Podcast
Talk Commerce
Hosted by Brent W. Peterson · EN
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.
Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.
Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.
You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com
41episodes
Episodes
Newest firstAll episodes
B2B Medical Aesthetics Desperately Needs a Digital Makeover | Keri Concannon & Olivia Schmid | Beauty Rep
2d ago00:23:53Tap to summarizeBrent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands.Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax orders!), the B2B side of medical aesthetics has long lagged behind the consumer world. Meanwhile, Olivia brings a unique perspective shaped by her time at Amazon, Galderma, Allergan, and even a career in law, all of which fuel her mission to bring a seamless, consumer-grade experience to the professional side of the business.Together, they discuss how Beauty Rep serves as a centralized hub where practices — from solo estheticians to large hospital systems — can access multiple brands, educational materials, marketing assets, and place orders in one intuitive platform. They explore the challenges of getting legacy sales reps on board, how AI is being woven into the platform under their trademarked "AesthetiTech" banner, and why the average practice now carries around 14 different brands, making streamlined access more critical than ever.The conversation also covers the evolving landscape of medical aesthetics, including the convergence of regenerative medicine, longevity, and wellness with traditional aesthetics, as well as how AI is influencing everything from injector training to the development of new product formulations. Keri and Olivia also share their outlook on the economy and the exciting momentum building in both the US and European markets.If you're in ecommerce, B2B sales, or the medical aesthetics industry, this is a must-watch episode packed with insights on digital transformation, the future of sales, and how to build platforms that truly serve the customer.Chapters:0:00 – Introduction & Guest Backgrounds2:48 – Passions Outside of Work3:23 – Hockey, Minnesota & Life in Kona4:21 – The Free Joke Project5:05 – What Is Beauty Rep & Why It Exists6:47 – The 35% Sales Rep Problem8:18 – Bringing D2C Experience to B2B9:12 – Legacy Reps & Adapting to Digital Change11:13 – Adoption Challenges & "What's the Catch?"13:00 – How Beauty Rep Helps Sales Reps Daily14:49 – Industry Expectations & Education Access16:33 – AI, AesthetiTech & Smarter Selling18:13 – Legacy Systems: Faxes, PDFs & Hospital POs19:28 – Who Are Beauty Rep's Customers?20:26 – AI in Content & Medical Training22:57 – Economic Outlook: US & Europe25:03 – Shameless Plug: BeautyRep.com
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AI Agents Are Reshaping Retail Media for CPG Brands with Sai Koppala
1w ago00:16:15Tap to summarizeSai Koppala, CMO of Commerce IQ, discusses the evolving landscape of retail media and the critical role of AI in optimizing marketing strategies. He highlights the importance of adapting to consumer behavior changes, leveraging automation, and the challenges brands face in a competitive market. The conversation also touches on the K-shaped economy and how it affects consumer purchasing decisions.TakeawaysSai Koppala is the CMO at Commerce IQ, focusing on marketing leadership in growth-stage companies.Commerce IQ helps CPG brands optimize their retail media shelf using AI.AI agents are becoming critical in retail, automating many processes.Retail media spend increased by 20% last year, but return on ad spend has decreased.AI can optimize retail media spend far more efficiently than human management.Long tail keywords are increasingly important due to changing consumer search behavior.Brands must adapt their content to be surfaced by AI agents like Rufus and Sparky.The go-to-market strategy has shifted from analytics to actionable insights and automation.AI washing is prevalent, making it hard for brands to choose the right technology.Understanding context is essential for effective AI implementation in retail.Chapters00:00 Introduction to Commerce IQ and Sai Koppala01:23 The Role of AI in Retail Media04:12 Optimizing Retail Media Spend with AI10:24 Evolving Go-to-Market Strategies14:38 Navigating the K-Shaped Economy
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Retail Innovation Takes Center Stage at eTail Palm Springs with Isaac Morey
2w ago00:21:11Tap to summarizeTalk Commerce is back with another round of standout conversations from eTail Palm Springs. In this compilation episode, host Isaac Morey sits down with several e-commerce leaders who share their perspectives on AI adoption, brand authenticity, stable coin payments, and the future of online shopping. eTail Palm Springs has long served as a gathering point for retail and e-commerce professionals, and this episode captures the energy and forward-thinking spirit of the event. From plant-based nutrition to AI-powered personalization, the topics span the full spectrum of modern retail. Let's get into the highlights.Key TakeawaysBrand authenticity and transparency are becoming non-negotiable for retailers and consumers alike.AI adoption remains a hot topic, but many brands struggle to move from experimentation to real-world implementation.Product data infrastructure is now a strategic priority as LLMs increasingly answer consumer questions about products.Conversational data from shoppers represents a largely untapped resource for personalization.Multi-retailer agentic checkout is emerging as a new model for product discovery and purchasing.Stable coin payment processing could significantly reduce transaction costs for merchants.Organizations that fail to plan for an AI-enabled future by 2027 risk falling behind.About the GuestsCatherine Hayden, Chief Marketing Officer at Kate Farms: Catherine leads marketing for a medical nutrition company that produces plant-based, organic nutrition shakes and formulas for ages one through end of life. She spoke on a panel about authenticity and transparency at retail alongside brands like Patagonia and Sur La Table.Andy Lloyd and Ryan Murden, Brandfuel Team: Andy and Ryan from Brandfuel discussed the growing importance of product data management in an AI-driven world. Their platform helps brands centralize digital assets and maintain editorial control over how products are represented across LLMs and channels.Ian Patterson, Remark: Ian co-founded Remark, a company that provides AI personalization on brand websites by pairing shoppers with real human or AI shopping assistants. The company focuses on capturing and utilizing conversational data to create highly tailored shopping experiences.Sebastian Pflumm, Furniture.com: Furniture.com aggregates furniture from multiple retailers into one shopping destination. The company recently launched an AI agent named Dottie and a multi-retailer agentic checkout system.Ron Tarter, CEO and Founder of MNEE: Ron founded MNEE, a merchant acquiring network built on stable coins. The platform allows retailers to accept digital dollars in their existing checkout flow at a fraction of traditional card processing fees.Final ThoughtsThis compilation episode reinforces one clear message: standing still is not an option in e-commerce. Whether the conversation centers on AI personalization, product data strategy, agentic commerce, or payment innovation, every guest pointed toward the same conclusion. The brands that act now will lead tomorrow. The ones that wait will scramble to catch up. So as you think about your own retail strategy, ask yourself: are you building for the commerce of today, or are you already building for the commerce that is coming?Chapters00:00 Introduction to eTale and Kate Farms02:43 The Importance of Authenticity and Transparency in Retail05:45 Navigating AI in E-commerce08:09 Brand Fuel's Role in AI Integration10:41 The Future of E-commerce and Consumer Experience13:49 Innovations in Furniture Shopping16:24 Disruption in Payment Systems18:09 Conclusion and Future Outlook
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Isaac Morey's Favorite Interviews from eTail Palm Springs: A Compilation of the Best Conversations on the Show Floor
2w ago00:23:10Tap to summarizeeTail Palm Springs is one of the most important events on the e-commerce calendar. As one of the most anticipated events in the e-commerce calendar, eTail brings together senior retail leaders, DTC brands, and digital innovators to explore the evolving future of online and omnichannel retail. Every year, the event draws a powerful mix of founders, marketers, technology providers, and retail operators — all under one roof in the California desert.Isaac Morey, Co-Founder of Content Cucumber, was on the ground at eTail Palm Springs this year recording conversations for the Talk Commerce podcast. The result? A compilation video packed with some of his favorite interviews from across the show floor. Each one is a quick snapshot of the people, ideas, and energy that make eTail such a standout event.Here's a look at every clip in the compilation.0:40 Scott Ohsman, Always Off Brand5:38 Elizabethe Lachhar, RezolveAI10:57 Amrit Shergill, ShopVision14:21 Udayan Bose, NetElixer16:27 Andrew Watt, MAI18:17 Patrick Yoon, CHEQScott Ohsman, Always Off Brand: AI Is Moving Past the HypeScott Ohsman kicked things off with signature energy and a sharp take on where AI in e-commerce really stands. He argues that AI is finally moving from buzzword to tactical tool — but warns that a "blister" correction is coming, and that mediocre brands relying on AI as a crutch will be the first to get flushed out.D2C Brands Are About to Have a MomentIn the same conversation, Scott made the case that D2C brands are quietly positioned for a traffic windfall thanks to LLM-driven search sending users directly to brand websites. It's unpaid traffic, and the brands doing solid foundational work will benefit most.The Vibes at eTail Are UnmatchedScott closed with a love letter to the eTail experience itself — the Palm Springs sunshine, the resort setting, and the surprisingly positive energy on the exhibitor floor. According to Scott, even the vendors are in a good mood here, and that says a lot.Elizabeth Lachhar, Rezolve AI: The Case for Agentic CommerceElizabeth Lechhar from Rezolve AI broke down what agentic commerce actually means and why it matters right now. With Generation Alpha bringing five trillion dollars in buying power online in the next few years, the traditional e-commerce funnel is reaching end of life — and brands need to prepare for a conversational, hyper-personalized future.Shopping Will Become a 360° ExperienceElizabeth painted a picture of what the near future of shopping looks like: not just searching for a blazer, but asking an AI what to wear in Palm Springs, what goes with it, and whether you can still wear it to lunch. Commerce is becoming circular and lifestyle-driven, not linear.Get Your Data Ready NowIn her closing remarks, Elizabeth urged retailers to start preparing their data infrastructure for the agentic future. From multi-dimensional search to automated payments, the entire commerce stack is about to change — and Resolve AI is building the end-to-end platform to support that shift.Amrit Shergill, ShopVision: Why Retros Shouldn't Be AnecdotalAmrit Shergill of ShopVision explained how most brands rely on fragmented, anecdotal data when looking back at key campaigns like Black Friday. His company captures every digital touchpoint across competitors and reseller channels, turning guesswork into clarity and predictive insights.Pricing Intelligence: Finding White Space in the MarketAmrit dove deeper into a specific pain point he's hearing at eTail: pricing challenges. Brands with large wholesale networks are missing margin and product-line opportunities because they can't see how competitors are pricing similar products. His platform matches products across brands and surfaces the white space.Udayan Bose, NetElixir: $30 Million in Revenue Driven by ExperimentationNetElixir's founder, Udayan Bose shared that their machine-learning-powered experimentation platform has driven roughly $30 million in cumulative additional revenue across 250 experiments in the past year. The message is clear: performance AI — the kind that drives measurable outcomes — is the next frontier every e-commerce brand should pursue.NetElixir: AI Is Moving from Buzz to ActionUdayan also noted a shift in the eTail conversations this year: people aren't just talking about AI anymore — they're asking whether it actually drives results. NetElixir's high Net Promoter Score (84.4, double the industry average) backs up their claim that human expertise combined with AI delivers exceptional performance.Andrew Watt, MAI: Agentic AI for Google Ads ManagementThe team at MAI founded by former Google Ads and Instacart ad platform engineers introduced their agentic AI for paid media. Their platform plugs into Google Ads, Google Analytics, and Shopify, then autonomously builds and manages campaigns — taking over work that used to require agencies or in-house teams. They're expanding to Bing and Meta next.Patrick Yoon, CHEQ: Client-Side Detection: Cleaning Up Invalid TrafficPatrick explained how their client-side pixel unlocks intelligence retailers have never had access to before — from reducing paid media ad waste by up to 70% to identifying which bots on your site are malicious and which are actually acting on behalf of real consumers through LLMs.The AI-Bot Hybrid Future of Retail WebsitesIn a deeper dive, Patrick shared that Gartner predicts one in five interactions on retail websites will involve an LLM by 2028. The takeaway: you can't just block all automation anymore. Retailers need nuanced intelligence to distinguish between helpful AI agents and bad actors, and that distinction will directly impact ROI.
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The Best of ShopTalk Vegas, The Interviews with Isaac Morey
2w ago00:37:43Tap to summarizeShop Talk Las Vegas always delivers. The energy, the speed meetings, the creative themes. This year, Isaac Morey hit the floor with a camera and came back with a compilation of sharp, focused conversations from some of the most interesting people at the show. These interviews are a great example of what Content Cucumber's conference video service produces for brands. Show up with a booth, leave with months of marketing-ready content.00:26 Nicolas Bailliache, eStreamly06:13 Amit Patel, MyFitnessPal11:17 Vincent Declercq and Ward Van Laer, Dalton13:24 Zach Bricker, Supermetrics19:38 Tarun Chandrasekhar, Syndigo24:12 Jay El-Kaake, Osello26:47 Anshuman Jaiswal, OnePintAI29:00 Jason Grunberg, Forter34:44 Aditya Jain, PassionfruitHere's a quick look at who Isaac talked to and what stood out.Nicolas Bailliache, Co-Founder of e-StreamlyVideo commerce drives over 20% of all e-commerce in Asia, but the US sits around 1%. Nico makes the case that brands need to connect video directly to checkout, especially on their own channels, as a retention play in a world where 80% of internet consumption is already video.Amit Patel, Chief Revenue Officer at MyFitnessPalMyFitnessPal is launching its own ads business, giving brands a way to reach 5.7 million monthly active users who log in five times a day. For CPG, retail, and health and wellness brands, that kind of engaged, habit-driven audience is hard to find anywhere else.Vincent Declercq and Ward Van Laer, Co-Founders of DaltonDalton uses AI to remove the friction from A/B testing and CRO. You connect your shop, get test ideas generated automatically, and Dalton shifts traffic toward winning variations on its own. The self-improving web shop concept is a compelling pitch for brands that know they need to test more but never find the time.Zach Bricker, SupermetricsSupermetrics released new research showing that 89% of executives are pushing for AI adoption, yet the people using AI daily feel their companies lack a real strategy. The stat that only 8% of e-commerce professionals say they're adopting AI was a surprise, and the takeaway is clear. AI won't fix marketing problems without a solid data foundation and a plan.Tarun Chandrasekhar, SyndigoSindigo powers product content from creation to syndication to performance measurement. The agentic commerce angle is fascinating. For a hundred-plus years, brands influenced shoppers through ads designed for human eyeballs. AI agents don't care about visuals. They care about complete, contextual product data. That shift changes the entire game for product content strategy.Jay El-Kaake, OselloOsello automates marketplace listings on platforms like Nordstrom, Macy's, and Target using AI agents. No rules to configure, no spreadsheet templates. Connect your Shopify store and the agents handle everything. Jay's hot take landed well too. If a company has been claiming they do AI for longer than a year, the models they started with are already outdated.Anshuman Jaiswal, Founder of OnePint.aiThe number one mistake in inventory management? Everything floating around in Excel and Google Sheets. OnePint replaces those manual processes with AI-powered demand forecasting, replenishment, and allocation for mid-market brands.Jason Grunberg, CMO at ForterForter uses a massive identity data network to prevent fraud, optimize payments, and protect the customer experience. The insight that everyday consumers now use tools like ChatGPT to fabricate product damage claims is a wake-up call for any merchant thinking fraud prevention is only about stopping professional attackers.Aditya Jain, Co-Founder of Passion FruitPassion Fruit helps brands win search across both SEO and AEO. Adi's biggest observation is that too many companies treat SEO and AEO as completely separate activities when the data and strategy overlap significantly. One of their clients grew revenue 10x after connecting at Shop Talk the previous year.These Interviews Didn't Happen by AccidentEvery conversation Isaac recorded at Shop Talk was planned, filmed with professional gear, and edited into marketing-ready content. That's what Content Cucumber's conference video service does for brands.You're already spending serious money to exhibit. Booth, travel, hotel, swag, team time. We help you leave with more than badge scans.We show up at your booth, film sharp guided interviews, capture B-roll of the full event experience, and deliver polished video assets. By the time you're home, your content is already working. One three-day conference becomes three months of marketing.No scripts. No awkward teleprompter reads. Just real people talking about what they know, captured by a team with 30+ years in e-commerce and hundreds of interviews recorded.Book Your Live Event Content →
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Namrata Sangani Went from Magento Fan to Adobe Commerce Champion
2w ago00:23:26Tap to summarizeBrent Peterson interviews Namrata Sangani, a QA & Triage champion for Hyva and an Adobe E-commerce Champion. They discuss Namrata's journey in the e-commerce space, her visibility efforts on LinkedIn, and the impact of Hyva on Magento development. Namrata shares insights on the importance of community engagement, the role of women in e-commerce, and the future of Hyva in the Magento ecosystem.TakeawaysNamrata Sangani is an Adobe e-commerce champion and QA champion for Hyva.She became visible on LinkedIn to share her knowledge and engage with the community.Hyva is revolutionizing Magento development with its performance and ease of use.Quality assurance is a top priority for Hyva, ensuring high standards in their products.Namrata emphasizes the importance of women participating in tech events.The Magento community is seeing a shift towards more open-source contributions.Networking at events like Meet Magento is crucial for professional growth.Hyva's approach allows developers to learn and adopt new technologies easily.Namrata encourages women to showcase their expertise in e-commerce.The future of Adobe Commerce looks promising with ongoing support and development. sound bites"I want women to uplift themselves.""I am active on Instagram as well.""I was a fan of yours since that day."Chapters00:00 Introduction to Namrata Sangani02:41 Journey to Becoming an Adobe Champion05:28 Visibility on LinkedIn and Its Impact08:11 Learning and Adopting Magento and Adobe Commerce10:46 The Revolutionary Impact of Hyva13:14 Quality Assurance and Development in Hyva15:54 Future of Hyva in the Magento Ecosystem18:36 Women in E-commerce Initiative20:59 Outlook for Adobe Commerce and Magento23:49 Closing Thoughts and Networking
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When Real Estate Meets the Blockchain — Thomas Gaffney of OFA Group on Talk Commerce
3w ago00:20:07Tap to summarizeBrent Peterson interviews Thomas Gaffney, COO of OFA Group, discussing the evolution of the company from traditional architecture to a tech-focused entity in the blockchain and Web3 space. They dig into the concept of Real World Assets (RWA), exploring how tokenization can democratize investments, making them accessible to a broader audience. The conversation also highlights the differences between RWAs and NFTs, the potential future of mortgages on blockchain, and the overall efficiency and transparency that blockchain technology can bring to various industries.TakeawaysOFA Group has pivoted from architecture to tech-focused solutions.Real World Assets (RWA) allow for tokenization of physical assets.Tokenization provides liquidity and capital raising opportunities.Investments are becoming more accessible to mainstream investors.Blockchain technology enhances transparency in asset ownership.RWA can democratize access to high-value investments.NFTs and RWAs share similar technology but differ in underlying assets.The future of mortgages may lie in blockchain for efficiency.Real-time data on mortgages can reduce systemic risk.OFA's Hearth Labs aims to bring tokenized real estate to the public.Chapters00:00 Introduction to OFA Group and Personal Insights03:47 Understanding Real World Assets (RWA)09:23 Democratization of Investments through RWA13:41 RWA vs. NFTs: Key Differences17:37 Future of Mortgages on Blockchain
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Green Goo Is Reinventing Plant-Based First Aid and Personal Care | Jodi Scott
Apr 2100:19:22Tap to summarizeJodi Scott, CEO and co-founder of Green Goo by Spry Life, shares her journey in creating plant-based first aid and personal care products. She discusses the challenges and triumphs of entrepreneurship, the importance of efficacy in natural products, and how her family plays a crucial role in the business. Jodi also addresses the impact of economic changes and tariffs on her company, and how technology, particularly AI, is helping to scale operations. The conversation highlights the significance of clean living and the potential of plant-based solutions in the health and wellness industry.TakeawaysGreen Goo focuses on plant-based first aid and personal care products.The company aims to provide effective alternatives to chemical-laden products.Jodi's sister, an herbalist, plays a key role in product development.The manufacturing process protects the integrity of the plants used.Green Goo products are designed for multiple uses, reducing the need for many items.Jodi's entrepreneurial journey began unexpectedly with a bed and breakfast.The company scaled rapidly, reaching 150,000 distribution points in five years.COVID-19 forced the company to pivot and adapt its business model.AI and technology are being leveraged to improve efficiencies.Family involvement is central to the company's operations and culture.Chapters00:00Introduction to Green Goo and Jodi Scott02:01The Birth of Green Goo: A New Approach to First Aid05:16The Efficacy of Plant-Based Solutions07:03Jodi's Entrepreneurial Journey10:11Scaling the Business: Challenges and Triumphs11:48Navigating Business Partnerships and Buybacks12:42Leveraging Technology for Growth14:13Family Involvement in Business16:03Adapting to Economic Changes17:58Impact of Tariffs on Business19:18Closing Thoughts and Shameless Plug
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Live from Shoptalk: How Signifyd Is Redefining E-Commerce Fraud Protection Beyond the Checkout
Apr 1700:11:41Tap to summarizeFraud doesn't sleep, and neither does the challenge of keeping good customers happy while stopping bad actors in their tracks. In this live episode of Talk Commerce, recorded on the floor of Shoptalk in Las Vegas, host Isaac Morey sat down with Nicole Jass from Signifyd for a candid, fast-moving conversation about what it really takes to protect an e-commerce business today — without driving away the customers you've worked hard to earn.From machine learning and consortium data models to agentic commerce and instant refunds, Nicole covers the full spectrum of what modern fraud protection looks like — and why it's about so much more than just stopping a bad transaction.Key TakeawaysFraud protection should grow revenue, not just cut losses. Signifyd helped Lenovo increase top-line sales by 4–5% by reducing false declines alongside fraud.The consortium model is a force multiplier. Sharing fraud signals across thousands of merchants means that stopping one bad actor protects everyone on the network simultaneously.Not all bots are bad anymore. Agentic commerce is changing how merchants need to think about automated traffic, and Signifyd is already preparing for that shift.Returns are the next fraud frontier. Instant refunds are a loyalty-building tool — but only when merchants can tell the difference between a genuine return and someone shipping a box of rocks.Scaling fraud teams with people alone won't work. As businesses grow, "Katie reviewing transactions" isn't a sustainable strategy. Machine learning fills the gap efficiently.The customer experience IS the product. Every decline, every friction point, every delayed refund is a moment of truth that either builds or breaks brand loyalty.
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Live From Shoptalk: Getting Your Brand Ready for Agentic Commerce with Amera Khalil
Apr 1600:17:59Tap to summarizeRecorded live at Shoptalk Spring 2026 by host Isaac Morey, the conversation features Amera Khalil, Director of Strategic Account Management at Commerce — the parent brand behind Feedonomics, BigCommerce, and MakeSwift. Together, they cover what brands actually need to do to stay visible as AI-powered discovery takes over consumer behavior. It's a practical, no-fluff conversation that's worth your time whether you're running a lean SMB operation or managing enterprise-level feeds.Key TakeawaysData quality is the foundation. Before any AI strategy works, your product feeds need accurate titles, descriptions, sizes, and attributes.Enriched data isn't one-size-fits-all. Enrichment requirements vary by brand, category, and channel — and they need to match today's conversational search queries.Agentic commerce is already operational. Commerce built a fully functional agentic checkout experience for PacSun on Perplexity in under 30 days.Don't deploy AI for AI's sake. Without a clear business objective, AI implementation creates confusion rather than results.SMBs need to act now. LLM visibility isn't exclusive to enterprise brands — smaller businesses can start preparing today.Human oversight isn't optional. Quality assurance guardrails protect brand integrity and keep AI-generated content on point.Have AI conversations out loud. Brands strategizing behind closed doors miss partners who may already have the solutions they need.Episode SummaryAmera opened by describing Commerce's three-brand structure. Feedonomics handles intelligent product feed management, BigCommerce powers flexible e-commerce experiences, and MakeSwift enables agile front-end design. She described Feedonomics' core value simply: taking complex data, making it clean and structured, and distributing it intelligently across every relevant channel.From there, Isaac asked the big question: how is AI changing e-commerce? Amera's answer was direct. The traditional marketing funnel — performance ads, tracking, attribution models — is collapsing. Consumers are now using Perplexity, ChatGPT, and Claude not just for research but for actual purchase decisions. "The biggest change in e-commerce," she noted, "is the preparation to be visible on these LLMs while maintaining the quality of your data."She broke agentic commerce readiness into clear layers. First, brands need solid foundational data — accurate product titles, descriptions, brand names, sizing. Without that, nothing else works. On top of that, brands need enriched data that responds to how people actually search today. Nobody's typing "suitcase" anymore. They're saying something like, "I'm going on a trip, I want something light, and I tend to overpack." Product data has to meet that kind of specificity.Interestingly, she was candid about the complexity of getting onto LLM channels: "Just because you're a brand doesn't mean that your feed is going to be accepted." Approval processes are real hurdles, and the backend requirements — syncing inventory, enabling checkout, integrating payments — go well beyond what most marketing teams expect.The PacSun case study was the episode's standout moment. Commerce built a complete agentic checkout experience for PacSun on Perplexity in under 30 days, during the holiday season. Shoppers could find PacSun jeans, select their size, and check out via PayPal — receiving a confirmation email from PacSun directly. "This is thrilling," Amera said, "because it's changed the way that we are looking at our expectations as consumers."On AI risks, she stressed quality assurance. Feedonomics uses internal benchmarking systems that flag AI-generated content not meeting brand standards before it goes live. She also flagged a generational nuance: Gen Z consumers can detect cold, scripted AI content, and they don't respond well to it. Adjusting content based on audience expectations isn't a nice-to-have — it's essential.For SMBs, her advice was to start with a data audit. Centralize your assets, identify missing fields, and find a feed partner who can submit requests to LLMs on your behalf. As she put it, "even if you're small, medium, or you're the big kahunas in the industry, you have to be present and you certainly have to be visible."Final ThoughtsIn this new era, AI agents act on behalf of shoppers — searching, comparing, and even checking out across multiple channels, often without ever visiting a merchant's website. These AI-driven experiences are seamless, contextual, and increasingly the default for how consumers interact with commerce online. Amera's message throughout this episode is clear: preparation beats hesitation every time.So here's the question worth sitting with — if your brand's data isn't ready for an agent to read it, how feed-y is your commerce strategy for what's already here?This has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/Chapters00:00:00 — Introducing Amera Khalil and Commerce00:00:22 — What Feedonomics Actually Does00:00:46 — BigCommerce and MakeSwift Explained00:01:09 — How AI Is Changing E-Commerce00:01:59 — How Consumers Are Using LLMs to Shop00:02:38 — The Rise of the Brand Agent as Consumer00:03:13 — How Brands Can Prepare for Agentic Commerce00:03:50 — Why Data Quality Is the Foundation00:04:28 — What Data Enrichment Actually Means00:05:15 — Matching Long-Tail Search Queries with Enriched Feeds00:05:52 — AI Risks and the Humans-in-the-Loop Element00:06:25 — Quality Assurance and Guardrails for AI Content00:07:15 — How Brands Are Adapting — Real Customer Journeys00:08:05 — Enterprise Brands Going Live on LLMs00:09:33 — The PacSun Agentic Checkout Story00:12:58 — Advice for Small and Medium-Sized Businesses00:14:54 — Why Every Brand Needs to Be Visible on LLMs by 202800:15:45 — The Feedonomics Framework for Readiness00:16:02 — Amera's Hot Take from Shoptalk00:16:56 — Final Thoughts and What's Getting Exciting Again
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