If your AI strategy can’t show hard ROI, it’s not a strategy at all. And if your supply chain still runs on phone calls, emails, and patchy partner data, resilience is weaker than it looks.

In this episode, I’m joined by JP Wiggins, CEO of 1Logtech, co-founder of GLog which became Oracle Transportation Management, co-founder of 3G TMS, and a former SAP transportation leader. JP has spent decades in logistics, transport, and TMS, so when he says the real bottleneck in supply chain resilience isn’t intelligence but integration, it’s worth paying attention.

We break down why so many firms are still chasing AI headlines while the real work sits lower down the stack: clean data, connected trading partners, and operational visibility that actually works when disruption hits. You’ll hear why AI in supply chain is “a tool, not a strategy”, and why boards demanding an AI plan without hard ROI are often asking the wrong question.

You might be surprised to learn that integrating a single carrier can still take three months and cost around $10,000 in dev work. We also get into the absurd but revealing story of “FOB” meaning not Free On Board, but “fruit on bottom”, a perfect example of why supply chain visibility, data normalisation, and logistics integration are still such stubborn problems. And yes, we talk about why modern supply chain resilience still collapses into manual check calls far more often than anyone likes to admit.

🎙️ Listen now to hear how JP Wiggins and 1Logtech are rethinking supply chain resilience, visibility, data, and logistics integration.

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The Real Supply Chain Bottleneck Isn’t AI. It’s Integration