← Superwomen with Rebecca Minkoff
Superwomen with Rebecca Minkoff
From Dream to Sold Out in Two Hours: Here's Rachel Mansfield’s Story
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- [00:00]
Rebecca Minkoff
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- [01:23]
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Marine Corps Narrator
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Rachel Mansfield
My employer at the time told me that my Instagram was going to be a conflict of interest. I had reached like 10,000 followers. I was fired from my job and it really forced me to be like, am I actually going to turn my hobby of posting mason jars of oatmeal into a business?
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Superwomen Podcast Host
Hey everyone, you're listening to Superwomen. Today's guest I discovered on Instagram. Rachel Mansfield is an amazing chef, investor, founder of Kahduk, the new totally healthy, only clean snack on the market.
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Rachel Mansfield
So to be able to prove to myself, like, oh, wow, they fired me and I'm doing better financially for it was a pretty rewarding moment.
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Superwomen Podcast Host
The question that a lot of women
- [02:41]
Rachel Mansfield
struggle with is if they have a
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Superwomen Podcast Host
partner who has a stable income and they think they have something. It's like, hey, babe, give me six months to like, follow my dream. Was that a hard conversation or he was like, I'm all in. Let's see what happens.
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Rachel Mansfield
That was a big risk that we both took. But I'm the type of person who goes to sleep at night with every email. Read my to do list. Like, is as much as I could possibly do, and I won't sleep till it's done.
- [03:13]
Rebecca Minkoff
Rebecca I'm Rebecca Minkoff and this is Super Women.
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Superwomen Podcast Host
Each week, inspiring women are interviewed to uncover the unexpected journeys, the challenges, and the unwavering spirit that makes them powerful. Get ready to be motivated by stories
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Rebecca Minkoff
of resilience and discover the keys to
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Superwomen Podcast Host
unlocking your own potential. Rachel, welcome to the podcast. You are a dream guest of mine. Ever since I discovered your amazing gluten free bagel recipe that I, as someone who is gluten free and can't find any, anything good was like, yes, something that tastes good.
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Rachel Mansfield
Thank you so much. It is like, honestly a dream for me to be here.
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Superwomen Podcast Host
I am so excited. So my Explore page is filled with every food. I love watching food, I love cooking. But I'm curious, when you started out, this was clearly before it became like a phenomenon. Like, what was your goal in what you started and did you know you wanted to be in this space?
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Rachel Mansfield
Yeah, it's a great question. So not really. I used to work at a, like, better for you beverage company before running my own business. And when I was there, I was the assistant to the CEO and founder. And it was when bloggers were starting to become really popular, like 2013, 2014 around there. I used to send out product to bloggers and ask for them to, like, post about it and like, if they want to use it in a recipe or just like, try to get exposure. And I kept saying how, like, bloggers are the new celebrities. And then I had such a passion at the same time for making, like, delicious recipes that would taste good, good, but also, like, make you, like, feel good. Like, I didn't want someone just to think that they had to eat, drink green juice and like, eat salad and eat vegetables to like, satisfy their cravings and like, eat, quote, healthy, which I know is like a loaded phrase, but I wanted to have like banana breads and, and overnight oats and healthier desserts. And I started just having fun in the kitchen. And I started sharing my recipes on my Instagram. They always had oatmeal in it. I just, like, loved anything with oatmeal. And I started posting recipes on there. My employer at the time told me that my Instagram was going to be a conflict of interest. I had reached, like, 10,000 followers. I wasn't really making much money, maybe $50 a post here or there. And I was caught off guard. I was fired from my job. And it really forced me to be like, am I actually going to turn my, like, hobby of posting mason jars of oatmeal, like, into a business? I just got married and gave myself six months to see what I could do, and knock on wood. I haven't looked back, and now it's been over 10 years.
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Superwomen Podcast Host
Let's take a look at that snapshot of six months. You gave yourself six months. What were sort of your parameters for this is actually working? Because I feel like there's been certain endeavors I've taken that. Whether it is. I'll give an example, like a newsletter. I'm like, I'm just going to give this a year. And then, you know, it didn't grow the way I wanted or whatever. And then all of a sudden, boom, it exploded. I'm like, if I had given up the week before, that explosion wouldn't have happened. I'm curious, your time horizon, what were sort of your knowing that this is going to work, and if it had been six months in a day, would you have been like, okay, I tried it for six months, and that's it.
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Rachel Mansfield
That's so true. And, you know, no one's ever asked me that. Like, I don't even know where six months came from. We were just. I was sitting at a pizza place, and I was sitting with my mom, my dad, and Jordan, my husband. And we just had kind of said six months. Like, give it half a year. See what you could do. And it was really like, can I grow my brand and, like, reach more people? And B, can I find a way to monetize this?
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Superwomen Podcast Host
Yeah.
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Rachel Mansfield
And I was fortunate enough to collect unemployment for those six months, so I had some cushion. I've always been a saver. Like, I moved home after college. I moved in with my grandparents. Like, I've always, like, lived below my means, so I had some cushion. And thankfully, like, Jordan had a stable job in accounting, so we had income. I started my own consulting company at the time for, like, influencer marketing and, like, helping Brands like, grow their online presence and within six months I had already like surpassed my income at my last job. So at that point I just kind of knew like, oh, wow, working for yourself, like, if you really like put yourself out there and try, like, I couldn't believe that how much more money I was making, especially because I felt so undervalued and undercompensated at my last job. So to be able to prove to myself, like, oh, wow, they fired me and it's, I'm doing better financially for it was a pretty rewarding moment. So I would say for me it was really just like, can I like help support our family?
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Superwomen Podcast Host
Yeah.
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Rachel Mansfield
While working for myself.
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Superwomen Podcast Host
I think that's a question that a lot of women struggle with is if
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Rachel Mansfield
they have a partner who has a
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Superwomen Podcast Host
stable income and they think they have something. It's like, hey babe, give me six months or a year to like follow my dream. Was that a hard conversation or he was like, I'm all in, let's see what happens.
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Rachel Mansfield
He was all in. And like, looking back, I'm like, that was like really patient of him. And he's not a risk taker. And I think that is a big risk. That was a big risk that we both took. But my mom and Jordan always say, like, I'm like a sure bet. I'm like very reliable in anything you asked me to do. Like if you needed me to help you out in some way, like pick up your child for you after school or drop something off for you, like, it's always taken care of. And I think that what I said, like, I'm on this, like, I'm gonna grow by brand or I'm gonna find another job. Jordan knew that, like, I won't sleep till it's done. Like, I'm the type of person who goes to sleep at night, like with every email read. And my to do list, like, is as much as I could possibly do. And my parents like just never had to worry about it. So I think Jordan just knew that, like, I'm not going to sit there and sulk and self pity and just like expect to like live off of him, that I would like, try to make something of myself.
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Superwomen Podcast Host
Yeah, it's interesting because I have a really good friend who basically had a very similar scenario. But the resentment her husband had towards her during the years of her building, now she surpasses his income.
- [09:03]
Rebecca Minkoff
Wow.
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Superwomen Podcast Host
And he's still like upset. Like, I supported you for this long. And I'm like, bitch. She, she makes more money than you now. You know, she funds your life. Like, there are those scenarios out there that can be hard for women and you need that supportive partner. And clearly it's paid off in spades.
- [09:18]
Rachel Mansfield
Yeah. And also, like, it kind of like the tables turns a few years later because my husband worked in, like, accounting and then finance and was miserable at his job, so he left his job to come work with me. So I, like, helped support him while he was finding his dream. And I think that that was like, you know, we've been together since college, so we're just like, we're like best friends and life partners and in love, blah, blah, blah. But, like, I think that, like, we just know we're always there for each other and I would just. Yeah, we would never view it as that. Yeah, thankfully.
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Superwomen Podcast Host
No, that's good. That's much healthier.
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Rachel Mansfield
Yeah. Yeah.
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Superwomen Podcast Host
Hey, everyone. Sorry for the quick pause. I want to share something really exciting. Superwoman has a brand new YouTube channel. It's still under construction, but big things are coming in 2026. You'll find past episodes, new episodes, and some bonus content I cannot wait for you to see. Just search SuperWoman Media on YouTube and hit subscribe so you don't miss a thing. Okay, back to the pod. So when you. When you started out, clearly you had enough consulting clients, and then your following grew, your influence grew, then you become a mom, then you have an investment fund, then you have cookbooks, then you have a product line. Talk me through how you've been able. You don't look like someone that suffers from complete and total exhaustion. Maybe you scream into the pillow next to you, I don't know. But how have you been able to scale yourself, your brand? Have you given those projects timelines? Like, if this doesn't succeed by this time, then I'm dropping it.
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Rachel Mansfield
I have never given myself a timeline for any of my other projects. I think that I never want to get too comfortable and I never want to put all my eggs in one basket. I think there's a lot of creators out there where it's almost like a flash in a pan where they have one viral reel or TikTok, and all of a sudden they're famous overnight. And that wasn't the case for me. Like, it took me 10 years to get to, like a million followers on Instagram. It was a very, like, it was a marathon, like, a slow climb. Which really makes me like, view things very differently. Where, like, if influencer marketing left tomorrow, I'm not, like, screwed. Like, I have other businesses, I have other incomes. Like, sure, brand partnerships, like, is a huge part of our income. I'll be okay. And I think that, like, as I've grown as a person person and like, become a mom and like, grow my business, I just see, like, you can't get too comfortable. So every like two to three years, I've always started something new. So I think about three years into my website, wrote my first cookbook. Then a couple years after that we started investing in brands personally. Then a couple years later we started our venture fund. Then two or three years after that, we started Cadoots. And then now I'm launching my second cookbook. So I always try to have something going on. I do think I've reached the max. Like, I don't foresee another something coming in a couple of years. What do I know? And we're done having children. So, like, there's really, like, I think that I've reached a good groove. But I've always wanted to just like, continue to innovate in some way.
- [12:18]
Superwomen Podcast Host
Yeah, I constantly feel the need to innovate and then sometimes I find myself. I don't know if you do this. I compare my success in certain niches I have to people that are doing it as a full time job. So I'll compare my podcast analytics to someone who only does their podcast full time, or I compare my substack to someone who makes their only living on substack. And then I get into this, like, what? I'm doing a terrible job. It's not growing as fast as I want. And people around me are like, this is not your full time job. Your full time job is your Rebecca Minkoff, designer of the brand. Do you ever get like that with having so many things or have you learned to just deal?
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Rachel Mansfield
I mean, you saying that, like, makes me feel so much better because I'll look at my substack and I'm like, okay, it's been a year. I thought I would have grown this a bit more by now. Like, I had a podcast. I put it on pause, like, indefinitely. I honestly just, it wasn't bringing me as much joy. That was actually the only thing that I've ever like, stopped doing that I've started. Unless something's like, not bringing me joy or I'm not having fun doing it. I, like, I'm not going to do it then. Even if it's like, not that successful for me. If it's like bringing me happiness. And I'm doing it because, like, as I would tell my one of my kids, like, it fills up my bucket. It fills my cup. I'll continue to do it because even if there's like making this number up, like 15,000 people out there that are reading your newsletter, that is a lot of people. And like, sure, it's not six figures. It's not, you know, you're not like the number five in food or fashion or whatever on subset, but you're still reaching people. And there are 15,000 people that are enjoying it. And I think I've just learned to accept that. Like I always say this too, between motherhood and work, like, there's some days that I'm going to suck at being a mother. And I'm my. And my job, I'm so much better at my job that day and vice versa. Like, some days I'm all in with my kids, I'm the class mom, I'm at the Valentine's Day party, then I'm doing this and I'm really behind in work. And I think I've learned to accept that in other ventures within my businesses too. But if I know that I can't do something well and it's not bringing me joy, that's when I stop doing it.
- [14:19]
Superwomen Podcast Host
Yeah, I still do things that sometimes don't bring me joy because I haven't hit my.
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Rachel Mansfield
You haven't reached your max. What is something you're doing that doesn't bring you joy, but you keep doing it well.
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Superwomen Podcast Host
My mom asked me a really good question the other day. She said, if providing for the lifestyle of your family and whatever wasn't was fine, you didn't have to worry about it permanently for like the rest of your life. What would you do all day?
- [14:45]
Rachel Mansfield
I love that.
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Superwomen Podcast Host
And I was like, I would throw this away and I would just go back to the design room and just focus on, on the craft and the slowness and make in Italy. And it's not to say I don't enjoy any of what I do. I love it. But I would, I would make that my full time focus rather than a part of my focus. And she was like, that's really interesting. Is there a way you can go do that? I was like, well, I don't know. I don't know if I have a customer who wants to pay 700 bucks for an Italian made bag. But like, I dream about it, you know?
- [15:16]
Rachel Mansfield
Yeah. They also say that like, if you could really pick the thing that you like to do that brings you that joy, like you should try to outsource the other things. So like, you're not doing all of Them, which I'm horrible at outsourcing. But that's interesting. I would throw away my phone in a heartbeat when someone tells me they're not on Instagram. Like, I'm so jealous.
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Superwomen Podcast Host
I know.
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Rachel Mansfield
What a nice life.
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Superwomen Podcast Host
Like I do it every night. I doom scroll every night for at least an hour. But I also wish I didn't do that. Or I also wish I didn't have the pull to like, oh, I got a post right now or else.
- [15:46]
Rachel Mansfield
Yeah, I started scheduling posts a lot which help and for me, like my best performing poster at night, which like I used to be out to dinner with friends and it would be like 7:30 on a Saturday night and I'd be going to the bathroom right to like post my real test the like automated response so that the person gets the recipe in their, in their dms. And my friends at first be like, what is she doing? Because I don't like being on my phone at dinner so it makes me look like antisocial. But now I started like scheduling things so that I don't have to like be on my phone and I want to live in the moment. If I have a really good TV show, I won't look at my phone. So I'm like constantly trying to find a TV show to watch that like really gets me in.
- [16:34]
Superwomen Podcast Host
So let's talk about your village. Because I think again there's an apparency with our careers that we do it all. And I try and be very transparent of like that is impossible. I have someone helps me edit the podcast. I have someone that helps me on my personal social, that I pay. I have someone that helps me with my newsletters. Like I have help that I pay to make the whole ecosystem work. So I'm curious with your expansion, your investments, your cookbooks, the crackers, like, yeah, mothering my village.
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Rachel Mansfield
I don't have as big of a village as I think most people would assume. So for my brand and business, I have a like talent manager. Her name is Lisa. She's my best friend in real life. So we started working together about a year and a half ago. I'm obsessed with her. We talk all day, every day. So she helps me and she has a coordinator. So they do all my brand partnerships and like help with my calendar for those and all my contracts, invoicing, all of that. I have someone that helps me part time for my newsletter that I actually just had a call with last week to like have her help me with more. Because as you know, like when I write like, I have A Sunday newsletter, a Friday newsletter, and sometimes one in between. They take me a long time. And it's the graphics, it's the writing, everything. And I'm not like chat gpting my newsletters like I am writing them. There's typos. It's very obvious that I write them because I'm a queen of typos. So she's going to be helping me more, just kind of like keep me in line and like alleviate some of that, like hovering over me like Saturday and Sunday mornings. I'm writing my newsletters before my kids, like before we start the day. That's it for my brand. So I do all my editing, all my recipe development, I do all my blog post writing, all my photos, I do everything. I have a book agent that helps me with like, you know, cookbook, all that fun stuff. Our venture fund is my husband and I. That is it. And then cadoots. There are three co founders, Myself, my husband Jordan and Kiva who is the managing partner of Selva Ventures. So it's the three of us. We are the only three full time unpaid employees because we're a startup and most people don't really take, you know, most founders don't take a salary for, for a little bit. And we have like a retail advisor. We have like a PR team that like we outsourced. We have a lot of like third party. Yeah. But it's a very lean, very scrappy team. I have a nanny that has been with us for like over four years now. So she helps with our kids and she's not a living nanny. She comes in the morning now that Cooper, my littlest, is going to school. Sometimes she comes at like 10, 11, like we do everything in the mornings. And her hours vary. She either leaves at 4, she leaves at 6 or somewhere in between and that's it. Like I don't have a housekeeper. I clean my floors every night. Like I'm doing my dishes. I'm. Yeah, no, I'm definitely a very like low key human. But I, I did have said in other interviews that 2026 is the year of outsourcing. So hopefully if I talk to you, when I talk to you again in a year, I'm gonna have more people. My mom is and my dad are almost like my therapist and my in laws. We're very fortunate. We're like both sets of grandparents. Like my parents and Jordan's parents are heavily involved in our lives. Yeah, my parents are snowbirds, so they're down in Florida as well. So I see them like, more in the spring and summertime. But we're very fortunate. They're like our personal village.
- [19:46]
Superwomen Podcast Host
I'm beyond impressed. Do you ever feel like, let's say my kids get home at 5:15, and I know that I need to stop, and I'm like, but I have so
- [19:55]
Rebecca Minkoff
much to do, and it's.
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Superwomen Podcast Host
And it, like, eats at me, but I'm also very much trying to be present. Do you feel like managing so much it eats at you, or are you good at saying, no, they're home. I'm all in.
- [20:06]
Rachel Mansfield
I have said probably 12 times in the last three days how overwhelmed I am. Yeah, there's constantly something to do. Yeah, there's constantly something to do. And kind of like what I said before, like, some days I'm going to be so much better at one of those things than others.
- [20:18]
Superwomen Podcast Host
Okay, so speaking of to do list, your second book is coming out. When? Tell us about it. What made you want to go back? Because having written a book, I'm a little scarred. Not from the writing of it, because that was therapeutic, but the launching.
- [20:30]
Rachel Mansfield
And I'm so happy you said that because that is the most stressful part. And I don't think enough authors, like, admit that, because my first book came out the week of COVID It was like, early 2020. And when I wrote that book, I didn't have kids. So my first book is, like, homemade pop tarts and homemade crackers. Like, go figure. Then it's like, how to Cook for one. Because Jordan was always. He was never home, so I was always, like, making dinner just for myself. And then I have a baby, and I'm like, I don't have time to make homemade marshmallows. Like, who do I think I am?
- [21:01]
Superwomen Podcast Host
Yeah.
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Rachel Mansfield
And I had a hard time, like, promoting my first book because it wasn't, like, relative or, like, applicable to the life that I was living when it came out. It took me four years to, like, have the urge to write another book, and then six years to really, like, get it to, like, I'm ready for it to come out into the universe. So it's called More, please. And it's your mealtime survival guide. It is like your best friend in the kitchen. Because it's not set up like a traditional cookbook. The chapters are like, what to make with a box of pasta. Because you could do so much more than just, like, boil pasta and put some tomato sauce and like, parmesan cheese on top. Like, I have like, a one pot pizza Mac and cheese. I have a garlicky Beef and broccoli, lo mein. Like, all these things that you can make that you probably don't realize using pantry staples, like what to make with a pound of ground meat. Because I always have ground meat in my freezer, whether that's turkey, beef, chicken, anything. And the possibilities are endless. So it's a hundred recipes. They're all gluten free. If you want them to be between more, please. My recipes and cadutes, like, they're all gluten free. I feel like gluten free could be polarizing. So if someone's not gluten free, I don't want them to be like, those aren't for me. Because they are. Just use regular pasta. You could use like flour tortillas. Like, I try to make my recipes adaptable for anyone's lifestyle.
- [22:16]
Superwomen Podcast Host
I appreciate that. I feel like there's not enough people doing. Like, I have a friend that owns several Italian restaurants. I was like, there's no gluten free on your menu. She's like, I just don't believe in it.
- [22:25]
Rachel Mansfield
That's interesting because we went to Don Angie's. My husband has celiac. We're like always like looking for gluten free options. And like, we went in being like, oh, he's not meal to eat any pasta. Like, even they had gluten free pasta.
- [22:36]
Superwomen Podcast Host
Really? That's new.
- [22:37]
Rachel Mansfield
Because it was really. Yeah, they had a lot of gluten free stuff on the menu. And I was like, wow, this is actually like, appreciated. And like, my middle son is also gluten free. He hasn't tested positive for celiac yet, but he gets very sick. Like, his stomach gets sick. He's like, it was a whole disaster this summer and we eliminated gluten and he was a different child. I think a lot of parents, like, they stress out about what to feed their kids and what to feed their family. They think they have to make three to four different meals or however many like kid food and then, and then adult food. And in our house, it's food. I don't like, make my kids something and then me something else. Unless it's a night that I'm going out for dinner or I'm not home. I want to, like, hold people's hands in their house and show them, like, you can make this and like adapt it for, like, how you want to eat it and how your kids want to eat it.
- [23:22]
Superwomen Podcast Host
Yep. And so when does the book come out?
- [23:24]
Rachel Mansfield
August 4th.
- [23:25]
Superwomen Podcast Host
Oh, you have some time.
- [23:27]
Rachel Mansfield
I have time. I have time.
- [23:28]
Superwomen Podcast Host
But since pre order link up, can we pre order.
- [23:30]
Rachel Mansfield
Yeah, yeah. It's been available for pre order since January 4th. I wanted to announce this, like, as early as I as my publisher and editor would let me because with CADUCE coming out, like, announcing that around the same time, it really just, like, ties in everything together. We're like, that's a ready to eat product. And then also, like, this is like, how you can cook in your kitchen. I mean, I'm doing like a cooking event, like, with the Skin next week for my book. Like, there's just been so much, like, I want people to, like, know what's coming. And especially with cookbooks. There's so many cookbooks. And like, why is mine different from other people's? Like, why? It's a great addition to the ones you already have. And I want enough time to, like, tell that story.
- [24:06]
Superwomen Podcast Host
Yeah. And I think people underestimate how many times you have to talk about it still. People are like, I didn't know you wrote a book. And I'm like, oh, my God. I feel like I guess I'm not talking about it enough.
- [24:16]
Rachel Mansfield
I think sometimes it's kind of what they say, like, when it comes to introducing a food to your child, like, you have to, like, see something X amount of times before you, like, actually, like, want to buy it or, like, remember it or whatever it may be. So that's why so many authors, like, they announce their book so far in advance and it takes so long to write the book that I started this in 2023, 2023, 2024. And like, the fact that it's just coming out now, like, I've been excited, so excited to share it.
- [24:41]
Superwomen Podcast Host
For a lady listening or gentleman, I don't have many male listeners. What would you say if they wanted to emulate an aspect of your career or the all of it, what would you say is something that might help get them out of their, like, okay, I need to start.
- [24:54]
Rachel Mansfield
Believe in yourself. Even if your idea or like, something you want to do sounds silly, if you just believe in yourself, like, you can do it. People used to make fun of me for, like, making something to eat or being at a restaurant and then taking pictures of it and like, posting it on the Internet. And like, I listened to them, like, I wouldn't be into the position that I am today. So many founders have been like, don't start your own company. And then other food. Don't get into the food industry. And like, listen, I didn't want to start a snack company. I like, I felt like I was like, I had to start a snack company because there's just no one making what a product like what we're making. And like if I had listened to other people, I wouldn't be where I am today. Just tune people out. Listen to your gut. I always follow my gut.
- [25:33]
Superwomen Podcast Host
Same trust your gut. That's one of my chapters in my book that no one's heard of.
- [25:37]
Rachel Mansfield
Stuff I heard of it. I mean I've also been like an original groupie. So I.
- [25:41]
Superwomen Podcast Host
Well, thank you for saying you're groupie because once I made those bagels, you know, I was hooked.
- [25:46]
Rachel Mansfield
So thank you. I. Well, you'll like. I have a high protein cinnamon raisin gluten free bagel recipe in my next in in. More please. And I'm obsessed with them. I'm like a sweet person. There's no refined sugar in any of my recipes either. So it's like very lightly sweetened and they're just so perfect. And like my bagels, like they live in my freezer.
- [26:05]
Superwomen Podcast Host
Yeah.
- [26:06]
Rachel Mansfield
All the time.
- [26:07]
Superwomen Podcast Host
Yep.
- [26:07]
Rebecca Minkoff
So easy.
- [26:08]
Superwomen Podcast Host
So where can people find you? Follow you Buy the book. All the things.
- [26:11]
Rachel Mansfield
So I'm on Instagram at Rachel Mansfield. My next book is More please. I'm on substack as More. I think it's More please or could be my name to Rachel Mansfield. More please. And then we didn't really get to talk much about Cadoots, but if you want to buy gluten free crackers that are organic, have 5 grams of protein and they're gluten free too, we're at Caduce.
- [26:32]
Superwomen Podcast Host
Okay. And also you can buy them in certain stores.
- [26:34]
Rachel Mansfield
So we're launching in a nationwide retailer in June that I can't disclose yet, but it'll be 1500 stores. So in the meantime, our website is the best place to find it and Amazon.
- [26:44]
Superwomen Podcast Host
Awesome. So I know what you're going to be focusing on in May and June with launching international retailer. I think people are assuming that's like, oh, it's so easy. And you're like, oh no. It's a whole new level of marketing
- [26:54]
Rachel Mansfield
that you're probably preparing for tomorrow. I looked at my calendar from truly 10 to 6. I think I have like a 15 minute break to eat lunch. I am on call calls preparing for this launch. Like we have to build like the infrastructure for the whole team. That is where I'm gonna start outsourcing. My village is starting to come into play.
- [27:10]
Superwomen Podcast Host
So what is Cadoot?
- [27:12]
Rachel Mansfield
Cadoots is the next generation kids snack company. So when we launched our VC fund, we told all of our investors that we were going to find healthy kids snack companies. And we found like a couple that we like especially within the baby space. But we fell short and we couldn't find someone that was making those like salty, maybe sometimes sweet, delicious, crunchy, shelf, stable snacks. So we decided to launch Cadoots. And honestly, I didn't realize it was going to be as much of a project as it is. And I sound so silly saying that. But it took us three years to formulate the product. It is truly the cleanest, most delicious cracker. And what will be other future snacks in the future company to date, we're actually the only cracker that's like clean label, purity, certified. Like we're like the only cracker in the country that has the certification. So we're all organic. We're glyphosate free because we use gluten free oat flour. There's 5 grams of protein, no seed oils. We have cheddar cheese, which is this one, which was inspired after like other delicious cheddar crackers. But I just couldn't keep buying them for my kids. And when my middle son stopped eating gluten, I was like, I need a gluten free alternative. We have ranch, which has organic like herbs and spices. And we don't use any natural flavors, which I'm sure you know, like, natural flavors are not natural, like the ingredient natural flavor or organic flavor or organic ranch flavor. Like it's not just what it is. It could have like up to 2,000 or some absurd number of ingredients within that one flavor ingredient. It's very deceiving. And then we have sea salt, which is my favorite and my lifeline. I eat these as I'm packing my kids lunches. No one makes snacks like we do. And like, obviously I'm like very biased, but I wouldn't produce a product if I wasn't proud of it and if it wasn't like the best of the best. Because this is not an easy job, this is not an easy brand to launch and it's just so needed. But like, I walked into a workout class today and look what my friend's daughter made me. She like bedazzled.
- [29:06]
Superwomen Podcast Host
Oh my God.
- [29:08]
Rachel Mansfield
With all these gems, like, kids are loving him. So we sold out in under two hours on the day of launch. It was crazy. I mean, my husband was like, I don't think we have enough product to launch. I was like, we have enough. Like, I don't think it's gonna sell out. And then by 11am we were done.
- [29:23]
Superwomen Podcast Host
Wow.
- [29:23]
Rachel Mansfield
So that's why he's in Ohio making more. So we're really excited. Oh, my God. More. More to come.
- [29:29]
Superwomen Podcast Host
No small feat, dude. So many people who get to your level will take an easier route and have someone make it for them. No, not if you want it to be as pure. And, you know, I. I approached the purity level with my perfume and it was like, crazy. Like, it can't have this, it can't have this. It can't have this. It can't have this. And it was just like. They were like, well, then it's not going to make any money. And I was like, well, then I'm not going to do it.
- [29:51]
Rachel Mansfield
That was the exact meeting we had with our R and D team. And they were kind of like, rachel, this is absurd. Like, you can't do all of this. And I did have to bend one thing, but it wasn't major. I wanted to put organic vegetable purees in it for like an added veggie serving. And it just, like, wasn't. Wasn't working. So I did have to get rid of those. But I was like, I'm not sacrificing on the seed oils. I'm not sacrificing on organic. I needed these to be gluten free so that, like, anyone can eat them. And they're nut free. They're school safe. They check all the boxes of, like, what a health conscious parent's looking for and they're gluten free. Like you said, I think you are gluten free.
- [30:23]
Superwomen Podcast Host
So I'm gluten free? Yes. And when I know when I'm not gluten free, I pay the price heavily. So it's very select. It's like, is this croissant going to be the best thing I've ever eaten or is this pasta at Don Angie, like, worth it?
- [30:35]
Rachel Mansfield
You know, I know some things are and some things just, I'm not gluten free. But, like, I feel that way with, like, other foods that I know, like, upset me. It's a tough decision to make when you're trying to figure out if you should eat something and you know it's not going to feel good. My husband's friends are always like, can't we just, like, go on the pizza tour on Staten Island? Because he's from Staten island. And I'm like, he's not coming home after. Like, he's going to be on the toilet for days and I'm not taking care of him.
- [30:57]
Superwomen Podcast Host
Send him, like a little goodie bag of like pizza snacks.
- [31:00]
Rachel Mansfield
That's why I'm like, we can't like. Yeah, the bros, they just don't understand, you know?
- [31:04]
Superwomen Podcast Host
Oh, my God. Oh, my God. Well, thank you so much for all you do. Providing amazing recipes, coming on here and launching Caduce. My household will be switching immediately. Thank you and thanks for coming on.
- [31:17]
Rachel Mansfield
Yeah, thank you for having me. This was so fun.
- [31:20]
Superwomen Podcast Host
Thanks so much for watching today's episode. Before you head out, I want to invite you to my brand new YouTube channel for all things superwomen. It's a fresh space I'm building out for 2026, packed with past episodes, future episodes, and some special new content we're cooking up. Just search SuperWoman Media on YouTube and subscribe so you're there for everything. Coming next.
- [31:40]
Rebecca Minkoff
I'll see you over there. Thanks for listening to today's episode. If you.
- [31:45]
Rachel Mansfield
If you've enjoyed it, take a second
- [31:46]
Rebecca Minkoff
to rate and review the show.
- [31:48]
Superwomen Podcast Host
Wherever you're tuning in, it really helps others find the podcast. You can follow me on Instagram, Rebecca Minkoff and mSuperwoman, or for a slice into my personal life, eckyminkoff. And don't forget to check out my
- [31:59]
Rebecca Minkoff
book, Fearless the New Rules for Unlocking
- [32:02]
Superwomen Podcast Host
Creativity, Courage and Success. See you next week.