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Susie Orman
June 7, 2026. Welcome everybody to the Women and Money podcast. And everybody smart enough to listen. Today is Susie's School. And on Susie School today we're going to be simply replaying the webinar that Fitzy and I did a few days ago on July, June 4th. Most of you, in fact, I think all of you absolutely loved it. The response we got was tremendous. Do you know that there was approximately 120,000 of you that registered for it? So I hope all of you were pleased.
However, I just want to say a
few things before I play it. Listen to me closely now, all right, as you know, there was birthday pricing for the must have documents as well as the ultimate scam protection. The must have documents. Once you buy them, you never have to buy them again. If you purchased them years ago in any format, you don't have to buy them ever again. So you don't have to take advantage of the birthday pricing. You would look at your documents where it says help and they will send you the update so that you always have the latest and greatest. Okay? So remember that because I don't want you to spend money when you don't have to spend money. If, however, you have never purchased the must have documents, if there was ever a time to do it for $75, now is the time. Most of you know that via musthavedocs.com your price has been $99 for a long, long time. By the way, if you had gone to Suziorman.com and purchased it from there, it was going to be $199. That's how much it was there. So I always wanted my podcast listeners to always get it for less. Sometime at the end of this month, the price is going up for my podcast listeners and Everybody really to $153. Now who knows what Hay House is going to price it? I'm sure it will be for probably $253. But still for you it will be $153 probably two weeks from now or so. So if you were ever going to buy the must have documents, you need to do it now. $75. Now that expires, everybody. Monday, June 8, 1159 Pacific Time. Who knows, maybe Hay House will decide to extend it. You never know. But that right now is the deadline. But keep checking. If you listen to this podcast after that date, you never know what they will do. But now is the time to do it. Just that simple. Want to talk about the ultimate scam protection and it is this. Normally the ultimate scam protection is priced at $95.88, but until June 8, 1159 Pacific Time, it is $75. Many of you are confused, wondering is that $75 a year from now on? And the answer to that is, no, it is not. It is just $75 for one year after you have purchased it, and then it will go for the next year to $95.88. Just that simple. So do not be confused. However, please know it is not available in Washington State or New York. So that's important for you to know. If you happen to be in those two states and you did purchase it, please cancel it and you will get get a refund. All right, I think that's everything I want you to know about that. So are you ready, everybody? Now it's time to start the webinar from June 4th. Let's go.
Welcome everybody, to what I think is one of the most important webinars you will have ever seen in your entire life. But I'm just going to tell you what you should expect to see. Number one, we're going to be naming individual stocks that you might be interested in. ETFs, we're going to talk about bonds, gold, Bitcoin, REITs, real estate. We're going to talk about all of it. And you will be walking away with things that you can take action on and if they're appropriate for you. Now, listen to me. I'm personally calling this the Dynamic Duo webinar. And the reason is this. Keith Fitzgerald will be joining us in one second. But it takes two, in my opinion, two parts of your finances for you to be secure. It takes personal finance. Should you have a will, should you have a Roth ira, what should you do? And. And that is my specialty. However, it takes a true expert to be able to tell you what stocks you should be buying, what ETFs you should be in, everything. And that is somebody who spends 100% of their time stunning the markets, having been in this game for a long time. And that is Keith Fitzgerald. Just little about him. He's been doing this for 40 years. He has managed over billions of dollars and advised on tens of billions of dollars for certain corporations, certain institutions as to what they should do with their money. But here's the most important thing. I trust him. I work closely with him. And in the same way, I hope that you trust me. I am telling you, you should trust him as well. So therefore, Keith Boyfriend, just so call him Fitzy. How do you feel about me calling you Fitzy?
Keith Fitzgerald
I love It. Thank you so much for that most gracious introduction. And to your point, today we live at one of the most exciting, dynamic times I can recall in human history when it comes to investing in your money.
Susie Orman
Alright, so let's start right there, Keith, which is why are these times, number one, you say exciting, but why are they different than they were two years ago, five years ago, 10 years ago, where everybody thought they knew how to invest? How has it changed?
Keith Fitzgerald
The biggest single change, Susie, is a market concentration of not only wealth but earnings potential. Now, in the old days you could spread your money around and you do just fine. But these days we have the world's best companies making must have products and services dominating the earnings landscape. And earnings propel stock prices over time. So you want to focus on them.
Susie Orman
But how does that differ? That's been true forever, that earnings have propelled stock prices. What really makes a difference? Does AI make a difference? Do the computers make a difference? What makes it different?
Keith Fitzgerald
Really, Keith, there are two layers that the average investor doesn't think about. Number one is all of the computerization. The options, the futures, the news, the dynamicism that we see in the headlines played out every single day, that forces a concentration in the very best, most liquid, solid companies. The second thing is that an increasing number of companies themselves are dominated by visionary leaders. They are attracting huge amounts of capital, but they're attracting it not for the wrong reasons, they're attracting it for the right reasons because they're making products and services that we literally can't live without. We've never seen this in recorded human history before.
Susie Orman
So, you know, over the past we've talked about the Magnificent Seven, we talk about these stocks, AI, everybody says they are in a bubble. Get out of them, don't invest in them anymore. Headlines have been and yet they have been taking off over the past month or so, everything has skyrocketed. Why?
Keith Fitzgerald
Well, it's a very common misconception, right? People are still thinking using a roadmap that was built 30, 40, 50 years years ago to navigate a market that looks nothing like it used to. So this idea that we're in a bubble is really sort of a recent memory. It's not accurate. The facts contradict that. If you look at the bubble of 1999, for example, that was talking socks and something that might be called the Internet. Today's companies are backed by huge, huge trillions of dollars of real revenue, real earnings, real products that are already working their way through the system. So it's a very, very different environment. And A bubble is the wrong term.
Susie Orman
All right, so you would still be investing at this point in time, Correct?
Keith Fitzgerald
No question about it.
Susie Orman
All right, so let's talk about individual stocks. If you had to talk about three or four individual stocks that you would like everybody to at least look into and if appropriate, buy for themselves, what would they be and why?
Keith Fitzgerald
Sure, that's a great question. Because you know, this is about charting a course to the future. Right at the very top of the list right now at this moment in time, would be Apple. And Apple is just got. Everybody says it's done, it's not innovating, it's written off, blah, blah, blah. I've learned to watch Apple over the years, and one of the things that Apple does very deliberately before it changes the universe and the world we know is it goes quiet. And that was before the iPhone, before services, etc. I think they're going to make a huge move here this year or next when they bring AI down to the device. And what makes Apple so special, Suzy, is they are the only company in history with 2.5 billion installed devices around the world, meaning nearly everybody has one, owns one, or has access to it. Nobody else has that advantage.
Susie Orman
All right, so then I just have to ask you this and bring this up. You remember a little while ago, we did something together and I asked you what was your number one pick? And I said at the time, mine was Apple. But you said at the time, Microsoft. What has made you change from Microsoft to Apple?
Keith Fitzgerald
Well, yes, you did. My hat's off to you. That was awesome. But if you also recall at the time when I said Microsoft, Microsoft has now had a great run since then, so investing changes. And that's one of the other things about the current environment that is unique, is you can't just be one and done. The fact that I like Microsoft six months ago, nine months ago, 12 months ago, really is moot. Today the question is, what would I buy today? Well, it's Apple. Microsoft is going to do great, and I hope I'm smart enough to hold it for a long time to come.
Susie Orman
Great. So what would be another pick of yours?
Keith Fitzgerald
Another company is very controversial choice and you're either going to love it or you're going to hate it. But there's no question in my mind that Tesla is to be.
Susie Orman
Want me to guess what you're going to say? He's going to say Palantir, right?
Keith Fitzgerald
Well, it could be either Palantir or Tesla. Both of these companies are incredibly controversial, but they also are incredibly Unique. And again, if we look at where we are in history for the first time, we're not talking plow blades, we're not talking cars, we're not talking physical goods that you can kick, smell, touch, taste, eat. What we're talking about is data. And again, we've never seen this recorded human history. The average person today, Susie, encounters more information in a single issue of the New York Times than a person living in the 1700s would have seen in their lifetime. And the data is beginning to create data and we're drawing conclusions and decisions about medicine, about money, about health, about famine. We live in an age of abundance, not scarcity. And that's why the investment environment is so compelling right now.
Susie Orman
Let's just be clear with everybody because I told them they're going to walk away with actionable ideas if it fits their investment profile. So so far we have Apple, then Tesla is what you were just talking about, and Palantir. And Palantir. Do you want to give them one more like outside of that realm?
Keith Fitzgerald
Absolutely, because it's not just about the data. One of the other great misconceptions about today's environment is people are thinking about nice to haves, for example, they're looking at all this stuff. I could get a new pair of shoes, Nike, I could get a peloton. Fine, so you get a commodity, so what? What I think people ought to be thinking about is dividends and income and growth and sustainability. Chevron is at the very top of the list. Now again, it's controversial but, but very deliberate on my part because oil is not an on, off switch. We have to have oil for many, many years to come. It's in hundreds of thousands of industrial processes. You don't just suddenly on oil one day off, the next pays a great dividend, has a global footprint, it is capable of surmounting and succeeding despite all of the global chaos which I suspect is going to get rewired here within the next six to nine months.
Susie Orman
So, so you know what's interesting? I've always said that if you're going to own individual stocks, you should own at least 25 stocks, no more than 4% in each one or 30 stocks. And you need to own a lot of stocks. But the truth is today, Keith, not many people have that much money that they can own that many stocks and know which ones to do. And so therefore exchange, exchange traded funds really, in my opinion, come to play. So for years now I've been telling people, listen, just dollar cost average every month into Voo, the Standard and Poor's 500 index, or VTI, the Vanguard total stock market index, the ETF and things like that. But I've noticed over the years that there's only a few of the stocks within the entire index that are moving the entire index. Is that true?
Keith Fitzgerald
Yes, it's true. And it's actually becoming more and more pronounced. Our research shows, for example, over the last one. I mean, this is a mind blower. Our research shows that over the last 100 years there are approximately 29, 30,000 stocks. Less than 1,000 of those stocks have contributed effectively 100% of the total wealth created in the stock market in the us. So what that means is the concentration. Because what you proposed for years has worked. It's worked beautifully. I'm super proud of anybody that's done that because chances are they've done very, very well. What they need to do now is focus on where the world is going, not where it's been. And that's why this concentration is so important, because the number of companies that is creating that wealth is continuing to shrink. The number of public listings over, I think it's since the 1990s has dropped by roughly 50%. So the number of public companies has dropped. The rise of ETFs has focused, and on top of that, the earnings are concentrating. So you're getting this bullseye effect that is really pronounced for investors who want to move the needle. You can't buy 29,000 stocks and hope you're going to stumble into the winners. My supposition is you need to focus on the winners to begin with now.
Susie Orman
But would you say because I don't want to be wrong for all these years.
Keith Fitzgerald
But you're not wrong. You're not.
Susie Orman
No. But would you say for the people that currently own vti, voo, whatever it may be, that they should probably stick in it, but also diversify among other exchange traded funds or individual stocks?
Keith Fitzgerald
Yes, I would. And here's why. Number one, if you're investing in things like BTI and vu, number one, definite hap tip to you, well done. Keep doing that if it works for you, because those are great funds that get you where you want to go. You're using discipline, you're earning dividends. I mean, all the great stuff that you want to be doing as an investor. The problem with diversification and concentration that we're talking about isn't diversification itself. It's not even concentration. It's that most investors in today's environment, Suzy, don't own enough of the right stocks. So if you begin to branch out into ETFs that offer you a very select focus, then I submit that is a super smart, super appropriate move where we are in history.
Susie Orman
And I have to say to everybody, of course you would think that. And the reason that I say that is that you recently debuted an ETF under the symbol F I T Z. And I just want to say congratulations to you because the day that it debuted, over 1 million shares actually were bought. Tell everybody about Fitz. Because I tell people about it. I've told people about it on the Women and Money podcast and everything. But people are like, what is a theme? What is he doing? Exactly? What's in it? Why did you do it? And why? And who should be looking into purchasing it?
Keith Fitzgerald
Well, I will do my best. Those are some big questions, right? So the premise behind FITS really drives to the heart of what we've just been talking about. You know, I think that the way to win is to flip everything around. Don't spread your money around willy nilly. This is all stuff, no fluff. And we started with the premise of this. Would you, if you got the opportunity to buy 20 to 30 of the world's best, most successful companies making must have products and services and align your money in doing so with where the world is going versus where it's been in a single easy to buy ticker, would you do it? And a lot of people said yes.
Susie Orman
And is it your hopes that over a long period of time that Fits literally outperforms VOO or VTI or any of those? No promises here, but is that your goal?
Keith Fitzgerald
Absolutely, it's the intention. Because this is the living embodiment of 45 years of my research. You buy the best, you ignore the rest. All the data supports what we're doing. History supports what we're doing. If we're doing our jobs properly, my hope is that we perform very, very well and that everybody enjoys their trip at the table.
Susie Orman
Yeah. You know what's interesting, Keith, is that a lot of times people hear, oh, fits just came out, I gotta buy it. It's gonna go straight up, everybody. I personally want you to understand an ETF is not like an IPO where all of a sudden the stock comes out and everything. It is a process. And I think, Keith, it took you two or three years to actually get it all together. Everything that's behind it, to make it be what you want it to be. But the point I want to make here is that would you agree with me that the way that you would want people to invest in fits is through a dollar cost averaging approach, number one. And number two, with the intention of holding it for five years, 10 years or longer. Because you, I think, told me that you wanted to create an ETF with the stocks that are going to be there and that you must have, which is why you're calling it the must have portfolio for a long, long time. Is that correct as well?
Keith Fitzgerald
Yes, it is. And you know, this is just as true for FITS as it is for any other disciplined investment product. I'd love to be able to tell you, hey, take everything you got and put it in. But number one, that would be inappropriate. Number two, that would be a disservice to you as an investor because we live in an age where Wall Street's computers have run amok, where the go fast traders regularly exploit individual investors. Having a fund like this and using a tactic like dollar cost averaging or value cost averaging gives you the advantage because it removes the emotional uncertainty. And it means you don't have to pay attention to the daily headlines if you have a confidence in the companies that are in the portfolio and you can just breathe easy. Sleep at night. That's the goal. Because personally, I like to sleep at night. So a lot of my own desire to see a more stable, compelling story is embodied in that particular ETF and the companies we choose.
Susie Orman
You know, I want you all to understand that this is a managed etf, obviously managed by Keith. That means there's an expense ratio of 0.75% on it versus your indexed ETFs that have like 0.03 or whatever it may be. And I imagine a lot of you are going to look at that and say, well, that's really high, Susie. Why should I pay 0.75% when I could pay 0.03 and buy the whole market? Keith, I just need you to address the answer to that question because people have been emailing me that question.
Keith Fitzgerald
Well, it's a very logical question. And, you know, my answer is very simple. You get what you pay for. If you want to buy the index, you're in the crew, that's 29,000 stocks hoping to stumble into some big winners. This flips this around. This. What you're really getting is my expertise.
Susie Orman
For better or for worse, everybody, I'm telling you, this is what I would be doing if I were you. If you're in vti, if you're in voo, if you even have some, some individual stocks that may be part of fits. That is the Symbol F I T Z on the New York Stock Exchange. You might want to consider adding fits to the mix because you're going to see when you see all the stocks that are in there and I think currently there are about 28 stocks. So I'm just telling you, I'm not making money off of you. I'm just telling you and I've always brought to you the ETFs that I have wanted you to buy in the past. And I'm adding this one to the list. Let's move on for a second now.
Keith Fitzgerald
Sure.
Susie Orman
So we have growth. We've just talked about growth and making money and individual stocks and ETFs. But there are a lot of people out there that need income. And I personally believe that the best way to get income today is not through bonds. I personally don't like bonds. If you're doing it for income, you want safety and you want a little bit of your money in Treasuries right Now, maybe a 30 year treasury might not be a bad thing to do. But really I think inflation is here to stay for a long time. Therefore I want you to have income plus growth. And when interest rates go down, as maybe they will one day, who knows, well then you're doing okay with bonds. But if interest rates stay up like they are right now, bonds are not going to help you when it comes to growth. So I like dividend paying stocks or ETFs. Talk to me boyfriend.
Keith Fitzgerald
I'd be happy to. So I just happen to have a handy dandy cheat sheet here of some names that I really do like. Because you want two things. You want quality and stability when it comes to growth and income.
Susie Orman
Right.
Is that because you knew I was going to ask you for individual names?
Keith Fitzgerald
No, I'm good that way.
Susie Orman
All right, good, there we go. Tell everybody what you think. Let's see if I agree with you this time. All right?
Keith Fitzgerald
Exactly. So I think you want a combination of the two. Now one of my favorite funds because it plays to many of the themes we're talking about, but you get growth and you get income is you got the Fidelity Contra Fund, right? It's a good old fashioned, plainly run, very experienced senior level fund. The ticker is fcntx. You've got active US Large cap growth. You got top holdings of Meta, Nvidia, Amazon, you know, names we talk about regularly. And a low expense, well, expense ratio is 0.74%. But you get what you pay for. The other thing that gives great stability is the Granddaddy Fund. Of them all, Vanguard Wellington 6040 bonds, roughly. It varies time to time, but it's been around since 1929. And you're talking fabulous stocks, quality picks, good appropriate balance between growth income and stability. So you know, this is the kind of fund, if I were sitting around and I had the option to do stocks and bonds that I would personally try to create, but you don't have to do that anymore. Vanguard did it and they did it a long time ago. It's very, very well run. And then finally, if we look internationally, right, the iShares International Dividend Growth, which tracks the ex US Dividend Growth Index. I have to read this because it's very, very particular language of its own. But what that means in plain English is it's looking at the rest of the world looking for great dividend producing companies that are outside the United States. And that should be some wonderful names to think about to potentially get started with. That will offer you a great combination.
Susie Orman
So a lot of you will have Schwab Dividend, Noble, all of those.
Etc.
Keith Fitzgerald
I forgot to mention that one. The Schwab Dividend Fund. Yes, great one, great choice.
Susie Orman
All right, so. And those are just some dividend ETFs that also offer you growth that you might consider. Now I'm just going to put a pin in all of this for a second and say to you, Keith, things change and you know, they change. So here we are Giving this webinar, June 4, 2026. Would you be willing to join forces with me to make sure that everybody who's registered for this webinar and the last one that we do a quarterly update for them about everything that we've recommended, how things are doing and if anything is changing. You up for that, doing that with me?
Keith Fitzgerald
What an honor. I would love to. That's a great idea. Yeah.
Susie Orman
All right, so everybody just know, given that you're watching this, in three months, if we have your legit email and everything, we will send you a quarterly update in terms of how did we do with recommendations? Actually, how did Keith do? But that's besides the point. Maybe I will add some of my own recommendations to it. And just to keep you abreast as to what's happening in the economy, interest rates and things you need to know. Let's jump for a second here to real estate. Okay. Real estate. I personally am not a fan right now of real estate. And the reasons are plentiful out there, but mainly it's not because of what mortgage rates are at. Oh no, no. It's because what's happening in the climate, you cannot watch television today, in my opinion, and see anything other than destruction. Floods, hurricanes, tornadoes, all these things that are happening that are actually affecting the possibility of you maybe losing your home. That's number one. But number two, because of all that destruction that's happening, insurance is over the top. It just is. So you have to know that unless you own your house outright, that you can afford the insurance premiums, the property taxes, the maintenance and the climate risk when you own a piece of real
estate, especially your home.
So I don't know. I don't think that the American dream has to be anymore where you own a home. I want you to have money. I want you to have security. I want you to know that no matter what happens in the climate or whatever in your life, that you're okay. However, there is a way to own real estate without owning a piece of property or a rental property itself. Tell everybody, Keith. See if you know what I'm thinking about.
Keith Fitzgerald
I do, I do. And you're going to get into something called the real estate investment trust.
Susie Orman
Yes.
Keith Fitzgerald
Yeah, yeah. And real estate investment trusts are a great potential investment because you get the right one. You can get people who spend all of their time on real estate who have appropriate income coming in. You can get growth in professional management for not a lot of money without all the hassle or the risk that Suzy just spoke about.
Susie Orman
So if they were to buy some REITs and listen, everybody, I'm not here saying you shouldn't buy a primary residency, you shouldn't own a home, you shouldn't do whatever, but those of you assuming especially that, take real estate as your income, as the way you invest. I know people out there, Keith, that have 100% of their investments in real estate, apartments, this and that, because in the past they went up so much in value. And it was very different in the past, and they still own them. So I'm talking about today. There are other ways, everybody, to make money other than buying a home, flipping it, having four rental properties, depending on somebody to be able to pay you rent. There are, and I personally think more wealth will be built in the stock market and owning the right ETFs, the right individual stocks, the right REITs and so forth than real estate. Before I go on, do you agree with that or not, Keith?
Keith Fitzgerald
I do. And I'll tell you why. Because I've lived through, you know, I remember if you remember the SNL crisis, if you remember Japan in the 90s, you know, I've personally witnessed several major real estate crashes during the course of my career. So I'm a huge fan of REITs, particularly if they're properly constructed and in the right types of property.
Susie Orman
What are they, Keith? Do you have any on hand that you might want to suggest?
Keith Fitzgerald
Well, I tell you what, there's a couple. And this, this is an environment that is changing very rapidly. And so let me just give a couple caveats. I would stay away from anything that is class A office space, meaning big towers, all the kind of stuff you see in television that's vacant where the urban areas are struggling. I would stay away from shopping malls and strip malls and any of those things that, again, used to be great sort of backbones for REITs. And I would instead flip that around to the things you and I have been talking about, the big themes of our time, one of which is we're all getting older. And so if you look for REITs that focus on medical care, post surgical, geriatrics, longevity, my favorite is Care Trust, ctre, because of all of those things, that's a growth trend in an industry that is otherwise unstable.
Susie Orman
And what's the dividend that that thing's paying right now?
Keith Fitzgerald
I knew you were going to ask me that. And I am having a brain cramp, and I don't have that off the
Susie Orman
top of my head. I think it's like 3 or 4% right now, but it's not bad. For Care Trust or other REITs, should they be owned inside of a retirement account or outside?
Keith Fitzgerald
I'm going to defer to you on that one because you've really got more expertise in that area than I do. I'm of course going to say, you know what, you got to talk to your advisor on that. But you have been talking about this for years, Susie, so I'm going to
Susie Orman
flip that one down. A lot of them because of how the income is taxed, everybody, you would be far better off, in my opinion. On. The majority of REITs that you own should be owned within a retirement account, not outside. That's why it's important seriously, that you. Did you see what Keith just did? There's a part that I know maybe Keith doesn't know when you should have a Roth IRA or an ira or should you convert or should you not, or whatever it may be. That's what. Why, really, Keith, we need to do a podcast together.
Keith Fitzgerald
We should, shouldn't we? That'd be fun.
Susie Orman
I don't know if I could take you every week.
Keith Fitzgerald
That's another story.
Susie Orman
That's A whole other story. But anyway, you need both of these things just so you know, to make your entire financial home really in perfect order. Do you have any others besides Care Trust?
Keith Fitzgerald
Well, there's a class that I want people to look at very seriously. And the two names that are in there are neck and neck. You know, I want people to think seriously about some of the public storage type ETFs, REITs. And the reason is that as people begin to move around, as the housing market changes, as we've seen the migrations from to and from various states in this country, there's a lot of people who have to to put stuff in storage. Now, that can be a very significant source of income. And because I haven't vetted the two choices I'm thinking about, I'm just going to say, you know what, look at the public storage type REITs. They see what you think. I'm very convinced that they are the real thing.
Susie Orman
All right, so that's one of the reasons, Keith, we need to do a quarterly update.
Keith Fitzgerald
Yes.
Susie Orman
Because hopefully in three months you will have done your research and you can tell them what the public storage Reids
Keith Fitzgerald
happen to be will be able to do that. But one of the challenges in this business, right. In the world that I live in, is I can't make recommendations flippantly. I've got to have the data to support it because, you know, if people are going to place their trust in me, that's something I take very, very seriously. I want to make sure I have my ducks in a row. So that's why, respectfully, I don't have names on those two that I'm talking about just now.
Susie Orman
But you will in three months from now. All right, so. So we've covered that. Let's briefly touch on bonds and just your opinion on bonds. I gave everybody my opinion. If you agree with me on it, then we can go on. What do you think?
Keith Fitzgerald
Well, bonds are far more dangerous than people realize right now. The global bond market, I think is something like 160 some odd trillion dollars. It's bigger than the stock market, which is 140 trillion or something. But the problem with the bond markets is structural, Susie. And let me explain what that means. Everybody talks about just like rates and here's the bond and here's this. What they don't understand is that institutions like pension funds and endowments and family offices, they have to go to market to buy these bonds. So they're effectively captive. This is why the Fed is struggling. So bonds to me are far More dangerous than people realize because of the institutional involvement. It's not just about the rates anymore. I would rather see quality stocks with quality management than a passive index that could go up or down based on a whim.
Susie Orman
All right, next. Gold.
Keith Fitzgerald
Oh, here we go.
Susie Orman
Yeah, I know. And gold has been very controversial because so many people, I think I told all of you this before, I would meet people and they'd go, Susie, you'd be so proud of me. I sold all of my stock and put one 100% into it, physical gold. And I'm like, you idiot, Are you kidding me?
Keith Fitzgerald
Oh my goodness.
Susie Orman
Would you be a buyer of gold, hair? Or would you not? Or would you be a seller of gold here?
Keith Fitzgerald
Gold is a walk away trade to me because of the institutions. People think they're buying gold and it's about the metal, it's about the currencies, it's about the dollar, it's about all these macro factors. It is not anymore the linkage between gold and rates that had existed for 100 years broke in 21, 22, 23. And what you've got now, Susie, is a big institutional mosh pit. And there's options and futures and contracts as much as $50 in paper gold for every $1 in real gold. And what that means is that history shows we potentially are looking at a 20, 20, 40, even a 50% decline from the peak that was hit earlier this year.
Susie Orman
So obviously I've told many of you, if you want to invest in gold, I don't have a problem with you putting a small amount, 1%, 2, 3 small into the ETF gold. You can disagree with me. Keith, do you disagree with that?
Keith Fitzgerald
No, I don't. I think that, you know, again, from a broader perspective, if you've got a little bit in the object objective is to help stabilize everything else you own. That's a great idea.
Susie Orman
All right, one last topic, then I will let you go. Bitcoin crypto. Your opinion?
Keith Fitzgerald
Well, it's one of those things that is sort of a mix between reality, fantasy and delusion. I think probably owning a little bit of bitcoin is great. I don't personally own any right now. I own the institutions that are moving it and trading it and developing all of the institutional vehicles that trade around it. But I don't like it itself. So if you're going to own it, you want to go into the ETF that you have recommended.
Susie Orman
All right. And the ETF that I've recommended is ibit. Ibit. So if you want to do Bitcoin, that's how I would do it. I know a lot of you like to do it. Just buying the bitcoin, like buying the gold. But that is up to you. Now don't go anywhere, anybody. Because what we're going to talk about. Actually what I'm going to talk about after we say goodbye to Fitzy. Here is my birthday. And you know, Fitzy, I'm so much older than you. Could I be your mother? Is that possible?
Keith Fitzgerald
No, it's not possible.
Susie Orman
But I could be your older sister, right?
Keith Fitzgerald
Bingo.
Susie Orman
All right, so I want to talk to you about other things now, just briefly. About things that you may not want. But I am telling you, you need, you need. And we have a special birthday pricing on it. But Fitz, I just want to wish you the best of luck with your etf. Again, the symbol everybody is F I T Z. Your dollar cost averaging into it. It's about $25, $26 a share right in there. It's something I really think all of you should do. And again, congratulations boyfriend.
Keith Fitzgerald
Thank you so very much, Susie. It's a real humbling journey. And thank you.
Susie Orman
Don't you just love him? I have to tell you, I adore that man. Not just because of who he is, not just because I've trust him, but he is just such a great human being. All right, next, listen. It takes more than just exchange traded funds, individual stocks, bonds, bitcoin for your entire financial picture to be 100% secure. And therefore I want to talk to you right now, briefly about just a few things that every single one of you needs. If you already don't have it forever. I've been talking to you about the must have documents. What are they? A will. A living revocable trust. An advance directive, A durable power of attorney and a durable power of attorney for finances. You need them. You may not want them, but I promise you you need them. And for years so many of you said to me, Susie, we don't have the money. It's $2,500. When we go to a lawyer, $5,000. We just can't afford them and we don't even know who to go to get them. So for over 20 years now, these must have documents have been serving tens of millions of you. Now currently, if you were to buy them on musthavedocs.com they're $99. However, it is my 75th birthday and on my birthday I love to give birthday presents. In this case, I'm not the one giving it to you. Hay House is the one giving it to you. Since they control the must have documents, it is theirs now. So starting right here all the way through till Monday night at midnight, the price is $75. Now you may think that's a big deal going from $99 to $75. I personally do. However, here's what you all need to know. Sometime at the end of June, maybe around June 22nd, the price is going up to $153. So if there was ever a time that you were going to purchase the must have documents, now is the time. That's all I want to say to all of you. So again, good. In all 50 states, updates are free. You can share it with family members. Are you kidding me? Something you should all look into next. One thing that is happening throughout the entire United States is, is all of us are being subjected to scams. You know, it used to be identity theft protection. That's what we cared about. We got this one and that one. We protected our identity. But then the scammers went beyond stealing our identity. Who cares about our identity when they can steal our money? And how do they do that? They come directly into your home via email, however it may be, and they connect with you.
And before you know it, you have
been subjected to a scam. You're investing in something. They got your money, they pretended that your daughter or somebody was in an accident. Happens every way possible. But here's what's so sad. Identity theft doesn't solve that problem for you. You need a product, you need protection within that product so that if you are scammed, or let's say you suffer a fraud, somebody actually did something to you and it wasn't even real. Sometimes it's known as a scam. Sometimes people call it frauds. All right? Whatever it may be, you need your money back if you lost money. So about a year or two ago, I started to work with a very well renowned company called WHO Nord. All right? And together we created what's called the ultimate scam protection. Now let me tell you briefly how it works. If you suffer the loss of money
online,
then in the majority of cases, they will replace up to $100,000 of any amount of money that you lost with a scam that started online. Of course, this product also has identity theft protection because you all want it. It has cyber attack protection. It has so many things in it, it's not even funny. But it's something that I really think every single one of you needs to get. I have it. KT has it. Every one of you. So in the same way that all of you need the must have documents, you all need the ultimate scam protection. Now normally it's $95.88 and that's per person. There isn't family plans or anything. Every individual needs it. So if you're married, you both need it. For instance, however, today, all the way through till Monday, midnight Pacific time, it's $75. So if I were you, I would so take advantage of those two offerings right now. It's not even funny. And last but not least is the ultimate retirement guide for 50 plus. Listen, it's still $10. And the reason that it's $10, it's hardback. We pay for shipping. We can't go any lower than that because nobody's making any money on it. But if you are 50 or older, you want to know a plan how to live in ultimate retirement. That is the guide for you. So those are the three things that I want all of you to consider purchasing before the deadline Monday when midnight Pacific Time. So that look into fits. And to all of you, there's only one thing that I want you to remember when it comes to your money.
And it is this.
People first, then money, then things.
Now you stay safe.
Bye.
Keith Fitzgerald
Bye.
Chorus or Group
We are strong, we are wise we will not apologize we are here we will thrive Together we will rise we're the little bit of faith and everything it takes we are strong, we are wise Together we will rise.
Podcast: Suze Orman's Women & Money (And Everyone Smart Enough to Listen)
Episode Date: June 7, 2026
Guests: Suze Orman & Keith Fitzgerald
Length: ~45 minutes
Theme: Investing in the Modern Era – Practical Action Steps & Mindset
In this special episode, Suze Orman replays a popular recent webinar co-hosted with markets expert Keith Fitzgerald (“Fitzy”). Together, they blend two financial specialties: Suze’s “personal finance basics” and Keith’s deep investment analysis. You’ll get actionable advice on stocks, ETFs, bonds, real estate, gold, Bitcoin, and the essential steps to protect and secure your financial future. The tone is practical, empowering, and rooted in decades of expertise, with Suze bringing her direct candor and Keith offering data-driven market guidance.
[04:44–07:52] Investment today is fundamentally different than a decade ago.
Keith Fitzgerald: “Today we live at one of the most exciting, dynamic times I can recall in human history when it comes to investing in your money.” [06:43]
Two fundamental drivers:
“The average person today encounters more information in a single issue of the New York Times than a person living in the 1700s would have seen in their lifetime.” – Keith Fitzgerald [11:52]
[09:38–13:04]
Apple (AAPL):
Tesla (TSLA) & Palantir (PLTR):
Chevron (CVX):
[14:57–16:12]
Less than 1,000 stocks created nearly all the stock market’s wealth over the past 100 years; focus is key.
Keith: “You can’t buy 29,000 stocks and hope you’re going to stumble into the winners. My supposition is you need to focus on the winners to begin with now.” [15:38]
[16:33–19:10]
Keith: If you already own VTI/VOO, keep them—but consider concentrated or thematic ETFs to better capture future growth.
Introduction of Keith’s new actively managed ETF: FITZ (F I T Z)
“People first, then money, then things.” [45:38]
On Market Changes:
“People are still thinking using a roadmap that was built 30, 40, 50 years ago to navigate a market that looks nothing like it used to.”
— Keith Fitzgerald [08:52]
On Investment Selection:
“You buy the best, you ignore the rest. All the data supports what we’re doing. History supports what we’re doing.”
— Keith Fitzgerald, on FITZ ETF [18:50]
Suze’s ETF Advice:
“If you’re in VTI, if you’re in VOO… you might want to consider adding FITZ to the mix because you’re going to see when you see all the stocks that are in there…” [22:00]
On Real Estate Today:
“Insurance is over the top… unless you own your house outright, you must consider the insurance premiums, the property taxes, the maintenance and the climate risk when you own a piece of real estate.”
— Suze Orman [28:14]
On Bonds:
“Bonds are far more dangerous than people realize…the problem with the bond markets is structural.”
— Keith Fitzgerald [34:37]
Gold Caution:
“Gold is a walk away trade to me… as much as $50 in paper gold for every $1 in real gold.”
— Keith Fitzgerald [35:55]
Parting Wisdom:
“People first, then money, then things.”
— Suze Orman [45:38]
| Time | Segment/Discussion | |-------------|----------------------------------------------------------| | 04:44 | Suze/Keith’s introduction & themes of the webinar | | 07:14 | What’s changed in investing the last decade | | 09:38 | Keith’s actionable stock picks: Apple, Tesla, Palantir | | 13:59 | ETFs vs. individual stock discussion | | 17:15 | Thematic ETFs & launch of FITZ | | 22:44 | Generating income: Dividends vs. bonds | | 28:14 | Real Estate vs. REITs; climate risks | | 34:37 | Deep dive: Bonds today | | 35:29 | Gold warning | | 37:14 | Bitcoin, ETF (IBIT) advice | | 39:00 | Estate planning, scam/fraud protection essentials | | 45:36 | Final wisdom: People first, then money, then things |