In this Swift Chat conversation, Marie Swift speaks with Matt Morris, CEO and co-founder of EncorEstate Plans, a comprehensive, customizable estate planning and trust funding platform that empowers financial advisors to efficiently create, update, and fund estate plans for their clients, all backed by expert legal review and support—without requiring a subscription or direct-to-consumer access, for an in-depth conversation on how financial advisors can fundamentally elevate their client relationships through proactive, advisor-led estate planning.

Drawing from personal experience, Morris shares how the lack of an estate plan caused turmoil for his own family, which inspired the creation of Encore's streamlined platform. He explains how Encore allows advisors to easily review, update, and fund estate plans – without crossing into legal practice – supported by attorney and paralegal review for every document. The conversation also explores how estate planning becomes a true differentiator for advisory firms, sparks referrals, and leads to more meaningful client discussions about legacy, family, and values.

Morris shares insights on how Encore's pay-as-you-go model lowers barriers for advisors and why this approach is quickly becoming an essential offering for growth-minded firms looking for ways to become the "trusted primary advisor" by solving a real pain point for today's clients.

Learn more about EncorEstate Plans at www.EncorEstatePlans.com