with a lot of things. And I feel like. I love that, like, the idea of 30s, like, just being confident and, like, finding things that, like, fill you up and, like, things that you love. That's not like, oh, wow, I finally hit my goal weight because I haven't eaten in two weeks.
Lily Shimbashi
Yeah. No, that's not the energy anymore.
Allison
I'm so over that culture.
Lily Shimbashi
Me, too.
Allison
And I'm happy you're here. You know, I'm like, I'm happy you're here. I'm like, you're in my house. But, yeah, It's. It. Turning 30 is, like, such an interesting thing. I also think that turning 30 makes you think, like, okay, what have I accomplished up to this point?
Lily Shimbashi
Yep.
Allison
Am I. Am I confident with that? Like, do I want to achieve more? Like, what's next?
Lily Shimbashi
Right.
Allison
Because it's like, think of new years. But it's an age. It's like, okay, my 20s are done. This is like, new year, new me, except new 30s. Yeah. New decade. And it's. I feel like a good time to, like, think, okay, this is what I accomplished in my 20s. I'm proud of that. Now what do I want to accomplish my 30s? And how am I going to do that? How has your husband been supportive? Because I know, like, starting a business while you're also, like, taking care of your children. This and that. Like, how has he supported you?
Lily Shimbashi
Yeah, he's got this, like, really quiet confidence about him, and I'm More like type A. And so we really balance each other. But he looked at me after I left the Jazz, after we moved to New York, and when I was. While I was holding my baby, and he said to me, do you want to pursue this? Do you want to pursue this? You've been talking about this, like, dream company.
Podcast Host
Yeah.
Lily Shimbashi
For years. Let's do it. And we, like, we had no money at the time. We were in this one bedroom apartment with this little baby, no family nearby. But just like, that confidence in me helped me start. And I think that's everything. And I'm. I feel like Isaac does the same for you.
Allison
Yeah, I. I feel like I don't talk about this part of, like, my story a lot, but Isaac and I had recently gotten. It was 2020. We recently got engaged. And I went to him and I was like, I want to start a YouTube channel, and I think I should quit my job to do that. And he was like, are you sure? It's like, ma'am, you literally have a thousand subscribers. Like, what are you talking about? And I also wanted to start my Airbnb, so I was like, well, I'll start my Airbnb, but I'll be able to pursue this other thing. And he was all in. And he even had one of his best friends was like, are you sure? Like, she's going to leave her job and, like, be on social media. But I feel like it's that quiet confidence in yourself. Like, you have to believe in yourself, because if you don't, it's not going to go anywhere. It's kind of like manifesting, but not manifesting because you're like, you're doing the actionable things.
Lily Shimbashi
Right.
Allison
Or, like, you can't take no for an answer. You have to. If. If one thing, like, is a hiccup, you can't be like, like, the world's against me. I should just quit. Like, you have to keep going.
Lily Shimbashi
Right.
Allison
So, like, you finding all of your free time in, like, being a parent.
Lily Shimbashi
Yeah.
Allison
Is wild to me. And it speaks so many. It speaks volumes because I think that that's where people struggle a lot, is, like, it's not going to be easy, but you have to do it. Like, you. If you want to get there, you have to.
Lily Shimbashi
You have to do it. It's. That's why, I mean, like, a roller coaster. Like, it's. Roller coasters are uncomfortable, by the way. Like, like, they're fun, but also, like, what is this feeling in my stomach? Like, I kind of want to get off right but that's, like, how I feel every day. Like, I kind of want to get off, but this is also fun and exciting and exhilarating. So I'm going to stay on in hopes that, like, the end is worth it.
Allison
And I feel like also, you have to be proud of yourself.
Lily Shimbashi
Yeah.
Allison
Like, are you proud of yourself?
Lily Shimbashi
I'm getting there.
Allison
Like, I feel like, like, you're currently, like, sitting on a podcast talking your company.
Lily Shimbashi
Right.
Allison
And I'm sure, like, the live events and opportunities, you have to be like, holy, pinch me a little bit.
Lily Shimbashi
But don't you also feel this? Like, it's. You're never fully satisfied, which I think is a good thing. Right. I think that motivates and drives and it should be like that because when you feel satisfied, you want to stop.
Allison
Yes.
Lily Shimbashi
But it's like, I have a hard time stepping back and being like, oh, this is great. Like, look at me, look at us. Like, we did it. Because I'm always thinking towards the next.
Allison
I couldn't agree more. And I also have, like, a bit of imposter syndrome where I'm like, no. Like, this isn't real. Or like, no, people don't care. Or like, right. This and that. And it's crazy because you just make excuses. But if you would have told yourself that you're in this position five years ago today, you'd be like, holy. Like, oh, my gosh, I'm so proud of that person. Or, oh, wow, I want to be that person.
Lily Shimbashi
Right.
Allison
And so, yeah, I kind of struggle with that too, though. I'm, like, sitting here, like, gassing up, but I'm like, I totally. I totally understand that. And so now, how do you feel about women, like, changing this landscape of what sports used to be? Because if you look at, like, 10 years ago, ESPN.
Lily Shimbashi
Yeah.
Allison
Gag.
Lily Shimbashi
Different place.
Allison
Like, different place.
Lily Shimbashi
Like British.
Allison
They were all men, literally.
Lily Shimbashi
And espnw.
Allison
Okay, yes.
Lily Shimbashi
Has completely changed. They're, like, posting poppy culture. But I want to go back a little bit. Just like. I guess this actually does apply to your question. And you're talking about gassing yourself up, but you also have a hard time with it. I think, Allison, that you, like, changed the trajectory for female sports fans.
Allison
Oh, my God.
Lily Shimbashi
No, I have this theory. I have a full theory about it. Because you helped women see this side of sports that was not, like, on the field, but it was catered to them.
Allison
Right.
Lily Shimbashi
That was, like, maybe some of their first experiences of seeing sports news or, like, sports adjacent things that were catered just to them. Just to women. You're doing. Get ready with me. You know, like, let's.
Allison
Me crying on the Internet when my husband gets cut from a team. Like, I am changing the sports world.
Lily Shimbashi
No, you were like, did.
Podcast Host
GMs are.
Allison
It's crazy. It is. It is so wild because you think that, oh, me posting this video, like, nobody's gonna see it, or like, oh, I'm just like, I'm just a girl. Like, I'm literally just getting ready for my husband's football game, or I'm just a girl crying because my husband lost his. But yeah, I don't think people understand, like, the. The power of social media, but also, like, the. Just the power of, like, you can do something big. The. I'm not going to say what GM. One of the GMs. Well, I'm like, my husband only lost his job at a few places, but one of the GMs after my husband lost his job apparently got, like, so many people, like, actually personally reaching out to him. Like, oh, why did you cut Isaac Groeschel? And he told Isaac, he was like, yeah, I've never gotten a response like that. And I'm like, that's wild. Wild that I just a girl, like, starting on social media, like, making videos, had the power to, like, then now the GMs, like, he's like, yeah, like, wait, we need. We need the viewers. Yeah. Well, thank you for. I mean that. I feel like it's. That's wild to hear that.
Lily Shimbashi
No, it's true. Like, trust me, I'm in this world every day. It's true. Because leagues have been scratching their heads for years at how to speak to their female fan bases. Like, they. They haven't understood and they haven't been catering to them. It's changing. Right? But, like, think of this, like, timing here. You were part of that change, like, especially in the NFL.
Allison
Are you.
Lily Shimbashi
I mean, yes, but I feel like it started with you. And now the NFL is catering to their female fans better than any other professional league.
Allison
I can agree to that.
Lily Shimbashi
Yeah.
Allison
And, yeah, I mean, I'm like, how do you see. What do you think that other leagues can do that the NFL might be doing or even if the NFL isn't doing, like, what do you think that. Where do they start?
Lily Shimbashi
I mean, getting, like, women in the front offices. Right? That's. Yes, that's a big piece. But also leaning into the culture of the sport and telling players stories, not just their stat lines, and giving us this emotional connection with these professional athletes.
Allison
Right?
Lily Shimbashi
Because, like, who wants to watch a game when they don't know anything about the people on the field.
Podcast Host
Literally.
Allison
Not me.
Lily Shimbashi
I don't.
Allison
No.
Lily Shimbashi
But once I know, like, something, it.
Allison
It ties you in and it, like, pulls you in. There's. There's another girl.
Podcast Host
Her.
Allison
She's on Tick Tock. Her name's Claire, and she's, like, posted about her husband, like, in the MLB and, like, going up and down, like, minor league and this and that. And it's made me interested. Like, oh, or like, another one. Rachel Gomber. Like, her husband's a pitcher. And I'm like, oh. Like, I. I'm like, how is he already up on contract? Like, I didn't even know that was possible.
Lily Shimbashi
Right.
Allison
And that's speaking from somebody who's been inside a sports league. I'm like, oh, comparing it to a different league. There so many things that are different.
Lily Shimbashi
Yeah.
Allison
So how do you see, like, women changing that?
Lily Shimbashi
Yeah, I think just, like, more eyes and like, the super bowl last year, 47 female, which is crazy.
Allison
I'm like, we're doing that. You and I are doing that. Yes.
Lily Shimbashi
That's half women viewership. That is nuts. Ten years ago, never.
Allison
No.
Lily Shimbashi
So I think women.
Allison
Ten years ago, it would have been like, I'm watching for the commercials. Yes, we love the commercials, but we're also watching the sports.
Lily Shimbashi
Right? We're watching the sport, and we know the sport, and we know things about the sport. And so, like, just putting more women in positions of power. Like what they've done with Kristen Use check. And her line is everything. Women are just, like, they're feeling empowered. They're feeling like they can be comfortable as a sports fan, and I think that's the future of sports.
Allison
I'm like, yeah. Kristin, I feel like, is such a good. A good example because she's paving the way in her own way.
Lily Shimbashi
Yes.
Allison
Like, off with the V neck. The. Like, the, like, giving a man version of her shirt and a woman version. And the only difference is, like, a V neck. I will never wear a V neck.
Lily Shimbashi
Never. No.
Allison
I'm sorry, but people were, like, making those shirts. I'm sorry, but I'm like, we need something new. And I think that's where it's like, all these new things and, like, seeing behind the scenes or seeing this and seeing that, like, thank you. Like, this is what the sport has been needing.
Lily Shimbashi
Yeah.
Allison
And have you seen changes also in sports media, like broadcasting and, like, sports reporters?
Lily Shimbashi
Yes. It's actually crazy. I mean, not just more female representation, but like I said, ESPN has a W section. Bleacher Report just released a W section and it's not just for females sports, which we could talk about all day. Like, Right. That representation has grown immensely and it's deserved too. And I want to be a part of that change, but also just for women who watch sports. And that's huge. Right, right. That they're posting like Saquon Barkley and his family before the game instead of Saquon Barkley during the game.
Allison
Or is it one Barkley, like doing stretches. I'm like, I don't want to see this man, like stretching his groin. No, I'm sorry, no.
Lily Shimbashi
Thank you. But like him and his girlfriend and their kids together. Yeah. Like, that's the content we want to see that will get us to watch the game.
Allison
But it's so interesting because like a men sideline reporter isn't going to go up to Saquon Barkley when he's saying hi to his family.
Lily Shimbashi
Right, right.
Allison
He's going to be like, oh, I need to go get this other guy. Like catching balls.
Lily Shimbashi
Yeah.
Allison
Like, we don't want to see balls. We want to see the family. We want to see, like the content that's like heartfelt and like, makes you like a player, like a team are, are more invested.
Lily Shimbashi
Right. And also like female photographers in the leagues, like, that's going to be huge. They're going to get the footage we want.
Allison
Right. Like, thank God I'm like, I don't need to see 50 viewpoints of a man catching a ball. Like one is. Okay.
Podcast Host
Everybody knows that a new year comes with New Year's resolutions. And usually those are focused around fitness, health and wellness, sleep and overall, just a better well being. And one very important thing I am carrying with me into 2025 that I had in 2024 and 2023 is my aura ring. I'm currently wearing my aura ring right now. I love how cute it is. I ended up getting the gold color and I'm wearing it non stop. One because obviously I want to track everything in my life, but also because it's so cute and it goes with every outfit. Like, I can wear it out to a dinner, date night, I can wear it along the pool. Like, it is so cute and stylish, but it also serves such a great purpose. If you guys have been following me on social media for a while, you would probably know that I used my Oura ring with the Natural Cycles app to track my cycle to make sure I didn't get pregnant. And then I also used it to get pregnant. And now I Love using it to track my activity, my steps, also my sleep, which is very important. Now that I'm a mom, I'm like wait, did I sleep good or do.
Allison
I need to improve?
Podcast Host
So the Oura Ring is a revolutionary smart ring that tracks health data, insights and daily guidance. The Oura Ring is also empowering to women so that you can be your own advocate. I love the fact that I can track my workouts throughout different phases of my cycle and seeing how my body's reacting to it and be able to make changes. Again. I am such a big fan of my Oura Ring, especially now I have a kid and I'm so curious as to checking my sleep score every single morning because I want to know one, how I slept. But two, if I need to give myself a little grace throughout the day.
Allison
I'm like, okay, if my daughter's napping.
Podcast Host
Should I be napping? And it allows me to be kinder to myself, but also just to have an overall better sense of how my health is. If you have ever thought of trying the Oura Ring, I highly, highly, highly recommend it. You can use it for so many different things in your life. Again, sleep fitness steps. Like there are so many different facets to this ring and it's also cute when you wear it. I hear of so many women wanting to track their cycle for a variety of reasons and Oura Ring is surely to help out with that. Again, it works with the Natural Cycles app and it allows so many benefits. So if you're interested in trying out Oura Ring, I highly recommend it. Do it today and commit to a better you, a better self and better health.
Allison
Health.
Podcast Host
This year I'm focusing on all those little self care habits that make a big difference because let's be honest, it's all about consistency. And one thing I'm prioritizing is giving my skin the care it actually deserves. And that's where Osea comes in their Under Aria Algae Body butter is a total game changer. Let me tell you this body butter isn't your typical lotion. It's rich, luxurious, it absorbs instantly without feeling greasy. And honestly, that has stopped me from using lotion in the past because I.
Allison
Hate that greasy feeling.
Podcast Host
The first time I tried it, I was blown away by how soft and hydrated my skin felt and like the scent. Oh my gosh. It's a blend of grapefruit and lime and cypress and mango. It's like a spa in a jar. Okay. It's delightful and it's light and airy. I'VE gotten compliments from so many people asking what I'm wearing and their surprise is just my moisturizer. And the other day, you know who I saw taking my moisturizer? Isaac. What I love most is that OSEA is all about clean, clinically tested skincare. They use ingredients like Under Aria seaweed and ceramides to transform dry winter skin into silky, glowing skin. And it's not just about looking good, it's about feeling amazing in your own skin. So if you're ready to give your skin some extra love this year, now is the perfect time. Osea is offering 10 off your first order sitewide with the code SSC. Just go to ocamalibu.com to grab your own Under Aria Algae body butter and start your glow up today. Trust me, your skin will thank you. So that's O S E A M A l I b u.com use code SSC.
Allison
Do you feel like some men are bored of stats and like, do you think some men are liking this more of the behind the scenes and like even like what you're delivering, like pop culture. Do you see a men following?
Lily Shimbashi
Yeah, we have like a large percentage of female followers, which I think is really cool because even like women in sports, a large percentage of their followers are men. Like female broadcasters, a large percentage of their followers are men. So like we've created a very female forward community love. However, like men like our stuff, they comment on our stuff. Like we try and make it light hearted and fun.
Podcast Host
Right.
Lily Shimbashi
And that is appealing to a lot of guys.
Allison
So I, it's funny because everybody assumes men like sports. Like they just assume. Yeah. And they just assume women don't know anything about sports.
Lily Shimbashi
Right.
Allison
So I always find it so interesting. I feel like whenever I've talked about the behind the scenes of like the NFL are like, oh, this is what happens with the contractor. This is what happened. And a woman will comment and saying, oh my gosh, I just told this to my boyfriend. He was like, I have no idea. Yeah, I'm like, like, yeah, that's, that's the point of like, this is the interesting part. And like why women have a space in sports. Why women have a space in sports because they're delivering things that like the old sports world didn't think to deliver initially.
Lily Shimbashi
Yes, totally. And men like it too. They really. Isaac follows sports. Ish.
Allison
Yeah, exactly. I'm like, Isaac's a big fan. Like Isaac showing me in the middle of the night, like, look at this. I'm like, okay, Isaac, so why is it important to be invested in the players personal lives, like getting to know them beyond the stats.
Lily Shimbashi
I just think these are humans and like a lot of times they'll put on a helmet or a jersey and we like, don't look at them as such. A lot of them make a lot of money, so they feel like untouchable.
Allison
Right.
Lily Shimbashi
But at the end of the day, like, these are humans who have stories, who have families. A lot of them really compelling, like, beautiful stories.
Allison
Right.
Lily Shimbashi
And it all goes back to the emotional connection when we feel like we know about them and are connected about them. It's really. I. This is a Brene Brown quote. It's really hard to hate people up close. I love that quote.
Allison
Yeah.
Lily Shimbashi
And so when we know these athlete stories, like, maybe we'll be a little bit more kind.
Allison
Hopefully. I feel like women will definitely be kind. Like, I'm really dogging on that. I'm like, there's some good men out there.
Lily Shimbashi
All right.
Allison
But there's also the scare. Like whenever I get a hate comment about something with my husband related to football, it's. That's 100. Usually men. 100.
Lily Shimbashi
Yes, always.
Allison
And I feel like that's disheartening. But something I, I find so interesting about football specifically is that football is the only sport where you're not really seeing their face.
Lily Shimbashi
Right.
Allison
Like, they have a helmet on.
Lily Shimbashi
Yeah.
Allison
Like, while they might be on the sideline and like, get a close up, like, it. I feel like them. People acknowledging their, like behind the scenes or their family or their story is so. It's, It's. I feel like it, it shows in like the fan numbers because if you put a guy in a helmet, you're like, okay, he's just a number. But then you take off the helmet, you're like, oh, that's the guy that did this, this and this. And like he's married to this person. And like, I, I feel like I. That's where I truly love the stories. And like, if you look at the NFL, tick tock, the clips that are going viral are not. Like, they're not the play, it's just not the play. It's usually a story about one of the players.
Lily Shimbashi
Yeah, yeah, totally. That's what we crave. I think as human beings.
Allison
That's what I crave. I always compare it to a reality show is like, the NFL. There's drama in the NFL. And so when you know about the drama, you. We become way more invested.
Lily Shimbashi
Yes. 100.
Allison
There's stuff happening all the time that like, maybe we don't all know about. I'm like, I'm gonna keep my mouth shut, like, Ally. But there is stuff always happening that if you look close enough, you'll like. You'll start to acknowledge it, and it makes it way more interesting.
Lily Shimbashi
Yes. It is better than Bravo.
Allison
Absolutely. I'm like, you see end of season right now, all these head coaches getting fired. That's crazy, Mike. So you're blaming him. So based on your knowledge of, like, all of these athletes.
Lily Shimbashi
Yeah.
Allison
Have you learned any, like, fun facts about anybody that you're like, oh, that's cool. Or, like, what do you. What do you like to know about players?
Lily Shimbashi
I like to know how they were raised and, like, the stories of them and their parents. I think Josh Allen's really compelling. He was raised on, like, a farm.
Allison
Isaac was raised on a farm.
Lily Shimbashi
Okay. My husband was raised on a farm.
Allison
That's why you like it?
Lily Shimbashi
That's why I like it.
Allison
Yeah.
Lily Shimbashi
Well, I think there's, like, a humility that comes with it.
Allison
Right.
Lily Shimbashi
And anyways, like, did not. Was just not sought after as a football player.
Allison
Right.
Lily Shimbashi
And, like, was dming all these junior colleges, like, hey, my name is Josh Allen. Will you give me a chance? And now to see what he's done at the Bills is really insane.
Allison
And I mean, some would say he's, like, one of the best quarterbacks currently in the NFL.
Lily Shimbashi
Yeah, I think he might be the mvp.
Allison
Definitely one of the best. But is he the best?
Lily Shimbashi
I love Lamar Jackson.
Allison
Lamar Jackson is just wild because he can throw, but he can also. Just like.
Lily Shimbashi
He's a beast.
Allison
Yes.
Lily Shimbashi
Yes.
Allison
That's really interesting.
Lily Shimbashi
Those two are, like, tied in the race, but it was interesting. They played, obviously. Is it Monday? That was yesterday. Last night. And Josh and the Bills won and Lamar lost. But the voting for MVP goes in before the season enters playoffs. So I will be very curious to know who wins.
Allison
Lamar, Josh.
Podcast Host
Lamar or Josh?
Lily Shimbashi
See? Drama.
Allison
I'm like, drama. Thank you. And who do you think is the nicest or, like, coolest guy in the league right now?
Lily Shimbashi
Oh, my. That's such a good question. I think I'm really into Jalen Hurts.
Allison
Really?
Lily Shimbashi
Yes.
Allison
I think he. I went to the first Eagles game in Brazil, and it was not a good game for Jalen Hurts.
Lily Shimbashi
Oh, shoot.
Allison
But I feel like so many women. Female fans.
Lily Shimbashi
Yes.
Allison
Love him.
Lily Shimbashi
I'll tell you. Like, he's attractive, but also in a different.
Allison
Yeah.
Lily Shimbashi
In a different breath. He has an all female team, so like his agents, he's surrounded himself by women. And it's just like, you can cut this if you need to, but the Harrison Beckers of the world, when we.
Allison
I will not be cutting that. I will not be cutting that. So, yeah, I think it's definitely like a step in the right direction.
Lily Shimbashi
Yeah.
Allison
Somebody I love and I mean, I know him personally, but Justin Herbert, he seems great, is like, so sweet, like, if you get to know him as a person, but then he goes out and like, balls out on the football field. Yeah, he's such a, like a quirky, fun personality. And if you guys are looking to be a fan of a quarterback that, like, might not be, like, first. I mean, wait, he's like one of the best quarterbacks still.
Lily Shimbashi
He's pretty good.
Allison
But I think that he. Meeting him, like, when you think of quarterbacks, certain quarterbacks have the same mentality. It's like, I don't want to. I don't want to get into it. But they have a certain, like, swagger to them.
Lily Shimbashi
Right.
Allison
That they're like. And like a little braggy, a little bit of like, are you gonna be nice to a waitress if your meal's wrong? But he is, like one of the most genuine, down to earth sweet souls.
Lily Shimbashi
I love that.
Allison
So that's what I like to see. I like seeing guys who, like, are in these big positions with a lot of money and then they're like the same person.
Lily Shimbashi
Yes. I also should shout out a non quarterback. This one's, like, a little understated, but his name is Kobe Turner. He plays for the Los Angeles Rams.
Allison
I love Kobe Turner.
Lily Shimbashi
I love him so much.
Allison
He sings.
Lily Shimbashi
Sings, like, well.
Allison
Really well.
Lily Shimbashi
Beautifully.
Allison
His fiance is adorable. Yes.
Podcast Host
I.
Allison
Big fan of that.
Lily Shimbashi
And he dances at. Did you see? He did, like, the wicked. You know how everyone was doing the wicked dance?
Allison
Yeah, yeah.
Lily Shimbashi
He did it in his hotel room before he played the next day.
Allison
No way. Wow.
Lily Shimbashi
He recorded himself dancing to Wicked. And I'm like, this is. Is the energy we need.
Allison
Like, he has a personality outside of just like, of tackling people.
Lily Shimbashi
Right?
Allison
He's. He's defense.
Lily Shimbashi
Yeah, he's defense and he's really good. And then he's dancing too.
Allison
He was first. He was first for the Rams.
Lily Shimbashi
Correct.
Allison
Okay, first round. Love that. I stand behind that. We love Kobe Turner. We also love his fiance. But it makes it interesting because you're like, okay, so with AFC and NFC championships, how are you seeing female fans getting to playoff?
Lily Shimbashi
Oh, my gosh. It feels like more females are watching football more than ever. I mean, I'm seeing everyone Rocking the off season. Brand love. It's so good.
Allison
It is so good.
Lily Shimbashi
I mean, I haven't seen it in person, but I'm like, this is so good.
Allison
Yeah.
Lily Shimbashi
And I just feel like there's a community of female fans now. Like, they feel empowered, they feel knowledgeable, and they're excited. So. I don't know. We have a lot of Bills fans that follow sports Ish. We have a lot of Eagles fans.
Allison
I was gonna say one of the teams I always wanted my husband to play for was the Bills.
Lily Shimbashi
Yeah.
Allison
They seem great because they have such a good fan base. Everyone always asks me, like, oh, what is your. What team do you want your husband to play for?
Lily Shimbashi
Yeah.
Allison
And it wouldn't. It wasn't like what they probably would have expected, like Miami or like the Rams. No, it was always the teams who had a die hard fan base. I was always like, Chiefs or Bills?
Lily Shimbashi
Chiefs. And builds. Oh, my gosh. And they play each other on Sunday.
Allison
Terrifying. Literally, when this podcast is released, they're playing so Taylor versus Haley.
Lily Shimbashi
I mean, not literally. They're friends, I think, but it's.
Allison
We see them, like, fighting and like halftime. Like, they. This is like, what we've all been wanting. Okay, so football's about to end.
Lily Shimbashi
Yeah.
Allison
What sport are we going to next?
Lily Shimbashi
I think we're going to women's sports.
Allison
Okay. Okay. Absolutely.
Lily Shimbashi
Yeah. The wnba, specifically. I'm like, a massive fan of the wnba. We have the Liberty in New York.
Allison
Okay.
Lily Shimbashi
They won the championship last year. And it's really compelling to watch. Like, it's super competitive. And then March Madness happens, like, obviously late February. March. And the women's tournament is way more exciting than the men's tournament.
Allison
Okay, I'm getting on board with that.
Lily Shimbashi
There you go.
Allison
What is the. The Raiders? Not the Raiders. Vegas.
Lily Shimbashi
The Aces.
Allison
The Aces. Okay.
Lily Shimbashi
They're really good.
Allison
Their facilities were right next to each other. And I will be rooting for the Aces this year.
Lily Shimbashi
They're so good. Yeah.
Allison
I feel like when my husband played for the Raiders, like, a piece of my heart stayed in Vegas.
Lily Shimbashi
Yeah, I get that. They have Asia Wilson, who has been the mvp, I think, three times, and she's like the most gorgeous human being and she was just spotted out with an NBA player on a date.
Allison
T. Like, I'm going to be looking at sport ish for the low down there.
Lily Shimbashi
Yes.
Allison
And one more thing on before we end the episode. I find it so interesting that women can, like, have children and then go back to their professional sports. How a man could never. That's all I have to say.
Lily Shimbashi
Could never.
Allison
A man could never. Okay. And then right before we end off, these are some rapid fire questions. So say one or the other. If you want to talk more about it, you can.
Lily Shimbashi
Okay.
Allison
Vintage jerseys are modern.
Lily Shimbashi
Vintage.
Allison
I've never heard one person say modern.
Lily Shimbashi
They're all ugly.
Podcast Host
Yeah.
Allison
No rom coms or reality rom coms. Okay. Real reality. Running a marathon or cheering on a friend who is running the marathon?
Lily Shimbashi
I did run a marathon.
Allison
Oh.
Lily Shimbashi
I ran the New York marathon a year after I had my baby and it was the hardest but best thing I've ever done.
Allison
Okay, so you're running the marathon?
Lily Shimbashi
Yeah. Well, I did. Oh, yeah.
Allison
In this question.
Lily Shimbashi
Yes.
Allison
You're like, I'm not lying.
Lily Shimbashi
I'd rather run.
Allison
Okay. I kind of agree. Hot yoga or reformer Pilates?
Lily Shimbashi
They're both so hard. Probably reformer Pilates.
Allison
Okay, Kelsey Brothers or Manning Brothers?
Lily Shimbashi
Oh, my gosh. This hurts my New York heart, but I love Jason Kelsey so much. And Kylie.
Allison
Great couple.
Lily Shimbashi
Oh, my gosh. And you were on Kylie's pod like.
Allison
She is everything you expect her to be. She is. Yeah. She is the one of the most down to earth people I know.
Lily Shimbashi
When it dropped, I was like, like my two favorite people.
Allison
You're like, yes.
Lily Shimbashi
So yeah, Kelsey's okay.
Allison
And then WNBA or NBA?
Lily Shimbashi
Wnba.
Allison
Abso freaking lutely. Okay, well, where can the people find you?
Lily Shimbashi
We're on social. I'm trying to figure out. Tick tock, man.
Allison
Thank God it's alive.
Lily Shimbashi
What whiplash we have been through.
Allison
It's like I cried for nothing.
Lily Shimbashi
I know.
Allison
Okay, so Instagram Sport Ish.
Lily Shimbashi
Yes.
Allison
We'll be on the lookout for anything that you guys have coming up because I will be tuned in. Absolutely.
Lily Shimbashi
Giving the tea.
Allison
No, honestly, if you guys want tea, you can find it on Sport ish and all the other good stuff too. Okay. All right, well, thank you so much for coming on.
Lily Shimbashi
Thank you.
Allison
Be sure to follow Sportish and I'll see you guys next Sunday.
Podcast Host
Please note that this episode may contain.
Allison
Paid endorsements and advertisements for products and services.
Podcast Host
Individuals on the show may have a direct or indirect financial interest in products.
Lily Shimbashi
Or services referred to in this episode.
Podcast Summary: Sunday Sports Club with Allison Kuch
Episode Title: Sports are for Girls
Guest: Lily Shimbashi
Release Date: January 26, 2025
Produced by: Dear Media
In this compelling episode of Sunday Sports Club, host Allison Kuch welcomes Lily Shimbashi, founder and CEO of Sport Ish. The conversation delves into the intersection of sports and pop culture, the challenges women face in sports broadcasting, and the transformative impact of platforms like Sport Ish on female sports fandom.
Lily Shimbashi shares her journey in founding Sport Ish, a community dedicated to merging sports with pop culture. Initially aspiring to be a sports broadcaster, Lily transitioned into entrepreneurship after experiencing the competitive barriers women face in broadcasting roles.
Lily Shimbashi (03:32): “I really believe, like, the whole if you can see it, you can be it notion. As a little girl, I saw females being sports broadcasters, specifically sideline reporters, and that's what I wanted to do.”
Sport Ish began as an Instagram account, focusing on making sports more relatable by highlighting athletes' personal lives, relationships, and cultural aspects rather than just stats and game performances.
Lily Shimbashi (07:12): “We can talk about the sports, but we can also talk about the ish, which is the culture, the fashion, the relationships.”
With a growing follower base of 183,000 on Instagram, Sport Ish has expanded to include a newsletter, a podcast, and live events designed to create a supportive community for women sports fans.
Allison and Lily discuss the formidable challenges women face in the male-dominated field of sports broadcasting. Lily recounts instances of sexism and the undervaluing of women's expertise in sports.
Lily Shimbashi (05:14): “I just sat there and I was like, oh, my gosh. Like, what is wrong with people? I think that men think sports are theirs.”
Despite these challenges, Lily emphasizes the importance of representation and how women like Kristin Usecheck are paving the way for future female sports broadcasters.
Lily Shimbashi (35:26): “It's about telling players' stories, not just their stat lines, and giving us this emotional connection with these professional athletes.”
A significant portion of the discussion centers on how Sport Ish fosters emotional connections between fans and athletes by sharing personal stories and cultural insights. This approach not only appeals to women but also attracts men who appreciate a more holistic view of sports.
Allison Kuch (07:48): “You don't have to prove anything to be a sports fan here. There's no one right way to be a sports fan.”
Lily highlights the rising female viewership in major sports events, such as the Super Bowl, where recent statistics show a 47% female viewership, a stark contrast to a decade ago.
Lily Shimbashi (34:18): “Women are just feeling empowered. They're feeling like they can be comfortable as a sports fan, and I think that's the future of sports.”
Lily shares inspiring stories of how Sport Ish has empowered women, including testimonials from NFL wives and other female sports enthusiasts who feel seen and heard through the platform.
Lily Shimbashi (41:56): “Men like our stuff, they comment on our stuff. Like we try and make it light-hearted and fun.”
Sport Ish's community-driven approach has created a safe space for women to engage with sports without the pressure of conforming to traditional fan expectations.
Looking ahead, Allison and Lily discuss the potential for further integration of women in sports media roles and the continued evolution of sports fandom to be more inclusive and emotionally engaging.
Lily Shimbashi (33:19): “Getting women in the front offices and leaning into the culture of the sport are crucial steps.”
They also touch on emerging trends like flag football in the Olympics and the importance of safety and inclusivity in sports evolution.
Both Allison and Lily share personal anecdotes about balancing professional ambitions with family life. Lily emphasizes the importance of support systems, particularly highlighting her husband's unwavering confidence in her entrepreneurial pursuits.
Lily Shimbashi (27:25): “His quiet confidence about him, and I'm more like type A. We really balance each other.”
Allison echoes the sentiment, discussing her own experience with starting a YouTube channel and how essential it is to believe in oneself despite external doubts.
Allison Kuch (28:34): “You have to believe in yourself, because if you don't, it's not going to go anywhere.”
In a lighthearted rapid-fire segment, Allison and Lily reveal personal preferences, showcasing their personalities beyond their professional lives:
Lily Shimbashi (52:36): “I ran the New York marathon a year after I had my baby and it was the hardest but best thing I've ever done.”
The episode concludes with Allison and Lily reflecting on the significant strides women are making in the sports world, both as fans and professionals. They champion the importance of emotional storytelling in sports media and encourage continued support for inclusive platforms like Sport Ish.
Allison Kuch (33:07): “You're doing that. You and I are doing that.”
Lily underscores the ongoing transformation in sports viewership, driven by empowered female fans and the changing dynamics within sports media.
Notable Quotes:
This episode of Sunday Sports Club offers a thoughtful exploration of how women are reshaping the sports landscape, making it more inclusive, emotionally resonant, and culturally rich. Whether you're a die-hard sports enthusiast or new to the scene, Allison and Lily provide valuable insights into fostering a more connected and diverse sports community.