In 1995, Disney was the undisputed king of animation. But behind the scenes, a decade-long war for creative control was just beginning. This is the story of how a "vendor" named Pixar became Disney’s biggest rival, and how Steve Jobs used a string of billion-dollar hits to force a total regime change in Burbank.

From the "Circle 7" secret studio to the high-stakes negotiations over Toy Story 2 and Finding Nemo, we’re exploring the corporate battle that nearly destroyed the Disney/Pixar partnership—and the unlikely friendship between Bob Iger and Steve Jobs that eventually saved it.

In this video, we explore:

The 1995 Pixar IPO that turned the power dynamic upside down.
Michael Eisner’s "Experimental Era" and Disney’s struggle for identity.
The "Sequel War" and the "free" movie that fueled Steve Jobs' resentment.
Bob Iger’s Hong Kong epiphany and the $7.4 billion deal that changed animation forever.

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Synergy Loves Company is not affiliated with The Walt Disney Company or any of its subsidiaries. • Images and clips are used under fair use for commentary, criticism, and education.

Until next time, keep discovering the magic in everything!