Podcast
TalkAboutTalk
Hosted by Andrea Wojnicki · EN
With Dr. Andrea Wojnicki
12episodes
Episodes
Newest firstAll episodes
Personal Branding for WOMEN Leaders (ep.203)
Jan 500:50:51Tap to summarizeYour work doesn't speak for itself. If you're a woman leader who works hard but feels invisible when promotions are discussed, this episode is for you. Dr. Andrea Wojnicki delivers a powerful training on personal branding specifically designed for women. You will learn the three ways that branding is different for women, why "my work speaks for itself" is holding you back, and exactly what to do about it. This isn't about becoming a social media influencer. This is about taking strategic control of your professional identity so the right people know your value, your expertise, and what you bring to the table. Andrea shares the PUR framework (Positive, Unique, Relevant), real stories from women who transformed their careers by focusing on what makes them unique, and practical communication strategies you can use immediately. If you're ready to stop being overlooked and start being recognized for the leader you are, this episode will show you how. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutubeMENTIONED IN THIS EPISODEGlass Walls: Six Barriers Holding Women Back at Work by Dr. Amy Diehl: https://amzn.to/4jeuQlICompetent Jerks and Lovable Fools research paper: https://hbr.org/2005/06/competent-jerks-lovable-fools-and-the-formation-of-social-networksSeth Godin Episode: https://podcasts.apple.com/au/podcast/making-a-ruckus-with-seth-godin-ep-171/id1447267503?i=1000669800604 TRANSCRIPTION Andrea Wojnicki: Being yourself on purpose. I have this in capital letters because that's what we're doing here right now. We are unapologetically in a disciplined and strategic way, thinking about what we're communicating about ourselves, and then communicating it in this strategic way. Well, hello there. I am really excited about this episode. Personal Branding for Women Leaders: Being Yourself on Purpose You're about to hear or watch a recording if you're on YouTube of a one-hour live training that I did recently called Personal Branding for Women Leaders. If you're a long-time listener to the Talk About Talk podcast, you'll notice that this one is just a little bit different. If this is your first time listening to the Talk About Talk podcast, then I have to say this is an outstanding place to start, and I should probably start by introducing myself. Let's do this. Let's talk about talk. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I'm an executive communication coach here at Talk About Talk where I coach ambitious professionals and executives like you to communicate with confidence and clarity so you can achieve your career goals. If you check out the TalkAboutTalk.com website, you'll find information there about all the services we provide, including private coaching, masterclasses, corporate workshops, and on-demand courses. There are also lots of free resources that you can download there, and my free communication skills-focused email newsletter, you can check it all out at TalkAboutTalk.com. Let's get into the episode. As I said, this one is a little bit different from what we usually do. First of all, this episode is a recording of a live training session that I led a while ago. If you can watch this episode on YouTube, then you'll be able to not only hear me, but you'll also see my slides, and I'm sure you'll get a lot out of this, regardless, even if you're just listening. The second way that this episode is different is that the topic is targeted to females. To women leaders. You're about to learn three ways to define your personal brand, three ways. It is different for women, and three ways that you can start to build your own personal brand immediately. You'll also hear the Q&A at the end, and this is my favorite part of these live sessions. You're gonna hear some very insightful questions from a few audience members, including a question from an entrepreneur who I had no idea was in the audience and whose products I've used for decades, which was actually really cool. Alright. Here we go. If you are here, I'm gonna guess that you are either curious or maybe you're beyond curious and you're ready to start establishing your strong personal brand, or your professional identity, as I call it. And you probably also know, as I certainly do, that it is a little bit different for women. I'm gonna say that it is a little bit different for women. I'm gonna say it's, we have some unique challenges. Some of these challenges are imposed on us from society and culture, and some of them are things that we do to ourselves. So we're gonna talk about those things explicitly. But the fact that you're here, I think we are a fantastic tribe. I'm gonna say that if you're here, probably like me, you're not giving up. You're not. I'm gonna just let it happen. You're gonna make it happen. So kudos to you. We are gonna cover lots in the next hour. If you follow me on LinkedIn, or if you listen to the podcast, or you subscribe to the newsletter, you're gonna know one thing about me, which is I'm really big on the power of three. I'm really big on the power three. So I'm gonna take you through three ways to think about your brand, and then I'm gonna take you through three ways that branding is different for women. Then I'm gonna take you through my top three suggestions. So I was thinking, given this audience of women only, what are my top three suggestions? Given these definitions and given the ways that branding is different for women, my three suggestions for what you can do starting right now to start developing your ideal personal brand or professional identity. So we're gonna cover those three things, and then I'm gonna open it up to the Q&A. And as I said, you can put the questions in the chat. I've got Priscilla here who's helping us out and to moderate me some of the questions. Or you can also raise your virtual hand at the end. I don't wanna spend too much time introducing myself, but I just wanna say briefly, for those of you who I do know, it's wonderful to see you again. And for those of you who I haven't met, thank you and welcome. What Personal Branding Really Means (and What It’s Not) So I wanna start by sharing with you what branding is not in my mind. One thing that I know from reading and thinking and podcasting and interviewing people and on and on about a focused on personal branding. One thing that I know for sure that's true is that many people have different ideas about what we're talking about here. So I have had clients who want me to help them establish their personal brand, and we set up a coaching program, and they go back to their boss, and they're like, here's the list of topics that Andrea's gonna take me through that we're gonna cover in the coaching sessions. And one of the 10 topics is personal branding. And sometimes this has happened a few times. Their manager will say, yes, yes, yes, yes. No, no personal branding. So why is that? They think that I am going to try to turn them into a social media influencer, so they quit their job or monetize their brand. And I'm here to say that is not what I'm talking about. Although if you really wanted to, you could. But I think about branding differently. I think of it as your identity or your reputation. This is basically taking the strategic principles that we know as brand managers. As I was at Kraft, a brand manager has a creative brief, a strategic brief that they share with their agency to come up with their packaging and their advertising and their promotions, and their positioning. And all of the elements of that brief are. How we can think about ourselves in terms of your values, in terms of what makes you unique relative to your competitors, if you wanna use the same vocabulary, right? All of these things we can think about strategically in terms of ourselves. Three Powerful Ways to Define Your Personal Brand I'm gonna share with you a couple of definitions. The first one is a definition that, if you've done any reading on personal branding, you've probably come across this before. It's Jeff Bezos, the founder and former CEO of Amazon. He famously said, your brand is what people say about you when you're not in the room. And this quote has become synonymous with personal branding work, just about any article, as I said that you've ever read in the first couple of paragraphs. This is what comes up, and this is the definition th...
Transcribe →The RIPPLE Effect: NETWORKING for Success with Baron Manett, Shelagh Paul, and David Tsubouchi (ep.202)
Dec 800:40:32Tap to summarizeWhen it comes to networking, your strongest professional relationships are the ones you build long before you expect to need them. Learn from 3 accomplished leaders who know how the ripple effect works in real life. You will hear insights from BARON MANETT, Founder and Chief Experience Officer at PSBX, SHELAGH PAUL, Head of Global Communications at OMERS, and THE HONOURABLE DAVID TSUBOUCHI, former Ontario Cabinet Minister. They all contributed to the book “The Ripple Effect: Networking for Success,” and in this episode, they share personal stories about connection, reciprocity, and the habits that help the right people stay in your orbit. This conversation will help you rethink your approach to networking. You will learn how to make a clear and respectful ask, how to stay relevant without being transactional, how to recognize valuable peers early in your career, and how consistent behaviour builds a reputation that others trust. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutubeCONNECT WITH THE GUESTS Baron Manett 🔗 LinkedIn: https://www.linkedin.com/in/baronmanett/ 🌐 PSBX: https://www.psbx.co/ Shelagh Paul 🔗 LinkedIn: https://www.linkedin.com/in/shelaghpaul29/ The Honourable David Tsubouchi 🔗 LinkedIn: https://www.linkedin.com/in/davidtsubouchi/MENTIONED IN THIS EPISODE📚 Books:The Ripple Effect: Networking for Success by David Tsubouchi and Marc Kealey – https://amzn.to/3WZyqpK The Currency of Gratitude by Michele Bailey – https://amzn.to/434VqpeThe 4 C’s Formula by Dan Sullivan – https://amzn.to/49t6RMZWho Moved My Cheese by Dr. Spencer Johnson – https://amzn.to/4nYujVE 🎧 Podcasts:The Tim Ferriss Show – https://tim.blog/podcast/The Diary of a CEO by Steven Bartlett – https://www.youtube.com/@TheDiaryOfACEO TRANSCRIPTION Shelagh Paul: You don't know the diamonds that are all around you in your own peer set right now. David Tsubouchi: When you're helping others, they remember that, and they remember you. Baron Manett: To make it work in true networking, somebody has to pick up the phone. Andrea Wojnicki: Welcome to the Talk About Talk podcast, where you'll learn the communication skills so that you can communicate with confidence, credibility, and achieve your career goals. Let's do this. Let's talk about talk. My name is Dr. Andrea Wojnicki, and I'm your executive communication coach. Just call me Andrea. Please check out the TalkAboutTalk.com website to learn more about all the services that we offer at Talk About Talk, including private coaching, corporate workshops and online courses. And don't forget to hit subscribe, so you'll never miss a new podcast episode. Today we're talking about networking specifically what you need to do to create the network that you need later by taking action today. I have to admit, I was a little bit nervous about this episode because it's the first time that I've interviewed three guests at once. Yes, the power of three me plus three. But it went really well, and I hope you agree. About the Guests: Baron, Shelagh & David All three of these guests contributed to a book on networking called The Ripple Effect: Networking for Success. You're gonna hear from my friend Baron Manett. He's my favorite classmate from our MBA program. He wrote a chapter called Curious, Grateful, and People First, Networking for Future Leaders. Baron is a leading Canadian brand strategist, a marketing professor, and the founder of Per Se brand experience. Then there's Shelagh Paul, author of the chapter entitled The People on the Bus. Yes. Shelagh is a master of the metaphor, and she is also the global lead at Omers of Communications. Yes, communications. I think I have a new friend. And finally, David Tsubouchi. David's the co-editor of this book that we're referencing, The Ripple Effect Networking for Success, which was published in 2025. David's chapter is entitled, be a Giver, not a Taker. I love this. He's an accomplished leader, a former Canadian cabinet minister, and an author whose insights on generosity and connection are nothing less than inspiring. Overview: Why Networking Feels “Icky” — and How to Fix It Okay, let's get into this. As a communication coach, I know that often people feel icky about networking, but when you're purposeful about networking, and you make an effort. That effort can go a long way, and this conversation will provide you with many suggestions for how to make that happen. Here we go. Thank you so much, David, Shelagh, and Baron for being here today to talk to us about networking and the ripple effect. Let's start with a big picture. The book title, the Ripple Effect, and Networking for Success. I would say that this is an evocative title. It's a beautiful metaphor. David, can you share with us what inspired you to create this collection and to use this title? DT: I'm gonna start you off in a different direction. That wasn't the original title that I submitted. Uh, the original title I submitted was. The no *hole rule. And, uh, the publisher reminded me that, uh, we, we have Simon Schuster distribute this in the United States, and that probably wouldn't be a good thing to have as a title. And he was quite right because we were lucky enough to get book list, which makes recommendations, the libraries in the United States to recommend a book for the libraries down there. So it was a wise decision. So, as you know, I mean, the ripple effect, you know, one small ripple can create. Figure waves. Uh, and sometimes it's a matter of time. I mean, networking is not something that happens overnight. It's about creating relationships. And all of us will say the same thing. Uh, it's a common thing throughout the book that the ripple effect, uh, is about quality, not quantity. It's about having that circle of integrity around you. It's like having the culture, you know, organizations have to have a good culture to be successful. The same thing with the, with, uh, your network. AW: Exactly. It's the quality of relationships, not the quantity of relationships. And I was gonna say the term network is itself almost like, well, it's not a network, it's describing what it is. And I love this image of. The ripple effect, like a drop of water and how it ripples out. And it grows not just in quantity, but in quality. So networking starts with the first step, right? The drop of water. Taking the First Step: How to Reach Out Authentically Baron, in your chapter in the book, you talk about how you reached out to David you years ago, and you were, I'm gonna say a little bit nervous or anxious about doing so. Can you tell us that story and then talk generally about how we should write that first email. I get this question all the time from my clients. They're like, it's just awkward. How do you do that? BM: It's a great question. It's so great to be, uh, back on the podcast, and thanks for having us. You know, I think back on it 'cause it was approximately 20 plus years ago when I first really heard of this guy, David Tsubouchi. And I was, uh, I thought I was a kind of high Roland in advertising creative person, and I had a great idea, long story short, an idea around poker, and I thought it would be just as simple. To just, I sold it to our awesome client. It turned out to, you know, be a big program, and I just thought I'd go down to the Alcohol and Gaming Commission of Ontario, like a driver's license kind of thing. And I just get a license. And I walked in, I said, I'm just here for my license, for my poker tournament. And the outspoken clerk behind the counter says, you whatcha talking about, you can't have that. And then, who are you? I was like, whatcha talking about? I just give it, go ahead. Just how much is it? It's illegal. I go,...
Transcribe →How to Craft an Out-of-Office Message That Reinforces Your Leadership Brand (ep. 201)
Nov 2400:09:09Tap to summarizeYour out-of-office email response is an easy and effective way to communicate who you are as a leader. In this short episode, communication coach Dr. Andrea Wojnicki explains how to craft your OOO email response to reinforce your professional identity. You’ll also learn the four do’s and don’ts: be specific about dates and coverage, be […] The post How to Craft an Out-of-Office Message That Reinforces Your Leadership Brand (ep. 201) appeared first on Talk About Talk.
Transcribe →Top 3 Communication Skills of Exceptional Leaders (ep. 200)
Nov 1000:12:38Tap to summarizeWhat makes the most successful leaders stand out? The way they communicate. In this special 200th episode, communication coach Dr. Andrea Wojnicki shares the three ways that leaders communicate differently based on years of executive coaching, workshops, and research. You’ll learn how to: ✔️ Shift from “speaking up” to communicating with intent and precision ✔️ […] The post Top 3 Communication Skills of Exceptional Leaders (ep. 200) appeared first on Talk About Talk.
Transcribe →5 Ways to Graciously EXIT a Networking Conversation (ep.199)
Oct 2700:08:36Tap to summarizeEver been stuck in a conversation at a networking event that feels a little too long? You’re not alone. In this short, practical episode, communication coach Dr. Andrea Wojnicki shares five graceful ways to exit a conversation politely without burning bridges. In this episode, you’ll learn: ✔️ How to transition smoothly by connecting people with […] The post 5 Ways to Graciously EXIT a Networking Conversation (ep.199) appeared first on Talk About Talk.
Transcribe →How to Become a Bold, ASSERTIVE Communicator | Ivna Curi (ep. 198)
Oct 1300:42:51Tap to summarizeHow do you speak up with confidence without sounding aggressive? Leadership coach and TEDx speaker Ivna Curi shares how to find the balance between boldness and respect so your message lands with influence. In this episode, you will learn: ✔️ The important difference between aggression and assertiveness (hint: you want to be assertive!) ✔️ How […] The post How to Become a Bold, ASSERTIVE Communicator | Ivna Curi (ep. 198) appeared first on Talk About Talk.
Transcribe →Steve Jobs, Jeff Bezos & the Secret to Unforgettable Communication | Carmine Gallo (ep. 197)
Sep 2900:50:18Tap to summarizeHow do top leaders captivate audiences and drive action? Carmine Gallo distills the communication habits behind Steve Jobs and Jeff Bezos into practical moves you can use right away. From minimalist slides to memo-driven meetings, and from relatable stories to memorable metaphors, this episode shows how to simplify, persuade, and be heard. In this episode, […] The post Steve Jobs, Jeff Bezos & the Secret to Unforgettable Communication | Carmine Gallo (ep. 197) appeared first on Talk About Talk.
Transcribe →Answers to Your Burning COMMUNICATION Questions | Q&A with Dr. Andrea Wojnicki (ep.196)
Sep 1500:27:26Tap to summarizeWhat questions do ambitious professionals ask to help them improve their communication? In this special Q&A episode, Andrea answers listener questions on imposter syndrome, brain fog, elevator pitches, and executive presence. In this episode, you will learn: ✔️ Why imposter syndrome is common and how to reframe it as a strength ✔️ How frameworks like […] The post Answers to Your Burning COMMUNICATION Questions | Q&A with Dr. Andrea Wojnicki (ep.196) appeared first on Talk About Talk.
Transcribe →7 Ways to NETWORK with Grace | The Honourable Marie-P. Charette-Poulin (ep.195)
Sep 200:39:26Tap to summarizeWhat does it take to build a strong network? The Honourable Marie-P. Charette-Poulin shares the networking strategies that built her career across decades of leadership in broadcasting, law, public service, and politics. She also reveals her “7 Rules of Networking,” principles rooted in service and respect that apply to both career and life. In this […] The post 7 Ways to NETWORK with Grace | The Honourable Marie-P. Charette-Poulin (ep.195) appeared first on Talk About Talk.
Transcribe →Women: Get on BOARD with Deborah Rosati (ep.194)
Aug 1900:43:41Tap to summarizeWhat does it take to earn a board seat and influence what happens once you’re in the room? Award-winning corporate director Deborah Rosati shares what she’s learned from over two decades in the boardroom. In this episode, you’ll learn: ✔️ How to show up with presence without dominating the room ✔️ How the W.A.I.T. acronym […] The post Women: Get on BOARD with Deborah Rosati (ep.194) appeared first on Talk About Talk.
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