Most SaaS sellers think closing a deal is simple: run discovery, give a few demos, send the contract, and collect the signature. Reality is very different. In today’s buying environment, the real challenge isn’t convincing the person on the demo call. It’s helping that person sell the purchase internally to finance, leadership, and the rest of the organization. In this episode, Gabe calls out one of the biggest problems in B2B sales today: terrible buyer enablement. Too many sellers think sending a generic deck or a call recording counts as helping the buyer. It doesn’t. If you want deals to close, you need to equip your champion with the tools to win the internal battle.