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George M. Johnson
Oh, oh, oh.
Bob Pittman
O'reilly Check engine light on. Take the guesswork out of your Check.
Alia
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Bob Pittman
It's free and provides a report with.
Alia
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Bob Pittman
Auto parts.
Lynn Hoffman
I'm ready to fight.
George M. Johnson
Oh, this is Fighting Words.
Lynn Hoffman
Okay, I'll put the hammer back.
George M. Johnson
Hi, I'm George M. Johnson, a best selling author with the second most banned book in America. Now more than ever, we need to use our voices to fight back.
Bob Pittman
Part of the power of black queer creativity is the fact that we got us.
George M. Johnson
You know, we are the greatest culture.
Bob Pittman
Makers in world history.
George M. Johnson
Listen to fighting words on the iHeartRadio app, Apple Podcasts or wherever you get your podcast.
Alia
Hi, I'm Bob Pippman, chairman and CEO of iHeartMedia. I'm excited to introduce a brand new season of my podcast, Math and Stories from the Frontiers of Marketing. I'm having conversations with some folks across a wide range of industries to hear how they reach the top of their fields and the lessons they learned along the way that everyone can use. I'll be joined by innovative leaders like chairman and CEO of Health Beauty, Tarang Amin, legendary singer, songwriter and philanthropist Jewel.
Lynn Hoffman
Being a rock star is very fun, but helping people is way more fun.
Alia
And Damian Maldonado, CEO of American Financing.
Bob Pittman
I figured out the formula. I just have to work hard. Then that's magic.
Alia
Join me as we uncover innovations in data and analytics, the math, and the ever important creative spark, the magic. Listen to math and magic on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.
Vanessa Marshall
Welcome to Pod of Rebellion, our new Star Wars Rebels Rewatch podcast. I'm Vanessa Marshall, voice of Harri Doula, Specter 2. I'm Tia Sirkar. Sabine Wren, Spectre 5.
Taylor Gray
I'm Taylor Gray.
Bob Pittman
Ezra Bridger, Spectre 6.
Taylor Gray
And I'm Jon Lee Brody, the Ghost Crew Stowaway moderator.
Vanessa Marshall
Each week we're gonna rewatch and discuss an episode from the series and share some fun behind the scenes stories.
Taylor Gray
Sometimes we'll be visited by special guests like Steve blum voices Zaborelio's Spectre 4 or Dante Bosco voices Jaquel and many others.
Vanessa Marshall
So hang on because it's gonna be a fun ride.
Bob Pittman
Cue the music.
Taylor Gray
Listen to Potter Rebellion on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Cheekies
Hey y'all, it's your girl, Cheekies. And I'm back with a brand new season of your favorite podcast, Cheekies and Chill. I'll be sharing even more personal stories with you guys and as always, you'll get my exclusive take on topics like love, personal growth, health, family ties and more. And don't forget, I'll also be dishing out my best advice to you on episodes of Dear Cheekies. It's going to be an exciting year and I hope that you can join me, listen to Cheekies and chill season four on the iHeartRadio app, Apple podcast or wherever you get your podcasts.
Bob Pittman
Music Saved Me I'm a very spiritual person and I'm also very pragmatic person. Every time when there is a research somewhere, more and more I find a lot of evidence and this is a very hot topic in the science as well. How music, how words, how everything that we say, say changes, you know, our reality. And I'm a big believer in that.
Lynn Hoffman
I'm Lynn Hoffman and welcome to another episode of the Music Saved Me podcast, the podcast that discusses the healing power of music. Now, if you like this podcast, thank you and please share with your friends. And also if you don't mind, check out our companion podcast called Taking a Walk, hosted by my dear friend Buzz Knight. And you can get that wherever you get your podcasts. Now. In this captivating episode, Grammy winning artist Alya shares her profound jo of transformation and resilience. Born in the Soviet Union, Alia's life was forever changed when she discovered music at the age of seven. Her path from classical training to becoming a renowned vocalist is a testament to the power of music as a source of healing and inspiration. With her soulful melodies and philanthropic endeavors, Alia has inspired countless fans all over the world. In her recent Be the Hope campaign with UNICEF usa, it's a powerful example of how music can be truly a force for good. Join us now as we delve into how music not only saved Alia, but also became her platform for making a positive impact on a global scale. Alia, welcome to Music Save Me. It's so great to have you here hot on the set of your new shoot of the of a music video you're about to do. So. I'm so excited.
Bob Pittman
Right, well, thank you for having me. I'm, I'm really so happy. Connect with people. Like every single day I wake up and you know, things. The Be Hope campaign that you just mentioned, you know, every single day became an adventure and it gave me so much internal power and drive. So every single Day I wake up, I'm like, okay, what else I can do? Where else I can go? How many people I can inspire? What else we can do together to make life a little bit better for us and the people around us?
Lynn Hoffman
Well, it's obvious because you're in the car. I mean, you are a woman on the move and you are taking action as we speak, which I love. Let me ask you, what was your first encounter with music and how, how did it influence your life's path? Because as I looked about your, how you started out, you didn't initially pursue a career in music, did you?
Bob Pittman
No. You know, I'm always jealous of these people, these musicians, let's. Let's put it right, that usually say, oh, I grew up in this musical family. Music was always around me and this is just in my blood, in my DNA. I didn't have all of it. So I consider that a luxury because my was not musical at all. And the only exposure to music I had was through my grandma, my wonderful Ukrainian grandma. And she was a church choir singer. And so she was singing all these religious songs. And that was sort of, I guess, very influential for me because my first songs that I actually earned some money for were Christmas carols. We lived in Ukraine back then, and I was, you know, on a Christmas Eve walking with the group of other children. We were knocking on every single door and people would open and we would sing some choirs, you know, some harmonies, some Christmas carols. And the people would give us money or candy. So that was like very exciting time for me because then you can buy something you want. And there was not so many things back then in Soviet Union. So it would be just, you know, like piece of banana gum that I remember right now. But there was the most delicious gum because it was, you know, like earned. And I always had dream to be on a stage, to be musician, to be able to express my voice not just by using words, but, but somehow differently with the sound. And I always was writing music and songs that I remember from very early childhood, but career wise, even though I had a professional musical education, while I was still in school, when I decided to pick university was journalism faculty. So my first degree is TV journalism, which has also really liked.
Cheekies
It's.
Bob Pittman
It's a very exciting profession. But the call for music, call to be on a stage was always with me. And when I had a chance after, you know, moving to different country to finally pursue it, I just jumped right in and I'm so happy.
Lynn Hoffman
How exciting. Who was influential and inspiring in Your life. That sort of instilled that giving back attitude. Because I understand that you are heavily involved in philanthropic endeavors, a lot of them on top of your music career.
Bob Pittman
Well, you know, I think this is in our family roots. Like, I grew up in the very modest household. I'm very blessed right now to have a platform and opportunity to give back, and I'm grateful for that. I'm not taking this for granted. And every single day I try to give back because I'm a big believer in that. As much as you give back, as much as you will get in return. So I'm not afraid to give big. And I'm not talking about money. I also talk about the time and the emotions and energy that we give back. And it wasn't the culture of my family. I was raised in the very, I would say, traditional orthodox household. And, you know, it always says in the Bible, you know, you have to. If you meet someone who is in need, you give your last rope. So that was sort of the truth that I lived with. And I always was a giver, even when I didn't have much to give. But from the perspective of me, you know, sitting right now and reading the news or looking out of the window, I just believe this is just inspiring time, you know, as hard it is as sometimes uncertain to leave these days, it's also very inspiring because where there a lot of suffering and a lot of tears and a lot of, you know, uncertainty, there is a lot of hope and opportunities. So I would say, like everything I see, as soon as I wake up, my eyes in the early morning, that's an inspiration for me to give back.
Lynn Hoffman
Would you share with our audience a personal challenge that stands out to you in your life that you faced and how music maybe helped you overcome that moment or that time?
Bob Pittman
Oh, my gosh. Well, there are so many things that music helped me to overcome. But I would say the self confidence issue, or I don't even know how to put it right, definitely me moving to different country was something that was, I mean, inspiring and traumatic at the same time. Because even though I can speak English and I travel before, I speak other different languages. When you come not as a tourist, but. But to live in the country, this is, as Russian classic writers would say, it's a little bit of a death. You know, the immigration, it's a death in some sort. And you leave parts of yourself either back in your homeland or just put it somewhere very, very deep in the closets of your soul, and it never comes back. And so I Think that the music and my decision to pursue the music professionally when I became an American was assertive me to find myself again. Because there was a time when I felt like there is not enough language for me to express what I want to say. I want to say something. But there are so many answers that I feel could be brought using, let's say Russian language or Ukrainian language or Japanese language that I speak. I can't. And that when music would come in and I would sit down with I usually I love ride in a tandem with the people. I would sit down with my partner and we would put all this harmonies or use instruments that represents different cultures and it sort of would come together and express whatever emotion I wanted to bring on the table at that moment.
Lynn Hoffman
Do you feel that you ever could have done what you're doing here back home or that probably never would have been able to happen.
Bob Pittman
I don't know. Because, you know, I believe that there is not such a thing as the if, what if in history. Whatever happened, happened for a reason.
Lynn Hoffman
That's fair because.
Bob Pittman
Because like if I. When. I mean, it's not like I wasn't trying. I was trying to do my music career when I was back in Rush, even though I was very successful as a journalist. But back then the music industry was very different in my country and everywhere in the world. You would have to a big label that would back you up and you know, sign a contract and the contracts were not good. And actually right before I immigrated to United States, I was offered contract from Universal and it was not a good one. And I didn't. Didn't sign it because I got pregnant. And kind of thinking back then, you know, back then I thought, oh my gosh, this is such a terrible timing. You know, I always wanted to do that. And this is such a great opportunity, great company, promising career, and you know, I'm about to have a baby and of course they dropped a contract and. And I felt like this is the end of everything. But that's actually was the beginning and the music industry changed today. So today I don't have to look for approval from the big label. You know, like every single talented person can go and record anywhere, even in their bedroom and release anywhere they want. There's so many different distribution platforms and it's just completely different world. So everything happened for a reason, at the right time and the same. I believe with the approach to music that I have. You know, I love blending generous, I love blending languages, I love trying new things. And I feel like this kind of music in addition to, you know, giving something not just perfect in terms of performance, but more with the soul and, and something more personal. I think this type of music is having a moment right now. And this is what I love do the most.
Lynn Hoffman
Hindsight Absolutely is 2020. And you know, I want to bring up something that you just sort of mentioned about giving back. You know, I've always been a person who felt like if you can get a big enough platform, why would you not do good with that? You know, why wouldn't you use that for good things and to help people? And not everybody does that, but I always felt like you had to. Can you tell us how you feel about how musicians have this responsibility to use their platforms for meaningful change? Because I agree with you.
Bob Pittman
I mean, everybody has an opinion. And as you said, I'm usually don't understand people that have a huge platform and they either use it heavily to monetize, which I mean, I can understand, but then you have to live with your soul. You know, you have to look at yourself in the mirror every single morning. And at some point you might, you know, end up thinking that I don't really like the person that I see every day. So you can't, you can't sell your soul for the money. And if you have a platform, you have responsibility. This is something that I've learned from being a journalist. And you know, as I said, everything comes at the right time in the right place. Maybe if fame and opportunity to pursue the music to my pleasure came to me earlier, maybe I wouldn't have this very strong sense of responsibility. Responsibility for what I say and what I'm trying, you know, people to convince. But knowing how much, you know, the words can go. I'm very conscious, like what I say, what I do, like on my social media. I'm very, very careful of what information I'm putting. I'm very careful what people, what brands or what companies I represent. And for me, at this stage of my life, it's about giving back. Like even, you know, my partnering with UNICEF for the song Hope, kind of confirmation of that. I was looking for the right partner for, for plenty of time. And finally I felt like the unicef, this is the organization that aligns with my principles and what I believe in this time and the collaboration happened and you know, it's raising money for around the globe.
Lynn Hoffman
It's a wonderful thing that you're doing. And I wanted to know specifically a few things because you do, I alluded earlier that you do a lot. What ways would you say or that you can share with us, that you use your platform to make a positive impact. And some of the initiatives that you're working on, as well as the UNICEF initiative that I definitely want to hear more about.
Bob Pittman
Well, the UNICEF collaboration is one that I'm really, really proud. It's ongoing collaboration and started me releasing very, very powerful song. It song is very beautiful by itself and the name is Hope it's out there. It was released not long ago, beautiful single and we were for Grammy consideration last year. And as soon as I released the song, I asked my followers to see if it could inspire them to do something good like little act of kindness. And people started making these videos. It started from TikTok and then led to Instagram and YouTube when they, you know, do like random things. Like one lady was giving hugs, that lady was talking about the love to their children. Somebody was making sandwiches for friends or spouses or giving flowers on the street. It became sort of this beautiful movement that let me think about the potential that the song had. And then I started looking for good partner. And then, you know, Russia and Ukrainian conflict happened, which was very personal for me because, you know, I'm half Ukrainian, half Russian, so. And I'm pacifist also on top of that. So it was like very, very painful moment for me, which gave me a lot of anxiety. And I started thinking about, you know, all these children, that suffering and how it's terrible that in this 21st century we adults can't figure out any other ways to solve the conflict but go and, you know, kill each other, like what lesson we give to our children. And I have, have three children myself. I mean, I'm not just saying from some perspective, I'm a mom myself, so it is a very, very hard topic for me to talk about. And so the UNICEF was the company, the organization that is heavily supporting children. And I love the scope of their work. I love that they go to very far away areas, they work with the people in fields. I mean, they really reach people. So that was very important for me to make sure that the money, the royalties that we give from the song hope they not just go somewhere, they go directly to the people, they go to the affected areas. And as soon as I will have opportunity. And I'm actually was begging unicef. I'm like, I want to go myself there. Really. I mean, I have so much to give. I speak languages, so I want to go to this Ukraine, Russian, Ukrainian border, whatever conflict, whatever people speak, any Slavic languages that I speak to go there. I Want to. Not just to give, you know, money, royalties from a song. I want to go and give my time. I want to give my love. Because I know on my own example that even your appearance, like someone who does something, who brings any sort of life or light, it can have lasting impression on the little child, and it can propel career. What, you know, let them dream big. Because we all live in this sort of lottery in this world. We're very lucky to live in this country where females have rights, but there are countries that females have no rights or where there's extreme poverty and people still dream and the talents distributed just as evenly, the opportunities might be not. So I feel very responsible to have these resources and platform to inspire people and, you know, to give back any ways I can.
Lynn Hoffman
And that it is a beautiful song, and it's a beautiful thing that you're doing to help vulnerable kids all around the world. And it's such a testament to who you are and what you're doing. And it's. It's a wonderful. I don't even know how to encapsulate it all because, you know, you do want to change the world. When you have a platform for the better, like you are, and even just helping one person, it can totally, like you said, change the entire trajectory of that person's life. And if you can do that, then, you know, absolutely, you can really feel good about yourself. It's the reason why I do this podcast, actually, so I totally understand where you're coming from. You know, if one person hears this and it helps them, that's what we should all be doing.
Bob Pittman
Absolutely. One of the things that I notice as the person from different country about America, that Americans, in my very, very personal point of view, a little bit forgot what it is about, something about American dream. Because we all from all over the world come for the dream. Like, for the dream, whatever this dream is, where it's very personal thing. What is American dream but Americans? Every time I would talk with Americans, I would ask, what is it? What is it? And people feel very confused. So. And very often what comes out is, you know, well, this is not for us to think about the dream. Here's all these, like, wealthy people or politicians. That's. That's for big people, you know, for big wolves to. To work on a dream. We're just little people. We're just living our lives. And I think this is something that I don't know. As I tell to my son, when he would say me something like that, I would say him to Him, Isaiah, you're just too lazy. You go out of your rear end and go do the work. So the dream comes from little actions. You don't have to have a lot of money, you don't have to have a platform. You just have to get going because you never know where you will end up. But the only thing, the only way you will succeed is just by moving. It doesn't have to be big. And this is a dream dream to keep going, to keep doing something. I believe it's very important. I mean, not just for America, but for any country. And I'm very driven by that. I'm a really like a doier person and I believe that that's something that keeps us alive probably.
Lynn Hoffman
Well, hard work pays off. I mean, that's the truth. And you know, you're living proof of that. So. And you know, you come here, I think, to become the best version of yourself because it's the freest place in the world. So, you know, I think that's a lot of people forget that. And I'm so excited for you and your family and all the amazing things that you have ahead of you besides the stuff that you've already accomplished just to get here to do that. I want to know how you believe music can serve as a healing tool for other people who are maybe suffering or going through personal challenges. Kind of like what you were just saying, but maybe a bit more about how music can help.
Bob Pittman
I. I'm a very spiritual person and I'm also very pragmatic person. So every time when there is a research somewhere I find online about how music actually scientifically can alter, you know, not just our state of mind, but something on a level of self. I always go deep down and kind of try to track this research and more and more I find a lot of evidence and this is a very hot topic in the science as how music, how words, how everything that we say changes our reality. And I'm a big believer in that. When my kids were still in my belly, they were listening from the moment I knew that they have all the sensory things evolved and working. They were listening to classical music and they all have perfect pitch. They just came out like that. So I know it works. I know music can heal soul. I know music can change lives not just because we believe it, but because it's scientifically proven. And that's why in my music, I very, very careful about lyrics, my lyrics. I don't write music about bad stuff, not because it's all sugar coated and cheesy. But because I believe that at this point of my life and my life in the life of the earth, this is the content that we, we need start talking about positivity, about something bigger and better than money, fashion, you know, all these wonderful beautiful instincts that we love, you know, love and hate or sexual relationship. There is something more out there. So I found myself very successful and self inspired on the field of inspirational pop. I still would like to write pop music. I want to have a big platform because I believe there are so many people want to hear this music and this kind of message that, I mean, the more the merrier. So I'm really, really very, very excited to work in here. And you know, my first Grammy that I got, it comes from new age music. This is sort of type of music that becoming very, very mainstream these days. When it's meditative, when it's calming, when it's something that puts people in this stage, when they can slow down and think about who they are and, and don't forget about their roots. So this is just. I believe that the music and especially music that I love and work on, it's a little bit more than entertainment. This is something for the soul for sure there.
Lynn Hoffman
Well, thank you.
Bob Pittman
I'm not saying I'm just only write something very melodic and obviously like in my repertoire and my album is dropping this year. You will see a lot of ballads, a lot of melodic, inspirational things. But I also write songs that you can dance, you know, your head off. But the lyrics over there, they're still good, they're still inspiring, they're still clean. I really want to make sure that whatever comes out from me as an artist is clean and suitable for everyone. So my kids can listen that and the grandma that turned 100, you know, last week also can, you know, comprehend and relate. So this is kind of my goal as an artist.
Lynn Hoffman
Wow. Well, thank you for, first of all, congratulations. 100's pretty impressive and I hope we all should live that long, if not longer. And thank you for all the great work you do on top of all the wonderful music that you put out. I was dancing to your song in the club. The name is escaping me because it was 2020.
Bob Pittman
American Beauty.
Lynn Hoffman
Yes, thank you. That was the one. And I thought, I remember hearing it and then when I was doing my research on you, I thought, oh my gosh, that was her. I didn't even realize that was you.
Bob Pittman
Oh, that's so funny. Yes. I love this song. This was so beautiful. That was one of the songs that sort of introduced me to American market and it was inspired by my personal journey as someone from different country coming to United States to chase the dreams. And there's that, that's, that's what I felt represent American Beauty, you know, the variety of us, the beauty of us, the freedom of us. It's a good song.
Lynn Hoffman
Yes. And so is Hope. It is equally as wonderful in a different way though. And it is, it's very healing and it also goes to such a great cause so where people can go download the song on itunes anywhere. It's called Hope by Alia.
Bob Pittman
Yes.
Lynn Hoffman
And thank you so much for everything that you're doing and keep, keep dreaming because I'm sure there's going to be more great things coming from the artist known as Alia. And thank you for being on music Save me and sharing your story.
Bob Pittman
Thank you.
Alia
Hi, I'm Bob Pittman, chairman and CEO of iHeartMedia. I'm excited to introduce a brand new season of my podcast Math and stories from the frontiers of marketing. I'm having conversations with some folks across a wide range of industries to hear how they reach the top of their fields and the lessons they learned along the way that everyone can use. I'll be joined by innovative leaders like chairman and CEO of Elf Beauty, Tarang Amin, legendary singer, songwriter and philanthropist Jewel.
Lynn Hoffman
Being a rock star is very fun, but helping people is way more fun.
Alia
And Damian Maldonado, CEO of American Financing.
Bob Pittman
I figured out the formula. I just have to work hard then that's magic.
Alia
Join me as we uncovered cover innovations in data and analytics, the math and the ever important creative spark, the magic. Listen to math and Magic on the iHeartRadio app, Apple Podcasts or wherever you get your podcast.
Lynn Hoffman
I'm ready to fight.
George M. Johnson
Oh, this is Fighting Words.
Lynn Hoffman
Okay, I'll put the hammer back.
George M. Johnson
Hi, I'm George M. Johnson, a best selling author with the second most banned book in America. Now more than ever, we need to use our voices to fight back.
Bob Pittman
Part of the power of black queer creativity is the fact that we got us.
George M. Johnson
You know, we are the greatest culture.
Bob Pittman
Makers in world history.
George M. Johnson
Listen to fighting words on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Vanessa Marshall
Welcome to Pot of Rebellion, our new Star Wars Rebels rewatch podcast. I'm Vanessa Marshall, voice of Harrison Duella, Spectre 2. I'm Tia Sirkar. Sabine Wren, Spectre 5.
Taylor Gray
I'm Taylor Gray.
Bob Pittman
Ezra Bridger, Spectre 6.
Taylor Gray
And I'm Jon Librody, the Ghost Crew stowaway moderator.
Vanessa Marshall
Each week we're gonna rewatch and discuss an episode from the series and share some fun behind the scenes stories.
Taylor Gray
Sometimes we'll be visited by special guests like Steve bloom voices Zaborelio's Spectre 4 or Dante Bosco voices Jai Kell and many others.
Vanessa Marshall
So hang on because it's gonna be a fun ride.
Bob Pittman
Cue the music.
Taylor Gray
Listen to Potter Rebellion on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.
Cheekies
Hey y'all, it's your girl, Cheekies. And I'm back with a brand new season of your favorite podcast, Cheekies and Chill. I'll be sharing even more personal stories with you guys, and as always, you'll get my exclusive take on topics like love, personal growth, health, family ties, and more. And don't forget, I'll also be dishing out my best advice to you on episodes of Dear Cheekies. It's going to be an exciting year and I hope that you can join me. Listen to Cheekies and chill season four on the iHeartRadio app, Apple Podcast, or wherever you get your podcasts.
Bob Pittman
45 years ago, a Virginia soul band.
Taylor Gray
Called the Edge of Daybreak recorded their.
Bob Pittman
Debut album Behind Bars.
Taylor Gray
Record collectors consider it a masterpiece.
Bob Pittman
The band's surviving members are long out of prison, but they say they have some unfinished business. The Edge of Daybreak Hours of Love was supposed to have been following up.
Alia
Another app, Listen to Soul incarcerated on.
Bob Pittman
The iHeartRadio app, Apple Podcasts, or wherever.
Taylor Gray
You get your podcast.
Podcast Summary: "The Melody of Resilience with Alya on Music Saved Me"
Episode Release Date: March 27, 2025
Host: iHeartPodcasts
Title: takin' a walk - MUSIC HISTORY ON FOOT
Guest: Alya (Grammy-winning artist)
In this compelling episode of takin' a walk, host Lynn Hoffman engages in an intimate conversation with Grammy-winning artist Alya about her transformative journey through music. The episode, titled "The Melody of Resilience with Alya on Music Saved Me," delves deep into how music served as a beacon of hope and resilience in Alya's life, shaping her into the influential artist and philanthropist she is today.
Alya begins by recounting her first profound interaction with music in her childhood in the Soviet Union. At the age of seven, she discovered music, which became a pivotal force in her life.
"I always had the dream to be on a stage, to be a musician, to be able to express my voice not just by using words, but somehow differently with the sound."
— Alya [05:42]
Despite pursuing a degree in TV journalism, Alya's passion for music never waned. Her early experiences singing Christmas carols with her Ukrainian grandmother ignited her desire to perform and create music that transcended language barriers.
After relocating to the United States, Alya made a decisive move to follow her musical aspirations. She highlights the challenges of the music industry in her homeland and contrasts it with the opportunities available in the U.S.
"I was offered a contract from Universal, and it was not a good one. I didn't sign it because I got pregnant. That was the beginning, and the music industry changed today."
— Alya [12:19]
Alya emphasizes the evolution of the music industry, allowing artists to produce and distribute music independently, which empowered her to pursue her career on her own terms.
A significant portion of the conversation focuses on Alya's philanthropic initiatives, particularly her collaboration with UNICEF USA through the Be the Hope campaign. Alya shares how her personal experiences and cultural background drive her commitment to giving back.
"I'm a big believer in giving back because as much as you give back, as much as you will get in return."
— Alya [08:12]
Alya discusses the impact of her song "Hope," which not only garnered Grammy consideration but also inspired a movement of kindness and support across social media platforms. Her collaboration with UNICEF aims to provide direct aid to children affected by conflicts, reflecting her deep-rooted desire to make a tangible difference.
"I want to go and give my time. I want to give my love because I know even your appearance can have a lasting impression on a little child."
— Alya [17:03]
Alya opens up about the emotional and psychological challenges she faced when moving to a new country. Music became her sanctuary and a means to rebuild her identity amidst the upheaval.
"Music and my decision to pursue music professionally when I became an American was assertive me to find myself again."
— Alya [10:09]
She elaborates on how blending different cultural sounds and languages in her music helped her express emotions that words alone couldn't capture.
Alya believes that artists have a profound responsibility to use their platforms for meaningful change. She discusses the ethical implications of fame and the importance of maintaining authenticity and integrity.
"If you have a platform, you have responsibility. You can't sell your soul for the money."
— Alya [14:46]
Her partnership with UNICEF is a testament to her commitment to leveraging her influence for the greater good, ensuring that her music contributes positively to society.
Alya articulates her belief in music as a scientifically proven tool for healing and transformation. She underscores the role of music in altering not just mental states but also influencing personal realities.
"Music can heal the soul. I know music can change lives, not just because we believe it, but because it's scientifically proven."
— Alya [23:50]
She advocates for creating music that promotes positivity and introspection, believing that such content is essential for personal and collective well-being.
Alya shares her excitement for upcoming projects, including her new album set to release later that year. She emphasizes her goal to produce music that is both inspirational and accessible to a broad audience, ensuring that her messages resonate across generations.
"Whatever comes out from me as an artist is clean and suitable for everyone. My goal is to make sure that families and individuals from all walks of life can relate to my music."
— Alya [26:42]
The episode concludes with heartfelt congratulations to Alya for her achievements and impactful work. Lynn Hoffman commends Alya's dedication to using her music as a force for good, inspiring listeners to harness their own passions for positive change.
"If one person hears this and it helps them, that's what we should all be doing."
— Lynn Hoffman [20:39]
Alya's story is a powerful reminder of music's unparalleled ability to heal, inspire, and drive meaningful societal transformation. Her journey from a young girl in the Soviet Union to a celebrated artist and philanthropist exemplifies the resilience and transformative power of music.
Notable Quotes:
This episode serves as an inspiring narrative of how music transcends cultural and linguistic barriers, fostering resilience and hope. Alya's dedication to her craft and her unwavering commitment to philanthropy offer valuable insights into the symbiotic relationship between art and societal betterment.