Fri Aug 15 2025

Traditional search is rapidly shifting to AI-powered engines like ChatGPT, Claude, and Perplexity. Shane Tepper, Founder and CEO of Retina Media, explains how Generative Engine Optimization (GEO) differs from SEO and shares actionable strategies for improving brand visibility in AI search results. Learn Why: • The AI Search Revolution is Here and It's 4.4x More Valuable: Why 800 million weekly ChatGPT users convert 4.4x better than Google searchers, and why 80% of AI citations ignore your website entirely. • The Customer Language Strategy That Beats Keywords: How to mine sales calls and support tickets to create content that matches semantic intent—while "best-in-class" buzzwords make you invisible to AI. • Tactical GEO Implementation for Immediate Results: The specific content types and prompting techniques that get you discovered in the "wide open land grab" happening in AI search right now.