Fri Mar 28 2025

In this episode of SuperMarketers, Gen Furukawa sits down with Josh Ebner, founder of Sharp Sight Labs, and a true data science veteran turned fractional Chief AI Officer. Josh shares his 20-year journey from analytics to AI, why traditional SEO is losing ground, and how marketers can pivot toward more effective content strategies using LLMs, RAGs, and even clustering models. We get deep into: - Why LLMs aren’t the one-size-fits-all AI solution - How marketers can use machine learning for churn, segmentation, and GTM strategy - Practical steps to build AI workflows that actually reflect your brand voice - The future of “zero-click” SEO and how to stay visible in a world run by answer engines Whether you're a marketing leader or an AI-curious creator, this is a masterclass in bridging technical AI with real business outcomes.