Sun Sep 15 2024

In this episode of the SuperMarketers podcast, host Gen Furukawa interviews Greg Brooks, CMO and co-founder of Search Tides, about the evolving landscape of SEO and content marketing in the age of AI. Greg discusses how AI is reshaping search behavior, content creation, and brand strategies. He emphasizes the importance of creating valuable, experience-driven content that aligns closely with a brand's core topics. Greg also shares insights on using AI tools effectively in content creation and predicts how AI will influence future market dynamics and consumer choices. Tune in to learn: - How to use AI tools like ChatGPT to enhance content creation while maintaining authenticity and expertise - Strategies for identifying and focusing on core topics to improve SEO performance - The importance of brand equity and standing out in an increasingly AI-driven marketplace