
Hosted by Dr. Andrea Wojnicki · EN

Do you have an ELEVATOR PITCH? Not a rehearsed script, but a sentence that articulates your unique brand? In this bonus episode, Andrea shares a popular episode of the Under the Influence podcast hosted by epic storyteller Terry O’Reilly, focused on “Elevator Pitches.” TERRY O’REILLY Podcast ”Under the Influence” – https://podcasts.apple.com/ca/podcast/under-the-influence-with-terry-oreilly/id493536367 Website – https://terryoreilly.ca/ CONNECT WITH ANDREA LinkedIn – Andrea: https://www.linkedin.com/in/andreawojnicki/ LinkedIn Talk About Talk: https://www.linkedin.com/company/talkabouttalk/ Website: https://www.talkabouttalk.com/ Email Newsletter: https://www.talkabouttalk.com/newsletter/ YouTube Channel: https://www.youtube.com/@talkabouttalkyoutube/ TRANSCRIPT Welcome to this bonus episode of the talk about talk podcast. Are you curious what this is all about? This episode was inspired by my conversation about storytelling with Terry O’Reilly a few months ago. Terry is the host of the under the influence podcast, and he’s an epic storyteller. If you haven’t listened to our conversation yet, I encourage you to go back and listen to Talk About Talk episode 173. During that interview, Terry and I started talking about Elevator Pitches. That’s when this happened. Take a listen: Andrea Wojnicki: My favorite elevator pitch of all time is, you know, the Sigourney Weaver aliens movie. Do you know what the elevator pitch was for? Terry O’Reilly: Jaws in space. Andrea Wojnicki – TalkAboutTalk: Yes, I probably learned that from you, Terry. Terry O’Reilly: Yeah, you may have. In case it wasn’t clear – I shared with Terry my favorite elevator pitch of all time – It’s the pitch for the movie Aliens. I can just imagine the writer pitching this Aliens movie to the Hollywood producer. Saying, “what’s this movie all about? Well, think Jaws in Space.” Three words. “Jaws in Space.” Beautiful. As I was sharing that with Terry, it occurred to me – WAIT! I think I originally learned that story, that elevator pitch, from Terry! I think I learned that from one of his Under the Influence episodes. That was pretty funny. Kind of embarrassing, But Terry was very gracious. I subsequently re-listened to Terry’s Under the Influence episode on Elevator Pitches – and it’s fantastic. So – here we are with our bonus episode. Now YOU’re going to hear that episode! You’ll hear Terry describe that elevator pitch for the Aliens movie, and a whole lot more. Here’s your task: I encourage you to listen to this episode through the lens of improving your personal brand narrative. Based on your unique expertise and passions, based on your superpowers, and based on Terry’s guidance in developing a compelling elevator pitch, is there a phrase you can use when youre introducing yourself? For those of you who’ve been in my workshops or private coaching, you know that I am not a fan of the rehearsed elevator script. You know, that overly-rehearsed, too long, too generic ramble that you hear people recite when theyre trying to impress you? That’s not what Im talking about. Im talking about a few words, a phrase, maybe one sentence, that you can own. Your “Jaws in Space,” if you will. OK – here we go. Here’s Terry. The post BONUS: “Elevator Pitches” with Terry O’Reilly of Under the Influence appeared first on Talk About Talk.

How to become an epic storyteller with “Under the Influence” podcast host Terry O’Reilly. Terry and Andrea talk storytelling, elevator pitches, and peeling the onion to identify what business you’re really in. TERRY O’REILLY Podcast ”Under the Influence” – https://podcasts.apple.com/ca/podcast/under-the-influence-with-terry-oreilly/id493536367 Book – My Best Mistake (2023) – https://amzn.to/3zroPQe Book – This I Know: Marketing Lessons from Under the Influence (2018) – https://amzn.to/3TzNbOm Book – The Age of Persuasion: How Marketing Ate Our Culture (2011) – https://amzn.to/4ewW9Et Website – https://terryoreilly.ca/ Terry’s recommendations: “The Plot Thickens” podcast The Score: Bank Robber Diaries podcast CONNECT WITH ANDREA & TALK ABOUT TALK Website: TalkAboutTalk.com Communication Coaching Newsletter: https://talkabouttalk.com/newsletter LinkedIn Andrea: https://www.linkedin.com/in/andreawojnicki/ LinkedIn TalkAboutTalk: https://www.linkedin.com/company/talkabouttalk/ YouTube Channel: @talkabouttalkyoutube TRANSCRIPT That fabulous voice belongs to Terry O’Reilly host of the popular “Under The Influence” podcast. I’ve been listening to “Under The Influence” for years, and I’ve always enjoyed Terry‘s sense of humor, and his skill as an exceptional storyteller. I knew we were both Canadian and we’re both podcasters. I had no idea he’s also a huge fan of the power of three. Did you hear what he said? Bingo, Bango Bongo. Let’s do this! Welcome to Talk about Talk podcast episode #173 “Under the Influence with storyteller Terry O’Reilly”. In this episode, you’re gonna learn the ingredients necessary to create compelling stories, how and why to “peel back the onion” and think hard about what business you’re really in, and so much more. In case we haven’t met, my name is Dr. Andrea Wojnicki and I’m your executive communication coach. Please just call me Andrea. I coach executives like you to improve your communication skills so you can communicate with confidence and clarity, establish credibility, and ultimately achieve your career goals. Sound good? To learn more about me and what I do, head over to talkabouttalk.com and you can read about the coaching and workshops that I run. Plus there are a bunch of free resources for you at the bottom of the takaboutalk.com homepage. You can also sign up for the Talk About Talk email newsletter, where you’ll get free coaching from me in your inbox. Head over to talkabouttalk,com to sign up now. Alright, Let’s shift gears. I can’t wait for you to hear my conversation with Terry O’Reilly. If you’ve ever heard his Under the Influence podcast, you know he is like an encyclopedia of stories and insights. As you’re about to hear, he’s the same in real-time, without a script. He’s also very gracious. Let me introduce Terry, then we’ll get right into the interview. At the end, as always, I’m going to summarize with three learnings that I want to reinforce for you. Sound good? Ok. Long before he had a radio show, Terry was an award-winning writer at Canada’s top advertising agencies. Creating campaigns for top brands such as Labatt, Bell, Nissan, and the Hudson’s Bay Company. In 1990, Terry co-founded Pirate Radio & Television with eight recording studios in Toronto and New York. In 2005, he became the host of the CBC Radio One and WBEZ Chicago radio show, Under The Influence, with over one million listeners a week. His podcast has been downloaded over 75 million times. Terry was awarded with a Lifetime Achievement Award by the Advertising & Design Club of Canada, and has been granted Honorary Degrees from three Canadian universities. Ah – the power of three again. Terry has also written three books, the latest being “My Best Mistake” about people who made catastrophic career decisions – but it ended up being the best thing that ever happened to them. He has a wonderful wife and yes, three lovely daughters, Terry he says like some of this work. Here we go! INTERVIEW Andrea Wojnicki – TalkAboutTalk: Thank you so much, Terry, for being here today to talk to me and the talk about talk listeners. O’Reilly: Well, it’s great to be here. Thanks for inviting me. Andrea Wojnicki – TalkAboutTalk: There are so many directions that we could go in this conversation advertising, branding, personal branding. But I thought something that really stands out about you that I appreciate very, very much is your fantastic ability to tell stories. So I thought we would start there. And I’m curious as a master’s storyteller. What do you think makes for a great story? Is there an ingredient li...