Thu Aug 29 2024

In this episode of the Supermarketers Podcast, host Gen Furukawa interviews Kevin Dean, CEO and founder of ManoByte, an elite HubSpot agency partner that implements AI for enterprise businesses. Kevin shares valuable insights on leveraging AI and automation to optimize marketing processes and generate better business results. The conversation covers practical tips for implementing AI in marketing, overcoming enterprise adoption challenges, and staying ahead in the rapidly evolving AI landscape. Kevin shares his expertise strategies for upskilling marketing teams and using AI to enhance productivity and creativity in content creation. A few key learnings: 1. How to use HubSpot's AI features to generate content, social media posts, and campaigns that align with your audience's buyer journey. 2. The importance of training AI models with proprietary data to maintain brand voice and authenticity in AI-generated content. 3. How to address enterprise concerns about AI adoption by im...