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- [00:00]
A
Did you ever mood board when you were a kid?
- [00:02]
B
I did, but it was primarily sports. Right. Like it was purely M.J. wade clothing and like rap albums.
- [00:11]
A
Yeah.
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B
And houses.
- [00:12]
A
Like I, I experimented with Pinterest back in the day, but I'm ashamed to admit something.
- [00:17]
B
What is it?
- [00:18]
A
I feel like I was on there to look for gifts for my high school girlfriend.
- [00:22]
B
On Pinterest?
- [00:22]
A
Yeah, that's where I was like, that's where I was first exposed to Pinterest as a mood board was simp behavior.
- [00:29]
B
Like Pinterest, Etsy type type vibes.
- [00:32]
A
Yeah, yeah, yeah. Like the direct link to Etsy for like a little trinket.
- [00:36]
B
That's interesting. Yeah, that's not what I was expecting.
- [00:39]
A
Just look, we, we bring transparency that is hilarious to this industry. Someone's got to do it.
- [00:46]
B
But the reason you even bring that up is we were texting about this idea that your brand is a mood board. Before I kick it off, I'd want you to, you want to cover the brand that you were going to talk about and then I'll go into then how you could look at a brand like that and develop your mood board on, on kind of the back end of the inspiration of that brand.
- [01:02]
A
Yeah, totally. So this brand is called O3 Space and they are basically the cafe co working space that we all want. So there's this big concept of third spaces you have where you work or you have where you know, you go to school. I'm sorry, not go to school but like where you live. Right. And then the gym could be a third space. Like there was this concept that it used to be churches, it used to be community centers. And then now that's kind of gone away. And so this is really hot with Gen Z is they all want third spaces to go congregate. And what they're actually really craving is community. Community through like minded interests which could include grinding, coding, you know, whatever it is. So that, that's kind of what these guys developed is like a, like a 24,7 working co working space cafe. And you have the name of the brand. Huh?
- [01:51]
B
You didn't give the name of the brand.
- [01:52]
A
Oh3 Space.
- [01:53]
B
Okay.
- [01:53]
A
It's literally called O3 Space. And so how they've been able to get all of their members is through what you're talking about. Brand is a mood board and also enemy marketing. So they immediately said, you know, we're a bunch of ex English tutors that hated Starbucks. So Starbucks was the clear enemy. Why? Felt corporate stale, like wasn't very, you know, Welcoming. And then a big part of that was the aesthetic of Starbucks. They felt like didn't lend to creative ideas or being productive. So they developed their own. It's in Melbourne, Australia. And to give you an idea of like their niche is one of their most viral videos is who needs Hogwarts when you have this? So, you know, pretty sweet, right? Calling out Harry Potter fans. Like, the aesthetic seems to mimic something that was this desire that people had, you know, I want to go be in Hogwarts. Like Hogwarts was probably on a lot of people's mood boards when they were thinking about how to build out maybe their home office or when they were thinking about anything interior design wise. Like that was probably an inspiration for a lot of them. What they've done with their brand marketing is created that mood board for their desired customer. So by simply adding this title because again, we talk a lot about how visual hooks are powerful and how components of visual hooks is text, right? This video would not give Hogwarts vibes unless they directed it that way with the text. But because they put it there, 11,000 likes later, who knows what that does to the waitlist to come join this space. So really cool understanding of a couple of things like what is our target audience? It's young professionals looking to have a third space that are fed up with Starbucks might have had interest in Harry Potter back in the day. And their original founding story is really cool too because the guy says, I was a Harvard grad fast tracked on the investment banking route. He explicitly says, I don't like doing hard drugs in the video. And he uses the word, I won't use it just in case YouTube censors it. But like, you know, he, he says that and immediately, you know, this is an approachable place. You know, this is not going to be a stuffy environment if the founder is using that as his story. And so they set that tone there as well, that this is casual but, you know, still serious. They emphasize aesthetics and then the rest of it is just kind of pitching this dream destination for their people. You can choose your lunch, the food looks good, you can have strawberry matcha, all these different things. So they've done a really good job of, you know, mood boarding workplace culture where, you know, one aspect of workplace culture would be obviously lunch. That's a huge component of it. So they're going to show lunch on their feed. They're also going to show Strawberry Matcha on their feed. Like all this different stuff. Why Libraries suck is one of their pieces of content. All that creates this little universe and just an amazing job. And such an example of if you take a content first approach, the sky's the limit, you know. And the coolest thing that they did in my opinion as well is by leading with aesthetics they make the storytelling part a lot easier. It's really easy to tell a story when you have a dream and it already. It's like the mood board sold itself. So.
- [05:12]
B
So the cool part about this and like the content, kind of content format that they're using that we talk about in, in cut 30 is this idea of 5 shots and 10 shots, right? Which is, it's very simple. It's kind of five consecutive shots, 10 consecutive shots. Typically they're all last either half a second or one second. And in this piece of content that you're talking about, right, that has 11,000 likes, if I had to guess, you know, a few hundred thousand views. I'm actually kind of the Hogwarts thing. It's got 300,000. Yeah, I'm pretty sure it's like a, it's a five shot video. And so in this case it's like you're saying it has that text on top. Who needs Hogwarts when Maleborn has this? And then it's pure vibe kind of vibe curation. You know, it's not showing like these close macro shots of somebody's working or of the details. It is solely focused on the vibe of the entire place which goes back to kind of what you and I were talking about of like your brand needs to be a mood board. And like you have to understand how to create a mood board and then have to figure out how you can integrate your customers ideal either A lifestyle or B, like what they want to get out of a specific product or service or you know, something, something like this and then integrate that into that mood board. And so on my end, when I think about mood boards, there's five elements of good mood board. So there's one, the creative concept. And this has to go past just aesthetics, right? This has to go towards the overarching story that you're, you're trying to tell. The second then is the color palette. So this sets the tone and it set assigns like this specific vibe right to that mood board. And those colors are really going to guide when we talk about later on like tell any visual story. Those colors are really going to guide that, that inspirational imagery. The third then is the typography, right? So that is going to communicate a tone. That typography is going to be essential for anything that it has written text on it that you're doing. The fourth is texture and prints. Then the fifth and final one is then telling that visual story with your inspirational imagery, right? Being able to pull references and resources and looks from all sorts of things and put it together to then put together that entire mood board. So again, creative concept, color palette, typography, texture and prints, and then your inspirational imagery. Then a bonus section that I like to think about is four questions. One, what does your mood board or like, what does it taste like? If you had to take your mood board and put it together in some kind of taste and talking about all the different senses, what does it taste like? What does it smell like, what does it listen to? And then even how does it dress, right? This is going to help you really be able to paint that picture. And so the whole goal then is your brand's mood board is how you communicate to your ideal customer. And the way I like to think about it then is it's this magnet signaling to a specific person, saying, hey, that light that you want, it exists over here, right? That's what we're trying to communicate to a specific person, right? When we seen ALD video, and it's like for a launch of a collection. And it's a guy just driving through the hills in a Porsche 911, shooting hoops, listening to music, just purely vibing.
- [08:25]
A
Yeah.
- [08:25]
B
It's like telling us, like, damn, that life that you. You guys want, it's over here. And the way you get there is this close, right? And so I actually have an exercise that. That I like to do. It's more so something I've been doing more and more with brands. But you take that mood board, right, that you create, and you segment it into your ideal customer's day. So you look at it from, okay, morning time, breakfast. They get up. What does that look like? Are they going. Excuse me, are they going to a coffee shop? Are they doing it at home? What are they making? What are they eating? Is it an energy drink or is an espresso right? How are they dressed and taking all those different elements and then kind of looking at work? Okay, they're going to be working from this time to this time. Where are they working? How are they working? Are they in bed working? Or are they, like, at their home office that looks a specific way, or are they going to a coffee shop? Like, break it down piece by piece by piece from morning till nighttime. Because then what you want to see is then you want to see how your product weaves into that. Right. Or even how your service weaves into that and how you can make it as seamless as possible so that their day feels incomplete without you. Okay. And so when you think about this and you take all this, you really just understand that the way then you communicate this to as many people as possible.
- [09:42]
A
Yeah.
- [09:42]
B
Is through your content. Right. By making a video that's like the one that you just showed.
- [09:46]
A
You know, who's actually also really ridiculously good at this is I did a video on them. They're Pink's window cleaners. They have done such an. Because I can immediately hear a lot of our listeners who may think mood board doesn't apply to my business, because we have a lot of, you know, how would I do this if I was an H VAC company? Or how would I do this if I was a mo. Like, you know, I was talking to Joaquin, he's like, how do I do this if I'm a mobile detailing company? And you know what Pinks did that is just truly amazing is their mood boarding was exactly what you just described. It was, how are we going to integrate into that singular interaction we have with a customer? And it's all surprise and delight, but it's really delight when you work with a contractor. A lot of the times you're kind of expecting a guy, rough around the edges, poor with communication, shows up late, does an okay job. There's a bad expectation, a bad taste in a lot. Maybe smells bad, you know, to your point about, like, what do they smell like? What are they? Not what they taste like. You know what I'm saying? But so, like, especially with Pinks, you know, I think you. You have an expectation like, these are not going to be grimy dudes coming in. Like, they're going to come in on time, do a good job because they've done a really good job setting that expectation with their brand aesthetic, with their content mood board. And so there's someone to look into for that as well, because it's not necessarily like AD ald, for example, is selling a lifestyle. All these brands we talk about all the time selling a lifestyle. But Pinks is selling a singular moment, singular interaction. And it's. What point in the day is that? A lot of different points in the day, and that's actually different content opportunities for them, where it's like, if you're getting it done in the morning, you just had your morning coffee, whatever, or if it's in the afternoon, those are different content types to make people feel different emotions. And Expectations. But it's a great example of how to communicate how you're going to present yourself through a mood board.
- [11:45]
B
Couldn't agree more. Pinks is one of the brands that I was putting down as an example when I did this.
- [11:50]
A
Yeah.
- [11:51]
B
Because they are. Because I didn't want to just use. Because the first example I have is a clothing brand but that it's one of the easier, you know, brands to use when we talk about mood board. Right. And I'm still going to use it because I do think this brand is one of the best from the moment you walk into their store till to how they curate and what they curate in their store. And you'll agree when you once I say the name to what they curate in the store, to the like the, the furniture, to like the books, everything to then their content. So that company is Buck Mason. Right. And so when I was thinking about Buck Mason and I'm thinking about right quote unquote, mood board, I'm thinking about, okay, what does that guy look like? What do they do? And I just started putting down lines. Right. It's a classic man who sips on bourbon at night and drives a classic Porsche. It's the guy who doesn't rush your life and like lights a candle just cuz the guy who's home all day but is, I don't want to say dripped out but like looks very nice from head to toe. Like he's got an event later but he's just going to be home all day. Right. That is, that is like the person that Buck Mason is creating content for, they're curating for. If you look at their content on their fe, all of it is speaking to that individual. Right. And they, when they're creating that content, they're communicating to those three to three people specifically in my opinion, the person who aspires to have that lifestyle. The person who has the lifestyle and then the person who's trying to adopt that lifestyle. Right. And they do that all through their content. I don't know if you've ever actually been on their IG page.
- [13:19]
A
Yeah.
- [13:19]
B
But it legitimately looks like a mood board. From the reels to the photography to product photography, it is all like this, this the classic man. That is what they're communicating.
- [13:30]
A
It's like the, the 2000 and tens like loves like Breaking Bad and Mad Men. Yeah, bro.
- [13:37]
B
Yeah.
- [13:38]
A
Yeah. He like he was, he, he cared about the Emmys every year. Yes. You know what I'm saying? Yeah. No, I mean Buck Mason's great. I, I Actually have, like, a crusade against Buck Mason.
- [13:49]
B
Why?
- [13:50]
A
Because they don't make clothes for tall people at all. So I feel very marginalized. Like, none of their shirts fit you. They're not even crop. It's coming up on.
- [14:00]
B
They're like, legit crop.
- [14:01]
A
Yeah.
- [14:02]
B
Like a legit crop top.
- [14:03]
A
Yeah. And it's tough. So I really wanted to be a huge Buck Mason guy and, like, it kind of just cut me from their community. And that's cool. Cause that's the message they're sending.
- [14:13]
B
Yeah, that's fair.
- [14:15]
A
You know, like, we don't want lanky dudes around here, which is. I think more people should adopt that mentality, you know? But Overall, like, obviously 10 out of 10 brand, they're.
- [14:25]
B
They're crushing it. And I'm guessing you've been to their store on Congress.
- [14:28]
A
Yeah, yeah, yeah, right?
- [14:29]
B
Like, it's.
- [14:30]
A
I go in there and flirt all the time, and I never pull trig because I'm so scarred from my experience. Like, I, I, I got wrecked. Like, I'm talking, like, biggest return I've ever had to do multiple pieces. Damn embarrassing, too. Imagine taking that. What's the box for, bro? Six shirts, man.
- [14:49]
B
Dude, I gotta tell you. So I. This is just a frustrating return situation. I bought kith. Did a drop where it was like new athletic wear because they haven't really done it. Yeah, I think it was like, with on or on collab. I don't know if it was just issues. Anyways, the first day I wore the pants, they ripped. And I'm not talking about, like, yes, they ripped down in the middle, but they also ripped on the pockets on the sides. Like, they. And they weren't tight when I was wearing them. Shorts. Same situation, bro. I write customer service, and this is more so like a talk about retention. I write customer service like, yo, this is 500 worth of clothes right here that ripped the first time I wore. And she. They just go, unfortunately, it's been 30 days. Like, we can't do anything. I'm like, this is you losing somebody forever for good versus just replacing my clothes.
- [15:39]
A
I hate to break it to you, some people don't.
- [15:42]
B
They don't give a shit.
- [15:43]
A
They just don't care. I've been getting wrecked recently. Like, any time I try and, like, power trip on somebody, I feel like I'm just getting bodied, you know? It's just crazy to me why the kid doesn't go.
- [15:53]
B
I know, but still, like, if you just look at my. What they have, like, prestige is right for sure. Just look at mine. Yeah, I'm up there, but they don't. But like I'm spending a lot of money at the store.
- [16:03]
A
And at some point, whoever invested in them, whatever VCP firm made Ronnie rich, is saying, as a company, we're going to have this return policy and if you deviate from it, like you're fired. And it's just crazy to me. It's crazy when they run the numbers like that too. I feel like they like have to be evaluating those situations at a really high level. And they say we're not gonna, you know, we're just not gonna tolerate this. Like for any customer post.
- [16:27]
B
30 days.
- [16:28]
A
Yeah.
- [16:29]
B
Yeah. So frustrating.
- [16:30]
A
Yeah. I mean, look, it happens. You know, I think customer service definitely changes everyone's perception of a brand too.
- [16:39]
B
100.
- [16:39]
A
Not to state the obvious, but like there's brands that I are sworn enemies. Buck Mason handled that great.
- [16:45]
B
Yeah.
- [16:46]
A
You know, it's a brand that was. Had. Did a really good job. Bode. Have you ever heard of Bode? They're. They're in la. You'd actually think they're really cool. But they did an amazing job. And I bought a jacket. Jacket was very pricey and it's like fourteen hundred dollar jacket. I was like really stoked about it. Ends up like the sleeves are just comically short, you know, to the point where like I was like, I gotta give this away or I gotta return it. But I was outside that return window you're talking about.
- [17:13]
B
Yeah.
- [17:13]
A
And they just hit me back immediately and they're like, we're good. Yeah, you can just return it. So now I'm kind of a fan of them. Give them some love.
- [17:20]
B
But yeah, because that's how you should do it.
- [17:23]
A
I don't know, dude. But KITH is different because KITH is.
- [17:26]
B
Like, you know, Those pants cost $20 to make.
- [17:28]
A
Huh?
- [17:28]
B
You know those pants cost $20 to make. Yeah, they were like the nylon kind of tracksuit kind of pants, you know.
- [17:34]
A
Yeah, totally. I mean, lost in all the tariff conversation. We just need a little more transparency about the cost of manufacturing.
- [17:42]
B
So. The other brand that I think does a phenomenal job with this is Vacation Inc. So the sunscreen brand.
- [17:48]
A
Yeah, yeah. They do a great job.
- [17:49]
B
They do a great job of this. It's simply sunscreen. Like it's a commodity. You. It's not. When we think about like mood boarding and creating. You wouldn't think about it for a sunscreen brand. And the fact that they are thinking about creating that ideal mood board for their customer is the reason why they're even in this conversation. And why they're even in marketing conversations is because they're. They're doing this. You look at their content and everything is playing into this retro nostalgia. Kind of like summer in the 80s. Some are in the 90s vibes. And it's almost like you cut out pictures from a magazine from the 80s and you put them in their feed and then they just remake those images with product. Right. You wouldn't see somebody in, for example. And this is where association comes into play with, with mood boarding in this. In their, like product photography or their photography in general. If you saw somebody on the beach, you wouldn't see them holding a cell phone. They'd be holding like a CD player.
- [18:43]
A
Yeah. Or like one of them big ass cell phones.
- [18:45]
B
Yeah, yeah, yeah, exactly. Like a retro old cell phone. If it was a home phone, it'd be like one of the, the ones that you like. You spin. Right. And, and that is how also how important association comes into. Because association also creates that specific perception in somebody's head. The other brand that does a phenomenal job at this is the Ritz Paris. Have you ever seen their Instagram?
- [19:05]
A
No.
- [19:06]
B
All right, I'm gonna drop this to you. Check them out. It's. They actually make amazing content. They have different series that they're creating. They have the behind the Ritz series that they're. They're creating, consistently creating. They have all sorts of different content types and content pillars that they're doing POV of like a, like a bell. What is a bellhop? Bellhop. Like taking you food to your door, taking you. What is it when you call that shit in?
- [19:33]
A
Room service.
- [19:34]
B
Yeah, room service.
- [19:34]
A
You're about to be getting some room service this weekend.
- [19:37]
B
Potentially, potentially.
- [19:39]
A
Room service is sick of you.
- [19:41]
B
Room service is sick.
- [19:42]
A
Yeah. I'd kind of been an anti room service guy, like trying to get out and about recently on trips. And then I came back from an event and I room serviced a cookie to the room. You know that, that hit.
- [19:57]
B
Hit. This was at Coachella.
- [19:59]
A
Just like the concept of not having to go through like walk up to somebody and be like, yo, let me get a cookie. And then they, they brought, they just.
- [20:05]
B
Bring you a cookie at your hotel?
- [20:07]
A
No, it's real though, you know, but.
- [20:08]
B
Check their content out. They do a phenomenal job of, in my opinion. They do a few things right. They have behind the Ritz, which is more on the educational side then they do a lot of carousels. All the carousels focus on the macro details of the Experience. So this could be the, for example, the, the staircase and the lighting fixtures. It could also then be the actual drinks or the room and what it looks like after it's been cleaned. Right. They do product carousels on that. And then they also do it on different little experiences within the Ritz that are almost like one to two shot videos. Right. Somebody coming in with a bunch of flowers, somebody walking in with balloons, Somebody coming in to. To give you drink or brunch or whatever the case may be. And they do a phenomenal job doing this. But if you break it down to its core, I could just screenshot the first nine images. And the first nine images look like my dream place to stay when I visit Paris.
- [21:02]
A
Right.
- [21:02]
B
Like I'm after Vanessa and I get married, we are going to go to Paris for three days. I look at this and I say, damn. Like, this is exactly how I'd want to live for those three days.
- [21:11]
A
Are you hitting it or no?
- [21:12]
B
No, dude. It's like again, like we were just. Yeah. Again, like if based on the conversation we were having before this on how much I'm spending on the wedding. Yeah, I know. I do not want to. I want to and I don't want.
- [21:24]
A
I've actually walked by this place in Paris. It's. It's by like, it's in this.
- [21:28]
B
I know exactly.
- [21:29]
A
Yeah, yeah. By all like the Van Cleef store and everything like that off whites over there. I felt, I mean, that's when you feel broke. Yes. You're like, dude, don't, don't do this to me.
- [21:38]
B
So I was, I don't know if I've told you this. When Vanessa and I got engaged, we didn't know. And we were in Paris during Paris Fashion Week. So we walked by the Ritz Paris, and we're walking by and there's paparazzi everywhere and we're like, like, what's going on? And they're like, Kim K. Is there like all these people, famous people were, were staying there? So one, that was cool. And two, similar to what you said, I went to the off white store.
- [22:04]
A
Yeah.
- [22:04]
B
And I'm thinking like, okay, I gotta get something. You know what I'm saying? Like, I gotta get something from here. Yeah, there was. And when you're kind of shopping in Paris too, and you go to a store like that, everything's over the top, extra. And I don't mean money wise. I mean like look wise. And so I'm like, oh, like this is honestly not things I'd actually wear. Like it's Paris Fashion Week. So it was stepped up.
- [22:25]
A
Yeah. It's like you don't enforce it.
- [22:26]
B
Yeah. But then there was one jacket that I was like, okay, this, I could get this, like, this goes hard. And then when he like brought he. There was no pricing so I had no idea how much it was, bro. He told me 26 racks for a jacket. I just. Yeah, yeah, Vanessa, I would have thrown up. I was like, like, that's crazy.
- [22:48]
A
Yeah.
- [22:48]
B
For, for a jacket. Ritz Paris is a, is a good one. And then the last one I'll say, and I think I talked about them a while ago is Carry On Airlines. Have you ever seen them?
- [22:58]
A
Yeah, yeah. You brought them up a while ago.
- [22:59]
B
Yeah, Carry On. They do a phenomenal job of bringing that the same experience that you're going to experience in person to life. And so for anybody that doesn't know, Carry on is a 90 minute cocktails experience set inside a 1970s inspired first class jumbo jet. And so what's or jumbo jet lounge. And so if you look at their social, their social is purely like 1970s ads. Their videos take that same kind of, I don't want to call it a filter, but that same color grading, those same like kind of gradients and fades on it and they put it on top of everything. The skits that they create are all recreated as if they were the made in the 70s. And they do a good great job of like, hey, this not only is our content going to take you back in time, but like this feed is purely going to like make you feel like you're living in the 70s. These skits are going to make you feel like you're watching a sitcom. 70s.
- [23:56]
A
Yeah.
- [23:56]
B
And so they do a great overall just a great job of this. And the biggest thing to take away from this is you can make people experience the experiences that they want to have in their life through your content. Yeah, if you want to, if you want. Or sorry, if somebody wants to experience what life was in the 80s when it was XYZ. And your brand is the brand that can communicate that at scale. Content is the bridge. Right. It's the way that you're actually going to be able to do that. And these brands, they do a phenomenal job of it. But it starts with again, understanding what the five elements of a mood board are, then understanding that mood board and how the content you create is, then how you're going to be able to communicate that at scale. That last part is, and I think is key is you do have to Take your ideal customer's day, break it down into chunks from morning till night, and look at, okay, where does my product integrate and if it does integrate, how do I make it where it feels incomplete to not have that within my. Or within that. Within that mood board?
- [24:56]
A
When you were saying that, what jumped out is, yes, you are giving them the experience through a shared sort of content piece, right? They see your content and they get to kind of secondhand experience what they want. But at the same time, what you're also doing is tapping into people's deepest desires. You know, you've probably dreamed of going to the Ritz Paris. That's been like something you've always probably wanted, right? Same with Carry On Airlines, Vacation. There's this longing for a world that doesn't exist anymore. And same with Hogwarts from the original Zero3 space example, people wanting to go to Hogwarts. Like you're tapping into something that you created which people knew they wanted but they had never been able to articulate on their own. So people have a lot of things that they experience. See, think about like you're pulling from those desires and you're creating them through content. And yes, it's a way to experience it with them, but that's also how you drive foot traffic. Because if you build it, they'll come, you know, if you, if you are creating enough eyeballs on that. The opulence of the Ritz Paris, like, it doesn't take much, bro. Just one of those people that can afford it is going to go pull up, right? And I think Vacation is a great example of, I mean, they just made Baywatch as a sunscreen, you know, and it's like, all right, that's hitting so many different audiences. Like, and they've done a really good job at their sense too in the product design. But yeah, you're creating what people want to exist through content. And if you do that instead of selling, it's this weird backend. You don't actually think it will work, but it'll work much better than just talking about the features and benefits. It's like if you can create this entire experience through content, then they'll want to try all your stuff. People are always going to try pinks over some no social type of window cleaner because they have the expectation that it's. This is actually a group that I want to come clean my windows, right. Versus I just searched on Google. I'm a little apprehensive about it. So it's just the biggest differentiator you can have is being able to be in people's head, you know, marketing touch points, all the stuff we talked about.
- [27:10]
B
Be in their head and know their desires and then know how say their desires for them. Exactly.
- [27:15]
A
That people don't. Are not good at articulating. Look at our create versus consume dynamic in the entire society. Yeah, most people are just consuming all the time, but when they're consuming, they are retaining some of that information. Right. So your job is to create based on what they're consuming and really what they've consumed over their whole life. You know, and you know, we're, we've seen a wave of 80s nostalgia and Gen Z's a little bit into like the 2000s core as well. So it's like we're getting close to even. Who was the brand earlier? Buck Mason. Like Buck Mason is almost like, I mean dude, early 2011 or early 2000s, you know, that's almost retro now. Fifteen years ago, you know, like Breaking Bad on TV, the Black Keys topping the charts, like all sorts of, you know, people are wearing boots, mustaches, curled out type shit, flannels. So I mean even that is like you're tapping into a nostalgia and like you could make fun of that. That's recent enough where there's something to be said.
- [28:21]
B
So this, this whole next week, I'm. I'm a mood boy. The shit out of my feed.
- [28:26]
A
Out of your feed?
- [28:27]
B
Yeah.
- [28:27]
A
It's about to get mad aesthetic in there, huh? I mean, Charles and I are staying at the Grand Minerva. You should pull up.
- [28:34]
B
What is that?
- [28:35]
A
They got the hotel in downtown Florence, bro. Except if you have any Florence Rex. So leave them in the comments. If you got Florence Rex, please let.
- [28:43]
B
Us know for context. Getting married in Florence. Charles is going to be there, Brian's going to be there or getting married in whatever. Busane is it? Busan. Bouchie Boutine.
- [28:52]
A
I think it's Bocchien Buccini. Yeah.
- [28:54]
B
Getting married there.
- [28:56]
A
That was very good. Yeah.
- [28:58]
B
Hit us with any, any in any and all wrecks. Yeah, I'm trying to. I'm going to even make a few pieces of content out there. Have to just because. Yeah, I want to hit. I want to hit some shit. All right, that's a wrap on the episode.