In this episode I’m gonna talk about how TikTok stories might be the biggest game changer for TikTok for the next few years, the massive impact it’s going to have, and why this is a brilliant in-direct attack towards Instagrams future.

I'll break down my 5 reasons why and what you need to do in order to prepare for this pretty big change that’s gonna come.

The introduction of Stories are such a game changer, not because of the short term wins and success Tiktok is going to have from it, but the long term effects it’s going to produce. I think we’re gonna look back on the introduction of stories 2 years from now and really appreciate what it did for the platform and how it built out the core future product roadmap.

So what we’re gonna do first is I’m gonna give you my 5 bullet point reasons why stories are a brilliant new addition when it comes to TikTok's future roadmap.

And then we’re gonna break them down.

It’s going to get the lazy casual consumer and creator active and more involved.
It creates new distribution channels for creators and advertisers within the platform.
Richer Data sets to build their advertising and machine learning even better.
An attack vector on Instagarm Stories (the most consumed content on Instagram currently)
It helps in-directly build their messaging channels.

So let’s quickly break down all 5 in detail. Starting from the 2nd most important reason.