When Minjae Ormes was passionately studying storytelling and film, she didn’t know she would eventually use those skills for another type of storytelling: business marketing in a digital world. The creativity and unorthodox approach she built because of this led her to the position of Global Head of Media at YouTube. Now as CMO at Visible, an innovative, all digital telecommunications brand. Forbes has even crowned her “World’s Most Influential CMO.”

While it may sound like a dream resume, Minjae admits that it took a long time to figure out what she wanted to do with her life, especially as she realized she leaned towards the unconventional. Learning to embrace her uniqueness, Minjae now uses her platform to take a stand for Asian communities, for women, and for anyone who worries that their passion may diverge from the norm.

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Big Ideas

Why women’s progress is so strongly linked to the willing participation of men.
How to know which platforms are best suited for your business marketing strategy.
Racism towards Asian communities, especially during the pandemic.

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Unconventional Wisdom: Minjae Ormes of Visible