They say that to change the mind, the influencer must also change the ‘state of mind’. Pre-suasion may sound like a new term, but it could be the key to optimal persuasion. In this episode, Dr. Diane Hamilton sits down with Dr. Robert Cialdini, widely known as “The Godfather of Influence.” He is also the New York Times bestselling author of Pre-suasion: A Revolutionary Way to Influence and Persuade. As the founder of the Cialdini Institute, Dr. Cialdini has made a profound impact on the fields of sales, emotional intelligence, curiosity, and perception. Today, he discusses his book and the differences between influence, persuasion, and pre-suasion, unraveling the nuances that set them apart. Dr. Cialdini explores the concept of influence itself, reflecting on who actually possesses influence and how to acquire it. As the conversation continues, Dr. Cialdini investigates the evolving nature of social influence and its remarkable role in capturing people’s attention. He also discusses the powerful art of promising and delivering value. The discussion takes many intriguing turns, ending with Dr. Cialdini’s various research works and a challenge to ponder the future of education. Tune in now and learn how to influence and persuade!

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