🎙 In this episode, I sit down with Tarra Stubbins, CEO of Take It Easy Group. She went from being a roadie to becoming Mick Jagger´s personal assistant. We unpack what it really means for your business when you get high‑level support at an early stage. We also dig into the difference between a task‑based VA and a strategic EA, why an EA can be your most important first hire, and how the right support pulls you out of the day‑to‑day so you can think, lead, and create at a higher level.

If, like me, you’re at the stage where you need to delegate ownership of areas of your business rather than just tasks, this episode shows you what to look for, what to avoid, and how to set goals your systems and team can sustain.

KEY TAKEAWAYS

💡 Hire an EA Early: A true executive assistant should be your first strategic hire if you want to grow fast, get out of the weeds and into CEO‑level work.

💡 Set Goals Your Business Can Actually Support: Ambition is great, but if your systems, capacity, and team can’t realistically handle the targets you set, those “big goals” will break your business instead of growing it.

💡 Systems Enable, Not Stifle, Creativity: Guardrails, workflows, and AI free you to spend more time in your real zone of genius.

BEST MOMENTS

07:46 - 💬 “ Understand the operational systems behind the business so you can run faster.” — Tarra Stubbins

10:07 - 💬 “ There's something missing in the ability for me to actually execute the level I want to now. It's like I'm holding myself back.” — Steve Day

14:27 - 💬 “ If you hire an executive assistant first as your first hire, whether it's part-time or even full-time, it's your most strategic move.” — Tarra Stubbins

24:39 - 💬 “ It doesn't matter what my morning routine is, it matters what works for you and your schedule and your goals in this season of life that you're in right now.” — Tarra Stubbins

TIMESTAMPED OVERVIEW

00:00 Intro: Ever thought about hiring an EA?

09:32 EA vs. VA

15:49 Setting the Right Goals

24:50 Redefining Success & Impact

VALUABLE RESOURCES

Get free access to our DIDACT and Recruit Right frameworks—here's the link to our best Guides, Frameworks, and Templates: https://sys.academy/guides

LINKS TO CONNECT WITH THE GUEST

Website: https://www.takeiteasygroup.com
LinkedIn: https://www.linkedin.com/in/tarrastubbins

ABOUT THE GUEST

Tarra Stubbins is the visionary founder and CEO of two multi-million-dollar service-based organisations, built entirely through her dedication to goal-setting and unwavering determination despite having no formal business background. With over two decades of diverse experience, she has managed the lives of and worked alongside legendary musicians like Mick Jagger and Drake and high-profile CEOs such as Richard Branson.

Known for her no-nonsense, purpose-driven approach, Tarra specialises in empowering individuals to achieve their personal and professional goals. She transforms daily lives by eliminating ineffective multitasking habits and introducing proven techniques utilised by the world's most successful people. Passionate about helping others unleash their inner potential, Tarra continues to inspire countless individuals to live the lives they've always dreamed of

LINKS TO CONNECT WITH THE HOST

Podcast: https://www.systemizeyoursuccess.com
Website: https://systemsandoutsourcing.com/
Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
Instagram: https://instagram.com/systems_and_outsourcing/
YouTube: https://youtube.com/@drsteveday42
TikTok: https://www.tiktok.com/@drsteveday42

ABOUT THE HOST

Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.

This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/