Mon Jun 16 2025

Traditional SEO metrics are dead. In this episode, I sit down with Eoin Clancy (Head of Growth) and Josh Spilker (Head of Content & SEO) from AirOps to explore how AI is completely transforming content marketing. We dive deep into Answer Engine Optimization (AEO), the rise of "AI-proof" channels, and why your content strategy needs a complete overhaul. Learn about the new role of "10x Content Engineers," the four pillars of winning content, and tactical strategies for optimizing content for AI overviews, ChatGPT, and Perplexity. Plus, discover the one-hour SEO strategy that delivers maximum ROI and why 95% of AI-cited content was updated in the last 10 months.