Episode 61 - Why Embracing VMS and New Technology is Essential for Success in The Staffing Industry with Matt Cook

In today’s episode of Talent Titans, I welcome my guest, Matt Cook from VMS, an expert on workforce management and how it can transform your small business operations in the staffing industry. From job requisitions to invoicing, using Vendor Management Systems (VMS), Matt brings a wealth of experience and insight, first sharing a compelling case study where VMS technology elevated a staffing company into a master vendor role, enhancing their client relationships and value proposition.

As client demands for transparency and efficiency grow, the adoption of VMS and new technology becomes crucial for success. We talk about common misconceptions, including the complexity and cost, illustrating how even small businesses can reap significant benefits from these systems. We also highlight the role of automation in preserving margins and boosting efficiency, without losing the human touch. This episode is a must-listen for anyone looking to harness technology to navigate the evolving landscape of workforce management effectively.

Key Moments:

What exactly is workforce management, VMS, and why you need it.
What can happen if you don’t embrace new technology in business?
The more efficient you can help people be in your organization, the more capacity you have to grow.
Why you must be documenting all of your processes!

Favorite Quote:

"One of the biggest misconceptions about VMS is the cost, but in reality, mid-market programs can affordably implement enterprise-level solutions that provide significant ROI."

Matt

Connect with Matt:

With over 25 years of experience, Matt is a globally recognized expert in sales, inbound marketing, and business development. He has successfully founded, built and sold three companies, including a sales recruiting company and a digital marketing company focused on scaling staffing companies. He grew his sales recruiting company SalesForce Search and was on Profit Magazine’s Hot 50 list as the 4th fastest growing company in Canada.

Matt has a deep understanding of the staffing and recruiting industry and a passion for helping companies grow revenue. He is highly analytical and results-oriented, with a proven ability to develop and execute successful strategies.

Matt is also an engaging speaker and thought leader, sharing his insights on topics such as sales, digital marketing and scaling business. He has written articles for Forbes Magazine, Canadian Business, Profit Magazine and others and has been a featured guest on BNN. Matt has spoken several times at Inbound, Hubspot's annual conference and was a member of Hubspot’s Sales Services Advisory Council.

In 2017, Matt won Hubspot's Sales Enablement Award and was named one of LinkedIn's Top Most Influential Sales Professionals in 2019.

He is currently the Chief Revenue Officer for Bridge VMS with offices in Austin, London (UK) and Toronto.  

LinkedIn: https://www.linkedin.com/in/matthew-cook-b541011/

Email: mc@bridgevms.com

Connect with Suky:

I’m Suky an adrenaline junkie who celebrates every single win. I believe we must celebrate and collect all our wins along the way as it fuels forward momentum to ensure we exceed our goals. When we fuel forward momentum, complacency simply can not settle in.

With over 25 years of experience working in the staffing industry, 16 of those working with global recruitment companies, I bring the knowledge and experience of working in 18 countries and successfully navigating through numerous “recession” cycles.

Companies often get so focused on the bottom line that they forget that we are in the “people business”. For me, the magic happens when my clients recognize the best way to create a truly sustainable high-performance sales culture is to align both.

Canadian Staffing Industry Summit