71.5% of Gen Zers plan to buy their first home in the next 1-6 years, while 37.2% plan on buying as soon as 1 – 3 years.(1) So, how can today’s lending professionals help them navigate the homebuying process?

In this captivating episode of Talk Data to Me, we dive into the intriguing topic of Gen Z's hesitance and challenges of entering the housing market with Ally Carty, Gen-Z Guru and National Account Manager atActiveComply. She shares her invaluable insights on how today's environment is impacting Gen Z's journey to homeownership and sheds light on the reasons behind their hesitations.

As our conversation unfolds, we explore the key factors influencing Gen Z's outlook on the housing market. We address the pressing question of why this generation seems reluctant to take the leap into real estate. Ally draws on her research and interviews with Gen Z to provide compelling insights into their mindset and decision-making process.

Furthermore, our discussion delves into the role of lenders in helping Gen Z make their dreams of homeownership a reality. We uncover actionable strategies and recommendations that lenders can adopt to support this generation and empower them to start making moves into the real estate market. From tailored education programs – including credit and financial education— to suggested marketing strategies, we explore various ways the lending industry can bridge the gap for Gen Z.

This episode of Talk Data to Me is a must-listen for anyone interested in understanding the unique challenges and opportunities faced by Gen Z in the housing market.

Learn more about Ally Carty & follower her Gen Z series on LinkedIn.

Start helping your borrower achieve their dream of homeownership with the Certified Credit First-Time Homebuyer Guide.

Zillow’s 2022 Housing Trends Report mentioned in this episode.

1 “2% Of Gen Zers Plan To Buy A Home In Under 6 Years, But How Are They Preparing?”.Rocket Mortgage. 2022. https://www.rocketmortgage.com/learn/gen-z-home-buying#:~:text=Despite%20current%20conditions%2C%20Generation%20Z,soon%20as%201%20%E2%80%93%203%20years.