Thu Oct 10 2024

Zach Wright, Head of Demand Gen at Reveal.ai joins the show to we explore innovative ways to leverage AI in marketing. Zach is a one person powerhouse, leading all Go To Market activities for a high growth AI tool, Reveak.ai. He shares his experiences using various AI tools to scale content creation, personalize outreach, and gain deeper customer insights. From transforming podcast transcripts into multiple content formats to using AI for website analysis, Zach provides practical tips for marketers looking to enhance their efficiency and effectiveness using AI-powered tools. In this episode, you will learn: - How to use AI tools like Descript, Claude, and Anthropic's prompt builder to efficiently create and repurpose content across multiple platforms. - Strategies for personalizing outreach and sales efforts using customer insights gathered through AI-powered analysis of conversations and website content. - Techniques for developing an "AI-first mindset" and setting up auto...