What does a pink flamingo named Carl have to do with a sunglasses supply chain? Find out this week as Alex Kent and Michelle McNamara speak with goodr Head of Supply Chain, Greg Bicksler.

Starting out his career in consulting, Greg pursued his desire to have a more direct impact on supply chain, and made it happen. After managing logistics for massive E-commerce brands such as Ruggable and ettitude, he joined the growing success that is the goodr team.

Today, hear as Greg talks about goodr’s high-growth over the past seven years and how they’ve evolved to manage increasing customer demand. You’ll be able to get an inside look on what led the goodr team to partner with Stord as their 3PL, and what pain points to identify in your own fulfillment network as you scale.

Alex and Michelle also dive into the culture that makes goodr stand apart from the crowd and how they’ve avoided what Greg calls, “culture dilution.” Make sure to keep an ear out for what Greg’s real title is at goodr, and you’ll know all you need to know about how they like to roll.

To hear more about the goodr culture straight from the source, be sure to listen to their podcast, CULTURE goodr, on Spotify or Apple.

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Guest Bio

Greg Bicksler is the Head of Supply Chain at goodr, an active sunglasses company built upon creating badass shades that speak to the four Fs: Fun, Fashionable, Functional, and 'Ffordable. They’ve been around since 2015, and have experienced seven years of massive growth—including expanding into four activity verticals, RUN, BEAST, BIKE, and GOLF; seven high-performance sunglass frames; major brand collabs; 5,000+ retail partners; and an experiential retail store

Greg spent the first decade of his career in consulting, but then realized that he wanted to have a more direct impact on supply chains. Before goodr, he was the Senior Director of Operations at ettitude, a sustainable fabrics and lifestyle brand. At ettitude, Greg led the global core operations related functions including production, quality, planning, procurement, forecasting, freight, trade compliance, inventory, warehousing, fulfillment, data analytics, technology, NetSuite, customer success, and returns.

Prior to ettitude, Greg was the Supply Chain Ops Director at Ruggable, where he oversaw end-to-end global supply chain and expanded capacity as the company quickly grew while also significantly reducing supply chain risk.

Outside of work, you can find Greg out in Malibu running, cycling, or swimming as he trains for his next triathlon. If you’re lucky enough to see dogs, Taco and Buoy, please give them a pet for us.

Guest Quote

“We showed up at Stord and there is a full technical architecture drawn out on a white board in the meeting. They’re like, ‘oh no we’ve already figured out what your tech stack is going to look like.’ And this is months before we signed a contract. That actually is very similar to how goodr has approached relationships with some of our vendors” - Greg Bicksler

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Time Stamps

*(1:45) Why Greg came to goodr

*(3:08) Signs of growing pains

*(5:42) Looking for a 3PL

*(8:29) The goodr culture

*(15:21) The positives of such high growth

*(19:49) Managing challenging moments

*(21:24) Who models goodr glasses?

*(24:58) Choosing Stord as a partner

*(27:32) Career Advice

*(28:42) Hard Hitting Questions

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Sponsor

This podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more.

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Links