Scott Desgrosseilliers, founder of Wicked Reports and creator of the 5 Forces system, joins the Table Rush Talk Show to reveal how to cut through marketing data noise and make profitable decisions. From his Scale, Chill, Kill framework to behind-the-scenes stories with Cheech & Chong and ClickFunnels, Scott explains why most attribution fails—and how to fix it. We also dive into meditation, entrepreneurial resilience, and why podcast guesting has become his top-of-funnel growth engine. Whether you’re running $20K or $2M in ads, this conversation gives you the clarity to measure, signal, and act.

📄 Show Notes

Today on the Table Rush Talk Show, Mischa sits down with Scott Desgrosseilliers, founder of Wicked Reports and creator of the 5 Forces system, to unpack how to stop flying blind in marketing and start making data-driven moves that actually pay off.

Scott shares his journey from helping a lobster company prove Facebook ads can sell lobster, to working with household names like Cheech & Chong and ClickFunnels. He introduces his Scale, Chill, Kill framework, explains why attribution is the “marketing scoreboard,” and reveals how Wicked Reports blends AI with human sanity checks.

But this conversation goes deeper than dashboards.

Scott opens up about meditation, the Monroe Institute, and the spiritual practices that help him move “stuckness into flow” as a founder. In a surprising twist, we riff on hair, frameworks, and why keeping play in your daily routine might be the secret to both energy and longevity.

We close with Scott’s recent foray into podcast guesting—why he’s doing it, how PodPitch got him booked, and why he believes podcasts have doubled his pipeline in just three months. If you’ve ever wondered how to make sense of your marketing spend, balance hustle with inner growth, or use podcasts as a serious growth channel, you’ll love this one.

What You’ll Learn in This Episode:

The Scale, Chill, Kill framework for managing ad campaigns
Why attribution is really just your marketing scoreboard
How Wicked Reports blends AI with human sanity checks
The lobster story that sparked a SaaS company
Insights from meditation, binaural beats, and flow practices
Why podcast guesting has become Scott’s #1 top-of-funnel strategy

Resources & Links:

WickedReports.com

5Forces.com

Mischa’s Stuff
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Connect on LinkedIn:
https://www.linkedin.com/in/mischaz/