Tue Jul 23 2024

In this episode of SuperMarketers.ai, we dive deep into the world of AI-powered social media moderation and engagement with Matthew McGrory, CEO and Co-Founder of Arwen. Matthew shares his expertise on creating safer online spaces for brands, boosting engagement, and effectively leveraging AI tools in marketing strategies. From practical insights on using retrieval augmented generation (RAG) to conducting AI experiments and balancing human oversight with AI automation, this episode is packed with valuable information for marketers looking to level up their social media game. What you'll learn: How AI-powered content moderation works and its importance for brand safety Techniques for using retrieval augmented generation (RAG) to provide brand-specific responses Strategies for balancing AI automation with human oversight in social media management Tips for effective prompt engineering and human-reinforced learning in AI tools How to use AI for creative storytelling and more effi...